ServiceNow, Inc.
MX ˙ BMV ˙ US81762P1021
SecurityMX:NOWW / ServiceNow, Inc.
InstitutionProfund Advisors Llc
Latest Disclosed Ownership12,952 shares
Latest Disclosed Value $ 1,354,132
Profund Advisors Llc reports 21.28% decrease in ownership of NOWW / ServiceNow, Inc.

On April 24, 2026 - Profund Advisors Llc filed a 13F-HR form disclosing ownership of 12,952 shares of ServiceNow, Inc. (MX:NOWW) valued at $1,354,132 USD as of March 31, 2026. The entity filed a previous 13F-HR on February 6, 2026 disclosing 16,454 shares of ServiceNow, Inc.. This represents a change in shares of -21.28% during the quarter.

Institutional Ownership: 13F and NPORT Filings

The Security and Class in the table below are shown exactly as filed by the investor. We do our best to track continuity of investments through acquisitions, and this will be reflected in the table as changes in names. In addition to descriptive data, performance of the investment is shown over time. To calculate quarterly performance, we first calculate cost basis of the shares purchased during the quarter, then use that to calculate gross profit. Quarterly return is Gross Profit / Starting Portfolio value.

Note that cost basis is calculated and stored in thousands, so small quarterly changes in shares frequently result in a cost basis of zero.

Upgrade to unlock premium data and export to Excel .

