The Procter & Gamble Company
MX ˙ BMV ˙ US7427181091
SecurityMX:PG / The Procter & Gamble Company
InstitutionWestEnd Advisors, LLC
Latest Disclosed Ownership100 shares
Latest Disclosed Value $ 14,444
WestEnd Advisors, LLC reports 53.70% decrease in ownership of PG / The Procter & Gamble Company

On April 22, 2026 - WestEnd Advisors, LLC filed a 13F-HR form disclosing ownership of 100 shares of The Procter & Gamble Company (MX:PG) valued at $14,444 USD as of March 31, 2026. The entity filed a previous 13F-HR on January 27, 2026 disclosing 216 shares of The Procter & Gamble Company. This represents a change in shares of -53.70% during the quarter.

Institutional Ownership: 13F and NPORT Filings

The Security and Class in the table below are shown exactly as filed by the investor. We do our best to track continuity of investments through acquisitions, and this will be reflected in the table as changes in names. In addition to descriptive data, performance of the investment is shown over time. To calculate quarterly performance, we first calculate cost basis of the shares purchased during the quarter, then use that to calculate gross profit. Quarterly return is Gross Profit / Starting Portfolio value.

Note that cost basis is calculated and stored in thousands, so small quarterly changes in shares frequently result in a cost basis of zero.

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Disclosed Equity Positions (from 13F/NPORT Filings)
File
Date		 Effective
Date		Form Security Class ID Avg Price
Paid (Est)		 Reported
Shares		 ΔShares ΔShares
(%)		 Reported
Value
(x1000)		 ΔValue
(%)		 Alloc
(%)		 ΔAlloc ΔAlloc (%) Cost Basis
(x1000)		 Unrealized
Gain/Loss
(x1000)
2026-04-22 2026-03-31 13F PROCTER AND GAMBLE Common Stock 742718109 100 -116 -53.70 14 -53.33 0.0003
2026-01-27 2025-12-31 13F PROCTER AND GAMBLE Common Stock 742718109 216 3 1.41 31 -6.25 0.0007
2025-10-22 2025-09-30 13F PROCTER AND GAMBLE Common Stock 742718109 213 11 5.45 33 0.00 0.0008
2025-07-23 2025-06-30 13F PROCTER AND GAMBLE Common Stock 742718109 202 -2 -0.98 32 -5.88 0.0008
2025-04-25 2025-03-31 13F PROCTER AND GAMBLE Common Stock 742718109 204 60 41.67 35 41.67 0.0009
2025-01-28 2024-12-31 13F PROCTER AND GAMBLE Common Stock 742718109 144 2 1.41 24 0.00 0.0006
2024-10-25 2024-09-30 13F PROCTER AND GAMBLE Common Stock 742718109 142 6 4.41 25 9.09 0.0006
2024-07-29 2024-06-30 13F PROCTER AND GAMBLE Common Stock 742718109 136 1 0.74 22 4.76 0.0006
2024-05-07 2024-03-31 13F PROCTER AND GAMBLE Common Stock 742718109 135 -19 -12.34 22 -4.55 0.0006
2024-01-18 2023-12-31 13F PROCTER AND GAMBLE Common Stock 742718109 154 2 1.32 23 0.00 0.0006
2023-10-19 2023-09-30 13F PROCTER AND GAMBLE Common Stock 742718109 152 22 0.00 0.0007
2023-04-28 2023-03-31 13F PROCTER AND GAMBLE Common Stock 742718109 22 4.76 0.0007
2023-01-31 2022-12-31 13F PROCTER AND GAMBLE Common Stock 742718109 144 4 2.86 22 0.0007
2022-10-27 2022-09-30 13F PROCTER AND GAMBLE Common Stock 742718109 140 24 20.69 0 -100.00 0.0006
2022-07-28 2022-06-30 13F PROCTER & GAMBLE Common Stock 742718109 116 17 -5.88 0.0005
2022-04-26 2022-03-31 13F PROCTER & GAMBLE Common Stock 742718109 18 -50.00 0.0005
2022-01-14 2021-12-31 13F Procter & Gamble Common Stock 742718109 209 34 17.24 0.0009
2021-10-26 2021-09-30 13F Procter & Gamble Common Stock 742718109 29 3.57 0.0009
2021-07-15 2021-06-30 13F PROCTER & GAMBLE Common Stock 742718109 28 0.00 0.0009
2021-04-27 2021-03-31 13F PROCTER & GAMBLE Common Stock 742718109 209 -254,907 -99.92 28 -99.92 0.0011
2021-01-28 2020-12-31 13F Procter & Gamble Common Stock 742718109 255,116 -9,007 -3.41 35,497 -3.31 1.7949
2020-10-22 2020-09-30 13F Procter & Gamble Common Stock 742718109 264,123 -26,521 -9.12 36,710 5.63 2.1614
2020-07-22 2020-06-30 13F Procter & Gamble Common Stock 742718109 290,644 40,856 16.36 34,752 26.48 2.3326
2020-05-05 2020-03-31 13F Procter & Gamble Common Stock 742718109 249,788 -26,560 -9.61 27,477 -20.39 2.2983
2020-02-12 2019-12-31 13F Procter & Gamble Common Stock 742718109 276,348 -17,392 -5.92 34,516 -5.53 2.6030
2019-11-07 2019-09-30 13F Procter & Gamble COMMON STOCK 742718109 293,740 -18,809 -6.02 36,535 6.61 2.9962
2019-07-23 2019-06-30 13F Procter & Gamble COMMON STOCK 742718109 312,549 -40,497 -11.47 34,271 -6.71 2.9808
2019-05-03 2019-03-31 13F Procter & Gamble COMMON STOCK 742718109 353,046 -27,420 -7.21 36,734 5.04 3.4507
2019-01-30 2018-12-31 13F Procter & Gamble COMMON STOCK 742718109 380,466 -100,036 -20.82 34,972 -12.55 3.7508
2018-11-07 2018-09-30 13F Procter & Gamble COMMON STOCK 742718109 480,502 -11,122 -2.26 39,992 4.21 3.8261
2018-07-26 2018-06-30 13F Procter & Gamble COMMON STOCK 742718109 491,624 491,624 38,376 3.9869
Legend
Shares
The total number of shares held by the institution at the end of the reporting period (the effective date). This is provided in the filing.
Value
The total value of the shares as of the effective date. This is provided in the filing.
Avg. Share Price
The weighted average share price of the shares held by the institution. We use FIFO accounting to determine this price
Class
This is the security class as indicated by the filer. There are a variety of values for this field. Common values include "EC" = equity common, "EP" - equity preferred
Allocation (%)
The percent of the institution's portfolio that this position represents. This is provided in NPORT filings. For 13F filings, we calculate it.
Change in Allocation
The change in allocation from the prior reporting period. This is calculated as current allocation - prior allocation.
Change in Allocation (%)
The percent change in allocation from the prior reporting period. This is calculated as (current allocation - prior allocation) / prior allocation.
Cost Basis
The total cost of the shares held. This is calculated as reported shares * avg. share price
Unrealized Gain/Loss
This is the market value of the position as of the effective date minus the cost basis.