Prudential Financial, Inc.
MX ˙ BMV ˙ US7443201022
SecurityMX:PRU / Prudential Financial, Inc.
InstitutionVirtue Capital Management, LLC
Latest Disclosed Ownership5,158 shares
Latest Disclosed Value $ 487,316
Virtue Capital Management, LLC reports 14.19% increase in ownership of PRU / Prudential Financial, Inc.

On May 7, 2026 - Virtue Capital Management, LLC filed a 13F-HR form disclosing ownership of 5,158 shares of Prudential Financial, Inc. (MX:PRU) valued at $487,316 USD as of March 31, 2026. The entity filed a previous 13F-HR/A on February 18, 2026 disclosing 4,517 shares of Prudential Financial, Inc.. This represents a change in shares of 14.19% during the quarter.

Institutional Ownership: 13F and NPORT Filings

The Security and Class in the table below are shown exactly as filed by the investor. We do our best to track continuity of investments through acquisitions, and this will be reflected in the table as changes in names. In addition to descriptive data, performance of the investment is shown over time. To calculate quarterly performance, we first calculate cost basis of the shares purchased during the quarter, then use that to calculate gross profit. Quarterly return is Gross Profit / Starting Portfolio value.

Note that cost basis is calculated and stored in thousands, so small quarterly changes in shares frequently result in a cost basis of zero.

