Ulta Beauty, Inc.
MX ˙ BMV ˙ US90384S3031
SecurityMX:ULTA / Ulta Beauty, Inc.
InstitutionBaird Financial Group, Inc.
Latest Disclosed Ownership14,808 shares
Latest Disclosed Value $ 7,740,290
Baird Financial Group, Inc. reports 4.06% decrease in ownership of ULTA / Ulta Beauty, Inc.

On May 14, 2026 - Baird Financial Group, Inc. filed a 13F-HR form disclosing ownership of 14,808 shares of Ulta Beauty, Inc. (MX:ULTA) valued at $7,740,290 USD as of March 31, 2026. The entity filed a previous 13F-HR on February 13, 2026 disclosing 15,434 shares of Ulta Beauty, Inc.. This represents a change in shares of -4.06% during the quarter.

Institutional Ownership: 13F and NPORT Filings

The Security and Class in the table below are shown exactly as filed by the investor. We do our best to track continuity of investments through acquisitions, and this will be reflected in the table as changes in names. In addition to descriptive data, performance of the investment is shown over time. To calculate quarterly performance, we first calculate cost basis of the shares purchased during the quarter, then use that to calculate gross profit. Quarterly return is Gross Profit / Starting Portfolio value.

Note that cost basis is calculated and stored in thousands, so small quarterly changes in shares frequently result in a cost basis of zero.

