The Procter & Gamble Company
MX ˙ BMV ˙ US7427181091
SecurityMX:PG / The Procter & Gamble Company
InstitutionWhitener Capital Management, Inc.
Latest Disclosed Ownership38,788 shares
Latest Disclosed Value $ 5,602,612
Whitener Capital Management, Inc. reports 1.35% decrease in ownership of PG / The Procter & Gamble Company

On April 16, 2026 - Whitener Capital Management, Inc. filed a 13F-HR form disclosing ownership of 38,788 shares of The Procter & Gamble Company (MX:PG) valued at $5,602,612 USD as of March 31, 2026. The entity filed a previous 13F-HR on January 23, 2026 disclosing 39,317 shares of The Procter & Gamble Company. This represents a change in shares of -1.35% during the quarter.

Institutional Ownership: 13F and NPORT Filings

The Security and Class in the table below are shown exactly as filed by the investor. We do our best to track continuity of investments through acquisitions, and this will be reflected in the table as changes in names. In addition to descriptive data, performance of the investment is shown over time. To calculate quarterly performance, we first calculate cost basis of the shares purchased during the quarter, then use that to calculate gross profit. Quarterly return is Gross Profit / Starting Portfolio value.

Note that cost basis is calculated and stored in thousands, so small quarterly changes in shares frequently result in a cost basis of zero.

