Newell Brands Inc.
MX ˙ BMV ˙ US6512291062
SecurityMX:NWL / Newell Brands Inc.
InstitutionCreative Planning
Latest Disclosed Ownership390,975 shares
Latest Disclosed Value $ 1,341,044
Creative Planning ownership in NWL / Newell Brands Inc.

On May 12, 2026 - Creative Planning filed a 13F-HR form disclosing ownership of 390,975 shares of Newell Brands Inc. (MX:NWL) valued at $1,341,044 USD as of March 31, 2026. The entity filed a previous 13F-HR on February 17, 2026 disclosing 335,426 shares of Newell Brands Inc.. This represents a change in shares of 16.56% during the quarter.

Creative Planning has a history of taking positions in derivatives of the underlying security (NWL) in the form of stock options. The firm currently holds call options representing 0 of underlying shares valued at $0 USD .

Note: prior versions of this page mistakenly stated that the share values represented the number of options, not the number of underlying shares. For more information on the data backing these reports, please see the SEC document Frequently Asked Questions About Form 13F.

Institutional Ownership: 13F and NPORT Filings

The Security and Class in the table below are shown exactly as filed by the investor. We do our best to track continuity of investments through acquisitions, and this will be reflected in the table as changes in names. In addition to descriptive data, performance of the investment is shown over time. To calculate quarterly performance, we first calculate cost basis of the shares purchased during the quarter, then use that to calculate gross profit. Quarterly return is Gross Profit / Starting Portfolio value.

Note that cost basis is calculated and stored in thousands, so small quarterly changes in shares frequently result in a cost basis of zero.

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Institutional Put/Call Ratios
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In addition to reporting standard equity and debt issues, institutions with more than 100MM assets under management must also disclose their put and call option holdings. Since put options generally indicate negative sentiment, and call options indicate positive sentiment, we can get a sense of the overall institutional sentiment by plotting the ratio of puts to calls. The chart to the right plots the historical put/call ratio for this instrument.

Using Put/Call Ratio as an indicator of investor sentiment overcomes one of the key deficiencies of using total institutional ownership, which is that a significant amount of assets under management are invested passively to track indices. Passively-managed funds do not typically buy options, so the put/call ratio indicator more closely tracks the sentiment of actively-managed funds.

