Ulta Beauty, Inc.
MX ˙ BMV ˙ US90384S3031
SecurityMX:ULTA / Ulta Beauty, Inc.
InstitutionAdvisory Services Network, LLC
Latest Disclosed Ownership1,774 shares
Latest Disclosed Value $ 927,593
Advisory Services Network, LLC reports 110.94% increase in ownership of ULTA / Ulta Beauty, Inc.

On May 15, 2026 - Advisory Services Network, LLC filed a 13F-HR form disclosing ownership of 1,774 shares of Ulta Beauty, Inc. (MX:ULTA) valued at $927,593 USD as of March 31, 2026. The entity filed a previous 13F-HR on February 17, 2026 disclosing 841 shares of Ulta Beauty, Inc.. This represents a change in shares of 110.94% during the quarter.

Institutional Ownership: 13F and NPORT Filings

The Security and Class in the table below are shown exactly as filed by the investor. We do our best to track continuity of investments through acquisitions, and this will be reflected in the table as changes in names. In addition to descriptive data, performance of the investment is shown over time. To calculate quarterly performance, we first calculate cost basis of the shares purchased during the quarter, then use that to calculate gross profit. Quarterly return is Gross Profit / Starting Portfolio value.

Note that cost basis is calculated and stored in thousands, so small quarterly changes in shares frequently result in a cost basis of zero.

