HubSpot, Inc.
MX ˙ BMV ˙ US4435731009
SecurityMX:HUBS / HubSpot, Inc.
InstitutionUBS Group AG
Latest Disclosed Ownership450,384 shares
Latest Disclosed Value $ 109,938,734
UBS Group AG ownership in HUBS / HubSpot, Inc.

On May 5, 2026 - UBS Group AG filed a 13F-HR form disclosing ownership of 450,384 shares of HubSpot, Inc. (MX:HUBS) valued at $109,938,734 USD as of March 31, 2026. The entity filed a previous 13F-HR on January 29, 2026 disclosing 138,406 shares of HubSpot, Inc.. This represents a change in shares of 225.41% during the quarter.

UBS Group AG has a history of taking positions in derivatives of the underlying security (HUBS) in the form of stock options. The firm currently holds call options representing 50,000 of underlying shares valued at $12,205,000 USD and put options representing 0 of underlying shares valued at $0 USD .

Note: prior versions of this page mistakenly stated that the share values represented the number of options, not the number of underlying shares. For more information on the data backing these reports, please see the SEC document Frequently Asked Questions About Form 13F.

Institutional Ownership: 13F and NPORT Filings

The Security and Class in the table below are shown exactly as filed by the investor. We do our best to track continuity of investments through acquisitions, and this will be reflected in the table as changes in names. In addition to descriptive data, performance of the investment is shown over time. To calculate quarterly performance, we first calculate cost basis of the shares purchased during the quarter, then use that to calculate gross profit. Quarterly return is Gross Profit / Starting Portfolio value.

Note that cost basis is calculated and stored in thousands, so small quarterly changes in shares frequently result in a cost basis of zero.

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Institutional Put/Call Ratios
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In addition to reporting standard equity and debt issues, institutions with more than 100MM assets under management must also disclose their put and call option holdings. Since put options generally indicate negative sentiment, and call options indicate positive sentiment, we can get a sense of the overall institutional sentiment by plotting the ratio of puts to calls. The chart to the right plots the historical put/call ratio for this instrument.

Using Put/Call Ratio as an indicator of investor sentiment overcomes one of the key deficiencies of using total institutional ownership, which is that a significant amount of assets under management are invested passively to track indices. Passively-managed funds do not typically buy options, so the put/call ratio indicator more closely tracks the sentiment of actively-managed funds.

