The Procter & Gamble Company
MX ˙ BMV ˙ US7427181091
SecurityMX:PG / The Procter & Gamble Company
InstitutionFirst Heartland Consultants, Inc.
Latest Disclosed Ownership6,546 shares
Latest Disclosed Value $ 945,555
First Heartland Consultants, Inc. reports 3.37% decrease in ownership of PG / The Procter & Gamble Company

On April 8, 2026 - First Heartland Consultants, Inc. filed a 13F-HR form disclosing ownership of 6,546 shares of The Procter & Gamble Company (MX:PG) valued at $945,555 USD as of March 31, 2026. The entity filed a previous 13F-HR on January 9, 2026 disclosing 6,774 shares of The Procter & Gamble Company. This represents a change in shares of -3.37% during the quarter.

Institutional Ownership: 13F and NPORT Filings

The Security and Class in the table below are shown exactly as filed by the investor. We do our best to track continuity of investments through acquisitions, and this will be reflected in the table as changes in names. In addition to descriptive data, performance of the investment is shown over time. To calculate quarterly performance, we first calculate cost basis of the shares purchased during the quarter, then use that to calculate gross profit. Quarterly return is Gross Profit / Starting Portfolio value.

Note that cost basis is calculated and stored in thousands, so small quarterly changes in shares frequently result in a cost basis of zero.

