ServiceNow, Inc.
MX ˙ BMV ˙ US81762P1021
SecurityMX:NOWW / ServiceNow, Inc.
InstitutionLido Advisors, LLC
Latest Disclosed Ownership263,396 shares
Latest Disclosed Value $ 27,538,257
Lido Advisors, LLC ownership in NOWW / ServiceNow, Inc.

On May 13, 2026 - Lido Advisors, LLC filed a 13F-HR form disclosing ownership of 263,396 shares of ServiceNow, Inc. (MX:NOWW) valued at $27,538,257 USD as of March 31, 2026. The entity filed a previous 13F-HR on February 10, 2026 disclosing 111,731 shares of ServiceNow, Inc.. This represents a change in shares of 135.74% during the quarter.

Lido Advisors, LLC has a history of taking positions in derivatives of the underlying security (NOWW) in the form of stock options. The firm currently holds call options representing 0 of underlying shares valued at $0 USD and put options representing 4,500 of underlying shares valued at $470,475 USD .

Note: prior versions of this page mistakenly stated that the share values represented the number of options, not the number of underlying shares. For more information on the data backing these reports, please see the SEC document Frequently Asked Questions About Form 13F.

Institutional Ownership: 13F and NPORT Filings

The Security and Class in the table below are shown exactly as filed by the investor. We do our best to track continuity of investments through acquisitions, and this will be reflected in the table as changes in names. In addition to descriptive data, performance of the investment is shown over time. To calculate quarterly performance, we first calculate cost basis of the shares purchased during the quarter, then use that to calculate gross profit. Quarterly return is Gross Profit / Starting Portfolio value.

Note that cost basis is calculated and stored in thousands, so small quarterly changes in shares frequently result in a cost basis of zero.

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Institutional Put/Call Ratios
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In addition to reporting standard equity and debt issues, institutions with more than 100MM assets under management must also disclose their put and call option holdings. Since put options generally indicate negative sentiment, and call options indicate positive sentiment, we can get a sense of the overall institutional sentiment by plotting the ratio of puts to calls. The chart to the right plots the historical put/call ratio for this instrument.

Using Put/Call Ratio as an indicator of investor sentiment overcomes one of the key deficiencies of using total institutional ownership, which is that a significant amount of assets under management are invested passively to track indices. Passively-managed funds do not typically buy options, so the put/call ratio indicator more closely tracks the sentiment of actively-managed funds.