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Disclosed Equity Positions (from 13F/NPORT Filings)
File
Date		 Effective
Date		Form Security Class ID Avg Price
Paid (Est)		 Reported
Shares		 ΔShares ΔShares
(%)		 Reported
Value
(x1000)		 ΔValue
(%)		 Alloc
(%)		 ΔAlloc ΔAlloc (%) Cost Basis
(x1000)		 Unrealized
Gain/Loss
(x1000)
2026-05-15 2026-03-31 13F ULTA BEAUTY INC COM Stock 90384S303 1,774 933 110.94 928 82.48 0.0086
2026-02-17 2025-12-31 13F ULTA BEAUTY INC COM Stock 90384S303 841 -436 -34.14 509 -27.22 0.0072
2025-11-18 2025-09-30 13F ULTA BEAUTY Stock 90384S303 1,277 310 32.06 698 40.16 0.0102
2025-08-19 2025-06-30 13F ULTA BEAUTY Stock 90384S303 967 -52 -5.10 498 33.51 0.0080
2025-05-15 2025-03-31 13F ULTA BEAUTY Stock 90384S303 1,019 -1,195 -53.97 374 -61.23 0.0072
2025-02-13 2024-12-31 13F ULTA BEAUTY Stock 90384S303 2,214 -456 -17.08 963 -6.60 0.0179
2024-11-14 2024-09-30 13F ULTA BEAUTY Stock 90384S303 2,670 0 0.00 1,030 0.00 0.0213
2024-08-13 2024-06-30 13F ULTA BEAUTY Stock 90384S303 2,670 -5,290 -66.46 1,030 -75.25 0.0213
2024-05-06 2024-03-31 13F ULTA BEAUTY Stock 90384S303 7,960 327 4.28 4,162 11.28 0.0923
2024-02-09 2023-12-31 13F ULTA BEAUTY Stock 90384S303 7,633 -1,011 -11.70 3,740 8.34 0.0914
2023-11-14 2023-09-30 13F ULTA BEAUTY Stock 90384S303 8,644 912 11.80 3,453 -5.11 0.0927
2023-08-09 2023-06-30 13F ULTA BEAUTY Stock 90384S303 7,732 196 2.60 3,639 -11.53 0.0969
2023-05-17 2023-03-31 13F ULTA BEAUTY Stock 90384S303 7,536 1,792 31.20 4,112 52.64 0.1139
2023-02-13 2022-12-31 13F ULTA BEAUTY Stock 90384S303 5,744 304 5.59 2,694 23.41 0.0826
2022-11-14 2022-09-30 13F ULTA BEAUTY Stock 90384S303 5,440 362 7.13 2,183 11.43 0.0771
2022-08-02 2022-06-30 13F ULTA BEAUTY Stock 90384S303 5,078 3,123 159.74 1,959 151.48 0.0670
2022-05-23 2022-03-31 13F ULTA BEAUTY Stock 90384S303 1,955 -519 -20.98 779 -23.63 0.0229
2022-02-14 2021-12-31 13F ULTA BEAUTY Stock 90384S303 2,474 643 35.12 1,020 54.55 0.0293
2021-11-05 2021-09-30 13F ULTA BEAUTY Stock 90384S303 1,831 421 29.86 660 35.52 0.0210
2021-08-12 2021-06-30 13F ULTA BEAUTY Stock 90384S303 1,410 142 11.20 487 24.23 0.0154
2021-05-24 2021-03-31 13F ULTA BEAUTY Stock 90384S303 1,268 53 4.36 392 12.64 0.0146
2021-02-09 2020-12-31 13F ULTA BEAUTY Stock 90384S303 1,215 -138 -10.20 348 14.85 0.0140
2020-11-16 2020-09-30 13F ULTA BEAUTY Stock 90384S303 1,353 80 6.28 303 16.54 0.0143
2020-08-10 2020-06-30 13F ULTA BEAUTY Stock 90384S303 1,273 139 12.26 260 30.65 0.0143
2020-05-15 2020-03-31 13F ULTA BEAUTY Stock 90384S303 1,134 -2,098 -64.91 199 -75.67 0.0130
2020-02-04 2019-12-31 13F ULTA BEAUTY Stock 90384S303 3,232 467 16.89 818 -14.70 0.0430
2019-11-04 2019-09-30 13F ULTA BEAUTY Stock 90384S303 2,765 0 0.00 959 0.00 0.0587
2019-08-01 2019-06-30 13F ULTA BEAUTY Stock 90384S303 2,765 582 26.66 959 26.02 0.0588
2019-05-20 2019-03-31 13F ULTA BEAUTY Stock 90384S303 2,183 -753 -25.65 761 5.84 0.0535
2019-02-15 2018-12-31 13F ULTA BEAUTY Stock 90384S303 2,936 -248 -7.79 719 -19.93 0.0628
2018-11-02 2018-09-30 13F ULTA BEAUTY Stock 90384S303 3,184 156 5.15 898 17.69 0.0655
2018-07-27 2018-06-30 13F ULTA BEAUTY Stock 90384S303 3,028 2,859 1,691.72 763 2,080.00 0.0581
2018-04-23 2018-03-31 13F ULTA BEAUTY Stock 90384S303 169 169 35 0.0028
2018-02-08 2017-12-31 13F ULTA BEAUTY Stock 90384S303 0 -48 -100.00 0 -100.00
2017-10-12 2017-09-30 13F ULTA BEAUTY Stock 90384S303 48 -166 -77.57 11 -81.97 0.0013
2017-08-17 2017-06-30 13F ULTA BEAUTY INC COM Stock 90384S303 214 193 919.05 61 916.67 0.0080
2017-04-28 2017-03-31 13F ULTA BEAUTY INC COM Stock 90384S303 21 -426 -95.30 6 -94.34 0.0009
2016-10-07 2016-09-30 13F ULTA SALON COSMETCS & FRAG I Stock 90384S303 447 -52 -10.42 106 -13.11 0.0199
2016-07-27 2016-06-30 13F ULTA SALON COSMETCS & FRAG I Stock 90384S303 499 499 0.00 122 0.0277
2015-04-08 2015-03-31 13F ULTA SALON COSMETCS & FRAG INC COM Stock 90384S303 0 -653 -100.00 0 -100.00
2015-01-23 2014-12-31 13F ULTA SALON COSMETCS & FRAG INC COM Stock 90384S303 653 653 83 0.0259
Legend
Shares
The total number of shares held by the institution at the end of the reporting period (the effective date). This is provided in the filing.
Value
The total value of the shares as of the effective date. This is provided in the filing.
Avg. Share Price
The weighted average share price of the shares held by the institution. We use FIFO accounting to determine this price
Class
This is the security class as indicated by the filer. There are a variety of values for this field. Common values include "EC" = equity common, "EP" - equity preferred
Allocation (%)
The percent of the institution's portfolio that this position represents. This is provided in NPORT filings. For 13F filings, we calculate it.
Change in Allocation
The change in allocation from the prior reporting period. This is calculated as current allocation - prior allocation.
Change in Allocation (%)
The percent change in allocation from the prior reporting period. This is calculated as (current allocation - prior allocation) / prior allocation.
Cost Basis
The total cost of the shares held. This is calculated as reported shares * avg. share price
Unrealized Gain/Loss
This is the market value of the position as of the effective date minus the cost basis.