ServiceNow, Inc.
MX ˙ BMV ˙ US81762P1021
SecurityMX:NOWW / ServiceNow, Inc.
InstitutionMorse Asset Management, Inc
Latest Disclosed Ownership956 shares
Latest Disclosed Value $ 99,950
Morse Asset Management, Inc reports 80.80% decrease in ownership of NOWW / ServiceNow, Inc.

On May 14, 2026 - Morse Asset Management, Inc filed a 13F-HR form disclosing ownership of 956 shares of ServiceNow, Inc. (MX:NOWW) valued at $99,950 USD as of March 31, 2026. The entity filed a previous 13F-HR on February 3, 2026 disclosing 4,980 shares of ServiceNow, Inc.. This represents a change in shares of -80.80% during the quarter.

Institutional Ownership: 13F and NPORT Filings

The Security and Class in the table below are shown exactly as filed by the investor. We do our best to track continuity of investments through acquisitions, and this will be reflected in the table as changes in names. In addition to descriptive data, performance of the investment is shown over time. To calculate quarterly performance, we first calculate cost basis of the shares purchased during the quarter, then use that to calculate gross profit. Quarterly return is Gross Profit / Starting Portfolio value.

Note that cost basis is calculated and stored in thousands, so small quarterly changes in shares frequently result in a cost basis of zero.

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Disclosed Equity Positions (from 13F/NPORT Filings)
File
Date		 Effective
Date		Form Security Class ID Avg Price
Paid (Est)		 Reported
Shares		 ΔShares ΔShares
(%)		 Reported
Value
(x1000)		 ΔValue
(%)		 Alloc
(%)		 ΔAlloc ΔAlloc (%) Cost Basis
(x1000)		 Unrealized
Gain/Loss
(x1000)
2026-05-14 2026-03-31 13F SERVICENOW INC COM Stock 81762P102 956 -4,024 -80.80 100 -87.01 0.0208
2026-02-03 2025-12-31 13F SERVICENOW INC COM Stock 81762P102 4,980 2,983 149.37 763 -58.52 0.1525
2025-11-14 2025-09-30 13F SERVICENOW INC COM Stock 81762P102 1,997 -1,491 -42.75 1,838 -48.76 0.3668
2025-08-15 2025-06-30 13F SERVICENOW INC COM Stock 81762P102 3,488 19 0.55 3,586 29.84 0.7857
2025-05-05 2025-03-31 13F SERVICENOW INC COM Stock 81762P102 3,469 1,204 53.16 2,762 14.99 0.6971
2025-02-14 2024-12-31 13F SERVICENOW INC COM Stock 81762P102 2,265 22 0.98 2,401 19.69 0.5485
2024-11-20 2024-09-30 13F/A-1 SERVICENOW INC COM Stock 81762P102 2,243 7 0.31 2,006 200,500.00 0.4330
2024-11-14 2024-09-30 13F SERVICENOW INC COM Stock 81762P102 2,253 17 2 0.4340
2024-08-14 2024-06-30 13F ServiceNow COM 81762P102 2,236 -1 -0.04 2 0.00 0.4266
2024-05-15 2024-03-31 13F ServiceNow COM 81762P102 2,237 0 0.00 2 0.00 0.4351
2024-02-15 2023-12-31 13F ServiceNow COM 81762P102 2,237 3 0.13 2 0.00 0.4651
2023-11-13 2023-09-30 13F ServiceNow COM 81762P102 2,234 72 3.33 1 0.00 0.3951
2023-08-14 2023-06-30 13F ServiceNow COM 81762P102 2,162 724 50.35 1 0.3695
2023-05-03 2023-03-31 13F ServiceNow COM 81762P102 1,438 225 18.55 1 0.2257
2023-02-08 2022-12-31 13F ServiceNow COM 81762P102 1,213 -5 -0.41 0 -100.00 0.1711
2022-11-14 2022-09-30 13F ServiceNow COM 81762P102 1,218 -137 -10.11 460 -28.57 0.1737
2022-08-11 2022-06-30 13F ServiceNow COM 81762P102 1,355 -183 -11.90 644 -24.77 0.2066
2022-05-12 2022-03-31 13F ServiceNow COM 81762P102 1,538 -55 -3.45 856 -17.21 0.2128
2022-02-14 2021-12-31 13F ServiceNow COM 81762P102 1,593 -22 -1.36 1,034 2.89 0.2309
2021-11-09 2021-09-30 13F ServiceNow COM 81762P102 1,615 465 40.43 1,005 59.02 0.2393
2021-08-13 2021-06-30 13F ServiceNow COM 81762P102 1,150 0 0.00 632 9.91 0.1527
2021-05-13 2021-03-31 13F/A-1 ServiceNow COM 81762P102 1,150 -3,378 -74.60 575 -76.93 0.1475
2021-05-13 2021-03-31 13F ServiceNow COM 81762P102 1,150 -3,378 575 0.1475
2021-02-11 2020-12-31 13F ServiceNow COM 81762P102 4,528 553 13.91 2,492 29.25 0.6910
2020-11-09 2020-09-30 13F ServiceNow COM 81762P102 3,975 820 25.99 1,928 50.86 0.6181
2020-08-14 2020-06-30 13F ServiceNow COM 81762P102 3,155 225 7.68 1,278 52.14 0.4553
2020-05-01 2020-03-31 13F ServiceNow COM 81762P102 2,930 250 9.33 840 10.96 0.4010
2020-01-31 2019-12-31 13F ServiceNow COM 81762P102 2,680 2,680 757 0.2596
Legend
Shares
The total number of shares held by the institution at the end of the reporting period (the effective date). This is provided in the filing.
Value
The total value of the shares as of the effective date. This is provided in the filing.
Avg. Share Price
The weighted average share price of the shares held by the institution. We use FIFO accounting to determine this price
Class
This is the security class as indicated by the filer. There are a variety of values for this field. Common values include "EC" = equity common, "EP" - equity preferred
Allocation (%)
The percent of the institution's portfolio that this position represents. This is provided in NPORT filings. For 13F filings, we calculate it.
Change in Allocation
The change in allocation from the prior reporting period. This is calculated as current allocation - prior allocation.
Change in Allocation (%)
The percent change in allocation from the prior reporting period. This is calculated as (current allocation - prior allocation) / prior allocation.
Cost Basis
The total cost of the shares held. This is calculated as reported shares * avg. share price
Unrealized Gain/Loss
This is the market value of the position as of the effective date minus the cost basis.