ServiceNow, Inc.
MX ˙ BMV ˙ US81762P1021
SecurityMX:NOWW / ServiceNow, Inc.
InstitutionBaird Financial Group, Inc.
Latest Disclosed Ownership413,802 shares
Latest Disclosed Value $ 43,262,999
Baird Financial Group, Inc. reports 8.13% decrease in ownership of NOWW / ServiceNow, Inc.

On May 14, 2026 - Baird Financial Group, Inc. filed a 13F-HR form disclosing ownership of 413,802 shares of ServiceNow, Inc. (MX:NOWW) valued at $43,262,999 USD as of March 31, 2026. The entity filed a previous 13F-HR on February 13, 2026 disclosing 450,442 shares of ServiceNow, Inc.. This represents a change in shares of -8.13% during the quarter.

Institutional Ownership: 13F and NPORT Filings

The Security and Class in the table below are shown exactly as filed by the investor. We do our best to track continuity of investments through acquisitions, and this will be reflected in the table as changes in names. In addition to descriptive data, performance of the investment is shown over time. To calculate quarterly performance, we first calculate cost basis of the shares purchased during the quarter, then use that to calculate gross profit. Quarterly return is Gross Profit / Starting Portfolio value.

Note that cost basis is calculated and stored in thousands, so small quarterly changes in shares frequently result in a cost basis of zero.

