The Procter & Gamble Company
MX ˙ BMV ˙ US7427181091
SecurityMX:PG / The Procter & Gamble Company
InstitutionCapstone Financial Advisors, Inc.
Latest Disclosed Ownership2,962 shares
Latest Disclosed Value $ 427,837
Capstone Financial Advisors, Inc. reports 0.07% decrease in ownership of PG / The Procter & Gamble Company

On May 15, 2026 - Capstone Financial Advisors, Inc. filed a 13F-HR form disclosing ownership of 2,962 shares of The Procter & Gamble Company (MX:PG) valued at $427,837 USD as of March 31, 2026. The entity filed a previous 13F-HR on February 17, 2026 disclosing 2,964 shares of The Procter & Gamble Company. This represents a change in shares of -0.07% during the quarter.

Institutional Ownership: 13F and NPORT Filings

The Security and Class in the table below are shown exactly as filed by the investor. We do our best to track continuity of investments through acquisitions, and this will be reflected in the table as changes in names. In addition to descriptive data, performance of the investment is shown over time. To calculate quarterly performance, we first calculate cost basis of the shares purchased during the quarter, then use that to calculate gross profit. Quarterly return is Gross Profit / Starting Portfolio value.

Note that cost basis is calculated and stored in thousands, so small quarterly changes in shares frequently result in a cost basis of zero.

