The Procter & Gamble Company
MX ˙ BMV ˙ US7427181091
SecurityMX:PG / The Procter & Gamble Company
InstitutionKestra Advisory Services, LLC
Latest Disclosed Ownership604,511 shares
Latest Disclosed Value $ 87,315,540
Kestra Advisory Services, LLC reports 34.38% increase in ownership of PG / The Procter & Gamble Company

On April 30, 2026 - Kestra Advisory Services, LLC filed a 13F-HR form disclosing ownership of 604,511 shares of The Procter & Gamble Company (MX:PG) valued at $87,315,540 USD as of March 31, 2026. The entity filed a previous 13F-HR on February 13, 2026 disclosing 449,860 shares of The Procter & Gamble Company. This represents a change in shares of 34.38% during the quarter.

Institutional Ownership: 13F and NPORT Filings

The Security and Class in the table below are shown exactly as filed by the investor. We do our best to track continuity of investments through acquisitions, and this will be reflected in the table as changes in names. In addition to descriptive data, performance of the investment is shown over time. To calculate quarterly performance, we first calculate cost basis of the shares purchased during the quarter, then use that to calculate gross profit. Quarterly return is Gross Profit / Starting Portfolio value.

Note that cost basis is calculated and stored in thousands, so small quarterly changes in shares frequently result in a cost basis of zero.

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Disclosed Equity Positions (from 13F/NPORT Filings)
File
Date		 Effective
Date		Form Security Class ID Avg Price
Paid (Est)		 Reported
Shares		 ΔShares ΔShares
(%)		 Reported
Value
(x1000)		 ΔValue
(%)		 Alloc
(%)		 ΔAlloc ΔAlloc (%) Cost Basis
(x1000)		 Unrealized
Gain/Loss
(x1000)
2026-04-30 2026-03-31 13F PROCTER & GAMBLE COM 742718109 604,511 154,651 34.38 87,316 35.44 0.3304
2026-02-13 2025-12-31 13F PROCTER AND GAMBLE COM 742718109 449,860 30,304 7.22 64,469 0.01 0.2655
2025-11-14 2025-09-30 13F PROCTER AND GAMBLE COM 742718109 419,556 74,082 21.44 64,465 17.12 0.2949
2025-08-15 2025-06-30 13F PROCTER AND GAMBLE COM 742718109 345,474 -6,560 -1.86 55,041 -8.26 0.2682
2025-05-14 2025-03-31 13F PROCTER AND GAMBLE COM 742718109 352,034 -30,869 -8.06 59,994 -6.54 0.2903
2025-02-10 2024-12-31 13F PROCTER AND GAMBLE COM 742718109 382,903 -8,343 -2.13 64,194 -5.27 0.3508
2024-11-13 2024-09-30 13F PROCTER AND GAMBLE COM 742718109 391,246 -39,368 -9.14 67,764 -0.70 0.3733
2024-08-14 2024-06-30 13F PROCTER AND GAMBLE COM 742718109 430,614 59,472 16.02 68,239 13.32 0.3814
2024-05-15 2024-03-31 13F PROCTER AND GAMBLE COM 742718109 371,142 43,063 13.13 60,218 25.25 0.4036
2024-02-14 2023-12-31 13F PROCTER AND GAMBLE COM 742718109 328,079 26,378 8.74 48,077 9.25 0.3896
2023-11-13 2023-09-30 13F PROCTER AND GAMBLE COM 742718109 301,701 9,753 3.34 44,006 -0.66 0.4327
2023-08-11 2023-06-30 13F PROCTER AND GAMBLE COM 742718109 291,948 13,746 4.94 44,300 7.10 0.4436
2023-05-12 2023-03-31 13F PROCTER AND GAMBLE COM 742718109 278,202 -52,634 -15.91 41,366 -17.50 0.4484
2023-01-31 2022-12-31 13F PROCTER AND GAMBLE COM 742718109 330,836 22,817 7.41 50,142 131,850.00 0.4456
2022-11-01 2022-09-30 13F/A-1 PROCTER AND GAMBLE COM 742718109 308,019 27,336 9.74 39 -5.00 0.4163
2022-11-01 2022-09-30 13F PROCTER AND GAMBLE COM 742718109 308,019 27,336 38,887 0.4163
2022-08-12 2022-06-30 13F PROCTER AND GAMBLE COM 742718109 280,683 43,238 18.21 40 11.11 0.4148
2022-07-20 2022-03-31 13F/A-1 PROCTER AND GAMBLE COM 742718109 237,445 -3,830 -1.59 36 -7.69 0.3779
2022-04-26 2022-03-31 13F PROCTER AND GAMBLE COM 742718109 237,445 -3,830 36,282 0.3779
2022-07-25 2021-12-31 13F/A-1 PROCTER AND GAMBLE COM 742718109 241,275 12,943 5.67 39 25.81 0.3995
2022-01-20 2021-12-31 13F PROCTER AND GAMBLE COM 742718109 241,275 12,943 39,468 0.3995
2022-07-25 2021-09-30 13F/A-1 PROCTER AND GAMBLE COM 742718109 228,332 3,901 1.74 32 3.33 0.3192
2021-10-19 2021-09-30 13F PROCTER AND GAMBLE COM 742718109 228,332 3,901 31,921 0.3192
2022-07-26 2021-06-30 13F/A-1 PROCTER AND GAMBLE COM 742718109 224,431 -7,264 -3.14 30 -3.23 0.3437
2021-07-28 2021-06-30 13F PROCTER AND GAMBLE COM 742718109 224,431 -7,264 30,282 0.3437
2022-07-27 2021-03-31 13F/A-1 PROCTER AND GAMBLE COM 742718109 231,695 -184,399 -44.32 31 -45.61 0.3983
2021-05-10 2021-03-31 13F PROCTER AND GAMBLE COM 742718109 231,695 -184,399 31,379 0.3983
2022-07-28 2020-12-31 13F/A-1 PROCTER AND GAMBLE COM 742718109 416,094 227,002 120.05 57 -100.00 0.6646
2021-01-20 2020-12-31 13F PROCTER AND GAMBLE COM 742718109 416,094 227,002 57,325 0.6646
2022-07-29 2020-09-30 13F/A-1 PROCTER AND GAMBLE COM 742718109 189,092 189,092 26,285,000 0.4906
2020-11-12 2020-09-30 13F PROCTER AND GAMBLE COM 742718109 189,092 189,092 26,285 0.4906
Legend
Shares
The total number of shares held by the institution at the end of the reporting period (the effective date). This is provided in the filing.
Value
The total value of the shares as of the effective date. This is provided in the filing.
Avg. Share Price
The weighted average share price of the shares held by the institution. We use FIFO accounting to determine this price
Class
This is the security class as indicated by the filer. There are a variety of values for this field. Common values include "EC" = equity common, "EP" - equity preferred
Allocation (%)
The percent of the institution's portfolio that this position represents. This is provided in NPORT filings. For 13F filings, we calculate it.
Change in Allocation
The change in allocation from the prior reporting period. This is calculated as current allocation - prior allocation.
Change in Allocation (%)
The percent change in allocation from the prior reporting period. This is calculated as (current allocation - prior allocation) / prior allocation.
Cost Basis
The total cost of the shares held. This is calculated as reported shares * avg. share price
Unrealized Gain/Loss
This is the market value of the position as of the effective date minus the cost basis.