The Procter & Gamble Company
MX ˙ BMV ˙ US7427181091
SecurityMX:PG / The Procter & Gamble Company
InstitutionGuinness Asset Management LTD
Latest Disclosed Ownership1,370,015 shares
Latest Disclosed Value $ 197,315,593
Guinness Asset Management LTD reports 6.13% decrease in ownership of PG / The Procter & Gamble Company

On April 21, 2026 - Guinness Asset Management LTD filed a 13F-HR form disclosing ownership of 1,370,015 shares of The Procter & Gamble Company (MX:PG) valued at $197,315,593 USD as of March 31, 2026. The entity filed a previous 13F-HR on February 9, 2026 disclosing 1,459,500 shares of The Procter & Gamble Company. This represents a change in shares of -6.13% during the quarter.

Institutional Ownership: 13F and NPORT Filings

The Security and Class in the table below are shown exactly as filed by the investor. We do our best to track continuity of investments through acquisitions, and this will be reflected in the table as changes in names. In addition to descriptive data, performance of the investment is shown over time. To calculate quarterly performance, we first calculate cost basis of the shares purchased during the quarter, then use that to calculate gross profit. Quarterly return is Gross Profit / Starting Portfolio value.

Note that cost basis is calculated and stored in thousands, so small quarterly changes in shares frequently result in a cost basis of zero.

