The Procter & Gamble Company
MX ˙ BMV ˙ US7427181091
SecurityMX:PG / The Procter & Gamble Company
InstitutionAdvisory Alpha, LLC
Latest Disclosed Ownership22,978 shares
Latest Disclosed Value $ 3,319,883
Advisory Alpha, LLC reports 21.02% increase in ownership of PG / The Procter & Gamble Company

On May 14, 2026 - Advisory Alpha, LLC filed a 13F-HR form disclosing ownership of 22,978 shares of The Procter & Gamble Company (MX:PG) valued at $3,319,883 USD as of March 31, 2026. The entity filed a previous 13F-HR on February 6, 2026 disclosing 18,987 shares of The Procter & Gamble Company. This represents a change in shares of 21.02% during the quarter.

Institutional Ownership: 13F and NPORT Filings

The Security and Class in the table below are shown exactly as filed by the investor. We do our best to track continuity of investments through acquisitions, and this will be reflected in the table as changes in names. In addition to descriptive data, performance of the investment is shown over time. To calculate quarterly performance, we first calculate cost basis of the shares purchased during the quarter, then use that to calculate gross profit. Quarterly return is Gross Profit / Starting Portfolio value.

Note that cost basis is calculated and stored in thousands, so small quarterly changes in shares frequently result in a cost basis of zero.

Upgrade to unlock premium data and export to Excel .

Disclosed Equity Positions (from 13F/NPORT Filings)
File
Date		 Effective
Date		Form Security Class ID Avg Price
Paid (Est)		 Reported
Shares		 ΔShares ΔShares
(%)		 Reported
Value
(x1000)		 ΔValue
(%)		 Alloc
(%)		 ΔAlloc ΔAlloc (%) Cost Basis
(x1000)		 Unrealized
Gain/Loss
(x1000)
2026-05-14 2026-03-31 13F PROCTER & GAMBLE COM 742718109 22,978 3,991 21.02 3,320 21.98 0.0907
2026-02-06 2025-12-31 13F PROCTER AND GAMBLE COM 742718109 18,987 454 2.45 2,722 -3.44 0.0741
2025-11-12 2025-09-30 13F PROCTER AND GAMBLE COM 742718109 18,533 3,338 21.97 2,818 16.40 0.0785
2025-08-01 2025-06-30 13F PROCTER AND GAMBLE COM 742718109 15,195 224 1.50 2,421 -5.10 0.0754
2025-05-19 2025-03-31 13F/A-1 PROCTER AND GAMBLE COM 742718109 14,971 1,498 11.12 2,551 12.98 0.0867
2025-04-08 2025-03-31 13F PROCTER AND GAMBLE COM 742718109 6,072 -7,401 1,035 0.0642
2025-01-17 2024-12-31 13F PROCTER AND GAMBLE COM 742718109 13,473 1,163 9.45 2,259 5.91 0.0804
2024-11-12 2024-09-30 13F PROCTER AND GAMBLE COM 742718109 12,310 -755 -5.78 2,132 -1.02 0.0758
2024-08-21 2024-06-30 13F PROCTER AND GAMBLE COM 742718109 13,065 681 5.50 2,155 7.22 0.0849
2024-05-06 2024-03-31 13F PROCTER AND GAMBLE COM 742718109 12,384 -676 -5.18 2,009 5.02 0.0825
2024-01-23 2023-12-31 13F PROCTER AND GAMBLE COM 742718109 13,060 4,736 56.90 1,914 57.58 0.0877
2023-10-18 2023-09-30 13F PROCTER AND GAMBLE COM 742718109 8,324 -1,627 -16.35 1,214 -19.60 0.0625
2023-07-25 2023-06-30 13F PROCTER AND GAMBLE COM 742718109 9,951 347 3.61 1,510 5.82 0.0775
2023-05-02 2023-03-31 13F PROCTER AND GAMBLE COM 742718109 9,604 405 4.40 1,428 2.37 0.0907
2023-01-30 2022-12-31 13F PROCTER AND GAMBLE COM 742718109 9,199 1,521 19.81 1,394 43.86 0.0987
2022-10-12 2022-09-30 13F PROCTER AND GAMBLE COM 742718109 7,678 40 0.52 969 -11.75 0.0738
2022-07-15 2022-06-30 13F PROCTER AND GAMBLE COM 742718109 7,638 240 3.24 1,098 -2.92 0.0825
2022-05-02 2022-03-31 13F PROCTER AND GAMBLE COM 742718109 7,398 -1,439 -16.28 1,131 -21.78 0.0731
2022-02-04 2021-12-31 13F PROCTER AND GAMBLE COM 742718109 8,837 2,792 46.19 1,446 71.12 0.0843
2021-11-09 2021-09-30 13F PROCTER AND GAMBLE COM 742718109 6,045 1,772 41.47 845 46.45 0.0606
2021-08-13 2021-06-30 13F PROCTER AND GAMBLE COM 742718109 4,273 11 0.26 577 0.00 0.0473
2021-05-10 2021-03-31 13F PROCTER AND GAMBLE COM 742718109 4,262 -345 -7.49 577 -9.98 0.1000
2021-02-16 2020-12-31 13F PROCTER AND GAMBLE COM 742718109 4,607 -4,869 -51.38 641 -51.91 0.1310
2020-11-16 2020-09-30 13F/A-1 PROCTER AND GAMBLE COM 742718109 9,476 -112 -1.17 1,333 2.62 0.2863
2020-11-06 2020-09-30 13F PROCTER AND GAMBLE COM 742718109 9,476 -112 4,080 162,012.0628
2020-08-14 2020-06-30 13F PROCTER AND GAMBLE COM 742718109 9,588 16 0.17 1,299 13.75 0.2876
2020-04-29 2020-03-31 13F PROCTER & GAMBLE COM 742718109 9,572 -540 -5.34 1,143 -9.51 0.3205
2020-02-14 2019-12-31 13F PROCTER & GAMBLE COM 742718109 10,112 5,097 101.64 1,263 106.55 0.3071
2019-11-13 2019-09-30 13F PROCTER & GAMBLE COM 742718109 5,015 98 1.99 612 7.95 0.1811
2019-08-16 2019-06-30 13F PROCTER AND GAMBLE COM 742718109 4,917 131 2.74 566 13.65 0.1889
2019-05-13 2019-03-31 13F PROCTER AND GAMBLE COM 742718109 4,786 110 2.35 499 8.26 0.1806
2019-02-13 2018-12-31 13F PROCTER AND GAMBLE COM 742718109 4,676 4,676 460 0.2171
Legend
Shares
The total number of shares held by the institution at the end of the reporting period (the effective date). This is provided in the filing.
Value
The total value of the shares as of the effective date. This is provided in the filing.
Avg. Share Price
The weighted average share price of the shares held by the institution. We use FIFO accounting to determine this price
Class
This is the security class as indicated by the filer. There are a variety of values for this field. Common values include "EC" = equity common, "EP" - equity preferred
Allocation (%)
The percent of the institution's portfolio that this position represents. This is provided in NPORT filings. For 13F filings, we calculate it.
Change in Allocation
The change in allocation from the prior reporting period. This is calculated as current allocation - prior allocation.
Change in Allocation (%)
The percent change in allocation from the prior reporting period. This is calculated as (current allocation - prior allocation) / prior allocation.
Cost Basis
The total cost of the shares held. This is calculated as reported shares * avg. share price
Unrealized Gain/Loss
This is the market value of the position as of the effective date minus the cost basis.