The Procter & Gamble Company
MX ˙ BMV ˙ US7427181091
SecurityMX:PG / The Procter & Gamble Company
InstitutionWealth Alliance Advisory Group, LLC
Latest Disclosed Ownership8,848 shares
Latest Disclosed Value $ 1,278,005
Wealth Alliance Advisory Group, LLC reports 0.24% decrease in ownership of PG / The Procter & Gamble Company

On April 9, 2026 - Wealth Alliance Advisory Group, LLC filed a 13F-HR form disclosing ownership of 8,848 shares of The Procter & Gamble Company (MX:PG) valued at $1,278,005 USD as of March 31, 2026.

Institutional Ownership: 13F and NPORT Filings

The Security and Class in the table below are shown exactly as filed by the investor. We do our best to track continuity of investments through acquisitions, and this will be reflected in the table as changes in names. In addition to descriptive data, performance of the investment is shown over time. To calculate quarterly performance, we first calculate cost basis of the shares purchased during the quarter, then use that to calculate gross profit. Quarterly return is Gross Profit / Starting Portfolio value.

Note that cost basis is calculated and stored in thousands, so small quarterly changes in shares frequently result in a cost basis of zero.

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Disclosed Equity Positions (from 13F/NPORT Filings)
File
Date		 Effective
Date		Form Security Class ID Avg Price
Paid (Est)		 Reported
Shares		 ΔShares ΔShares
(%)		 Reported
Value
(x1000)		 ΔValue
(%)		 Alloc
(%)		 ΔAlloc ΔAlloc (%) Cost Basis
(x1000)		 Unrealized
Gain/Loss
(x1000)
2026-04-09 2026-03-31 13F PROCTER & GAMBLE COM 742718109 8,848 -21 -0.24 1,278 0.55 0.2023
2026-01-29 2025-12-31 13F PROCTER AND GAMBLE COM 742718109 8,869 -381 -4.12 1,271 -10.56 0.2176
2025-10-14 2025-09-30 13F PROCTER AND GAMBLE COM 742718109 9,250 -262 -2.75 1,421 -6.20 0.2564
2025-07-07 2025-06-30 13F PROCTER AND GAMBLE COM 742718109 9,512 -18 -0.19 1,515 -6.71 0.2885
2025-04-10 2025-03-31 13F PROCTER AND GAMBLE COM 742718109 9,530 -8,569 -47.35 1,624 -46.47 0.3367
2025-01-15 2024-12-31 13F PROCTER AND GAMBLE COM 742718109 18,099 354 1.99 3,034 -1.27 0.6414
2024-10-18 2024-09-30 13F PROCTER AND GAMBLE COM 742718109 17,745 239 1.37 3,073 6.44 0.6455
2024-07-30 2024-06-30 13F PROCTER AND GAMBLE COM 742718109 17,506 58 0.33 2,887 2.01 0.6503
2024-04-15 2024-03-31 13F PROCTER AND GAMBLE COM 742718109 17,448 -547 -3.04 2,831 7.36 0.6570
2024-01-10 2023-12-31 13F PROCTER AND GAMBLE COM 742718109 17,995 1,207 7.19 2,637 7.68 0.6887
2023-10-10 2023-09-30 13F PROCTER AND GAMBLE COM 742718109 16,788 877 5.51 2,449 1.41 0.7261
2023-07-13 2023-06-30 13F PROCTER AND GAMBLE COM 742718109 15,911 662 4.34 2,414 6.48 0.8523
2023-05-02 2023-03-31 13F PROCTER AND GAMBLE COM 742718109 15,249 -687 -4.31 2,267 -6.13 0.8483
2023-01-17 2022-12-31 13F PROCTER AND GAMBLE COM 742718109 15,936 -72 -0.45 2,415 19.50 0.9237
2022-10-12 2022-09-30 13F PROCTER AND GAMBLE COM 742718109 16,008 2,173 15.71 2,021 1.61 0.8908
