The Procter & Gamble Company
MX ˙ BMV ˙ US7427181091
SecurityMX:PG / The Procter & Gamble Company
InstitutionJSF Financial, LLC
Latest Disclosed Ownership5,186 shares
Latest Disclosed Value $ 749,028
JSF Financial, LLC reports 1.01% decrease in ownership of PG / The Procter & Gamble Company

On May 7, 2026 - JSF Financial, LLC filed a 13F-HR form disclosing ownership of 5,186 shares of The Procter & Gamble Company (MX:PG) valued at $749,028 USD as of March 31, 2026. The entity filed a previous 13F-HR on February 4, 2026 disclosing 5,239 shares of The Procter & Gamble Company. This represents a change in shares of -1.01% during the quarter.

Institutional Ownership: 13F and NPORT Filings

The Security and Class in the table below are shown exactly as filed by the investor. We do our best to track continuity of investments through acquisitions, and this will be reflected in the table as changes in names. In addition to descriptive data, performance of the investment is shown over time. To calculate quarterly performance, we first calculate cost basis of the shares purchased during the quarter, then use that to calculate gross profit. Quarterly return is Gross Profit / Starting Portfolio value.

Note that cost basis is calculated and stored in thousands, so small quarterly changes in shares frequently result in a cost basis of zero.

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Disclosed Equity Positions (from 13F/NPORT Filings)
File
Date		 Effective
Date		Form Security Class ID Avg Price
Paid (Est)		 Reported
Shares		 ΔShares ΔShares
(%)		 Reported
Value
(x1000)		 ΔValue
(%)		 Alloc
(%)		 ΔAlloc ΔAlloc (%) Cost Basis
(x1000)		 Unrealized
Gain/Loss
(x1000)
2026-05-07 2026-03-31 13F PROCTER & GAMBLE COM 742718109 5,186 -53 -1.01 749 -0.13 0.1468
2026-02-04 2025-12-31 13F PROCTER AND GAMBLE COM 742718109 5,239 -63 -1.19 751 -7.86 0.1556
2025-11-03 2025-09-30 13F PROCTER AND GAMBLE COM 742718109 5,302 -171 -3.12 815 -6.65 0.1807
2025-07-22 2025-06-30 13F PROCTER AND GAMBLE COM 742718109 5,473 10 0.18 872 -6.24 0.2072
2025-05-07 2025-03-31 13F PROCTER AND GAMBLE COM 742718109 5,463 -5,278 -49.14 931 -48.33 0.2456
2025-01-29 2024-12-31 13F PROCTER AND GAMBLE COM 742718109 10,741 96 0.90 1,801 -2.33 0.4815
2024-11-12 2024-09-30 13F PROCTER AND GAMBLE COM 742718109 10,645 495 4.88 1,844 10.16 0.5378
2024-08-14 2024-06-30 13F PROCTER AND GAMBLE COM 742718109 10,150 -182 -1.76 1,674 -0.18 0.5129
2024-05-13 2024-03-31 13F PROCTER AND GAMBLE COM 742718109 10,332 4,112 66.11 1,676 83.97 0.5248
2024-02-14 2023-12-31 13F PROCTER AND GAMBLE COM 742718109 6,220 -182 -2.84 912 -2.36 0.3161
2023-11-08 2023-09-30 13F PROCTER AND GAMBLE COM 742718109 6,402 -58 -0.90 934 -4.80 0.3617
2023-08-02 2023-06-30 13F PROCTER AND GAMBLE COM 742718109 6,460 -219 -3.28 980 -1.31 0.3468
2023-05-12 2023-03-31 13F PROCTER AND GAMBLE COM 742718109 6,679 -45 -0.67 993 -2.55 0.3711
2023-02-10 2022-12-31 13F PROCTER AND GAMBLE COM 742718109 6,724 -3,832 -36.30 1,019 -23.56 0.3809
2022-11-10 2022-09-30 13F PROCTER AND GAMBLE COM 742718109 10,556 208 2.01 1,333 -10.42 0.5059
2022-07-28 2022-06-30 13F PROCTER AND GAMBLE COM 742718109 10,348 486 4.93 1,488 -1.26 0.6741
2022-05-12 2022-03-31 13F PROCTER AND GAMBLE COM 742718109 9,862 787 8.67 1,507 1.55 0.6413
2022-02-10 2021-12-31 13F PROCTER AND GAMBLE COM 742718109 9,075 282 3.21 1,484 20.75 0.7220
2021-11-12 2021-09-30 13F PROCTER AND GAMBLE COM 742718109 8,793 2,316 35.76 1,229 40.62 0.6087
2021-08-12 2021-06-30 13F PROCTER AND GAMBLE COM 742718109 6,477 201 3.20 874 2.82 0.5150
2021-05-04 2021-03-31 13F PROCTER AND GAMBLE COM 742718109 6,276 -260 -3.98 850 -6.49 0.5336
2021-02-04 2020-12-31 13F PROCTER AND GAMBLE COM 742718109 6,536 1 0.02 909 0.11 0.6351
2020-11-12 2020-09-30 13F PROCTER AND GAMBLE COM 742718109 6,535 162 2.54 908 19.16 0.7130
2020-07-31 2020-06-30 13F PROCTER AND GAMBLE COM 742718109 6,373 -600 -8.60 762 -0.65 0.6594
2020-04-29 2020-03-31 13F PROCTER & GAMBLE COM 742718109 6,973 1,713 32.57 767 16.74 0.7783
2020-02-12 2019-12-31 13F PROCTER & GAMBLE COM 742718109 5,260 0 0.00 657 0.46 0.6498
2020-02-27 2019-09-30 13F PROCTER & GAMBLE COM 742718109 5,260 0 0.00 654 13.34 0.7117
2020-02-27 2019-06-30 13F PROCTER AND GAMBLE COM 742718109 5,260 548 11.63 577 17.76 0.6268
2020-02-27 2019-03-31 13F PROCTER AND GAMBLE COM 742718109 4,712 -40 -0.84 490 12.13 0.5414
2020-02-27 2018-12-31 13F PROCTER AND GAMBLE COM 742718109 4,752 4,752 437 0.4475
Legend
Shares
The total number of shares held by the institution at the end of the reporting period (the effective date). This is provided in the filing.
Value
The total value of the shares as of the effective date. This is provided in the filing.
Avg. Share Price
The weighted average share price of the shares held by the institution. We use FIFO accounting to determine this price
Class
This is the security class as indicated by the filer. There are a variety of values for this field. Common values include "EC" = equity common, "EP" - equity preferred
Allocation (%)
The percent of the institution's portfolio that this position represents. This is provided in NPORT filings. For 13F filings, we calculate it.
Change in Allocation
The change in allocation from the prior reporting period. This is calculated as current allocation - prior allocation.
Change in Allocation (%)
The percent change in allocation from the prior reporting period. This is calculated as (current allocation - prior allocation) / prior allocation.
Cost Basis
The total cost of the shares held. This is calculated as reported shares * avg. share price
Unrealized Gain/Loss
This is the market value of the position as of the effective date minus the cost basis.