MX:NOWW / ServiceNow, Inc. Historical Put/Call Ratio
Disclosed Equity Positions (from 13F/NPORT Filings)
File
Date
Effective
Date
Form Security Class ID Avg Price
Paid (Est)
Reported
Shares
ΔShares ΔShares
(%)
Reported
Value
(x1000)
ΔValue
(%)
Alloc
(%)
ΔAlloc ΔAlloc (%) Cost Basis
(x1000)
Unrealized
Gain/Loss
(x1000)
2026-05-13 2026-03-31 13F SERVICENOW COM 81762P102 263,396 151,665 135.74 27,538 -26.61 0.0802
2026-02-10 2025-12-31 13F SERVICENOW COM 81762P102 111,731 68,591 159.00 37,525 -5.49 0.1122
2025-11-14 2025-09-30 13F SERVICENOW COM 81762P102 43,140 12,651 41.49 39,702 26.66 0.1243
2025-08-13 2025-06-30 13F SERVICENOW COM 81762P102 30,489 9,206 43.26 31,345 84.99 0.1221
2025-05-15 2025-03-31 13F SERVICENOW COM 81762P102 21,283 -434 -2.00 16,945 -26.40 0.0763
2025-02-14 2024-12-31 13F SERVICENOW COM 81762P102 21,717 -599 -2.68 23,023 15.35 0.1048
2024-11-14 2024-09-30 13F SERVICENOW COM 81762P102 22,316 -10,317 -31.62 19,959 -22.25 0.0995
2024-08-15 2024-06-30 13F SERVICENOW COM 81762P102 32,633 11,807 56.69 25,672 61.69 0.1429
2024-05-15 2024-03-31 13F SERVICENOW COM 81762P102 20,826 1,453 7.50 15,877 16.01 0.0934
2024-02-14 2023-12-31 13F SERVICENOW COM 81762P102 19,373 2,833 17.13 13,686 48.04 0.0925
2023-11-14 2023-09-30 13F SERVICENOW COM 81762P102 16,540 -5,824 -26.04 9,245 -26.44 0.0704
2023-08-09 2023-06-30 13F SERVICENOW COM 81762P102 22,364 625 2.88 12,568 24.41 0.0897
2023-05-15 2023-03-31 13F SERVICENOW COM 81762P102 21,739 4,960 29.56 10,103 55.06 0.0983
2023-02-14 2022-12-31 13F SERVICENOW COM 81762P102 16,779 1,952 13.17 6,515 16.38 0.0795
2022-11-14 2022-09-30 13F SERVICENOW COM 81762P102 14,827 2,850 23.80 5,598 -1.70 0.0703
2022-08-15 2022-06-30 13F SERVICENOW COM 81762P102 11,977 -256 -2.09 5,695 -16.40 0.0755
2022-05-17 2022-03-31 13F SERVICENOW COM 81762P102 12,233 -2,123 -14.79 6,812 -26.89 0.0759
2022-02-15 2021-12-31 13F SERVICENOW COM 81762P102 14,356 421 3.02 9,318 7.46 0.1015
2022-02-15 2021-09-30 13F/A-1 SERVICENOW COM 81762P102 13,935 -649 -4.45 8,671 8.18 0.1211
2021-11-12 2021-09-30 13F SERVICENOW COM 81762P102 13,935 -649 8,672 0.1124
2021-08-12 2021-06-30 13F SERVICENOW COM 81762P102 14,584 -720 -4.70 8,015 4.72 0.1115
2021-05-13 2021-03-31 13F SERVICENOW COM 81762P102 15,304 -3,614 -19.10 7,654 -26.50 0.2230
2021-02-08 2020-12-31 13F SERVICENOW COM 81762P102 18,918 5,696 43.08 10,413 62.37 0.3501
2020-11-12 2020-09-30 13F SERVICENOW COM 81762P102 13,222 9,286 235.92 6,413 302.32 0.2749
2020-08-12 2020-06-30 13F SERVICENOW COM 81762P102 3,936 342 9.52 1,594 54.76 0.0776
2020-05-13 2020-03-31 13F SERVICENOW COM 81762P102 3,594 182 5.33 1,030 6.96 0.0665
2020-02-07 2019-12-31 13F SERVICENOW COM 81762P102 3,412 -67 -1.93 963 9.06 0.0560
2019-11-12 2019-09-30 13F SERVICENOW COM 81762P102 3,479 114 3.39 883 -4.33 0.0686
2019-08-14 2019-06-30 13F SERVICENOW COM 81762P102 3,365 395 13.30 923 26.09 0.0781
2019-05-10 2019-03-31 13F SERVICENOW COM 81762P102 2,970 -197 -6.22 732 30.02 0.0654
2019-02-14 2018-12-31 13F SERVICENOW COM 81762P102 3,167 -63 -1.95 563 -10.78 0.0779
2018-11-14 2018-09-30 13F SERVICENOW COM 81762P102 3,230 225 7.49 631 21.81 0.0815
2018-08-14 2018-06-30 13F SERVICENOW COM 81762P102 3,005 983 48.62 518 55.09 0.0785
2018-05-09 2018-03-31 13F SERVICENOW COM 81762P102 2,022 2,022 -27.29 334 13.22 0.0578
2017-11-13 2017-09-30 13F ServiceNow COM 81762P102 0 -2,781 -100.00 0 -100.00
2017-08-14 2017-06-30 13F ServiceNow COM 81762P102 2,781 0 0.00 295 8.46 0.0613
2017-05-15 2017-03-31 13F ServiceNow COM 81762P102 2,781 2,781 272 0.0753
Disclosed Call Options
File
Date
Effective
Date
Form Security Class ID Opt Avg Share
Price
Shares ΔShares
(%)
Value
(x1000)
ΔValue
(%)