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Disclosed Equity Positions (from 13F/NPORT Filings)
File
Date		 Effective
Date		Form Security Class ID Avg Price
Paid (Est)		 Reported
Shares		 ΔShares ΔShares
(%)		 Reported
Value
(x1000)		 ΔValue
(%)		 Alloc
(%)		 ΔAlloc ΔAlloc (%) Cost Basis
(x1000)		 Unrealized
Gain/Loss
(x1000)
2026-04-21 2026-03-31 13F PROCTER & GAMBLE COM 742718109 1,370,015 -89,485 -6.13 197,316 -6.21 3.4029
2026-02-09 2025-12-31 13F PROCTER AND GAMBLE COM 742718109 1,459,500 -46,254 -3.07 210,388 -8.99 3.4127
2025-11-05 2025-09-30 13F PROCTER AND GAMBLE COM 742718109 1,505,754 272,390 22.09 231,178 17.62 3.6831
2025-08-01 2025-06-30 13F PROCTER AND GAMBLE COM 742718109 1,233,364 17,985 1.48 196,543 -5.05 3.5168
2025-05-13 2025-03-31 13F PROCTER AND GAMBLE COM 742718109 1,215,379 -32,611 -2.61 206,989 -1.05 4.3088
2025-01-16 2024-12-31 13F PROCTER AND GAMBLE COM 742718109 1,247,990 62,048 5.23 209,182 1.84 3.9324
2024-10-10 2024-09-30 13F PROCTER AND GAMBLE COM 742718109 1,185,942 51,906 4.58 205,399 9.79 3.8897
2024-07-11 2024-06-30 13F PROCTER AND GAMBLE COM 742718109 1,134,036 4,043 0.36 187,081 2.03 3.8603
2024-04-11 2024-03-31 13F PROCTER AND GAMBLE COM 742718109 1,129,993 -15,686 -1.37 183,358 9.24 3.8149
2024-02-12 2023-12-31 13F PROCTER AND GAMBLE COM 742718109 1,145,679 148,477 14.89 167,855 15.41 3.6704
2023-11-06 2023-09-30 13F PROCTER AND GAMBLE COM 742718109 997,202 26,980 2.78 145,444 -1.18 3.3469
2023-07-24 2023-06-30 13F PROCTER AND GAMBLE COM 742718109 970,222 78,675 8.82 147,186 11.05 3.4159
2023-04-10 2023-03-31 13F PROCTER AND GAMBLE COM 742718109 891,547 87,601 10.90 132,541 8.76 3.3678
2023-02-02 2022-12-31 13F PROCTER AND GAMBLE COM 742718109 803,946 90,722 12.72 121,862 35.30 3.4246
2022-10-24 2022-09-30 13F PROCTER AND GAMBLE COM 742718109 713,224 150,046 26.64 90,067 11.23 3.0721
2022-09-06 2022-06-30 13F PROCTER AND GAMBLE COM 742718109 563,178 52,005 10.17 80,977 3.66 3.1896
2022-04-13 2022-03-31 13F PROCTER AND GAMBLE COM 742718109 511,173 19,200 3.90 78,116 -2.93 2.9068
2022-01-19 2021-12-31 13F PROCTER AND GAMBLE COM 742718109 491,973 73,574 17.58 80,477 18.90 3.1465
2021-12-07 2021-09-30 13F PROCTER AND GAMBLE COM 742718109 418,399 139 0.03 67,684 20.02 3.2039
2021-08-03 2021-06-30 13F PROCTER AND GAMBLE COM 742718109 418,260 55,580 15.32 56,395 14.82 3.1064
2021-04-21 2021-03-31 13F PROCTER AND GAMBLE COM 742718109 362,680 -4,400 -1.20 49,118 -3.83 3.0942
2021-01-25 2020-12-31 13F PROCTER AND GAMBLE COM 742718109 367,080 77,530 26.78 51,076 26.91 3.7004
2020-10-27 2020-09-30 13F PROCTER AND GAMBLE COM 742718109 289,550 0 0.00 40,245 16.24 4.2125
2020-07-28 2020-06-30 13F PROCTER AND GAMBLE COM 742718109 289,550 -21,040 -6.77 34,621 1.33 4.0930
2020-04-30 2020-03-31 13F PROCTER & GAMBLE COM 742718109 310,590 7,700 2.54 34,165 -9.69 4.9475
2020-02-04 2019-12-31 13F PROCTER & GAMBLE COM 742718109 302,890 63,080 26.30 37,831 26.83 4.6210
2019-10-28 2019-09-30 13F PROCTER & GAMBLE COM 742718109 239,810 20,360 9.28 29,828 23.96 4.5252
2019-07-26 2019-06-30 13F PROCTER AND GAMBLE COM 742718109 219,450 8,400 3.98 24,063 9.58 3.9044
2019-04-24 2019-03-31 13F PROCTER AND GAMBLE COM 742718109 211,050 0 0.00 21,960 13.20 3.7376
2019-01-28 2018-12-31 13F PROCTER AND GAMBLE COM 742718109 211,050 20,360 10.68 19,400 22.24 3.9648
2018-10-17 2018-09-30 13F PROCTER AND GAMBLE COM 742718109 190,690 0 0.00 15,871 6.62 2.8696
2018-08-16 2018-06-30 13F PROCTER AND GAMBLE COM 742718109 190,690 21,840 12.93 14,885 11.20 2.9168
2018-04-17 2018-03-31 13F PROCTER AND GAMBLE COM 742718109 168,850 35,330 26.46 13,386 9.11 2.9397
2018-01-29 2017-12-31 13F PROCTER AND GAMBLE COM 742718109 133,520 0 0.00 12,268 0.99 2.5771
2017-10-13 2017-09-30 13F PROCTER AND GAMBLE COM 742718109 133,520 0 0.00 12,148 4.40 2.5450
2017-07-10 2017-06-30 13F PROCTER AND GAMBLE COM 742718109 133,520 25,160 23.22 11,636 19.52 2.4634
2017-04-24 2017-03-31 13F PROCTER AND GAMBLE COM 742718109 108,360 7,410 7.34 9,736 14.70 2.1694
2017-02-14 2016-12-31 13F PROCTER AND GAMBLE COM 742718109 100,950 24,630 32.27 8,488 23.91 2.0394
2016-10-18 2016-09-30 13F PROCTER AND GAMBLE COM 742718109 76,320 7,840 11.45 6,850 18.14 1.7228
2016-07-25 2016-06-30 13F PROCTER & GAMBLE COM 742718109 68,480 16,900 32.76 5,798 36.55 1.5904
2016-04-12 2016-03-31 13F PROCTER & GAMBLE COM 742718109 51,580 0 0.00 4,246 3.66 1.2920
2016-02-10 2015-12-31 13F PROCTER & GAMBLE COM 742718109 51,580 -9,020 -14.88 4,096 -6.06 1.6766
2015-10-23 2015-09-30 13F PROCTER & GAMBLE COM 742718109 60,600 0 0.00 4,360 -8.04 2.0320
2015-07-15 2015-06-30 13F/A-1 PROCTER & GAMBLE COM 742718109 60,600 12,550 26.12 4,741 20.42 1.8254
2015-07-09 2015-06-30 13F PROCTER & GAMBLE COM 742718109 48,050 3,937
2015-05-06 2015-03-31 13F PROCTER & GAMBLE COM 742718109 48,050 15,510 47.66 3,937 32.83 1.8446
2015-01-23 2014-12-31 13F PROCTER & GAMBLE COM 742718109 32,540 -3,220 -9.00 2,964 -1.04 1.4621
2014-10-23 2014-09-30 13F PROCTER & GAMBLE COM 742718109 35,760 1,610 4.71 2,995 11.59 1.2641
2014-07-24 2014-06-30 13F PROCTER & GAMBLE COM 742718109 34,150 5,410 18.82 2,684 15.89 1.0476
2014-04-24 2014-03-31 13F PROCTER & GAMBLE COM 742718109 28,740 3,660 14.59 2,316 13.42 1.4128
2014-01-29 2013-12-31 13F PROCTER & GAMBLE COM 742718109 25,080 3,100 14.10 2,042 22.94 1.2657
2013-10-09 2013-09-30 13F PROCTER & GAMBLE COM 742718109 21,980 11,580 111.35 1,661 107.37 1.0232
2013-07-30 2013-06-30 13F PROCTER & GAMBLE COM 742718109 10,400 10,400 801 0.6113
Legend
Shares
The total number of shares held by the institution at the end of the reporting period (the effective date). This is provided in the filing.
Value
The total value of the shares as of the effective date. This is provided in the filing.
Avg. Share Price
The weighted average share price of the shares held by the institution. We use FIFO accounting to determine this price
Class
This is the security class as indicated by the filer. There are a variety of values for this field. Common values include "EC" = equity common, "EP" - equity preferred
Allocation (%)
The percent of the institution's portfolio that this position represents. This is provided in NPORT filings. For 13F filings, we calculate it.
Change in Allocation
The change in allocation from the prior reporting period. This is calculated as current allocation - prior allocation.
Change in Allocation (%)
The percent change in allocation from the prior reporting period. This is calculated as (current allocation - prior allocation) / prior allocation.
Cost Basis
The total cost of the shares held. This is calculated as reported shares * avg. share price
Unrealized Gain/Loss
This is the market value of the position as of the effective date minus the cost basis.