The Procter & Gamble Company
MX ˙ BMV ˙ US7427181091
SecurityMX:PG / The Procter & Gamble Company
InstitutionFirst City Capital Management, Inc.
Latest Disclosed Ownership9,473 shares
Latest Disclosed Value $ 1,368,284
First City Capital Management, Inc. reports 9.93% decrease in ownership of PG / The Procter & Gamble Company

On April 17, 2026 - First City Capital Management, Inc. filed a 13F-HR form disclosing ownership of 9,473 shares of The Procter & Gamble Company (MX:PG) valued at $1,368,284 USD as of March 31, 2026.

Institutional Ownership: 13F and NPORT Filings

The Security and Class in the table below are shown exactly as filed by the investor. We do our best to track continuity of investments through acquisitions, and this will be reflected in the table as changes in names. In addition to descriptive data, performance of the investment is shown over time. To calculate quarterly performance, we first calculate cost basis of the shares purchased during the quarter, then use that to calculate gross profit. Quarterly return is Gross Profit / Starting Portfolio value.

Note that cost basis is calculated and stored in thousands, so small quarterly changes in shares frequently result in a cost basis of zero.

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Disclosed Equity Positions (from 13F/NPORT Filings)
File
Date		 Effective
Date		Form Security Class ID Avg Price
Paid (Est)		 Reported
Shares		 ΔShares ΔShares
(%)		 Reported
Value
(x1000)		 ΔValue
(%)		 Alloc
(%)		 ΔAlloc ΔAlloc (%) Cost Basis
(x1000)		 Unrealized
Gain/Loss
(x1000)
2026-04-17 2026-03-31 13F PROCTER & GAMBLE COM 742718109 9,473 -1,044 -9.93 1,368 -9.22 0.7252
2026-01-14 2025-12-31 13F PROCTER AND GAMBLE COM 742718109 10,517 -1,139 -9.77 1,507 -15.81 0.7963
2025-10-21 2025-09-30 13F PROCTER AND GAMBLE COM 742718109 11,656 -778 -6.26 1,791 -9.60 0.9662
2025-07-15 2025-06-30 13F PROCTER AND GAMBLE COM 742718109 12,434 -80 -0.64 1,981 -7.13 1.1434
2025-04-11 2025-03-31 13F PROCTER AND GAMBLE COM 742718109 12,514 -3,696 -22.80 2,133 -21.53 1.2788
2025-01-03 2024-12-31 13F PROCTER AND GAMBLE COM 742718109 16,210 561 3.58 2,718 0.26 1.4465
2024-11-07 2024-09-30 13F PROCTER AND GAMBLE COM 742718109 15,649 -418 -2.60 2,710 2.30 1.3941
2024-08-13 2024-06-30 13F PROCTER AND GAMBLE COM 742718109 16,067 1,044 6.95 2,650 8.70 1.4884
2024-05-22 2024-03-31 13F PROCTER AND GAMBLE COM 742718109 15,023 -2,286 -13.21 2,438 -3.90 1.3499
2024-02-07 2023-12-31 13F/A-1 PROCTER AND GAMBLE COM 742718109 17,309 -53 -0.31 2,536 0.16 1.4720
2024-02-07 2023-12-31 13F PROCTER AND GAMBLE COM 742718109 17,362 0 2,532 1.5899
2023-10-26 2023-09-30 13F PROCTER AND GAMBLE COM 742718109 17,362 -751 -4.15 2,532 -7.86 1.5899
2023-07-19 2023-06-30 13F PROCTER AND GAMBLE COM 742718109 18,113 -1,165 -6.04 2,749 -8.83 1.6225
2023-05-01 2023-03-31 13F PROCTER AND GAMBLE COM 742718109 19,278 -314 -1.60 3,015 1.52 1.7628
2023-02-13 2022-12-31 13F PROCTER AND GAMBLE COM 742718109 19,592 -561 -2.78 2,969 16.71 1.7883
2022-10-24 2022-09-30 13F PROCTER AND GAMBLE COM 742718109 20,153 -115 -0.57 2,544 -12.70 1.6773
2022-07-21 2022-06-30 13F PROCTER AND GAMBLE COM 742718109 20,268 -95 -0.47 2,914 -6.36 1.7938
2022-05-04 2022-03-31 13F PROCTER AND GAMBLE COM 742718109 20,363 57 0.28 3,112 -5.12 1.7146
2022-02-07 2021-12-31 13F PROCTER AND GAMBLE COM 742718109 20,306 -1,349 -6.23 3,280 8.36 1.8446
2021-10-28 2021-09-30 13F PROCTER AND GAMBLE COM 742718109 21,655 -6 -0.03 3,027 -2.23 1.7039
2021-08-13 2021-06-30 13F PROCTER AND GAMBLE COM 742718109 21,661 -179 -0.82 3,096 4.59 1.7015
2021-05-13 2021-03-31 13F PROCTER AND GAMBLE COM 742718109 21,840 -37 -0.17 2,960 5.45 1.7145
2021-02-12 2020-12-31 13F PROCTER AND GAMBLE COM 742718109 21,877 -20,780 -48.71 2,807 -54.31 1.7949
2020-11-16 2020-09-30 13F PROCTER AND GAMBLE COM 742718109 42,657 19,804 86.66 6,144 124.89 2.2823
2020-08-14 2020-06-30 13F PROCTER AND GAMBLE COM 742718109 22,853 375 1.67 2,732 10.47 2.0974