Prior Allocation
(%)
Allocation
(%)
ΔAllocation
(%)
Cost Basis
(x1000)
Profit
(x1000)
Return
(%)
2026-05-13 2026-03-31 13F SERVICENOW COM Call 0 -100.00 0 -100.00 n/a n/a n/a
2026-02-10 2025-12-31 13F SERVICENOW COM Call 200 0.00 31 -83.70 n/a n/a n/a
2025-11-14 2025-09-30 13F SERVICENOW COM Call 200 0.00 184 -10.24 n/a n/a n/a
2025-08-13 2025-06-30 13F SERVICENOW COM Call 200 206 n/a n/a n/a
Disclosed Put Options
File
Date
Effective
Date
Form Security Class ID Opt Avg Share Price Shares ΔShares
(%)
Value
(x1000)
ΔValue
(%)
Prior Allocation
(%)
Allocation
(%)
ΔAllocation
(%)
Cost Basis
(x1000)
Profit
(x1000)
Return
(%)
2026-05-13 2026-03-31 13F SERVICENOW COM Put 4,500 95.65 470 33.52 n/a n/a n/a
2026-02-10 2025-12-31 13F SERVICENOW COM Put 2,300 0.00 352 -83.36 n/a n/a n/a
2025-11-14 2025-09-30 13F SERVICENOW COM Put 2,300 35.29 2,117 21.12 n/a n/a n/a
2025-08-13 2025-06-30 13F SERVICENOW COM Put 1,700 -5.56 1,748 21.91 n/a n/a n/a
2025-05-15 2025-03-31 13F SERVICENOW COM Put 1,800 -25.00 1,433 -43.67 n/a n/a n/a
2025-02-14 2024-12-31 13F SERVICENOW COM Put 2,400 -67.12 2,544 -61.04 n/a n/a n/a
2024-11-14 2024-09-30 13F SERVICENOW COM Put 7,300 1.39 6,529 15.27 n/a n/a n/a
2024-08-15 2024-06-30 13F SERVICENOW COM Put 7,200 9.09 5,664 12.58 n/a n/a n/a
2024-05-15 2024-03-31 13F SERVICENOW COM Put 6,600 0.00 5,032 7.92 n/a n/a n/a
2024-02-14 2023-12-31 13F SERVICENOW COM Put 6,600 26.92 4,663 60.43 n/a n/a n/a
2023-11-14 2023-09-30 13F SERVICENOW COM Put 5,200 0.00 2,907 -0.55 n/a n/a n/a
2023-08-09 2023-06-30 13F SERVICENOW COM Put 5,200 2,922 n/a n/a n/a
2023-05-15 2023-03-31 13F SERVICENOW COM Put 0 -100.00 0 -100.00 n/a n/a n/a
2023-02-14 2022-12-31 13F SERVICENOW COM Put 5,800 -3.33 2,252 -0.62 n/a n/a n/a
2022-11-14 2022-09-30 13F SERVICENOW COM Put 6,000 -7.69 2,265 -26.70 n/a n/a n/a
2022-08-15 2022-06-30 13F SERVICENOW COM Put 6,500 -26.14 3,090 -36.94 n/a n/a n/a
2022-05-17 2022-03-31 13F SERVICENOW COM Put 8,800 -45.00 4,900 -52.82 n/a n/a n/a
2022-02-15 2021-12-31 13F SERVICENOW COM Put 16,000 196.30 10,385 209.08 n/a n/a n/a
2022-02-15 2021-09-30 13F/A SERVICENOW COM Put 5,400 8.00 3,360 22.32 n/a n/a n/a
2021-11-12 2021-09-30 13F SERVICENOW COM Put 5,400 3,360 n/a n/a n/a
2021-08-12 2021-06-30 13F SERVICENOW COM Put 5,000 0.00 2,747 9.88 n/a n/a n/a
2021-11-12 2021-03-31 13F/A SERVICENOW COM Put 5,000 0.00 2,500 -9.16 n/a n/a n/a
2021-11-12 2020-12-31 13F/A SERVICENOW COM Put 5,000 2,752 n/a n/a n/a
Legend
Shares
The total number of shares held by the institution at the end of the reporting period (the effective date). This is provided in the filing.
Value
The total value of the shares as of the effective date. This is provided in the filing.
Avg. Share Price
The weighted average share price of the shares held by the institution. We use FIFO accounting to determine this price
Class
This is the security class as indicated by the filer. There are a variety of values for this field. Common values include "EC" = equity common, "EP" - equity preferred
Allocation (%)
The percent of the institution's portfolio that this position represents. This is provided in NPORT filings. For 13F filings, we calculate it.
Change in Allocation
The change in allocation from the prior reporting period. This is calculated as current allocation - prior allocation.
Change in Allocation (%)
The percent change in allocation from the prior reporting period. This is calculated as (current allocation - prior allocation) / prior allocation.
Cost Basis
The total cost of the shares held. This is calculated as reported shares * avg. share price
Unrealized Gain/Loss
This is the market value of the position as of the effective date minus the cost basis.