The Procter & Gamble Company
MX ˙ BMV ˙ US7427181091
SecurityMX:PG / The Procter & Gamble Company
InstitutionBaird Financial Group, Inc.
Latest Disclosed Ownership1,546,922 shares
Latest Disclosed Value $ 223,437,474
Baird Financial Group, Inc. reports 0.85% decrease in ownership of PG / The Procter & Gamble Company

On May 14, 2026 - Baird Financial Group, Inc. filed a 13F-HR form disclosing ownership of 1,546,922 shares of The Procter & Gamble Company (MX:PG) valued at $223,437,474 USD as of March 31, 2026. The entity filed a previous 13F-HR on February 13, 2026 disclosing 1,560,128 shares of The Procter & Gamble Company. This represents a change in shares of -0.85% during the quarter.

Institutional Ownership: 13F and NPORT Filings

The Security and Class in the table below are shown exactly as filed by the investor. We do our best to track continuity of investments through acquisitions, and this will be reflected in the table as changes in names. In addition to descriptive data, performance of the investment is shown over time. To calculate quarterly performance, we first calculate cost basis of the shares purchased during the quarter, then use that to calculate gross profit. Quarterly return is Gross Profit / Starting Portfolio value.

Note that cost basis is calculated and stored in thousands, so small quarterly changes in shares frequently result in a cost basis of zero.