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Disclosed Equity Positions (from 13F/NPORT Filings)
File
Date		 Effective
Date		Form Security Class ID Avg Price
Paid (Est)		 Reported
Shares		 ΔShares ΔShares
(%)		 Reported
Value
(x1000)		 ΔValue
(%)		 Alloc
(%)		 ΔAlloc ΔAlloc (%) Cost Basis
(x1000)		 Unrealized
Gain/Loss
(x1000)
2026-05-14 2026-03-31 13F ULTA BEAUTY COM 90384S303 14,808 -626 -4.06 7,740 -17.10 0.0065
2026-02-13 2025-12-31 13F ULTA BEAUTY INC COM COMMON 90384S303 15,434 -497 -3.12 9,338 7.20 0.0146
2025-11-13 2025-09-30 13F ULTA BEAUTY COMMON 90384S303 15,931 -447 -2.73 8,710 13.69 0.0140
2025-08-13 2025-06-30 13F ULTA BEAUTY INC COM COMMON 90384S303 16,378 363 2.27 7,662 30.51 0.0134
2025-05-15 2025-03-31 13F ULTA BEAUTY INC COM COMMON 90384S303 16,015 -6,179 -27.84 5,870 -39.18 0.0113
2025-02-14 2024-12-31 13F ULTA BEAUTY COMMON 90384S303 22,194 3,605 19.39 9,653 33.44 0.0185
2024-11-14 2024-09-30 13F ULTA BEAUTY COMMON 90384S303 18,589 4,080 28.12 7,233 29.21 0.0140
2024-08-14 2024-06-30 13F ULTA BEAUTY COMMON 90384S303 14,509 2,432 20.14 5,599 -11.34 0.0116
2024-05-14 2024-03-31 13F ULTA BEAUTY COMMON 90384S303 12,077 524 4.54 6,315 11.55 0.0132
2024-02-14 2023-12-31 13F ULTA BEAUTY COMMON 90384S303 11,553 444 4.00 5,661 27.56 0.0129
2023-11-13 2023-09-30 13F ULTA BEAUTY COMMON 90384S303 11,109 17 0.15 4,437 -14.98 0.0121
2023-08-11 2023-06-30 13F ULTA BEAUTY COMMON 90384S303 11,092 173 1.58 5,220 -12.40 0.0138
2023-05-15 2023-03-31 13F ULTA BEAUTY COMMON 90384S303 10,919 2,288 26.51 5,958 148,850.00 0.0147
2023-02-13 2022-12-31 13F ULTA BEAUTY COMMON 90384S303 8,631 45 0.52 4 -99.88 0.0107
2022-11-15 2022-09-30 13F ULTA BEAUTY COMMON 90384S303 8,586 304 3.67 3,445 7.93 0.0102
2022-08-08 2022-06-30 13F ULTA BEAUTY COMMON 90384S303 8,282 -17 -0.20 3,192 -3.42 0.0089
2022-05-13 2022-03-31 13F ULTA BEAUTY COMMON 90384S303 8,299 223 2.76 3,305 -0.75 0.0082
2022-02-09 2021-12-31 13F ULTA BEAUTY COMMON 90384S303 8,076 161 2.03 3,330 16.56 0.0078
2021-11-12 2021-09-30 13F ULTA BEAUTY COMMON 90384S303 7,915 1,080 15.80 2,857 20.91 0.0073
2021-08-11 2021-06-30 13F ULTA BEAUTY COMMON 90384S303 6,835 -621 -8.33 2,363 2.52 0.0061
2021-05-13 2021-03-31 13F ULTA BEAUTY COMMON 90384S303 7,456 -2,445 -24.69 2,305 -18.92 0.0065
2021-02-11 2020-12-31 13F ULTA BEAUTY COMMON 90384S303 9,901 1,089 12.36 2,843 44.02 0.0085
2020-11-12 2020-09-30 13F ULTA BEAUTY COMMON 90384S303 8,812 -268 -2.95 1,974 6.88 0.0068
2020-10-22 2020-06-30 13F/A-1 ULTA BEAUTY COMMON 90384S303 9,080 1,060 13.22 1,847 31.09 0.0070
2020-08-14 2020-06-30 13F ULTA BEAUTY COMMON 90384S303 9,704 1,684 2,456 4,867.2340
2020-05-14 2020-03-31 13F ULTA SALON COSMETCS FRAG INC COM COMMON 90384S303 8,020 -1,991 -19.89 1,409 -44.40 0.0064
2020-02-14 2019-12-31 13F ULTA BEAUTY COMMON 90384S303 10,011 935 10.30 2,534 11.43 0.0091
2019-11-14 2019-09-30 13F ULTA BEAUTY Common 90384S303 9,076 -10,300 -53.16 2,274 -66.17 0.0090
2019-08-14 2019-06-30 13F ULTA BEAUTY COMMON 90384S303 19,376 4,581 30.96 6,722 30.27 0.0261
2019-05-14 2019-03-31 13F ULTA BEAUTY COMMON 90384S303 14,795 4,990 50.89 5,160 114.91 0.0302
2019-02-14 2018-12-31 13F ULTA BEAUTY COMMON 90384S303 9,805 -3,275 -25.04 2,401 -35.13 0.0163
2018-11-13 2018-09-30 13F Ulta Salon Cosmetics Fragrances COMMON 90384S303 13,080 361 2.84 3,701 24.65 0.0232
2018-08-13 2018-06-30 13F ULTA BEAUTY COMMON 90384S303 12,719 3,146 32.86 2,969 51.87 0.0202
2018-05-14 2018-03-31 13F ULTA BEAUTY COMMON 90384S303 9,573 3,440 56.09 1,955 42.49 0.0138
2018-02-09 2017-12-31 13F ULTA BEAUTY COMMON 90384S303 6,133 -14,888 -70.82 1,372 -71.13 0.0097
2017-11-14 2017-09-30 13F ULTA BEAUTY COMMON 90384S303 21,021 5,422 34.76 4,752 6.02 0.0358
2017-08-14 2017-06-30 13F ULTA BEAUTY COMMON 90384S303 15,599 -150,166 -90.59 4,482 -90.52 0.0351
2017-06-19 2017-03-31 13F/A-1 ULTA BEAUTY COMMON 90384S303 165,765 442 0.27 47,281 12.18 0.3824
2017-05-09 2017-03-31 13F ULTA BEAUTY COMMON 90384S303 165,765 47,281
2017-02-10 2016-12-31 13F ULTA SALON COSMETICS & FRAGRAN COMMON 90384S303 165,323 150,924 1,048.16 42,147 1,129.85 0.3660
2016-11-10 2016-09-30 13F ULTA SALON COSMETICS & FRAGRAN COMMON 90384S303 14,399 2,251 18.53 3,427 15.70 0.0307
2016-08-11 2016-06-30 13F ULTA SALON COSMETICS & FRAGRAN COMMON 90384S303 12,148 4,494 58.71 2,962 99.73 0.0272
2016-05-12 2016-03-31 13F ULTA SALON COSMETICS & FRAGRAN COMMON 90384S303 7,654 -13,512 -63.84 1,483 -62.13 0.0142
2016-02-11 2015-12-31 13F ULTA SALON COSMETICS & FRAGRAN COMMON 90384S303 21,166 7,918 59.77 3,916 80.96 0.0392
2015-11-12 2015-09-30 13F ULTA SALON COSMETICS & FRAGRAN COMMON 90384S303 13,248 521 4.09 2,164 10.07 0.0230
2015-08-14 2015-06-30 13F ULTA SALON COSMETICS & FRAGRAN COMMON 90384S303 12,727 12,727 1,966 0.0193
Legend
Shares
The total number of shares held by the institution at the end of the reporting period (the effective date). This is provided in the filing.
Value
The total value of the shares as of the effective date. This is provided in the filing.
Avg. Share Price
The weighted average share price of the shares held by the institution. We use FIFO accounting to determine this price
Class
This is the security class as indicated by the filer. There are a variety of values for this field. Common values include "EC" = equity common, "EP" - equity preferred
Allocation (%)
The percent of the institution's portfolio that this position represents. This is provided in NPORT filings. For 13F filings, we calculate it.
Change in Allocation
The change in allocation from the prior reporting period. This is calculated as current allocation - prior allocation.
Change in Allocation (%)
The percent change in allocation from the prior reporting period. This is calculated as (current allocation - prior allocation) / prior allocation.
Cost Basis
The total cost of the shares held. This is calculated as reported shares * avg. share price
Unrealized Gain/Loss
This is the market value of the position as of the effective date minus the cost basis.