Ulta Beauty, Inc.
MX ˙ BMV ˙ US90384S3031
SecurityMX:ULTA / Ulta Beauty, Inc.
InstitutionGM Advisory Group, Inc.
Latest Disclosed Ownership7,853 shares
Latest Disclosed Value $ 4,104,841
GM Advisory Group, Inc. reports 127.10% increase in ownership of ULTA / Ulta Beauty, Inc.

On April 28, 2026 - GM Advisory Group, Inc. filed a 13F-HR form disclosing ownership of 7,853 shares of Ulta Beauty, Inc. (MX:ULTA) valued at $4,104,841 USD as of March 31, 2026. The entity filed a previous 13F-HR on February 13, 2026 disclosing 3,458 shares of Ulta Beauty, Inc.. This represents a change in shares of 127.10% during the quarter.

Institutional Ownership: 13F and NPORT Filings

The Security and Class in the table below are shown exactly as filed by the investor. We do our best to track continuity of investments through acquisitions, and this will be reflected in the table as changes in names. In addition to descriptive data, performance of the investment is shown over time. To calculate quarterly performance, we first calculate cost basis of the shares purchased during the quarter, then use that to calculate gross profit. Quarterly return is Gross Profit / Starting Portfolio value.

Note that cost basis is calculated and stored in thousands, so small quarterly changes in shares frequently result in a cost basis of zero.

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Disclosed Equity Positions (from 13F/NPORT Filings)
File
Date		 Effective
Date		Form Security Class ID Avg Price
Paid (Est)		 Reported
Shares		 ΔShares ΔShares
(%)		 Reported
Value
(x1000)		 ΔValue
(%)		 Alloc
(%)		 ΔAlloc ΔAlloc (%) Cost Basis
(x1000)		 Unrealized
Gain/Loss
(x1000)
2026-04-28 2026-03-31 13F Ulta Beauty Inc COM Com 90384S303 7,853 4,395 127.10 4,105 96.18 0.1518
2026-02-13 2025-12-31 13F Ulta Salon Cosmetics & Fragrance COM 90384S303 3,458 -1,200 -25.76 2,092 -17.83 0.0820
2025-11-19 2025-09-30 13F ULTA BEAUTY COM 90384S303 4,658 0 0.00 2,547 16.84 0.1083
2025-08-13 2025-06-30 13F ULTA BEAUTY COM 90384S303 4,658 -70 -1.48 2,179 25.74 0.1077
2025-05-14 2025-03-31 13F ULTA BEAUTY COM 90384S303 4,728 -280 -5.59 1,733 -20.43 0.0936
2025-02-11 2024-12-31 13F ULTA BEAUTY COM 90384S303 5,008 -3,740 -42.75 2,178 -36.02 0.1206
2024-11-12 2024-09-30 13F ULTA BEAUTY COM 90384S303 8,748 1,265 16.90 3,404 17.91 0.2040
2024-08-12 2024-06-30 13F ULTA BEAUTY COM 90384S303 7,483 1,973 35.81 2,887 0.21 0.1863
2024-05-09 2024-03-31 13F ULTA BEAUTY COM 90384S303 5,510 1,175 27.10 2,881 35.64 0.2020
2024-02-12 2023-12-31 13F ULTA BEAUTY COM 90384S303 4,335 -114 -2.56 2,124 19.53 0.1604
2023-11-14 2023-09-30 13F ULTA BEAUTY COM 90384S303 4,449 -281 -5.94 1,777 -20.13 0.1452
2023-08-14 2023-06-30 13F ULTA BEAUTY COM 90384S303 4,730 137 2.98 2,226 -11.21 0.1843
2023-05-12 2023-03-31 13F ULTA BEAUTY COM 90384S303 4,593 -3,485 -43.14 2,506 -33.86 0.2282
2023-02-13 2022-12-31 13F ULTA BEAUTY COM 90384S303 8,078 -130 -1.58 3,789 15.06 0.4042
2022-11-14 2022-09-30 13F ULTA BEAUTY COM 90384S303 8,208 -40 -0.48 3,293 3.59 0.4143
2022-08-15 2022-06-30 13F ULTA BEAUTY COM 90384S303 8,248 -934 -10.17 3,179 -13.05 0.4959
2022-05-13 2022-03-31 13F ULTA BEAUTY COM 90384S303 9,182 -202 -2.15 3,656 -5.51 0.4349
2022-02-10 2021-12-31 13F ULTA BEAUTY COM 90384S303 9,384 -3,972 -29.74 3,869 -19.73 0.3446
2021-11-12 2021-09-30 13F ULTA BEAUTY COM 90384S303 13,356 -1,212 -8.32 4,820 -4.31 0.4861
2021-08-16 2021-06-30 13F ULTA BEAUTY COM 90384S303 14,568 225 1.57 5,037 13.60 0.5167
2021-05-13 2021-03-31 13F ULTA BEAUTY COM 90384S303 14,343 -451 -3.05 4,434 4.38 0.5319
2021-02-12 2020-12-31 13F ULTA BEAUTY COM 90384S303 14,794 2,894 24.32 4,248 59.40 0.5690
2020-11-12 2020-09-30 13F ULTA BEAUTY COM 90384S303 11,900 9,510 397.91 2,665 448.35 0.4077
2020-08-13 2020-06-30 13F ULTA BEAUTY COM 90384S303 2,390 2,390 486 0.0899
Legend
Shares
The total number of shares held by the institution at the end of the reporting period (the effective date). This is provided in the filing.
Value
The total value of the shares as of the effective date. This is provided in the filing.
Avg. Share Price
The weighted average share price of the shares held by the institution. We use FIFO accounting to determine this price
Class
This is the security class as indicated by the filer. There are a variety of values for this field. Common values include "EC" = equity common, "EP" - equity preferred
Allocation (%)
The percent of the institution's portfolio that this position represents. This is provided in NPORT filings. For 13F filings, we calculate it.
Change in Allocation
The change in allocation from the prior reporting period. This is calculated as current allocation - prior allocation.
Change in Allocation (%)
The percent change in allocation from the prior reporting period. This is calculated as (current allocation - prior allocation) / prior allocation.
Cost Basis
The total cost of the shares held. This is calculated as reported shares * avg. share price
Unrealized Gain/Loss
This is the market value of the position as of the effective date minus the cost basis.