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Disclosed Equity Positions (from 13F/NPORT Filings)
File
Date		 Effective
Date		Form Security Class ID Avg Price
Paid (Est)		 Reported
Shares		 ΔShares ΔShares
(%)		 Reported
Value
(x1000)		 ΔValue
(%)		 Alloc
(%)		 ΔAlloc ΔAlloc (%) Cost Basis
(x1000)		 Unrealized
Gain/Loss
(x1000)
2026-05-07 2026-03-31 13F PRUDENTIAL FINL COM 744320102 5,158 641 14.19 487 -5.25 0.0741
2026-02-18 2025-12-31 13F/A-1 PRUDENTIAL FINL COM 744320102 4,517 -9,704 -68.24 514 -33.25 0.0793
2026-02-12 2025-12-31 13F PROCTER & GAMBLE COM 744320102 8,634 4,526 1,224 0.1886
2026-02-18 2025-09-30 13F/A-1 PRUDENTIAL FINL COM 744320102 14,221 10,431 275.22 771 89.19 0.1228
2025-10-31 2025-09-30 13F PROCTER & GAMBLE COM 744320102 4,108 318 426 0.0679
2025-08-13 2025-06-30 13F PRUDENTIAL FINL COM 744320102 3,790 -1,093 -22.38 407 -25.32 0.0749
2025-05-15 2025-03-31 13F PRUDENTIAL FINL COM 744320102 4,883 687 16.37 546 9.66 0.0638
2025-02-26 2024-12-31 13F PRUDENTIAL FINL COM 744320102 4,196 -90 -2.10 497 -4.05 0.1001
2024-11-18 2024-09-30 13F PRUDENTIAL FINL COM 744320102 4,286 -1,215 -22.09 519 -24.38 0.1039
2024-08-13 2024-06-30 13F PRUDENTIAL FINL COM 744320102 5,501 -283 -4.89 685 7.54 0.1174
2024-05-15 2024-03-31 13F PRUDENTIAL FINL COM 744320102 5,784 -1,956 -25.27 638 -20.77 0.1146
2024-02-15 2023-12-31 13F PRUDENTIAL FINL COM 744320102 7,740 -2,121 -21.51 804 -8.11 0.1630
2023-11-14 2023-09-30 13F PRUDENTIAL FINANCIAL INC COM COM 744320102 9,861 0 0.00 875 0.00 0.1490
2023-07-18 2023-06-30 13F PRUDENTIAL FINANCIAL INC COM COM 744320102 9,861 141 1.45 875 7.63 0.1494
2023-05-11 2023-03-31 13F PRUDENTIAL FINANCIAL INC COM COM 744320102 9,720 549 5.99 814 -10.86 0.1331
2023-02-10 2022-12-31 13F PRUDENTIAL FINANCIAL INC COM COM 744320102 9,171 9,171 912 0.1392
2022-08-10 2022-06-30 13F PRUDENTIAL FINANCIAL INC COM COM 744320102 0 -10,287 -100.00 0 -100.00
2022-05-16 2022-03-31 13F PRUDENTIAL FINANCIAL INC COM COM 744320102 10,287 2,107 25.76 1,216 37.40 0.1916
2022-01-24 2021-12-31 13F PRUDENTIAL FINANCIAL INC COM COM 744320102 8,180 1,166 16.62 885 19.92 0.1305
2021-11-12 2021-09-30 13F PRUDENTIAL FINANCIAL INC COM COM 744320102 7,014 -564 -7.44 738 -5.02 0.1307
2021-07-15 2021-06-30 13F PRUDENTIAL FINANCIAL INC COM COM 744320102 7,578 -1,220 -13.87 777 -3.00 0.1552
2021-05-13 2021-03-31 13F PRUDENTIAL FINANCIAL INC COM COM 744320102 8,798 -3,476 -28.32 801 -16.39 0.1885
2021-02-16 2020-12-31 13F PRUDENTIAL FINANCIAL INC COM COM 744320102 12,274 -5,951 -32.65 958 -17.27 0.2350
2020-11-16 2020-09-30 13F PRUDENTIAL FINANCIAL INC COM COM 744320102 18,225 -8,857 -32.70 1,158 -29.78 0.2851
2020-08-10 2020-06-30 13F PRUDENTIAL FINANCIAL INC COM COM 744320102 27,082 27,082 1,649 0.3803
2020-05-13 2020-03-31 13F PRUDENTIAL FINANCIAL INC COM COM 744320102 0 -4,186 -100.00 0 -100.00
2020-02-14 2019-12-31 13F PRUDENTIAL FINANCIAL INC COM COM 744320102 4,186 -10,335 -71.17 392 -69.98 0.1130
2019-11-12 2019-09-30 13F PRUDENTIAL FINANCIAL INC COM COM 744320102 14,521 -771 -5.04 1,306 -15.41 0.4308
2019-11-12 2019-06-30 13F PRUDENTIAL FINANCIAL INC COM COM 744320102 15,292 15,292 1,544 0.5613
2019-02-13 2018-12-31 13F Prudential Financial COM 744320102 0 -14,418 -100.00 0 -100.00
2019-02-13 2018-09-30 13F PRUDENTIAL FINANCIAL INC COM COM 744320102 14,418 9,371 185.67 1,461 209.53 0.3087
2018-08-14 2018-06-30 13F Prudential Financial COM 744320102 5,047 1,980 64.56 472 43.47 0.2294
2018-05-15 2018-03-31 13F PRUDENTIAL FINANCIAL INC COM COM 744320102 3,067 1,994 185.83 329 167.48 0.1733
2018-02-14 2017-12-31 13F Prudential Financial COM 744320102 1,073 1,073 123 0.0699
Legend
Shares
The total number of shares held by the institution at the end of the reporting period (the effective date). This is provided in the filing.
Value
The total value of the shares as of the effective date. This is provided in the filing.
Avg. Share Price
The weighted average share price of the shares held by the institution. We use FIFO accounting to determine this price
Class
This is the security class as indicated by the filer. There are a variety of values for this field. Common values include "EC" = equity common, "EP" - equity preferred
Allocation (%)
The percent of the institution's portfolio that this position represents. This is provided in NPORT filings. For 13F filings, we calculate it.
Change in Allocation
The change in allocation from the prior reporting period. This is calculated as current allocation - prior allocation.
Change in Allocation (%)
The percent change in allocation from the prior reporting period. This is calculated as (current allocation - prior allocation) / prior allocation.
Cost Basis
The total cost of the shares held. This is calculated as reported shares * avg. share price
Unrealized Gain/Loss
This is the market value of the position as of the effective date minus the cost basis.