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Disclosed Equity Positions (from 13F/NPORT Filings)
File
Date		 Effective
Date		Form Security Class ID Avg Price
Paid (Est)		 Reported
Shares		 ΔShares ΔShares
(%)		 Reported
Value
(x1000)		 ΔValue
(%)		 Alloc
(%)		 ΔAlloc ΔAlloc (%) Cost Basis
(x1000)		 Unrealized
Gain/Loss
(x1000)
2026-04-08 2026-03-31 13F PROCTER & GAMBLE COM 742718109 6,546 -228 -3.37 946 -2.78 0.0724
2026-01-09 2025-12-31 13F PROCTER & GAMBLE COM 742718109 6,774 273 4.20 973 -2.61 0.0737
2025-11-10 2025-09-30 13F PROCTER & GAMBLE COM 742718109 6,501 -96 -1.46 999 -5.04 0.0806
2025-08-15 2025-06-30 13F PROCTER & GAMBLE COM 742718109 6,597 211 3.30 1,051 -3.40 0.0935
2025-05-07 2025-03-31 13F PROCTER & GAMBLE COM 742718109 6,386 -161 -2.46 1,088 -0.91 0.1123
2025-02-18 2024-12-31 13F PROCTER & GAMBLE COM 742718109 6,547 254 4.04 1,099 109,700.00 0.1127
2024-11-05 2024-09-30 13F PROCTER & GAMBLE COM 742718109 6,293 -82 -1.29 1 0.00 0.1172
2024-07-25 2024-06-30 13F PROCTER & GAMBLE COM 742718109 6,375 151 2.43 1 0.00 0.0734
2024-05-07 2024-03-31 13F PROCTER & GAMBLE COM 742718109 6,224 -104 -1.64 1 0.1048
2024-02-08 2023-12-31 13F PROCTER & GAMBLE COM 742718109 6,328 -171 -2.63 1 0.1118
2023-11-09 2023-09-30 13F PROCTER & GAMBLE COM 742718109 6,499 113 1.77 1 -100.00 0.1195
2023-07-26 2023-06-30 13F PROCTER & GAMBLE COM 742718109 6,386 -98 -1.51 969 0.52 0.1256
2023-04-17 2023-03-31 13F PROCTER & GAMBLE COM 742718109 6,484 62 0.97 964 -0.92 0.1450
2023-01-13 2022-12-31 13F PROCTER & GAMBLE COM 742718109 6,422 -102 -1.56 973 18.23 0.1568
2022-10-20 2022-09-30 13F PROCTER & GAMBLE COM 742718109 6,524 114 1.78 823 -10.64 0.0706
2022-07-12 2022-06-30 13F PROCTER & GAMBLE COM 742718109 6,410 6 0.09 921 -5.83 0.1443
2022-04-21 2022-03-31 13F PROCTER & GAMBLE COM 742718109 6,404 20 0.31 978 -6.32 0.1515
2022-02-11 2021-12-31 13F PROCTER & GAMBLE COM 742718109 6,384 166 2.67 1,044 20.14 0.0398
2021-11-15 2021-09-30 13F PROCTER & GAMBLE COM 742718109 6,218 1,098 21.45 869 25.76 0.1322
2021-08-16 2021-06-30 13F PROCTER & GAMBLE COM 742718109 5,120 -3,161 -38.17 691 -38.41 0.1047
2021-05-17 2021-03-31 13F PROCTER & GAMBLE COM 742718109 8,281 93 1.14 1,122 -1.49 0.1783
2021-01-29 2020-12-31 13F PROCTER & GAMBLE COM 742718109 8,188 29 0.36 1,139 0.44 0.1894
2020-10-21 2020-09-30 13F PROCTER & GAMBLE COM 742718109 8,159 -2,316 -22.11 1,134 -9.42 0.2150
2020-07-16 2020-06-30 13F PROCTER & GAMBLE COM 742718109 10,475 1,733 19.82 1,252 30.15 0.2469
2020-05-14 2020-03-31 13F PROCTER & GAMBLE COM 742718109 8,742 -89 -1.01 962 -12.78 0.2478
2020-02-13 2019-12-31 13F PROCTER & GAMBLE COM 742718109 8,831 -191 -2.12 1,103 -1.69 0.2172
2019-11-18 2019-09-30 13F PROCTER & GAMBLE COM 742718109 9,022 -428 -4.53 1,122 8.30 0.2408
2019-08-12 2019-06-30 13F PROCTER & GAMBLE COM 742718109 9,450 -177 -1.84 1,036 3.39 0.2489
2019-05-15 2019-03-31 13F PROCTER & GAMBLE COM 742718109 9,627 -301 -3.03 1,002 9.75 0.2808
2019-02-12 2018-12-31 13F PROCTER & GAMBLE COM 742718109 9,928 -2,620 -20.88 913 -12.55 0.3409
2018-11-15 2018-09-30 13F PROCTER & GAMBLE COM 742718109 12,548 -363 -2.81 1,044 3.57 0.3266
2018-08-09 2018-06-30 13F PROCTER & GAMBLE COM 742718109 12,911 -3,759 -22.55 1,008 -23.75 0.3554
2018-05-15 2018-03-31 13F PROCTER & GAMBLE COM 742718109 16,670 771 4.85 1,322 -9.51 0.3960
2018-02-26 2017-12-31 13F PROCTER & GAMBLE COM 742718109 15,899 -7,078 -30.80 1,461 -30.10 0.4396
2017-11-15 2017-09-30 13F PROCTER & GAMBLE COM 742718109 22,977 563 2.51 2,090 7.01 0.5083
2017-07-26 2017-06-30 13F PROCTER & GAMBLE COM 742718109 22,414 -503 -2.19 1,953 -5.15 0.5062
2017-05-12 2017-03-31 13F PROCTER & GAMBLE COM 742718109 22,917 546 2.44 2,059 9.46 0.5746
2017-02-16 2016-12-31 13F PROCTER & GAMBLE COM 742718109 22,371 -14 -0.06 1,881 -6.37 0.5708
2016-11-23 2016-09-30 13F PROCTER & GAMBLE COM 742718109 22,385 211 0.95 2,009 7.03 0.5833
2016-08-12 2016-06-30 13F PROCTER & GAMBLE COM 742718109 22,174 1,850 9.10 1,877 12.19 0.2058
2016-05-10 2016-03-31 13F PROCTER & GAMBLE COM 742718109 20,324 3,509 20.87 1,673 25.32 0.6360
2016-02-05 2015-12-31 13F PROCTER & GAMBLE COM 742718109 16,815 19 0.11 1,335 10.51 0.5068
2015-11-12 2015-09-30 13F PROCTER & GAMBLE COM 742718109 16,796 -935 -5.27 1,208 -12.91 0.5045
2015-07-28 2015-06-30 13F PROCTER & GAMBLE COM 742718109 17,731 2,628 17.40 1,387 12.04 0.3774
2015-04-24 2015-03-31 13F PROCTER & GAMBLE COM 742718109 15,103 15,103 0.00 1,238 0.4718
2015-02-02 2014-12-31 13F PROCTER & GAMBLE COM 742718109 0 -15,552 -100.00 0 -100.00
2014-11-13 2014-09-30 13F PROCTER & GAMBLE COM 742718109 15,552 840 5.71 1,302 12.63 0.5729
2014-07-16 2014-06-30 13F PROCTER & GAMBLE COM 742718109 14,712 -11 -0.07 1,156 -2.61 0.5224
2014-04-30 2014-03-31 13F PROCTER & GAMBLE COM 742718109 14,723 -338 -2.24 1,187 -3.18 0.5844
2014-02-14 2013-12-31 13F PROCTER & GAMBLE COM 742718109 15,061 592 4.09 1,226 11.25 0.6900
2013-11-14 2013-09-30 13F PROCTER & GAMBLE COM 742718109 14,469 981 7.27 1,102 6.17 0.6658
2013-08-13 2013-06-30 13F PROCTER & GAMBLE COM 742718109 13,488 13,488 1,038 0.6027
Legend
Shares
The total number of shares held by the institution at the end of the reporting period (the effective date). This is provided in the filing.
Value
The total value of the shares as of the effective date. This is provided in the filing.
Avg. Share Price
The weighted average share price of the shares held by the institution. We use FIFO accounting to determine this price
Class
This is the security class as indicated by the filer. There are a variety of values for this field. Common values include "EC" = equity common, "EP" - equity preferred
Allocation (%)
The percent of the institution's portfolio that this position represents. This is provided in NPORT filings. For 13F filings, we calculate it.
Change in Allocation
The change in allocation from the prior reporting period. This is calculated as current allocation - prior allocation.
Change in Allocation (%)
The percent change in allocation from the prior reporting period. This is calculated as (current allocation - prior allocation) / prior allocation.
Cost Basis
The total cost of the shares held. This is calculated as reported shares * avg. share price
Unrealized Gain/Loss
This is the market value of the position as of the effective date minus the cost basis.