The Procter & Gamble Company
MX ˙ BMV ˙ US7427181091
SecurityMX:PG / The Procter & Gamble Company
InstitutionParadigm Financial Partners, Llc
Latest Disclosed Ownership12,178 shares
Latest Disclosed Value $ 1,759,024
Paradigm Financial Partners, Llc reports 13.11% decrease in ownership of PG / The Procter & Gamble Company

On April 21, 2026 - Paradigm Financial Partners, Llc filed a 13F-HR form disclosing ownership of 12,178 shares of The Procter & Gamble Company (MX:PG) valued at $1,759,024 USD as of March 31, 2026. The entity filed a previous 13F-HR on January 26, 2026 disclosing 14,015 shares of The Procter & Gamble Company. This represents a change in shares of -13.11% during the quarter.

Institutional Ownership: 13F and NPORT Filings

The Security and Class in the table below are shown exactly as filed by the investor. We do our best to track continuity of investments through acquisitions, and this will be reflected in the table as changes in names. In addition to descriptive data, performance of the investment is shown over time. To calculate quarterly performance, we first calculate cost basis of the shares purchased during the quarter, then use that to calculate gross profit. Quarterly return is Gross Profit / Starting Portfolio value.

Note that cost basis is calculated and stored in thousands, so small quarterly changes in shares frequently result in a cost basis of zero.

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Disclosed Equity Positions (from 13F/NPORT Filings)
File
Date		 Effective
Date		Form Security Class ID Avg Price
Paid (Est)		 Reported
Shares		 ΔShares ΔShares
(%)		 Reported
Value
(x1000)		 ΔValue
(%)		 Alloc
(%)		 ΔAlloc ΔAlloc (%) Cost Basis
(x1000)		 Unrealized
Gain/Loss
(x1000)
2026-04-21 2026-03-31 13F PROCTER & GAMBLE COM 742718109 12,178 -1,837 -13.11 1,759 -12.40 0.3180
2026-01-26 2025-12-31 13F PROCTER AND GAMBLE COM 742718109 14,015 35 0.25 2,009 -6.52 0.2022
2025-11-12 2025-09-30 13F PROCTER AND GAMBLE COM 742718109 13,980 669 5.03 2,148 1.32 0.2193
2025-07-17 2025-06-30 13F PROCTER AND GAMBLE COM 742718109 13,311 -94 -0.70 2,121 -7.18 0.2302
2025-05-13 2025-03-31 13F PROCTER AND GAMBLE COM 742718109 13,405 -564 -4.04 2,285 -2.43 0.2836
2025-02-13 2024-12-31 13F PROCTER AND GAMBLE COM 742718109 13,969 1,612 13.05 2,342 13.75 0.2957
2024-11-14 2024-09-30 13F PROCTER AND GAMBLE COM 742718109 12,357 -295 -2.33 2,058 -1.34 0.2868
2024-08-14 2024-06-30 13F PROCTER AND GAMBLE COM 742718109 12,652 781 6.58 2,087 8.31 0.3109
2024-05-15 2024-03-31 13F PROCTER AND GAMBLE COM 742718109 11,871 -872 -6.84 1,926 3.16 0.4145
2024-02-05 2023-12-31 13F PROCTER AND GAMBLE COM 742718109 12,743 -1,173 -8.43 1,867 -7.76 0.4529
2023-10-12 2023-09-30 13F PROCTER AND GAMBLE COM 742718109 13,916 -120 -0.85 2,025 -4.93 0.5578
2023-07-13 2023-06-30 13F PROCTER AND GAMBLE COM 742718109 14,036 -163 -1.15 2,130 0.85 0.5763
2023-04-12 2023-03-31 13F PROCTER AND GAMBLE COM 742718109 14,199 674 4.98 2,111 1.44 0.5705
2023-01-27 2022-12-31 13F PROCTER AND GAMBLE COM 742718109 13,525 186 1.39 2,082 23.36 0.6062
2022-11-09 2022-09-30 13F PROCTER AND GAMBLE COM 742718109 13,339 -1,051 -7.30 1,687 -19.70 0.5231
2022-07-27 2022-06-30 13F PROCTER AND GAMBLE COM 742718109 14,390 -998 -6.49 2,101 -12.93 0.6306
2022-05-16 2022-03-31 13F PROCTER AND GAMBLE COM 742718109 15,388 -447 -2.82 2,413 -6.83 0.5357
2022-02-18 2021-12-31 13F/A-1 PROCTER AND GAMBLE COM 742718109 15,835 -122 -0.76 2,590 14.05 0.5432
2022-02-10 2021-12-31 13F PROCTER AND GAMBLE COM 742718109 110,241 94,284 17,491 0.5436
2021-11-15 2021-09-30 13F PROCTER AND GAMBLE COM 742718109 15,957 803 5.30 2,271 11.05 0.5392
2021-08-12 2021-06-30 13F PROCTER AND GAMBLE COM 742718109 15,154 -529 -3.37 2,045 -3.72 0.5100
2021-05-14 2021-03-31 13F PROCTER AND GAMBLE COM 742718109 15,683 -1,335 -7.84 2,124 -10.11 0.5744
2021-02-12 2020-12-31 13F PROCTER AND GAMBLE COM 742718109 17,018 -1,568 -8.44 2,363 -8.52 0.6825
2020-11-10 2020-09-30 13F PROCTER AND GAMBLE COM 742718109 18,586 355 1.95 2,583 16.51 0.9126
2020-08-14 2020-06-30 13F PROCTER AND GAMBLE COM 742718109 18,231 360 2.01 2,217 7.78 0.8776
2020-05-08 2020-03-31 13F PROCTER & GAMBLE COM 742718109 17,871 -625 -3.38 2,057 -10.95 1.0580
2020-01-29 2019-12-31 13F PROCTER & GAMBLE COM 742718109 18,496 -70 -0.38 2,310 1.99 0.8980
2019-11-14 2019-09-30 13F PROCTER & GAMBLE COM 742718109 18,566 -482 -2.53 2,265 8.43 1.0387
2019-08-14 2019-06-30 13F PROCTER AND GAMBLE COM 742718109 19,048 207 1.10 2,089 6.58 0.9308
2019-05-15 2019-03-31 13F PROCTER AND GAMBLE COM 742718109 18,841 -3,064 -13.99 1,960 -2.68 0.9150
2019-02-12 2018-12-31 13F PROCTER AND GAMBLE COM 742718109 21,905 21,905 2,014 1.2220
Legend
Shares
The total number of shares held by the institution at the end of the reporting period (the effective date). This is provided in the filing.
Value
The total value of the shares as of the effective date. This is provided in the filing.
Avg. Share Price
The weighted average share price of the shares held by the institution. We use FIFO accounting to determine this price
Class
This is the security class as indicated by the filer. There are a variety of values for this field. Common values include "EC" = equity common, "EP" - equity preferred
Allocation (%)
The percent of the institution's portfolio that this position represents. This is provided in NPORT filings. For 13F filings, we calculate it.
Change in Allocation
The change in allocation from the prior reporting period. This is calculated as current allocation - prior allocation.
Change in Allocation (%)
The percent change in allocation from the prior reporting period. This is calculated as (current allocation - prior allocation) / prior allocation.
Cost Basis
The total cost of the shares held. This is calculated as reported shares * avg. share price
Unrealized Gain/Loss
This is the market value of the position as of the effective date minus the cost basis.