MX:HUBS / HubSpot, Inc. Historical Put/Call Ratio
Disclosed Equity Positions (from 13F/NPORT Filings)
File
Date
Effective
Date
Form Security Class ID Avg Price
Paid (Est)
Reported
Shares
ΔShares ΔShares
(%)
Reported
Value
(x1000)
ΔValue
(%)
Alloc
(%)
ΔAlloc ΔAlloc (%) Cost Basis
(x1000)
Unrealized
Gain/Loss
(x1000)
2026-05-05 2026-03-31 13F HUBSPOT COM 443573100 450,384 311,978 225.41 109,939 97.94 0.0165
2026-01-29 2025-12-31 13F HUBSPOT COM 443573100 138,406 33,806 32.32 55,542 13.51 0.0090
2025-11-13 2025-09-30 13F HUBSPOT COM 443573100 104,600 -89,999 -46.25 48,932 -54.83 0.0077
2025-08-14 2025-06-30 13F HUBSPOT COM 443573100 194,599 -27,499 -12.38 108,320 -14.63 0.0188
2025-05-13 2025-03-31 13F HUBSPOT COM 443573100 222,098 42,524 23.68 126,882 1.41 0.0233
2025-02-14 2024-12-31 13F HUBSPOT COM 443573100 179,574 98,236 120.78 125,122 189.37 0.0231
2024-11-14 2024-09-30 13F HUBSPOT COM 443573100 81,338 -10,699 -11.62 43,239 -20.34 0.0094
2024-08-14 2024-06-30 13F HUBSPOT COM 443573100 92,037 29,105 46.25 54,283 37.67 0.0134
2024-05-13 2024-03-31 13F HUBSPOT COM 443573100 62,932 9,497 17.77 39,431 27.11 0.0098
2024-02-09 2023-12-31 13F HUBSPOT COM 443573100 53,435 9,862 22.63 31,021 44.56 0.0093
2023-11-09 2023-09-30 13F HUBSPOT COM 443573100 43,573 -15,308 -26.00 21,460 -31.50 0.0074
2023-08-11 2023-06-30 13F HUBSPOT COM 443573100 58,881 17,901 43.68 31,330 78.31 0.0106
2023-05-12 2023-03-31 13F HUBSPOT COM 443573100 40,980 1,759 4.48 17,570 54.95 0.0064
2023-02-08 2022-12-31 13F HUBSPOT COM 443573100 39,221 -10,428 -21.00 11,340 -15.44 0.0042
2022-11-10 2022-09-30 13F HUBSPOT COM 443573100 49,649 13,981 39.20 13,410 25.06 0.0059
2022-08-10 2022-06-30 13F HUBSPOT COM 443573100 35,668 -5,728 -13.84 10,723 -45.46 0.0044
2022-05-16 2022-03-31 13F HUBSPOT COM 443573100 41,396 -12,430 -23.09 19,662 -44.58 0.0066
2022-02-14 2021-12-31 13F HUBSPOT COM 443573100 53,826 -29,734 -35.58 35,479 -37.20 0.0102
2021-11-15 2021-09-30 13F HUBSPOT COM 443573100 83,560 45,223 117.96 56,495 152.89 0.0178
2021-08-13 2021-06-30 13F HUBSPOT COM 443573100 38,337 -4,328 -10.14 22,340 15.28 0.0072
2021-05-12 2021-03-31 13F HUBSPOT COM 443573100 42,665 -7,770 -15.41 19,379 -3.08 0.0064
2021-02-11 2020-12-31 13F HUBSPOT COM 443573100 50,435 12,555 33.14 19,994 80.61 0.0068
2020-11-12 2020-09-30 13F HUBSPOT COM 443573100 37,880 -4,496 -10.61 11,070 16.43 0.0042
2020-07-31 2020-06-30 13F HUBSPOT COM 443573100 42,376 -10,645 -20.08 9,508 34.66 0.0040
2020-05-01 2020-03-31 13F HUBSPOT COM 443573100 53,021 -7,412 -12.26 7,061 -26.29 0.0033
2020-02-14 2019-12-31 13F HUBSPOT COM 443573100 60,433 4,362 7.78 9,579 12.68 0.0033
2019-11-14 2019-09-30 13F HUBSPOT COM 443573100 56,071 -226 -0.40 8,501 -11.45 0.0033
2019-08-14 2019-06-30 13F HUBSPOT COM 443573100 56,297 24,206 75.43 9,600 79.98 0.0037
2019-05-14 2019-03-31 13F HUBSPOT COM 443573100 32,091 -3,962 -10.99 5,334 17.67 0.0022
2019-02-14 2018-12-31 13F HUBSPOT COM 443573100 36,053 -20,770 -36.55 4,533 -47.15 0.0021
2018-11-14 2018-09-30 13F HUBSPOT COM 443573100 56,823 -3,177 -5.29 8,577 14.00 0.0034
2018-08-14 2018-06-30 13F HUBSPOT COM 443573100 60,000 15,457 34.70 7,524 55.97 0.0033
2018-05-15 2018-03-31 13F HUBSPOT COM 443573100 44,543 5,688 14.64 4,824 40.44 0.0021
2018-02-14 2017-12-31 13F HUBSPOT COM 443573100 38,855 9,447 32.12 3,435 38.96 0.0014
2017-11-14 2017-09-30 13F HUBSPOT COM 443573100 29,408 10,536 55.83 2,472 99.19 0.0011
2017-11-14 2017-06-30 13F/A-1 HUBSPOT COM 443573100 18,872 4,199 28.62 1,241 39.75 0.0006
2017-08-14 2017-06-30 13F HUBSPOT COM 443573100 18,872 4,199 1,241
2017-11-14 2017-03-31 13F/A-1 HUBSPOT COM 443573100 14,673 -285 -1.91 888 26.32 0.0005
2017-05-12 2017-03-31 13F HUBSPOT COM 443573100 14,673 -285 888
2017-02-14 2016-12-31 13F HUBSPOT COM 443573100 14,958 -2,007 -11.83 703 -28.05 0.0004
2016-11-14 2016-09-30 13F HUBSPOT COM 443573100 16,965 1,479 9.55 977 45.39 0.0006
2016-08-12 2016-06-30 13F HUBSPOT COM 443573100 15,486 288 1.89 672 1.51 0.0004
2016-05-12 2016-03-31 13F HUBSPOT COM 443573100 15,198 -20,560 -57.50 662 -67.13 0.0004
2016-02-16 2015-12-31 13F HUBSPOT COM 443573100 35,758 22,842 176.85 2,014 236.23 0.0013
2015-11-13 2015-09-30 13F HUBSPOT COM 443573100 12,916 -1,790 -12.17 599 -17.83 0.0004