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Disclosed Equity Positions (from 13F/NPORT Filings)
File
Date		 Effective
Date		Form Security Class ID Avg Price
Paid (Est)		 Reported
Shares		 ΔShares ΔShares
(%)		 Reported
Value
(x1000)		 ΔValue
(%)		 Alloc
(%)		 ΔAlloc ΔAlloc (%) Cost Basis
(x1000)		 Unrealized
Gain/Loss
(x1000)
2026-05-14 2026-03-31 13F PROCTER GAMBLE COM 742718109 1,546,922 -13,206 -0.85 223,437 -0.06 0.1879
2026-02-13 2025-12-31 13F PROCTER AND GAMBLE CO COM COMMON 742718109 1,560,128 1,942 0.12 223,582 -6.61 0.3485
2025-11-13 2025-09-30 13F PROCTER GAMBLE COMMON 742718109 1,558,186 -84,307 -5.13 239,415 -8.51 0.3850
2025-08-13 2025-06-30 13F PROCTER AND GAMBLE CO COM COMMON 742718109 1,642,493 -59,511 -3.50 261,682 -9.78 0.4588
2025-05-15 2025-03-31 13F PROCTER AND GAMBLE CO COM COMMON 742718109 1,702,004 27,710 1.66 290,056 3.33 0.5585
2025-02-14 2024-12-31 13F PROCTER GAMBLE COMMON 742718109 1,674,294 44,386 2.72 280,695 -0.57 0.5368
2024-11-14 2024-09-30 13F PROCTER GAMBLE COMMON 742718109 1,629,908 9,706 0.60 282,300 5.65 0.5482
2024-08-14 2024-06-30 13F PROCTER GAMBLE COMMON 742718109 1,620,202 -17,710 -1.08 267,204 0.55 0.5543
2024-05-14 2024-03-31 13F PROCTER GAMBLE COMMON 742718109 1,637,912 21,367 1.32 265,751 12.18 0.5573
2024-02-14 2023-12-31 13F PROCTER GAMBLE COMMON 742718109 1,616,545 243,931 17.77 236,889 18.32 0.5399
2023-11-13 2023-09-30 13F PROCTER GAMBLE COMMON 742718109 1,372,614 13,670 1.01 200,209 -2.91 0.5461
2023-08-11 2023-06-30 13F PROCTER GAMBLE COMMON 742718109 1,358,944 -296,407 -17.91 206,206 -16.22 0.5443
2023-05-15 2023-03-31 13F PROCTER GAMBLE COMMON 742718109 1,655,351 -23,497 -1.40 246,134 96,803.15 0.6072
2023-02-13 2022-12-31 13F PROCTER GAMBLE COMMON 742718109 1,678,848 5,539 0.33 254 -99.88 0.6700
2022-11-15 2022-09-30 13F PROCTER GAMBLE COMMON 742718109 1,673,309 -12,423 -0.74 211,255 -12.85 0.6225
2022-08-08 2022-06-30 13F PROCTER GAMBLE COMMON 742718109 1,685,732 24,998 1.51 242,391 -4.48 0.6729
2022-05-13 2022-03-31 13F PROCTER GAMBLE COMMON 742718109 1,660,734 54,712 3.41 253,760 -3.41 0.6271
2022-02-09 2021-12-31 13F PROCTER GAMBLE CO COM COMMON 742718109 1,606,022 -10,347 -0.64 262,713 16.26 0.6142
2021-11-12 2021-09-30 13F PROCTER GAMBLE CO COM COMMON 742718109 1,616,369 33,123 2.09 225,968 5.78 0.5779
2021-08-11 2021-06-30 13F PROCTER GAMBLE CO COM COMMON 742718109 1,583,246 1,043 0.07 213,627 -0.30 0.5552
2021-05-13 2021-03-31 13F PROCTER GAMBLE CO COM COMMON 742718109 1,582,203 18,816 1.20 214,278 -1.49 0.6010
2021-02-11 2020-12-31 13F PROCTER GAMBLE CO COM COMMON 742718109 1,563,387 17,163 1.11 217,529 1.22 0.6503
2020-11-12 2020-09-30 13F PROCTER GAMBLE CO COM COMMON 742718109 1,546,224 53,842 3.61 214,911 20.44 0.7363
2020-10-22 2020-06-30 13F/A-1 PROCTER GAMBLE CO COM COMMON 742718109 1,492,382 23,022 1.57 178,445 10.40 0.6722
2020-08-14 2020-06-30 13F PROCTER GAMBLE CO COM COMMON 742718109 1,451,223 -18,137 179,322 355,375.4626
2020-05-14 2020-03-31 13F PROCTER GAMBLE CO COM COMMON 742718109 1,469,360 15,673 1.08 161,630 -10.98 0.7381
2020-02-14 2019-12-31 13F PROCTER & GAMBLE CO COM COMMON 742718109 1,453,687 32,184 2.26 181,565 2.69 0.6518
2019-11-14 2019-09-30 13F PROCTER GAMBLE Common 742718109 1,421,503 -27,581 -1.90 176,806 11.27 0.6964
2019-08-14 2019-06-30 13F PROCTER & GAMBLE COMMON 742718109 1,449,084 591,535 68.98 158,892 78.08 0.6178
2019-05-14 2019-03-31 13F PROCTER GAMBLE COMMON 742718109 857,549 -82,583 -8.78 89,226 3.25 0.5217
2019-02-14 2018-12-31 13F Procter Gamble COMMON 742718109 940,132 -53,515 -5.39 86,417 3.95 0.5866
2018-11-13 2018-09-30 13F Procter Gamble COMMON 742718109 993,647 2,018 0.20 83,136 7.40 0.5209
2018-08-13 2018-06-30 13F Procter amp; Gamble COMMON 742718109 991,629 56,334 6.02 77,407 4.39 0.5254
2018-05-14 2018-03-31 13F Procter & Gamble COMMON 742718109 935,295 6,029 0.65 74,150 -13.15 0.5221
2018-02-09 2017-12-31 13F PROCTER & GAMBLE COMMON 742718109 929,266 2,908 0.31 85,381 1.31 0.6048
2017-11-14 2017-09-30 13F PROCTER & GAMBLE COMMON 742718109 926,358 16,427 1.81 84,280 6.28 0.6357
2017-08-14 2017-06-30 13F PROCTER & GAMBLE COMMON 742718109 909,931 -314,689 -25.70 79,301 -27.93 0.6213
2017-06-19 2017-03-31 13F/A-1 PROCTER GAMBLE COMMON 742718109 1,224,620 -32,642 -2.60 110,032 4.09 0.8899
2017-05-09 2017-03-31 13F PROCTER & GAMBLE COMMON 742718109 1,224,620 110,032
2017-02-10 2016-12-31 13F PROCTER & GAMBLE COMMON 742718109 1,257,262 -45,676 -3.51 105,711 -9.60 0.9179
2016-11-10 2016-09-30 13F PROCTER & GAMBLE COMMON 742718109 1,302,938 -435,399 -25.05 116,939 -20.89 1.0475
2016-08-11 2016-06-30 13F PROCTER & GAMBLE COMMON 742718109 1,738,337 -73,558 -4.06 147,822 -0.88 1.3557
2016-05-12 2016-03-31 13F PROCTER & GAMBLE COMMON 742718109 1,811,895 57,114 3.25 149,138 7.03 1.4269
2016-02-11 2015-12-31 13F PROCTER & GAMBLE COMMON 742718109 1,754,781 120,318 7.36 139,347 18.51 1.3938
2015-11-12 2015-09-30 13F PROCTER & GAMBLE COMMON 742718109 1,634,463 906,090 124.40 117,583 106.33 1.2501
2015-08-14 2015-06-30 13F PROCTER & GAMBLE COMMON 742718109 728,373 728,373 56,988 0.5608
Legend
Shares
The total number of shares held by the institution at the end of the reporting period (the effective date). This is provided in the filing.
Value
The total value of the shares as of the effective date. This is provided in the filing.
Avg. Share Price
The weighted average share price of the shares held by the institution. We use FIFO accounting to determine this price
Class
This is the security class as indicated by the filer. There are a variety of values for this field. Common values include "EC" = equity common, "EP" - equity preferred
Allocation (%)
The percent of the institution's portfolio that this position represents. This is provided in NPORT filings. For 13F filings, we calculate it.
Change in Allocation
The change in allocation from the prior reporting period. This is calculated as current allocation - prior allocation.
Change in Allocation (%)
The percent change in allocation from the prior reporting period. This is calculated as (current allocation - prior allocation) / prior allocation.
Cost Basis
The total cost of the shares held. This is calculated as reported shares * avg. share price
Unrealized Gain/Loss
This is the market value of the position as of the effective date minus the cost basis.