ServiceNow, Inc.
MX ˙ BMV ˙ US81762P1021
SecurityMX:NOWW / ServiceNow, Inc.
InstitutionAptus Capital Advisors, LLC
Latest Disclosed Ownership172,396 shares
Latest Disclosed Value $ 18,024,003
Aptus Capital Advisors, LLC ownership in NOWW / ServiceNow, Inc.

On May 11, 2026 - Aptus Capital Advisors, LLC filed a 13F-HR form disclosing ownership of 172,396 shares of ServiceNow, Inc. (MX:NOWW) valued at $18,024,003 USD as of March 31, 2026. The entity filed a previous 13F-HR on February 13, 2026 disclosing 219,056 shares of ServiceNow, Inc.. This represents a change in shares of -21.30% during the quarter.

Aptus Capital Advisors, LLC has a history of taking positions in derivatives of the underlying security (NOWW) in the form of stock options. The firm currently holds call options representing 0 of underlying shares valued at $0 USD .

Note: prior versions of this page mistakenly stated that the share values represented the number of options, not the number of underlying shares. For more information on the data backing these reports, please see the SEC document Frequently Asked Questions About Form 13F.

Institutional Ownership: 13F and NPORT Filings

The Security and Class in the table below are shown exactly as filed by the investor. We do our best to track continuity of investments through acquisitions, and this will be reflected in the table as changes in names. In addition to descriptive data, performance of the investment is shown over time. To calculate quarterly performance, we first calculate cost basis of the shares purchased during the quarter, then use that to calculate gross profit. Quarterly return is Gross Profit / Starting Portfolio value.

Note that cost basis is calculated and stored in thousands, so small quarterly changes in shares frequently result in a cost basis of zero.

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Institutional Put/Call Ratios
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In addition to reporting standard equity and debt issues, institutions with more than 100MM assets under management must also disclose their put and call option holdings. Since put options generally indicate negative sentiment, and call options indicate positive sentiment, we can get a sense of the overall institutional sentiment by plotting the ratio of puts to calls. The chart to the right plots the historical put/call ratio for this instrument.

Using Put/Call Ratio as an indicator of investor sentiment overcomes one of the key deficiencies of using total institutional ownership, which is that a significant amount of assets under management are invested passively to track indices. Passively-managed funds do not typically buy options, so the put/call ratio indicator more closely tracks the sentiment of actively-managed funds.

MX:NOWW / ServiceNow, Inc. Historical Put/Call Ratio
Disclosed Equity Positions (from 13F/NPORT Filings)
File
Date
Effective
Date
Form Security Class ID Avg Price
Paid (Est)
Reported
Shares
ΔShares ΔShares
(%)
Reported
Value
(x1000)
ΔValue
(%)
Alloc
(%)
ΔAlloc ΔAlloc (%) Cost Basis
(x1000)
Unrealized
Gain/Loss
(x1000)
2026-05-11 2026-03-31 13F SERVICENOW COM 81762P102 172,396 -46,660 -21.30 18,024 -46.29 0.1365
2026-02-13 2025-12-31 13F SERVICENOW COM 81762P102 219,056 165,285 307.39 33,557 -32.19 0.2403
2025-11-12 2025-09-30 13F SERVICENOW COM 81762P102 53,771 9,987 22.81 49,484 9.93 0.3599
2025-08-11 2025-06-30 13F SERVICENOW COM 81762P102 43,784 6,929 18.80 45,013 53.41 0.3668
2025-05-13 2025-03-31 13F SERVICENOW COM 81762P102 36,855 -1,741 -4.51 29,342 -28.29 0.3020
2025-02-14 2024-12-31 13F SERVICENOW COM 81762P102 38,596 4,746 14.02 40,916 35.15 0.4285
2024-11-05 2024-09-30 13F SERVICENOW COM 81762P102 33,850 5,803 20.69 30,275 37.22 0.4516
2024-07-31 2024-06-30 13F SERVICENOW COM 81762P102 28,047 6,618 30.88 22,064 35.05 0.3885
2024-05-15 2024-03-31 13F SERVICENOW COM 81762P102 21,429 1,559 7.85 16,337 16.39 0.3039
2024-02-13 2023-12-31 13F SERVICENOW COM 81762P102 19,870 2 0.01 14,038 26.40 0.3839
2023-11-08 2023-09-30 13F SERVICENOW COM 81762P102 19,868 -1,324 -6.25 11,105 -6.75 0.3025
2023-08-11 2023-06-30 13F SERVICENOW COM 81762P102 21,192 -1,541 -6.78 11,909 12.73 0.2856
2023-05-09 2023-03-31 13F SERVICENOW COM 81762P102 22,733 4,494 24.64 10,564 49.19 0.2838
2023-02-13 2022-12-31 13F SERVICENOW COM 81762P102 18,239 13,548 288.81 7,082 299.60 0.2174
2022-11-02 2022-09-30 13F SERVICENOW COM 81762P102 4,691 151 3.33 1,772 -17.92 0.0426
2022-07-29 2022-06-30 13F SERVICENOW COM 81762P102 4,540 4,140 1,035.00 2,159 868.16 0.0562
2022-05-04 2022-03-31 13F SERVICENOW COM 81762P102 400 400 223 0.0056
2021-07-27 2021-06-30 13F SERVICENOW COM 81762P102 0 -1,996 -100.00 0 -100.00
2021-05-06 2021-03-31 13F SERVICENOW COM 81762P102 1,996 1,996 998 0.0358
2020-02-10 2019-12-31 13F SERVICENOW COM 81762P102 0 -9,375 -100.00 0 -100.00
2019-11-14 2019-09-30 13F/A-1 SERVICENOW COM 81762P102 9,375 -1,649 -14.96 2,380 -21.35 0.1330
2019-11-12 2019-09-30 13F SERVICENOW COM 81762P102 9,375 -1,649 2,380 0.1327
2019-08-13 2019-06-30 13F SERVICENOW COM 81762P102 11,024 -702 -5.99 3,026 4.71 0.4258
2019-05-15 2019-03-31 13F SERVICENOW COM 81762P102 11,726 11,726 2,890 0.4936
Disclosed Call Options
File
Date
Effective
Date
Form Security Class ID Opt Avg Share
Price
Shares ΔShares
(%)
Value
(x1000)
ΔValue
(%)
Prior Allocation
(%)
Allocation
(%)
ΔAllocation
(%)
Cost Basis
(x1000)
Profit
(x1000)
Return
(%)
2025-11-12 2025-09-30 13F SERVICENOW COM Call 0 -100.00 0 -100.00 n/a n/a n/a
2025-08-11 2025-06-30 13F SERVICENOW COM Call 230,000 236,458 n/a n/a n/a
Legend
Shares
The total number of shares held by the institution at the end of the reporting period (the effective date). This is provided in the filing.
Value
The total value of the shares as of the effective date. This is provided in the filing.
Avg. Share Price
The weighted average share price of the shares held by the institution. We use FIFO accounting to determine this price
Class
This is the security class as indicated by the filer. There are a variety of values for this field. Common values include "EC" = equity common, "EP" - equity preferred
Allocation (%)
The percent of the institution's portfolio that this position represents. This is provided in NPORT filings. For 13F filings, we calculate it.
Change in Allocation
The change in allocation from the prior reporting period. This is calculated as current allocation - prior allocation.
Change in Allocation (%)
The percent change in allocation from the prior reporting period. This is calculated as (current allocation - prior allocation) / prior allocation.
Cost Basis
The total cost of the shares held. This is calculated as reported shares * avg. share price
Unrealized Gain/Loss
This is the market value of the position as of the effective date minus the cost basis.