2022-07-08 2022-06-30 13F PROCTER AND GAMBLE COM 742718109 13,835 197 1.44 1,989 -4.56 0.9397
2022-04-18 2022-03-31 13F PROCTER AND GAMBLE COM 742718109 13,638 -2,542 -15.71 2,084 -21.27 0.9038
2022-01-13 2021-12-31 13F PROCTER AND GAMBLE COM 742718109 16,180 1,757 12.18 2,647 31.30 1.1506
2021-10-08 2021-09-30 13F PROCTER AND GAMBLE COM 742718109 14,423 257 1.81 2,016 5.49 0.9800
2021-07-13 2021-06-30 13F PROCTER AND GAMBLE COM 742718109 14,166 -8 -0.06 1,911 -0.47 0.9297
2021-04-28 2021-03-31 13F PROCTER AND GAMBLE COM 742718109 14,174 118 0.84 1,920 -1.84 0.9846
2021-01-25 2020-12-31 13F PROCTER AND GAMBLE COM 742718109 14,056 639 4.76 1,956 4.88 1.0577
2020-10-08 2020-09-30 13F PROCTER AND GAMBLE COM 742718109 13,417 34 0.25 1,865 16.56 1.1034
2020-07-08 2020-06-30 13F PROCTER AND GAMBLE COM 742718109 13,383 176 1.33 1,600 10.12 0.9805
2020-04-15 2020-03-31 13F PROCTER & GAMBLE COM 742718109 13,207 9 0.07 1,453 -11.83 1.1283
2020-01-24 2019-12-31 13F PROCTER & GAMBLE COM 742718109 13,198 162 1.24 1,648 4.37 0.9408
2019-11-01 2019-09-30 13F PROCTER & GAMBLE COM 742718109 13,036 25 0.19 1,579 5.06 0.9815
2019-07-17 2019-06-30 13F PROCTER AND GAMBLE COM 742718109 13,011 12 0.09 1,503 10.43 0.9265
2019-05-14 2019-03-31 13F PROCTER AND GAMBLE COM 742718109 12,999 426 3.39 1,361 17.73 0.8777
2019-01-26 2018-12-31 13F PROCTER AND GAMBLE COM 742718109 12,573 -435 -3.34 1,156 6.74 0.8650
2018-10-19 2018-09-30 13F PROCTER AND GAMBLE COM 742718109 13,008 0 0.00 1,083 6.70 0.5540
2018-07-20 2018-06-30 13F PROCTER AND GAMBLE COM 742718109 13,008 -28 -0.21 1,015 -1.74 0.5565
2018-06-01 2018-03-31 13F PROCTER AND GAMBLE COM 742718109 13,036 1,058 8.83 1,033 -6.18 0.6015
2018-04-11 2017-12-31 13F PROCTER AND GAMBLE COM 742718109 11,978 11,978 1,101 0.9885
Legend
Shares
The total number of shares held by the institution at the end of the reporting period (the effective date). This is provided in the filing.
Value
The total value of the shares as of the effective date. This is provided in the filing.
Avg. Share Price
The weighted average share price of the shares held by the institution. We use FIFO accounting to determine this price
Class
This is the security class as indicated by the filer. There are a variety of values for this field. Common values include "EC" = equity common, "EP" - equity preferred
Allocation (%)
The percent of the institution's portfolio that this position represents. This is provided in NPORT filings. For 13F filings, we calculate it.
Change in Allocation
The change in allocation from the prior reporting period. This is calculated as current allocation - prior allocation.
Change in Allocation (%)
The percent change in allocation from the prior reporting period. This is calculated as (current allocation - prior allocation) / prior allocation.
Cost Basis
The total cost of the shares held. This is calculated as reported shares * avg. share price
Unrealized Gain/Loss
This is the market value of the position as of the effective date minus the cost basis.