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Disclosed Equity Positions (from 13F/NPORT Filings)
File
Date
Effective
Date
Form Security Class ID Avg Price
Paid (Est)
Reported
Shares
ΔShares ΔShares
(%)
Reported
Value
(x1000)
ΔValue
(%)
Alloc
(%)
ΔAlloc ΔAlloc (%) Cost Basis
(x1000)
Unrealized
Gain/Loss
(x1000)
2026-04-16 2026-03-31 13F PROCTER & GAMBLE COM 742718109 38,788 -529 -1.35 5,603 -0.57 1.2780
2026-01-23 2025-12-31 13F PROCTER AND GAMBLE COM 742718109 39,317 2,058 5.52 5,635 -1.57 1.2822
2025-10-15 2025-09-30 13F PROCTER AND GAMBLE COM 742718109 37,259 1,489 4.16 5,725 0.46 1.3706
2025-07-14 2025-06-30 13F PROCTER AND GAMBLE COM 742718109 35,770 543 1.54 5,699 -5.08 1.5095
2025-05-01 2025-03-31 13F PROCTER AND GAMBLE COM 742718109 35,227 306 0.88 6,003 2.55 1.6988
2025-01-15 2024-12-31 13F PROCTER AND GAMBLE COM 742718109 34,921 -1,103 -3.06 5,855 -6.17 1.6403
2024-10-29 2024-09-30 13F PROCTER AND GAMBLE COM 742718109 36,024 338 0.95 6,239 6.02 1.7696
2024-07-17 2024-06-30 13F PROCTER AND GAMBLE COM 742718109 35,686 1,465 4.28 5,885 6.00 1.7824
2024-04-16 2024-03-31 13F PROCTER AND GAMBLE COM 742718109 34,221 609 1.81 5,552 12.73 1.8175
2024-01-10 2023-12-31 13F PROCTER AND GAMBLE COM 742718109 33,612 508 1.53 4,925 2.01 1.7822
2023-11-02 2023-09-30 13F PROCTER AND GAMBLE COM 742718109 33,104 2,056 6.62 4,828 2.48 1.9337
2023-07-13 2023-06-30 13F PROCTER AND GAMBLE COM 742718109 31,048 924 3.07 4,711 5.18 1.8071
2023-04-12 2023-03-31 13F PROCTER AND GAMBLE COM 742718109 30,124 122 0.41 4,479 -1.50 1.8721
2023-03-01 2022-12-31 13F PROCTER AND GAMBLE COM 742718109 30,002 1 0.00 4,547 20.07 1.9862
2022-10-28 2022-09-30 13F Procter & Gamble COM 742718109 30,001 321 1.08 3,787 -11.25 1.7903
2022-08-09 2022-06-30 13F Procter & Gamble COM 742718109 29,680 21 0.07 4,267 -5.83 1.9234
2022-05-11 2022-03-31 13F Procter & Gamble COM 742718109 29,659 -290 -0.97 4,531 -7.51 1.7018
2022-02-14 2021-12-31 13F/A-1 Procter & Gamble COM 742718109 29,949 1,666 5.89 4,899 24.50 1.7513
2022-02-07 2021-12-31 13F PROCTER AND GAMBLE CO COM COM 742718109 10,152 -18,131 1,660 0.5007
2021-11-12 2021-09-30 13F Procter & Gamble COM 742718109 28,283 -1,500 -5.04 3,935 -2.07 1.8105
2021-08-12 2021-06-30 13F Procter & Gamble COM 742718109 29,783 1,550 5.49 4,018 5.10 1.5999
2021-05-11 2021-03-31 13F Procter & Gamble COM 742718109 28,233 -50 -0.18 3,823 -2.85 1.6571
2021-02-08 2020-12-31 13F Procter & Gamble COM 742718109 28,283 -1,368 -4.61 3,935 -4.51 1.8011
2020-10-09 2020-09-30 13F Procter & Gamble COM 742718109 29,651 102 0.35 4,121 16.64 1.9849
2020-07-17 2020-06-30 13F Procter & Gamble COM 742718109 29,549 325 1.11 3,533 9.93 1.8385
2020-04-24 2020-03-31 13F Procter & Gamble COM 742718109 29,224 1,061 3.77 3,214 -8.62 2.0786
2020-02-12 2019-12-31 13F Procter & Gamble COM 742718109 28,163 1,900 7.23 3,517 7.69 1.8238
2019-11-07 2019-09-30 13F Procter & Gamble COM 742718109 26,263 -19 -0.07 3,266 13.36 1.7923
2019-08-02 2019-06-30 13F Procter & Gamble COM 742718109 26,282 447 1.73 2,881 7.18 1.6390
2019-05-02 2019-03-31 13F Procter & Gamble COM 742718109 25,835 -90 -0.35 2,688 12.80 1.7585
2019-02-05 2018-12-31 13F Procter & Gamble COM 742718109 25,925 153 0.59 2,383 11.10 1.7549
2018-11-07 2018-09-30 13F Procter & Gamble COM 742718109 25,772 -180 -0.69 2,145 5.93 1.4075
2018-08-08 2018-06-30 13F Procter & Gamble COM 742718109 25,952 1,084 4.36 2,025 2.74 1.5901
2018-04-23 2018-03-31 13F Procter & Gamble COM 742718109 24,868 4,748 23.60 1,971 6.66 1.5076
2018-04-23 2017-12-31 13F PROCTER AND GAMBLE CO COM COM 742718109 20,120 20,120 1,848 1.5891
Legend
Shares
The total number of shares held by the institution at the end of the reporting period (the effective date). This is provided in the filing.
Value
The total value of the shares as of the effective date. This is provided in the filing.
Avg. Share Price
The weighted average share price of the shares held by the institution. We use FIFO accounting to determine this price
Class
This is the security class as indicated by the filer. There are a variety of values for this field. Common values include "EC" = equity common, "EP" - equity preferred
Allocation (%)
The percent of the institution's portfolio that this position represents. This is provided in NPORT filings. For 13F filings, we calculate it.
Change in Allocation
The change in allocation from the prior reporting period. This is calculated as current allocation - prior allocation.
Change in Allocation (%)
The percent change in allocation from the prior reporting period. This is calculated as (current allocation - prior allocation) / prior allocation.
Cost Basis
The total cost of the shares held. This is calculated as reported shares * avg. share price
Unrealized Gain/Loss
This is the market value of the position as of the effective date minus the cost basis.