The Procter & Gamble Company
MX ˙ BMV ˙ US7427181091
SecurityMX:PG / The Procter & Gamble Company
InstitutionCallahan Advisors, LLC
Latest Disclosed Ownership99,526 shares
Latest Disclosed Value $ 14,375,491
Callahan Advisors, LLC reports 1.06% decrease in ownership of PG / The Procter & Gamble Company

On May 12, 2026 - Callahan Advisors, LLC filed a 13F-HR form disclosing ownership of 99,526 shares of The Procter & Gamble Company (MX:PG) valued at $14,375,491 USD as of March 31, 2026.

Institutional Ownership: 13F and NPORT Filings

The Security and Class in the table below are shown exactly as filed by the investor. We do our best to track continuity of investments through acquisitions, and this will be reflected in the table as changes in names. In addition to descriptive data, performance of the investment is shown over time. To calculate quarterly performance, we first calculate cost basis of the shares purchased during the quarter, then use that to calculate gross profit. Quarterly return is Gross Profit / Starting Portfolio value.

Note that cost basis is calculated and stored in thousands, so small quarterly changes in shares frequently result in a cost basis of zero.

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Disclosed Equity Positions (from 13F/NPORT Filings)
File
Date		 Effective
Date		Form Security Class ID Avg Price
Paid (Est)		 Reported
Shares		 ΔShares ΔShares
(%)		 Reported
Value
(x1000)		 ΔValue
(%)		 Alloc
(%)		 ΔAlloc ΔAlloc (%) Cost Basis
(x1000)		 Unrealized
Gain/Loss
(x1000)
2026-05-12 2026-03-31 13F Procter & Gamble COM 742718109 99,526 -1,067 -1.06 14,375 -0.28 1.1998
2026-02-06 2025-12-31 13F Procter & Gamble COM 742718109 100,593 -6,247 -5.85 14,416 -12.18 1.1849
2025-10-31 2025-09-30 13F Procter & Gamble COM 742718109 106,840 746 0.70 16,416 -2.88 1.3942
2025-07-28 2025-06-30 13F Procter & Gamble COM 742718109 106,094 2,114 2.03 16,903 -4.62 1.5191
2025-05-01 2025-03-31 13F Procter & Gamble COM 742718109 103,980 10,247 10.93 17,720 12.77 1.6888
2025-01-31 2024-12-31 13F Procter & Gamble COM 742718109 93,733 813 0.87 15,714 -2.36 1.4790
2024-10-30 2024-09-30 13F Procter & Gamble COM 742718109 92,920 771 0.84 16,094 5.90 1.5680
2024-07-29 2024-06-30 13F Procter & Gamble COM 742718109 92,149 -920 -0.99 15,197 0.64 1.5801
2024-04-24 2024-03-31 13F Procter & Gamble COM 742718109 93,069 -1,076 -1.14 15,100 9.45 1.5837
2024-01-24 2023-12-31 13F Procter & Gamble COM 742718109 94,145 -1,337 -1.40 13,796 -0.93 1.6005
2023-10-23 2023-09-30 13F Procter & Gamble COM 742718109 95,482 -1,883 -1.93 13,927 -5.74 1.7493
2023-07-31 2023-06-30 13F Procter & Gamble COM 742718109 97,365 125 0.13 14,774 2.19 1.7954
2023-04-28 2023-03-31 13F Procter & Gamble COM 742718109 97,240 396 0.41 14,459 -1.49 1.8676
2023-02-03 2022-12-31 13F Procter & Gamble COM 742718109 96,844 618 0.64 14,678 20.81 2.0085
2022-11-14 2022-09-30 13F/A-1 Procter & Gamble COM 742718109 96,226 200 0.21 12,149 -12.01 1.7446
2022-10-27 2022-09-30 13F Procter & Gamble COM 742718109 96,226 200 12,149 1.7446
2022-07-29 2022-06-30 13F Procter & Gamble COM 742718109 96,026 -184 -0.19 13,808 -6.07 1.8379
2022-04-27 2022-03-31 13F Procter & Gamble COM 742718109 96,210 756 0.79 14,701 -5.85 1.6775
2022-02-08 2021-12-31 13F Procter & Gamble COM 742718109 95,454 -3,095 -3.14 15,614 13.33 1.7517
2021-11-03 2021-09-30 13F Procter & Gamble COM 742718109 98,549 -803 -0.81 13,777 2.77 1.7361
2021-08-11 2021-06-30 13F Procter & Gamble COM 742718109 99,352 -4,479 -4.31 13,406 -4.67 1.7017
2021-04-21 2021-03-31 13F Procter & Gamble COM 742718109 103,831 -2,239 -2.11 14,062 -4.72 1.9042
2021-01-20 2020-12-31 13F Procter & Gamble COM 742718109 106,070 -1,466 -1.36 14,759 -1.25 2.1598
2020-10-26 2020-09-30 13F Procter & Gamble COM 742718109 107,536 -593 -0.55 14,946 15.60 2.4439
2020-07-17 2020-06-30 13F Procter & Gamble COM 742718109 108,129 1,543 1.45 12,929 10.28 2.2921