MX:NWL / Newell Brands Inc. Historical Put/Call Ratio
Disclosed Equity Positions (from 13F/NPORT Filings)
File
Date
Effective
Date
Form Security Class ID Avg Price
Paid (Est)
Reported
Shares
ΔShares ΔShares
(%)
Reported
Value
(x1000)
ΔValue
(%)
Alloc
(%)
ΔAlloc ΔAlloc (%) Cost Basis
(x1000)
Unrealized
Gain/Loss
(x1000)
2026-05-12 2026-03-31 13F NEWELL BRANDS COM 651229106 390,975 55,549 16.56 1,341 7.54 0.0009
2026-02-17 2025-12-31 13F NEWELL BRANDS COM 651229106 335,426 294,051 710.70 1,248 477.31 0.0009
2025-11-14 2025-09-30 13F NEWELL BRANDS COM 651229106 41,375 5,212 14.41 217 10.77 0.0002
2025-08-08 2025-06-30 13F NEWELL BRANDS COM 651229106 36,163 -21,925 -37.74 195 -45.83 0.0002
2025-05-15 2025-03-31 13F NEWELL BRANDS COM 651229106 58,088 15,325 35.84 360 -15.29 0.0003
2025-02-14 2024-12-31 13F NEWELL BRANDS COM 651229106 42,763 8,800 25.91 426 63.46 0.0004
2024-10-11 2024-09-30 13F NEWELL BRANDS COM 651229106 33,963 8,365 32.68 261 58.54 0.0003
2024-08-15 2024-06-30 13F NEWELL BRANDS COM 651229106 25,598 -2,262 -8.12 164 -26.46 0.0002
2024-05-13 2024-03-31 13F NEWELL BRANDS COM 651229106 27,860 -11,649 -29.48 224 -34.80 0.0002
2024-02-14 2023-12-31 13F NEWELL BRANDS COM 651229106 39,509 1,443 3.79 343 -0.29 0.0006
2023-11-16 2023-09-30 13F NEWELL BRANDS COM 651229106 38,066 6,754 21.57 344 26.10 0.0005
2023-07-21 2023-06-30 13F NEWELL BRANDS COM 651229106 31,312 -26,910 -46.22 272 -62.43 0.0004
2023-05-15 2023-03-31 13F NEWELL BRANDS COM 651229106 58,222 -362 -0.62 724 -5.48 0.0010
2023-02-10 2022-12-31 13F NEWELL BRANDS COM 651229106 58,584 -8,377 -12.51 766 -17.63 0.0012
2022-11-03 2022-09-30 13F NEWELL BRANDS COM 651229106 66,961 10,508 18.61 930 -13.49 0.0016
2022-08-15 2022-06-30 13F NEWELL BRANDS COM 651229106 56,453 1,525 2.78 1,075 -8.59 0.0018
2022-05-16 2022-03-31 13F NEWELL BRANDS COM 651229106 54,928 1,007 1.87 1,176 -0.17 0.0018
2022-02-11 2021-12-31 13F NEWELL BRANDS COM 651229106 53,921 -1,225 -2.22 1,178 -3.52 0.0019
2021-11-10 2021-09-30 13F NEWELL BRANDS COM 651229106 55,146 747 1.37 1,221 -18.27 0.0022
2021-08-04 2021-06-30 13F NEWELL BRANDS COM 651229106 54,399 -1,111 -2.00 1,494 0.47 0.0027
2021-04-30 2021-03-31 13F CreativePlanning COM 651229106 55,510 -2,243 -3.88 1,487 21.29 0.0030
2021-01-29 2020-12-31 13F NEWELL BRANDS COM 651229106 57,753 -904 -1.54 1,226 21.75 0.0027
2020-11-05 2020-09-30 13F NEWELL BRANDS COM 651229106 58,657 40,632 225.42 1,007 252.10 0.0026
2020-07-23 2020-06-30 13F NEWELL BRANDS COM 651229106 18,025 -663 -3.55 286 15.32 0.0008
2020-05-05 2020-03-31 13F NEWELL BRANDS COM 651229106 18,688 -16,270 -46.54 248 -63.10 0.0009
2020-01-30 2019-12-31 13F NEWELL BRANDS COM 651229106 34,958 6,282 21.91 672 25.14 0.0020
2019-11-01 2019-09-30 13F NEWELL BRANDS COM 651229106 28,676 -1,309 -4.37 537 16.23 0.0017
2019-07-26 2019-06-30 13F NEWELL BRANDS COM 651229106 29,985 4,435 17.36 462 17.86 0.0016
2019-04-24 2019-03-31 13F NEWELL BRANDS COM 651229106 25,550 4,608 22.00 392 0.77 0.0014
2019-02-12 2018-12-31 13F/A-1 NEWELL BRANDS COM 651229106 20,942 -10,363 -33.10 389 -38.74 0.0016
2019-02-01 2018-12-31 13F NEWELL BRANDS COM 651229106 20,942 -10,363 389
2018-10-25 2018-09-30 13F NEWELL BRANDS COM 651229106 31,305 788 2.58 635 -19.31 0.0024
2018-07-20 2018-06-30 13F NEWELL BRANDS COM 651229106 30,517 3,934 14.80 787 16.25 0.0031
2018-04-18 2018-03-31 13F NEWELL BRANDS COM 651229106 26,583 8,465 46.72 677 20.89 0.0028
2018-01-17 2017-12-31 13F NEWELL BRANDS COM 651229106 18,118 929 5.40 560 -23.60 0.0024
2017-10-17 2017-09-30 13F NEWELL BRANDS COM 651229106 17,189 2,035 13.43 733 -9.84 0.0034