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Disclosed Equity Positions (from 13F/NPORT Filings)
File
Date		 Effective
Date		Form Security Class ID Avg Price
Paid (Est)		 Reported
Shares		 ΔShares ΔShares
(%)		 Reported
Value
(x1000)		 ΔValue
(%)		 Alloc
(%)		 ΔAlloc ΔAlloc (%) Cost Basis
(x1000)		 Unrealized
Gain/Loss
(x1000)
2026-05-14 2026-03-31 13F SERVICENOW COM 81762P102 413,802 -36,640 -8.13 43,263 -37.30 0.0364
2026-02-13 2025-12-31 13F SERVICENOW INC COM COMMON 81762P102 450,442 354,168 367.88 69,003 -22.12 0.1076
2025-11-13 2025-09-30 13F SERVICENOW COMMON 81762P102 96,274 8,648 9.87 88,599 -1.65 0.1425
2025-08-13 2025-06-30 13F SERVICENOW INC COM COMMON 81762P102 87,626 -11,579 -11.67 90,087 14.06 0.1580
2025-05-15 2025-03-31 13F SERVICENOW INC COM COMMON 81762P102 99,205 3,968 4.17 78,981 -21.77 0.1521
2025-02-14 2024-12-31 13F SERVICENOW COMMON 81762P102 95,237 2,283 2.46 100,963 21.44 0.1931
2024-11-14 2024-09-30 13F SERVICENOW COMMON 81762P102 92,954 -1,621 -1.71 83,137 11.74 0.1614
2024-08-14 2024-06-30 13F SERVICENOW COMMON 81762P102 94,575 2,953 3.22 74,400 6.51 0.1543
2024-05-14 2024-03-31 13F SERVICENOW COMMON 81762P102 91,622 -8,526 -8.51 69,853 -1.27 0.1465
2024-02-14 2023-12-31 13F SERVICENOW COMMON 81762P102 100,148 37,756 60.51 70,754 102.88 0.1612
2023-11-13 2023-09-30 13F SERVICENOW COMMON 81762P102 62,392 -4,286 -6.43 34,875 -6.93 0.0951
2023-08-11 2023-06-30 13F SERVICENOW COMMON 81762P102 66,678 -13,390 -16.72 37,471 0.70 0.0989
2023-05-15 2023-03-31 13F SERVICENOW COMMON 81762P102 80,068 -3,900 -4.64 37,209 116,178.13 0.0918
2023-02-13 2022-12-31 13F SERVICENOW COMMON 81762P102 83,968 9,459 12.70 33 -99.89 0.0859
2022-11-15 2022-09-30 13F SERVICENOW COMMON 81762P102 74,509 -4,251 -5.40 28,136 -24.87 0.0829
2022-08-08 2022-06-30 13F SERVICENOW COMMON 81762P102 78,760 4,009 5.36 37,451 -10.04 0.1040
2022-05-13 2022-03-31 13F SERVICENOW COMMON 81762P102 74,751 -218 -0.29 41,632 -14.45 0.1029
2022-02-09 2021-12-31 13F SERVICENOW INC COM COMMON 81762P102 74,969 6,923 10.17 48,664 14.93 0.1138
2021-11-12 2021-09-30 13F SERVICENOW INC COM COMMON 81762P102 68,046 -6,867 -9.17 42,343 2.85 0.1083
2021-08-11 2021-06-30 13F SERVICENOW INC COM COMMON 81762P102 74,913 23,811 46.60 41,168 61.08 0.1070
2021-05-13 2021-03-31 13F SERVICENOW INC COM COMMON 81762P102 51,102 4,621 9.94 25,557 -0.11 0.0717
2021-02-11 2020-12-31 13F SERVICENOW INC COM COMMON 81762P102 46,481 3,163 7.30 25,584 21.78 0.0765
2020-11-12 2020-09-30 13F SERVICENOW INC COM COMMON 81762P102 43,318 3,793 9.60 21,009 31.22 0.0720
2020-10-22 2020-06-30 13F/A-1 SERVICENOW INC COM COMMON 81762P102 39,525 13,138 49.79 16,010 111.72 0.0603
2020-08-14 2020-06-30 13F SERVICENOW INC COM COMMON 81762P102 7,210 -19,177 2,067 4,096.3244
2020-05-14 2020-03-31 13F SERVICENOW INC COM COMMON 81762P102 26,387 17,091 183.85 7,562 188.19 0.0345
2020-02-14 2019-12-31 13F SERVICENOW COMMON 81762P102 9,296 101 1.10 2,624 12.38 0.0094
2019-11-14 2019-09-30 13F SERVICENOW Common 81762P102 9,195 -971 -9.55 2,335 -16.37 0.0092
2019-08-14 2019-06-30 13F SERVICENOW COMMON 81762P102 10,166 -318,769 -96.91 2,792 -96.56 0.0109
2019-05-14 2019-03-31 13F SERVICENOW COMMON 81762P102 328,935 11,470 3.61 81,079 43.44 0.4741
2019-02-14 2018-12-31 13F SERVICENOW COMMON 81762P102 317,465 1,230 0.39 56,525 -8.15 0.3837
2018-11-13 2018-09-30 13F SERVICENOW COMMON 81762P102 316,235 9,471 3.09 61,542 16.32 0.3856
2018-08-13 2018-06-30 13F SERVICENOW COMMON 81762P102 306,764 -3,669 -1.18 52,908 3.01 0.3591
2018-05-14 2018-03-31 13F SERVICENOW COMMON 81762P102 310,433 -78,376 -20.16 51,361 1.31 0.3616
2018-02-09 2017-12-31 13F SERVICENOW COMMON 81762P102 388,809 -6,430 -1.63 50,697 9.14 0.3591
2017-11-14 2017-09-30 13F SERVICENOW COMMON 81762P102 395,239 -12,021 -2.95 46,452 7.60 0.3504
2017-08-14 2017-06-30 13F SERVICENOW COMMON 81762P102 407,260 -111,820 -21.54 43,170 -4.92 0.3382
2017-06-19 2017-03-31 13F/A-1 SERVICENOW COMMON 81762P102 519,080 73,311 16.45 45,404 37.01 0.3672
2017-05-09 2017-03-31 13F SERVICENOW COMMON 81762P102 519,080 45,404
2017-02-10 2016-12-31 13F SERVICENOW COMMON 81762P102 445,769 -27,315 -5.77 33,138 -11.50 0.2877
2016-11-10 2016-09-30 13F SERVICENOW COMMON 81762P102 473,084 473,084 37,445 0.3354
2016-05-12 2016-03-31 13F SERVICENOW COMMON 81762P102 0 -18,703 -100.00 0 -100.00
2016-02-11 2015-12-31 13F SERVICENOW COMMON 81762P102 18,703 1,102 6.26 1,619 32.49 0.0162
2015-11-12 2015-09-30 13F SERVICENOW COMMON 81762P102 17,601 -470,023 -96.39 1,222 -96.63 0.0130
2015-08-14 2015-06-30 13F SERVICENOW COMMON 81762P102 487,624 487,624 36,235 0.3566
Legend
Shares
The total number of shares held by the institution at the end of the reporting period (the effective date). This is provided in the filing.
Value
The total value of the shares as of the effective date. This is provided in the filing.
Avg. Share Price
The weighted average share price of the shares held by the institution. We use FIFO accounting to determine this price
Class
This is the security class as indicated by the filer. There are a variety of values for this field. Common values include "EC" = equity common, "EP" - equity preferred
Allocation (%)
The percent of the institution's portfolio that this position represents. This is provided in NPORT filings. For 13F filings, we calculate it.
Change in Allocation
The change in allocation from the prior reporting period. This is calculated as current allocation - prior allocation.
Change in Allocation (%)
The percent change in allocation from the prior reporting period. This is calculated as (current allocation - prior allocation) / prior allocation.
Cost Basis
The total cost of the shares held. This is calculated as reported shares * avg. share price
Unrealized Gain/Loss
This is the market value of the position as of the effective date minus the cost basis.