HubSpot, Inc.
MX ˙ BMV ˙ US4435731009
SecurityMX:HUBS / HubSpot, Inc.
InstitutionAsset Management One Co., Ltd.
Latest Disclosed Ownership26,730 shares
Latest Disclosed Value $ 6,524,793
Asset Management One Co., Ltd. reports 20.04% increase in ownership of HUBS / HubSpot, Inc.

On May 8, 2026 - Asset Management One Co., Ltd. filed a 13F-HR form disclosing ownership of 26,730 shares of HubSpot, Inc. (MX:HUBS) valued at $6,524,793 USD as of March 31, 2026. The entity filed a previous 13F-HR on January 27, 2026 disclosing 22,267 shares of HubSpot, Inc.. This represents a change in shares of 20.04% during the quarter.

Institutional Ownership: 13F and NPORT Filings

The Security and Class in the table below are shown exactly as filed by the investor. We do our best to track continuity of investments through acquisitions, and this will be reflected in the table as changes in names. In addition to descriptive data, performance of the investment is shown over time. To calculate quarterly performance, we first calculate cost basis of the shares purchased during the quarter, then use that to calculate gross profit. Quarterly return is Gross Profit / Starting Portfolio value.

Note that cost basis is calculated and stored in thousands, so small quarterly changes in shares frequently result in a cost basis of zero.

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Disclosed Equity Positions (from 13F/NPORT Filings)
File
Date		 Effective
Date		Form Security Class ID Avg Price
Paid (Est)		 Reported
Shares		 ΔShares ΔShares
(%)		 Reported
Value
(x1000)		 ΔValue
(%)		 Alloc
(%)		 ΔAlloc ΔAlloc (%) Cost Basis
(x1000)		 Unrealized
Gain/Loss
(x1000)
2026-05-08 2026-03-31 13F HUBSPOT COM 443573100 26,730 4,463 20.04 6,525 -26.66 0.0192
2026-01-27 2025-12-31 13F HUBSPOT COM 443573100 22,267 -1,857 -7.70 8,895 -21.34 0.0247
2025-10-22 2025-09-30 13F HUBSPOT COM 443573100 24,124 -17,878 -42.56 11,309 -51.62 0.0328
2025-07-31 2025-06-30 13F HUBSPOT COM 443573100 42,002 -15,093 -26.43 23,373 -28.58 0.0733
2025-04-23 2025-03-31 13F HUBSPOT COM 443573100 57,095 -1,354 -2.32 32,726 -20.76 0.1132
2025-01-30 2024-12-31 13F HUBSPOT COM 443573100 58,449 -3,790 -6.09 41,298 24.62 0.1419
2024-10-30 2024-09-30 13F HUBSPOT COM 443573100 62,239 2,707 4.55 33,140 -5.49 0.1179
2024-07-18 2024-06-30 13F HUBSPOT COM 443573100 59,532 -644 -1.07 35,066 -7.00 0.1341
2024-05-02 2024-03-31 13F HUBSPOT COM 443573100 60,176 -3,723 -5.83 37,704 0.22 0.1453
2024-01-24 2023-12-31 13F HUBSPOT COM 443573100 63,899 9,755 18.02 37,623 41.19 0.1514
2023-10-19 2023-09-30 13F HUBSPOT COM 443573100 54,144 2,404 4.65 26,648 -2.53 0.1186
2023-07-31 2023-06-30 13F HUBSPOT COM 443573100 51,740 -5,893 -10.23 27,340 11.46 0.1157
2023-04-25 2023-03-31 13F HUBSPOT COM 443573100 57,633 -4,036 -6.54 24,529 36.29 0.1112
2023-02-06 2022-12-31 13F HUBSPOT COM 443573100 61,669 3,262 5.58 17,999 13.57 0.0877
2022-11-04 2022-09-30 13F HUBSPOT COM 443573100 58,407 2,632 4.72 15,848 -6.41 0.0806
2022-07-29 2022-06-30 13F HUBSPOT COM 443573100 55,775 1,936 3.60 16,933 -35.13 0.0795
2022-05-13 2022-03-31 13F HUBSPOT COM 443573100 53,839 716 1.35 26,104 -25.59 0.1019
2022-02-09 2021-12-31 13F HUBSPOT COM 443573100 53,123 637 1.21 35,080 -1.36 0.1222
2021-11-02 2021-09-30 13F HUBSPOT COM 443573100 52,486 -4,245 -7.48 35,565 6.80 0.1363
2021-08-03 2021-06-30 13F HUBSPOT COM 443573100 56,731 -3,100 -5.18 33,300 24.24 0.1239
2021-05-14 2021-03-31 13F HUBSPOT COM 443573100 59,831 -26 -0.04 26,804 13.58 0.1064
2021-02-12 2020-12-31 13F HUBSPOT COM 443573100 59,857 16,028 36.57 23,600 84.25 0.0972
2020-11-13 2020-09-30 13F HUBSPOT COM 443573100 43,829 19,357 79.10 12,809 133.32 0.0589
2020-08-14 2020-06-30 13F HUBSPOT COM 443573100 24,472 2,526 11.51 5,490 87.82 0.0270
2020-05-14 2020-03-31 13F HUBSPOT COM 443573100 21,946 11,808 116.47 2,923 81.89 0.0171
2020-02-14 2019-12-31 13F HUBSPOT COM 443573100 10,138 3,777 59.38 1,607 66.53 0.0072
2019-11-14 2019-09-30 13F HUBSPOT COM 443573100 6,361 3,038 91.42 965 70.19 0.0046
2019-08-14 2019-06-30 13F HUBSPOT COM 443573100 3,323 3,323 567 0.0028
Legend
Shares
The total number of shares held by the institution at the end of the reporting period (the effective date). This is provided in the filing.
Value
The total value of the shares as of the effective date. This is provided in the filing.
Avg. Share Price
The weighted average share price of the shares held by the institution. We use FIFO accounting to determine this price
Class
This is the security class as indicated by the filer. There are a variety of values for this field. Common values include "EC" = equity common, "EP" - equity preferred
Allocation (%)
The percent of the institution's portfolio that this position represents. This is provided in NPORT filings. For 13F filings, we calculate it.
Change in Allocation
The change in allocation from the prior reporting period. This is calculated as current allocation - prior allocation.
Change in Allocation (%)
The percent change in allocation from the prior reporting period. This is calculated as (current allocation - prior allocation) / prior allocation.
Cost Basis
The total cost of the shares held. This is calculated as reported shares * avg. share price
Unrealized Gain/Loss
This is the market value of the position as of the effective date minus the cost basis.