The Procter & Gamble Company
MX ˙ BMV ˙ US7427181091
SecurityMX:PG / The Procter & Gamble Company
InstitutionHoward Financial Services, Ltd.
Latest Disclosed Ownership2,084 shares
Latest Disclosed Value $ 300,969
Howard Financial Services, Ltd. reports 29.60% increase in ownership of PG / The Procter & Gamble Company

On April 7, 2026 - Howard Financial Services, Ltd. filed a 13F-HR form disclosing ownership of 2,084 shares of The Procter & Gamble Company (MX:PG) valued at $300,969 USD as of March 31, 2026.

Institutional Ownership: 13F and NPORT Filings

The Security and Class in the table below are shown exactly as filed by the investor. We do our best to track continuity of investments through acquisitions, and this will be reflected in the table as changes in names. In addition to descriptive data, performance of the investment is shown over time. To calculate quarterly performance, we first calculate cost basis of the shares purchased during the quarter, then use that to calculate gross profit. Quarterly return is Gross Profit / Starting Portfolio value.

Note that cost basis is calculated and stored in thousands, so small quarterly changes in shares frequently result in a cost basis of zero.

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Disclosed Equity Positions (from 13F/NPORT Filings)
File
Date		 Effective
Date		Form Security Class ID Avg Price
Paid (Est)		 Reported
Shares		 ΔShares ΔShares
(%)		 Reported
Value
(x1000)		 ΔValue
(%)		 Alloc
(%)		 ΔAlloc ΔAlloc (%) Cost Basis
(x1000)		 Unrealized
Gain/Loss
(x1000)
2026-04-07 2026-03-31 13F PROCTER AND GAMBLE COM 742718109 2,084 476 29.60 301 30.43 0.0339
2026-01-12 2025-12-31 13F PROCTER AND GAMBLE COM 742718109 1,608 -327 -16.90 230 -22.56 0.0270
2025-10-23 2025-09-30 13F PROCTER AND GAMBLE COM 742718109 1,935 164 9.26 297 5.32 0.0364
2025-07-02 2025-06-30 13F PROCTER AND GAMBLE COM 742718109 1,771 -660 -27.15 282 -31.88 0.0371
2025-04-07 2025-03-31 13F PROCTER AND GAMBLE COM 742718109 2,431 184 8.19 414 10.11 0.0564
2025-01-15 2024-12-31 13F PROCTER AND GAMBLE COM 742718109 2,247 869 63.06 377 57.98 0.0512
2024-10-08 2024-09-30 13F PROCTER AND GAMBLE COM 742718109 1,378 1 0.07 239 4.85 0.0345
2024-07-12 2024-06-30 13F PROCTER AND GAMBLE COM 742718109 1,377 -455 -24.84 227 -23.57 0.0372
2024-04-16 2024-03-31 13F PROCTER AND GAMBLE COM 742718109 1,832 75 4.27 297 15.56 0.0512
2024-01-09 2023-12-31 13F PROCTER AND GAMBLE COM 742718109 1,757 136 8.39 257 8.90 0.0496
2023-10-10 2023-09-30 13F PROCTER AND GAMBLE COM 742718109 1,621 29 1.82 236 -2.07 0.0542
2023-07-12 2023-06-30 13F PROCTER AND GAMBLE COM 742718109 1,592 -117 -6.85 242 -5.12 0.0576
2023-04-05 2023-03-31 13F PROCTER AND GAMBLE COM 742718109 1,709 45 2.70 254 0.79 0.0619
2023-01-13 2022-12-31 13F PROCTER AND GAMBLE COM 742718109 1,664 -864 -34.18 252 -21.00 0.0663
2022-10-12 2022-09-30 13F PROCTER AND GAMBLE COM 742718109 2,528 72 2.93 319 -9.63 0.1034
2022-07-18 2022-06-30 13F PROCTER AND GAMBLE COM 742718109 2,456 854 53.31 353 44.08 0.1199
2022-04-20 2022-03-31 13F PROCTER AND GAMBLE COM 742718109 1,602 125 8.46 245 1.24 0.0726
2022-01-27 2021-12-31 13F PROCTER AND GAMBLE COM 742718109 1,477 -4 -0.27 242 16.91 0.0726
2021-11-01 2021-09-30 13F PROCTER AND GAMBLE COM 742718109 1,481 1,481 207 0.0776
2021-08-06 2021-06-30 13F PROCTER AND GAMBLE COM 742718109 0 -2,051 -100.00 0 -100.00
2021-05-03 2021-03-31 13F PROCTER AND GAMBLE COM 742718109 2,051 -82 -3.84 278 -6.40 0.1249
2021-02-02 2020-12-31 13F PROCTER AND GAMBLE COM 742718109 2,133 501 30.70 297 30.84 0.1565
2020-11-12 2020-09-30 13F PROCTER AND GAMBLE COM 742718109 1,632 1,632 227 0.1467
2020-07-29 2020-06-30 13F PROCTER & GAMBLE COM 742718109 0 -1,911 -100.00 0 -100.00
2020-05-05 2020-03-31 13F PROCTER & GAMBLE COM 742718109 1,911 2 0.10 210 -11.76 0.1858
2020-01-27 2019-12-31 13F PROCTER & GAMBLE COM 742718109 1,909 2 0.10 238 0.42 0.1463
2019-11-12 2019-09-30 13F/A-1 PROCTER & GAMBLE COM 742718109 1,907 2 0.10 237 13.40 0.1569
2019-10-29 2019-09-30 13F PROCTER & GAMBLE COM 742718109 1,907 2 237 156,887.1472
2019-08-05 2019-06-30 13F PROCTER AND GAMBLE COM 742718109 1,905 1,905 209 0.1429
Legend
Shares
The total number of shares held by the institution at the end of the reporting period (the effective date). This is provided in the filing.
Value
The total value of the shares as of the effective date. This is provided in the filing.
Avg. Share Price
The weighted average share price of the shares held by the institution. We use FIFO accounting to determine this price
Class
This is the security class as indicated by the filer. There are a variety of values for this field. Common values include "EC" = equity common, "EP" - equity preferred
Allocation (%)
The percent of the institution's portfolio that this position represents. This is provided in NPORT filings. For 13F filings, we calculate it.
Change in Allocation
The change in allocation from the prior reporting period. This is calculated as current allocation - prior allocation.
Change in Allocation (%)
The percent change in allocation from the prior reporting period. This is calculated as (current allocation - prior allocation) / prior allocation.
Cost Basis
The total cost of the shares held. This is calculated as reported shares * avg. share price
Unrealized Gain/Loss
This is the market value of the position as of the effective date minus the cost basis.