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Disclosed Equity Positions (from 13F/NPORT Filings)
File
Date		 Effective
Date		Form Security Class ID Avg Price
Paid (Est)		 Reported
Shares		 ΔShares ΔShares
(%)		 Reported
Value
(x1000)		 ΔValue
(%)		 Alloc
(%)		 ΔAlloc ΔAlloc (%) Cost Basis
(x1000)		 Unrealized
Gain/Loss
(x1000)
2026-05-15 2026-03-31 13F PROCTER & GAMBLE COM 742718109 2,962 -2 -0.07 428 0.71 0.0230
2026-02-17 2025-12-31 13F PROCTER AND GAMBLE COM 742718109 2,964 -521 -14.95 425 -20.75 0.0226
2025-11-14 2025-09-30 13F PROCTER AND GAMBLE COM 742718109 3,485 164 4.94 535 1.13 0.0290
2025-08-08 2025-06-30 13F PROCTER AND GAMBLE COM 742718109 3,321 -814 -19.69 529 -24.86 0.0307
2025-05-09 2025-03-31 13F PROCTER AND GAMBLE COM 742718109 4,135 360 9.54 705 11.39 0.0442
2025-02-14 2024-12-31 13F PROCTER AND GAMBLE COM 742718109 3,775 -107 -2.76 633 -5.95 0.0391
2024-11-14 2024-09-30 13F PROCTER AND GAMBLE COM 742718109 3,882 683 21.35 672 27.51 0.0414
2024-08-13 2024-06-30 13F PROCTER AND GAMBLE COM 742718109 3,199 4 0.13 528 1.74 0.0348
2024-05-14 2024-03-31 13F PROCTER AND GAMBLE COM 742718109 3,195 81 2.60 518 13.60 0.0348
2024-02-13 2023-12-31 13F PROCTER AND GAMBLE COM 742718109 3,114 4 0.13 456 0.66 0.0327
2023-11-13 2023-09-30 13F PROCTER AND GAMBLE COM 742718109 3,110 -16 -0.51 454 -4.43 0.0358
2023-08-15 2023-06-30 13F PROCTER AND GAMBLE COM 742718109 3,126 -139 -4.26 474 -2.27 0.0356
2023-05-12 2023-03-31 13F PROCTER AND GAMBLE COM 742718109 3,265 44 1.37 485 -0.61 0.0384
2023-02-15 2022-12-31 13F PROCTER AND GAMBLE COM 742718109 3,221 19 0.59 488 20.79 0.0413
2022-11-15 2022-09-30 13F PROCTER AND GAMBLE COM 742718109 3,202 151 4.95 404 -7.97 0.0373
2022-09-02 2022-06-30 13F PROCTER AND GAMBLE COM 742718109 3,051 3 0.10 439 -5.79 0.0374
2022-05-13 2022-03-31 13F PROCTER AND GAMBLE COM 742718109 3,048 -248 -7.52 466 -13.54 0.0338
2022-02-11 2021-12-31 13F PROCTER AND GAMBLE COM 742718109 3,296 -35 -1.05 539 15.67 0.0390
2021-11-15 2021-09-30 13F PROCTER AND GAMBLE COM 742718109 3,331 0 0.00 466 3.79 0.0365
2021-08-16 2021-06-30 13F PROCTER AND GAMBLE COM 742718109 3,331 75 2.30 449 1.81 0.0355
2021-05-13 2021-03-31 13F PROCTER AND GAMBLE COM 742718109 3,256 35 1.09 441 -1.56 0.0391
2021-02-16 2020-12-31 13F PROCTER AND GAMBLE COM 742718109 3,221 12 0.37 448 0.45 0.0425
2020-11-13 2020-09-30 13F PROCTER AND GAMBLE COM 742718109 3,209 29 0.91 446 17.37 0.0472
2020-08-14 2020-06-30 13F PROCTER AND GAMBLE COM 742718109 3,180 0 0.00 380 8.57 0.0435
2020-05-14 2020-03-31 13F PROCTER & GAMBLE COM 742718109 3,180 1,407 79.36 350 58.37 0.0457
2020-02-14 2019-12-31 13F PROCTER & GAMBLE COM 742718109 1,773 -76 -4.11 221 -3.91 0.0311
2019-11-12 2019-09-30 13F PROCTER & GAMBLE COM 742718109 1,849 -228 -10.98 230 0.88 0.0352
2019-08-12 2019-06-30 13F PROCTER AND GAMBLE COM 742718109 2,077 2,077 228 0.0369
2018-08-14 2018-06-30 13F PROCTER AND GAMBLE COM 742718109 0 -3,126 -100.00 0 -100.00
2018-05-15 2018-03-31 13F PROCTER AND GAMBLE COM 742718109 3,126 -767 -19.70 248 -30.73 0.0818
2018-02-14 2017-12-31 13F PROCTER AND GAMBLE COM 742718109 3,893 -55 -1.39 358 -0.28 0.1336
2017-11-14 2017-09-30 13F PROCTER AND GAMBLE COM 742718109 3,948 -16 -0.40 359 46.53 0.1596
2017-08-14 2017-06-30 13F PROCTER AND GAMBLE COM 742718109 3,964 -64 -1.59 245 -32.32 0.1184
2017-05-12 2017-03-31 13F PROCTER AND GAMBLE COM 742718109 4,028 80 2.03 362 9.04 0.1836
2017-02-14 2016-12-31 13F PROCTER AND GAMBLE COM 742718109 3,948 -313 -7.35 332 -13.09 0.1515
2016-11-14 2016-09-30 13F PROCTER AND GAMBLE COM 742718109 4,261 313 7.93 382 14.37 0.2028
2016-08-12 2016-06-30 13F PROCTER & GAMBLE COM 742718109 3,948 -125 -3.07 334 -0.30 0.1804
2016-05-09 2016-03-31 13F PROCTER & GAMBLE COM 742718109 4,073 -675 -14.22 335 -11.14 0.1326
2016-02-10 2015-12-31 13F PROCTER & GAMBLE COM 742718109 4,748 -726 -13.26 377 -4.31 0.1340
2015-11-13 2015-09-30 13F PROCTER & GAMBLE COM 742718109 5,474 -1,496 -21.46 394 -27.71 0.1746
2015-08-13 2015-06-30 13F PROCTER & GAMBLE COM 742718109 6,970 -211 -2.94 545 -7.31 0.2126
2015-05-13 2015-03-31 13F PROCTER & GAMBLE COM 742718109 7,181 752 11.70 588 0.34 0.2259
2015-02-13 2014-12-31 13F PROCTER & GAMBLE COM 742718109 6,429 307 5.01 586 14.23 0.1821
2014-11-13 2014-09-30 13F PROCTER & GAMBLE COM 742718109 6,122 264 4.51 513 11.52 0.3122
2014-08-11 2014-06-30 13F PROCTER & GAMBLE COM 742718109 5,858 -12 -0.20 460 -2.75 0.3200
2014-05-14 2014-03-31 13F/A-1 PROCTER & GAMBLE COM 742718109 5,870 -195 -3.22 473 -4.25 0.2895
2014-05-08 2014-03-31 13F PROCTER & GAMBLE COM 742718109 6,065 494
2014-02-11 2013-12-31 13F PROCTER & GAMBLE COM 742718109 6,065 6,065 494 0.3184
Legend
Shares
The total number of shares held by the institution at the end of the reporting period (the effective date). This is provided in the filing.
Value
The total value of the shares as of the effective date. This is provided in the filing.
Avg. Share Price
The weighted average share price of the shares held by the institution. We use FIFO accounting to determine this price
Class
This is the security class as indicated by the filer. There are a variety of values for this field. Common values include "EC" = equity common, "EP" - equity preferred
Allocation (%)
The percent of the institution's portfolio that this position represents. This is provided in NPORT filings. For 13F filings, we calculate it.
Change in Allocation
The change in allocation from the prior reporting period. This is calculated as current allocation - prior allocation.
Change in Allocation (%)
The percent change in allocation from the prior reporting period. This is calculated as (current allocation - prior allocation) / prior allocation.
Cost Basis
The total cost of the shares held. This is calculated as reported shares * avg. share price
Unrealized Gain/Loss
This is the market value of the position as of the effective date minus the cost basis.