2020-04-06 2020-03-31 13F Procter & Gamble COM 742718109 106,586 -1,208 -1.12 11,724 -12.92 2.4613
2020-01-21 2019-12-31 13F Procter & Gamble COM 742718109 107,794 -3,925 -3.51 13,463 -3.12 2.1585
2019-10-21 2019-09-30 13F Procter & Gamble COM 742718109 111,719 -5,923 -5.03 13,896 7.73 2.4272
2019-07-17 2019-06-30 13F Procter & Gamble COM 742718109 117,642 -1,103 -0.93 12,899 4.40 2.3148
2019-04-22 2019-03-31 13F Procter & Gamble COM 742718109 118,745 1,215 1.03 12,355 14.37 2.2998
2019-01-24 2018-12-31 13F Procter & Gamble COM 742718109 117,530 380 0.32 10,803 10.80 2.3065
2018-10-15 2018-09-30 13F Procter & Gamble COM 742718109 117,150 3,296 2.89 9,750 9.71 1.8090
2018-07-19 2018-06-30 13F Procter & Gamble COM 742718109 113,854 6,576 6.13 8,887 4.49 1.7516
2018-04-30 2018-03-31 13F Procter & Gamble COM 742718109 107,278 -359 -0.33 8,505 -14.00 1.7436
2018-01-30 2017-12-31 13F Procter & Gamble COM 742718109 107,637 -58 -0.05 9,890 0.94 1.9634
2017-10-26 2017-09-30 13F Procter & Gamble COM 742718109 107,695 793 0.74 9,798 5.16 2.0602
2017-07-31 2017-06-30 13F Procter & Gamble COM 742718109 106,902 1,549 1.47 9,317 -1.57 2.0278
2017-04-27 2017-03-31 13F Procter & Gamble COM 742718109 105,353 2,248 2.18 9,466 9.19 2.1310
2017-01-31 2016-12-31 13F Procter & Gamble COM 742718109 103,105 882 0.86 8,669 -5.51 2.0897
2016-10-14 2016-09-30 13F Procter & Gamble COM 742718109 102,223 4,897 5.03 9,175 11.33 2.2959
2016-07-25 2016-06-30 13F Procter & Gamble COM 742718109 97,326 3,183 3.38 8,241 6.35 2.1644
2016-04-29 2016-03-31 13F Procter & Gamble COM 742718109 94,143 2,799 3.06 7,749 6.82 2.1239
2016-02-05 2015-12-31 13F Procter & Gamble COM 742718109 91,344 7,886 9.45 7,254 20.82 2.0688
2015-10-21 2015-09-30 13F Procter & Gamble COM 742718109 83,458 5,396 6.91 6,004 -1.70 1.8436
2015-07-28 2015-06-30 13F Procter & Gamble COM 742718109 78,062 2,632 3.49 6,108 -1.18 1.7581
2015-04-20 2015-03-31 13F Procter & Gamble COM 742718109 75,430 75,430 0.00 6,181 1.8014
2015-01-27 2014-12-31 13F Procter & Gamble COM 742718109 0 -75,076 -100.00 0 -100.00
2014-10-21 2014-09-30 13F Procter & Gamble COM 742718109 75,076 989 1.33 6,287 7.97 1.9479
2014-07-25 2014-06-30 13F Procter & Gamble COM 742718109 74,087 2,008 2.79 5,823 0.22 1.8503
2014-05-05 2014-03-31 13F Procter & Gamble COM 742718109 72,079 696 0.98 5,810 -0.02 1.9781
2014-01-22 2013-12-31 13F Procter & Gamble COM 742718109 71,383 485 0.68 5,811 8.43 2.0264
2013-10-31 2013-09-30 13F Procter & Gamble COM 742718109 70,898 3,113 4.59 5,359 2.68 2.0438
2013-07-30 2013-06-30 13F Procter & Gamble COM 742718109 67,785 67,785 5,219 2.1345
Legend
Shares
The total number of shares held by the institution at the end of the reporting period (the effective date). This is provided in the filing.
Value
The total value of the shares as of the effective date. This is provided in the filing.
Avg. Share Price
The weighted average share price of the shares held by the institution. We use FIFO accounting to determine this price
Class
This is the security class as indicated by the filer. There are a variety of values for this field. Common values include "EC" = equity common, "EP" - equity preferred
Allocation (%)
The percent of the institution's portfolio that this position represents. This is provided in NPORT filings. For 13F filings, we calculate it.
Change in Allocation
The change in allocation from the prior reporting period. This is calculated as current allocation - prior allocation.
Change in Allocation (%)
The percent change in allocation from the prior reporting period. This is calculated as (current allocation - prior allocation) / prior allocation.
Cost Basis
The total cost of the shares held. This is calculated as reported shares * avg. share price
Unrealized Gain/Loss
This is the market value of the position as of the effective date minus the cost basis.