2015-08-14 2015-06-30 13F HUBSPOT COM 443573100 14,706 12,077 459.38 729 594.29 0.0005
2015-05-14 2015-03-31 13F HUBSPOT COM 443573100 2,629 -33 -1.24 105 17.98 0.0001
2015-02-17 2014-12-31 13F HUBSPOT COM 443573100 2,662 2,662 89 0.0001
Disclosed Call Options
File
Date
Effective
Date
Form Security Class ID Opt Avg Share
Price
Shares ΔShares
(%)
Value
(x1000)
ΔValue
(%)
Prior Allocation
(%)
Allocation
(%)
ΔAllocation
(%)
Cost Basis
(x1000)
Profit
(x1000)
Return
(%)
2026-05-05 2026-03-31 13F HUBSPOT COM Call 50,000 1,011.11 12,205 576.18 n/a n/a n/a
2026-01-29 2025-12-31 13F HUBSPOT COM Call 4,500 -61.86 1,806 -67.30 n/a n/a n/a
2025-11-13 2025-09-30 13F HUBSPOT COM Call 11,800 126.92 5,520 90.74 n/a n/a n/a
2025-08-14 2025-06-30 13F HUBSPOT COM Call 5,200 -20.00 2,894 -22.06 n/a n/a n/a
2025-05-13 2025-03-31 13F HUBSPOT COM Call 6,500 25.00 3,713 2.48 n/a n/a n/a
2025-02-14 2024-12-31 13F HUBSPOT COM Call 5,200 -52.73 3,623 -38.04 n/a n/a n/a
2024-11-14 2024-09-30 13F HUBSPOT COM Call 11,000 -60.29 5,848 -64.21 n/a n/a n/a
2024-08-14 2024-06-30 13F HUBSPOT COM Call 27,700 0.73 16,337 -5.18 n/a n/a n/a
2024-05-13 2024-03-31 13F HUBSPOT COM Call 27,500 266.67 17,230 295.73 n/a n/a n/a
2024-02-09 2023-12-31 13F HUBSPOT COM Call 7,500 87.50 4,354 121.02 n/a n/a n/a
2023-11-09 2023-09-30 13F HUBSPOT COM Call 4,000 -68.00 1,970 -70.38 n/a n/a n/a
2023-08-11 2023-06-30 13F HUBSPOT COM Call 12,500 6,651 n/a n/a n/a
2022-08-10 2022-06-30 13F HUBSPOT COM Call 0 -100.00 0 -100.00 n/a n/a n/a
2022-05-16 2022-03-31 13F HUBSPOT COM Call 6,500 3,087 n/a n/a n/a
Disclosed Put Options
File
Date
Effective
Date
Form Security Class ID Opt Avg Share Price Shares ΔShares
(%)
Value
(x1000)
ΔValue
(%)
Prior Allocation
(%)
Allocation
(%)
ΔAllocation
(%)
Cost Basis
(x1000)
Profit
(x1000)
Return
(%)
2026-05-05 2026-03-31 13F HUBSPOT COM Put 0 -100.00 0 -100.00 n/a n/a n/a
2026-01-29 2025-12-31 13F HUBSPOT COM Put 4,200 -95.63 1,685 -96.25 n/a n/a n/a
2025-11-13 2025-09-30 13F HUBSPOT COM Put 96,100 2,035.56 44,956 1,695.33 n/a n/a n/a
2025-08-14 2025-06-30 13F HUBSPOT COM Put 4,500 -43.75 2,505 -45.21 n/a n/a n/a
2025-05-13 2025-03-31 13F HUBSPOT COM Put 8,000 12.68 4,570 -7.62 n/a n/a n/a
2025-02-14 2024-12-31 13F HUBSPOT COM Put 7,100 4,947 n/a n/a n/a
2024-11-14 2024-09-30 13F HUBSPOT COM Put 0 -100.00 0 -100.00 n/a n/a n/a
2024-08-14 2024-06-30 13F HUBSPOT COM Put 26,000 1,633.33 15,335 1,533.01 n/a n/a n/a
2024-05-13 2024-03-31 13F HUBSPOT COM Put 1,500 940 n/a n/a n/a
2019-11-14 2019-09-30 13F HUBSPOT COM Put 0 -100.00 0 -100.00 n/a n/a n/a
2019-08-14 2019-06-30 13F HUBSPOT COM Put 6,100 1,040 n/a n/a n/a
2019-05-14 2019-03-31 13F HUBSPOT COM Put 0 -100.00 0 -100.00 n/a n/a n/a
2019-02-14 2018-12-31 13F HUBSPOT COM Put 2,800 600.00 352 486.67 n/a n/a n/a
2018-11-14 2018-09-30 13F HUBSPOT COM Put 400 -98.35 60 -98.02 n/a n/a n/a
2018-08-14 2018-06-30 13F HUBSPOT COM Put 24,200 24,100.00 3,035 27,490.91 n/a n/a n/a
2018-05-15 2018-03-31 13F HUBSPOT COM Put 100 11 n/a n/a n/a
Legend
Shares
The total number of shares held by the institution at the end of the reporting period (the effective date). This is provided in the filing.
Value
The total value of the shares as of the effective date. This is provided in the filing.
Avg. Share Price
The weighted average share price of the shares held by the institution. We use FIFO accounting to determine this price
Class
This is the security class as indicated by the filer. There are a variety of values for this field. Common values include "EC" = equity common, "EP" - equity preferred
Allocation (%)
The percent of the institution's portfolio that this position represents. This is provided in NPORT filings. For 13F filings, we calculate it.
Change in Allocation
The change in allocation from the prior reporting period. This is calculated as current allocation - prior allocation.
Change in Allocation (%)
The percent change in allocation from the prior reporting period. This is calculated as (current allocation - prior allocation) / prior allocation.
Cost Basis
The total cost of the shares held. This is calculated as reported shares * avg. share price
Unrealized Gain/Loss
This is the market value of the position as of the effective date minus the cost basis.