2020-05-15 2020-03-31 13F Procter & Gamble CS 742718109 22,478 -591 -2.56 2,473 -14.16 2.4231
2020-02-10 2019-12-31 13F Procter & Gamble CS 742718109 23,069 -822 -3.44 2,881 -3.06 1.9826
2019-11-13 2019-09-30 13F Procter & Gamble CS 742718109 23,891 -87 -0.36 2,972 13.05 2.1736
2019-08-14 2019-06-30 13F Procter & Gamble CS 742718109 23,978 -105 -0.44 2,629 4.91 1.9153
2019-05-13 2019-03-31 13F Procter & Gamble CS 742718109 24,083 -1,199 -4.74 2,506 7.83 1.8013
2019-02-13 2018-12-31 13F Procter & Gamble CS 742718109 25,282 -1,443 -5.40 2,324 4.50 1.8116
2018-11-14 2018-09-30 13F Procter & Gamble CS 742718109 26,725 -124 -0.46 2,224 6.11 1.4789
2018-08-13 2018-06-30 13F Procter & Gamble CS 742718109 26,849 61 0.23 2,096 -1.32 1.4991
2018-05-15 2018-03-31 13F Procter & Gamble CS 742718109 26,788 471 1.79 2,124 -12.16 1.5892
2018-02-12 2017-12-31 13F Procter & Gamble CS 742718109 26,317 -324 -1.22 2,418 -0.25 1.6490
2017-10-31 2017-09-30 13F Procter & Gamble CS 742718109 26,641 52 0.20 2,424 4.62 1.6950
2017-08-14 2017-06-30 13F Procter & Gamble CS 742718109 26,589 3 0.01 2,317 -3.01 1.6806
2017-05-17 2017-03-31 13F/A-1 Procter & Gamble CS 742718109 26,586 -603 -2.22 2,389 4.51 1.7598
2017-05-15 2017-03-31 13F Procter & Gamble CS 742718109 27,666 2,343
2017-02-13 2016-12-31 13F Procter & Gamble CS 742718109 27,189 -480 -1.73 2,286 -7.93 1.7167
2016-11-10 2016-09-30 13F Procter & Gamble CS 742718109 27,669 3 0.01 2,483 5.98 1.8974
2016-08-15 2016-06-30 13F Procter & Gamble CS 742718109 27,666 -83 -0.30 2,343 2.58 1.7726
2016-05-12 2016-03-31 13F Procter & Gamble CS 742718109 27,749 -763 -2.68 2,284 0.88 1.5626
2016-02-12 2015-12-31 13F Procter & Gamble CS 742718109 28,512 101 0.36 2,264 10.82 1.5200
2015-11-16 2015-09-30 13F Procter & Gamble CS 742718109 28,411 153 0.54 2,044 -7.56 1.5020
2015-08-17 2015-06-30 13F Procter & Gamble CS 742718109 28,258 87 0.31 2,211 -4.25 1.5363
2015-05-07 2015-03-31 13F Procter & Gamble CS 742718109 28,171 -346 -1.21 2,308 -11.13 1.5963
2015-02-13 2014-12-31 13F Procter & Gamble CS 742718109 28,517 348 1.24 2,598 10.14 1.7921
2014-11-13 2014-09-30 13F Procter & Gamble CS 742718109 28,169 13 0.05 2,359 6.60 1.6906
2014-08-18 2014-06-30 13F Procter & Gamble CS 742718109 28,156 -211 -0.74 2,213 -3.24 1.5728
2014-05-19 2014-03-31 13F Procter & Gamble CS 742718109 28,367 68 0.24 2,286 -0.74 1.6342
2014-02-14 2013-12-31 13F Procter & Gamble CS 742718109 28,299 891 3.25 2,304 -99.89 1.8874
2013-12-06 2013-09-30 13F Procter & Gamble COM 742718109 27,408 310 1.14 2,071,791 -0.70 1.7133
2013-08-21 2013-06-30 13F PROCTER & GAMBLE COM 742718109 27,098 27,098 2,086,323 1.9043
Legend
Shares
The total number of shares held by the institution at the end of the reporting period (the effective date). This is provided in the filing.
Value
The total value of the shares as of the effective date. This is provided in the filing.
Avg. Share Price
The weighted average share price of the shares held by the institution. We use FIFO accounting to determine this price
Class
This is the security class as indicated by the filer. There are a variety of values for this field. Common values include "EC" = equity common, "EP" - equity preferred
Allocation (%)
The percent of the institution's portfolio that this position represents. This is provided in NPORT filings. For 13F filings, we calculate it.
Change in Allocation
The change in allocation from the prior reporting period. This is calculated as current allocation - prior allocation.
Change in Allocation (%)
The percent change in allocation from the prior reporting period. This is calculated as (current allocation - prior allocation) / prior allocation.
Cost Basis
The total cost of the shares held. This is calculated as reported shares * avg. share price
Unrealized Gain/Loss
This is the market value of the position as of the effective date minus the cost basis.