Disclosed Equity Positions (from 13F/NPORT Filings)
File
Date		 Effective
Date		Form Security Class ID Avg Price
Paid (Est)		 Reported
Shares		 ΔShares ΔShares
(%)		 Reported
Value
(x1000)		 ΔValue
(%)		 Alloc
(%)		 ΔAlloc ΔAlloc (%) Cost Basis
(x1000)		 Unrealized
Gain/Loss
(x1000)
2026-04-24 2026-03-31 13F SERVICENOW COM 81762P102 12,952 -3,502 -21.28 1,354 -46.27 0.0497
2026-02-06 2025-12-31 13F SERVICENOW COM 81762P102 16,454 12,676 335.52 2,521 -27.50 0.0766
2025-11-06 2025-09-30 13F SERVICENOW COM 81762P102 3,778 18 0.48 3,477 -10.06 0.1130
2025-08-07 2025-06-30 13F SERVICENOW COM 81762P102 3,760 214 6.03 3,866 36.91 0.1392
2025-05-08 2025-03-31 13F SERVICENOW COM 81762P102 3,546 -403 -10.21 2,823 -32.56 0.1227
2025-02-14 2024-12-31 13F SERVICENOW COM 81762P102 3,949 -359 -8.33 4,186 8.64 0.1528
2024-11-14 2024-09-30 13F SERVICENOW COM 81762P102 4,308 -41 -0.94 3,853 12.63 0.1458
2024-08-13 2024-06-30 13F SERVICENOW COM 81762P102 4,349 267 6.54 3,421 9.93 0.1269
2024-05-08 2024-03-31 13F SERVICENOW COM 81762P102 4,082 62 1.54 3,112 9.58 0.1212
2024-02-14 2023-12-31 13F SERVICENOW COM 81762P102 4,020 599 17.51 2,840 48.54 0.1220
2023-11-13 2023-09-30 13F SERVICENOW COM 81762P102 3,421 -484 -12.39 1,912 -12.85 0.1057
2023-08-10 2023-06-30 13F SERVICENOW COM 81762P102 3,905 1,017 35.21 2,194 63.49 0.1177
2023-05-12 2023-03-31 13F SERVICENOW COM 81762P102 2,888 594 25.89 1,342 50.79 0.0829
2023-02-02 2022-12-31 13F SERVICENOW COM 81762P102 2,294 -141 -5.79 891 -3.16 0.0578
2022-11-07 2022-09-30 13F SERVICENOW COM 81762P102 2,435 12 0.50 919 -20.23 0.0661
2022-08-01 2022-06-30 13F SERVICENOW COM 81762P102 2,423 -671 -21.69 1,152 -33.14 0.0732
2022-05-10 2022-03-31 13F SERVICENOW COM 81762P102 3,094 -779 -20.11 1,723 -31.46 0.0723
2022-02-08 2021-12-31 13F SERVICENOW COM 81762P102 3,873 362 10.31 2,514 15.06 0.0822
2021-11-12 2021-09-30 13F SERVICENOW COM 81762P102 3,511 402 12.93 2,185 27.85 0.0736
2021-08-12 2021-06-30 13F SERVICENOW COM 81762P102 3,109 -164 -5.01 1,709 4.40 0.0574
2021-05-14 2021-03-31 13F SERVICENOW COM 81762P102 3,273 -432 -11.66 1,637 -19.72 0.0629
2021-02-09 2020-12-31 13F SERVICENOW COM 81762P102 3,705 -77 -2.04 2,039 11.18 0.0891
2020-11-13 2020-09-30 13F SERVICENOW COM 81762P102 3,782 -580 -13.30 1,834 3.79 0.0944
2020-08-03 2020-06-30 13F SERVICENOW COM 81762P102 4,362 701 19.15 1,767 68.45 0.0983
2020-05-15 2020-03-31 13F SERVICENOW COM 81762P102 3,661 -1,113 -23.31 1,049 -22.18 0.0788
2020-02-18 2019-12-31 13F SERVICENOW COM 81762P102 4,774 2,902 155.02 1,348 183.79 0.0587
2019-11-12 2019-09-30 13F SERVICENOW COM 81762P102 1,872 -854 -31.33 475 -36.50 0.0240
2019-08-13 2019-06-30 13F SERVICENOW COM 81762P102 2,726 997 57.66 748 75.59 0.0355
2019-05-15 2019-03-31 13F SERVICENOW COM 81762P102 1,729 25 1.47 426 40.59 0.0205
2019-02-14 2018-12-31 13F SERVICENOW COM 81762P102 1,704 -1,032 -37.72 303 -43.36 0.0187
2018-11-13 2018-09-30 13F SERVICENOW COM 81762P102 2,736 -263 -8.77 535 3.48 0.0203
2018-08-13 2018-06-30 13F SERVICENOW COM 81762P102 2,999 -394 -11.61 517 -7.84 0.0207
2018-05-14 2018-03-31 13F SERVICENOW COM 81762P102 3,393 624 22.54 561 55.40 0.0223
2018-02-14 2017-12-31 13F SERVICENOW COM 81762P102 2,769 -564 -16.92 361 -7.91 0.0139
2017-11-13 2017-09-30 13F SERVICENOW COM 81762P102 3,333 -59 -1.74 392 8.89 0.0163
2017-08-11 2017-06-30 13F SERVICENOW COM 81762P102 3,392 861 34.02 360 62.90 0.0163
2017-04-25 2017-03-31 13F SERVICENOW COM 81762P102 2,531 2,531 221 0.0099
2017-02-13 2016-12-31 13F SERVICENOW COM 81762P102 0 -2,939 -100.00 0 -100.00
2016-11-10 2016-09-30 13F SERVICENOW COM 81762P102 2,939 2,939 233 0.0111
Legend
Shares
The total number of shares held by the institution at the end of the reporting period (the effective date). This is provided in the filing.
Value
The total value of the shares as of the effective date. This is provided in the filing.
Avg. Share Price
The weighted average share price of the shares held by the institution. We use FIFO accounting to determine this price
Class
This is the security class as indicated by the filer. There are a variety of values for this field. Common values include "EC" = equity common, "EP" - equity preferred
Allocation (%)
The percent of the institution's portfolio that this position represents. This is provided in NPORT filings. For 13F filings, we calculate it.
Change in Allocation
The change in allocation from the prior reporting period. This is calculated as current allocation - prior allocation.
Change in Allocation (%)
The percent change in allocation from the prior reporting period. This is calculated as (current allocation - prior allocation) / prior allocation.
Cost Basis
The total cost of the shares held. This is calculated as reported shares * avg. share price
Unrealized Gain/Loss
This is the market value of the position as of the effective date minus the cost basis.