2017-07-12 2017-06-30 13F NEWELL BRANDS COM 651229106 15,154 -2,774 -15.47 813 -3.90 0.0041
2017-04-07 2017-03-31 13F NEWELL BRANDS COM 651229106 17,928 5,665 46.20 846 54.38 0.0046
2017-01-09 2016-12-31 13F NEWELL BRANDS COM 651229106 12,263 614 5.27 548 -10.60 0.0033
2016-10-12 2016-09-30 13F NEWELL BRANDS COM 651229106 11,649 1,339 12.99 613 22.36 0.0039
2016-07-12 2016-06-30 13F NEWELL BRANDS COM 651229106 10,310 4,010 63.65 501 79.57 0.0036
2016-04-08 2016-03-31 13F NEWELL RUBBERMAID COM 651229106 6,300 -89 -1.39 279 -1.06 0.0022
2016-01-11 2015-12-31 13F NEWELL RUBBERMAID COM 651229106 6,389 646 11.25 282 23.68 0.0023
2015-10-09 2015-09-30 13F NEWELL RUBBERMAID COM 651229106 5,743 5,743 0.00 228 0.0020
2015-07-09 2015-06-30 13F NEWELL RUBBERMAID COM 651229106 0 -6,174 -100.00 0 -100.00
2015-04-13 2015-03-31 13F NEWELL RUBBERMAID COM 651229106 6,174 6,174 0.00 241 0.0023
2015-01-29 2014-12-31 13F NEWELL RUBBERMAID COM 651229106 0 -5,451 -100.00 0 -100.00
2014-10-10 2014-09-30 13F NEWELL RUBBERMAID COM 651229106 5,451 222 4.25 188 16.05 0.0022
2014-08-20 2014-06-30 13F NEWELL RUBBERMAID COM 651229106 5,229 150 2.95 162 6.58 0.0021
2014-04-11 2014-03-31 13F NEWELL RUBBERMAID COM 651229106 5,079 104 2.09 152 -5.59 0.0023
2014-01-06 2013-12-31 13F NEWELL RUBBERMAID COM 651229106 4,975 796 19.05 161 40.00 0.0027
2013-10-10 2013-09-30 13F NEWELL RUBBERMAID COM 651229106 4,179 143 3.54 115 8.49 0.0023
2013-07-09 2013-06-30 13F NEWELL RUBBERMAID COM 651229106 4,036 4,036 106 0.0025
Disclosed Call Options
File
Date
Effective
Date
Form Security Class ID Opt Avg Share
Price
Shares ΔShares
(%)
Value
(x1000)
ΔValue
(%)
Prior Allocation
(%)
Allocation
(%)
ΔAllocation
(%)
Cost Basis
(x1000)
Profit
(x1000)
Return
(%)
2020-05-05 2020-03-31 13F NEWELL BRANDS COM Call 0 -100.00 0 n/a n/a n/a
2020-01-30 2019-12-31 13F NEWELL BRANDS COM Call 2,000 0.00 0 -100.00 n/a n/a n/a
2019-11-01 2019-09-30 13F NEWELL BRANDS COM Call 2,000 -50.00 2 0.00 n/a n/a n/a
2019-07-26 2019-06-30 13F NEWELL BRANDS COM Call 4,000 1,900.00 2 n/a n/a n/a
2019-04-24 2019-03-31 13F NEWELL BRANDS COM Call 200 0 n/a n/a n/a
2019-02-12 2018-12-31 13F/A NEWELL BRANDS COM Call 0 -100.00 0 -100.00 n/a n/a n/a
2018-10-25 2018-09-30 13F NEWELL BRANDS COM Call 1,000 0.00 1 -75.00 n/a n/a n/a
2018-07-20 2018-06-30 13F NEWELL BRANDS COM Call 1,000 4 n/a n/a n/a
Legend
Shares
The total number of shares held by the institution at the end of the reporting period (the effective date). This is provided in the filing.
Value
The total value of the shares as of the effective date. This is provided in the filing.
Avg. Share Price
The weighted average share price of the shares held by the institution. We use FIFO accounting to determine this price
Class
This is the security class as indicated by the filer. There are a variety of values for this field. Common values include "EC" = equity common, "EP" - equity preferred
Allocation (%)
The percent of the institution's portfolio that this position represents. This is provided in NPORT filings. For 13F filings, we calculate it.
Change in Allocation
The change in allocation from the prior reporting period. This is calculated as current allocation - prior allocation.
Change in Allocation (%)
The percent change in allocation from the prior reporting period. This is calculated as (current allocation - prior allocation) / prior allocation.
Cost Basis
The total cost of the shares held. This is calculated as reported shares * avg. share price
Unrealized Gain/Loss
This is the market value of the position as of the effective date minus the cost basis.