Ulta Beauty, Inc.
MX ˙ BMV ˙ US90384S3031
SecurityMX:ULTA / Ulta Beauty, Inc.
InstitutionMorgan Stanley
Latest Disclosed Ownership1,120,044 shares
Latest Disclosed Value $ 585,459,832
Morgan Stanley reports 2.70% increase in ownership of ULTA / Ulta Beauty, Inc.

On May 15, 2026 - Morgan Stanley filed a 13F-HR form disclosing ownership of 1,120,044 shares of Ulta Beauty, Inc. (MX:ULTA) valued at $585,459,832 USD as of March 31, 2026. The entity filed a previous 13F-HR/A on May 27, 2026 disclosing 1,090,625 shares of Ulta Beauty, Inc.. This represents a change in shares of 2.70% during the quarter.

Institutional Ownership: 13F and NPORT Filings

The Security and Class in the table below are shown exactly as filed by the investor. We do our best to track continuity of investments through acquisitions, and this will be reflected in the table as changes in names. In addition to descriptive data, performance of the investment is shown over time. To calculate quarterly performance, we first calculate cost basis of the shares purchased during the quarter, then use that to calculate gross profit. Quarterly return is Gross Profit / Starting Portfolio value.

Note that cost basis is calculated and stored in thousands, so small quarterly changes in shares frequently result in a cost basis of zero.

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Disclosed Equity Positions (from 13F/NPORT Filings)
File
Date		 Effective
Date		Form Security Class ID Avg Price
Paid (Est)		 Reported
Shares		 ΔShares ΔShares
(%)		 Reported
Value
(x1000)		 ΔValue
(%)		 Alloc
(%)		 ΔAlloc ΔAlloc (%) Cost Basis
(x1000)		 Unrealized
Gain/Loss
(x1000)
2026-05-15 2026-03-31 13F ULTA BEAUTY COM 90384S303 1,120,044 29,419 2.70 585,460 -11.27 0.0353
2026-05-27 2025-12-31 13F/A-1 ULTA BEAUTY COM 90384S303 1,090,625 -166,740 -13.26 659,841 -4.02 0.0394
2026-02-13 2025-12-31 13F ULTA BEAUTY COM 90384S303 1,090,625 -166,740 659,841 0.0394
2026-05-27 2025-09-30 13F/A-1 ULTA BEAUTY COM 90384S303 1,257,365 -79,877 -5.97 687,466 9.89 0.0416
2025-11-14 2025-09-30 13F ULTA BEAUTY COM 90384S303 1,257,365 -79,877 687,466 0.0416
2025-08-15 2025-06-30 13F ULTA BEAUTY COM 90384S303 1,337,242 86,215 6.89 625,590 36.43 0.0408
2025-05-15 2025-03-31 13F ULTA BEAUTY COM 90384S303 1,251,027 -76,115 -5.74 458,553 -20.56 0.0328
2025-05-15 2024-12-31 13F/A-1 ULTA BEAUTY COM 90384S303 1,327,142 154,408 13.17 577,215 26.49 0.0404
2025-02-14 2024-12-31 13F ULTA BEAUTY COM 90384S303 1,327,142 154,408 577,215 0.0404
2025-05-14 2024-09-30 13F/A-2 ULTA BEAUTY COM 90384S303 1,172,734 -17,106 -1.44 456,336 -0.61 0.0331
2025-02-14 2024-09-30 13F/A-1 ULTA BEAUTY COM 90384S303 1,172,734 -17,106 456,336 0.0331
2024-11-14 2024-09-30 13F ULTA BEAUTY COM 90384S303 1,172,734 -17,106 456,336 0.0331
2025-05-14 2024-06-30 13F/A-2 ULTA BEAUTY COM 90384S303 1,189,840 -127,914 -9.71 459,125 -33.37 0.0355
2024-10-17 2024-06-30 13F/A-1 ULTA BEAUTY COM 90384S303 1,189,840 -127,914 459,125 0.0355
2024-08-14 2024-06-30 13F ULTA BEAUTY COM 90384S303 1,189,840 -127,914 459,125 0.0355
2024-10-17 2024-03-31 13F/A-2 ULTA BEAUTY COM 90384S303 1,317,754 -90,570 -6.43 689,029 -0.15 0.0553
2024-08-16 2024-03-31 13F/A-1 ULTA BEAUTY COM 90384S303 1,317,754 -90,570 689,029 0.0065
2024-05-15 2024-03-31 13F ULTA BEAUTY COM 90384S303 1,317,754 -90,570 689,029 0.0553
2024-08-16 2023-12-31 13F/A-1 ULTA BEAUTY COM 90384S303 1,408,324 -130,209 -8.46 690,066 12.28 0.0608
2024-02-13 2023-12-31 13F ULTA BEAUTY COM 90384S303 1,408,324 -130,209 690,066 0.0608
2023-11-15 2023-09-30 13F ULTA BEAUTY COM 90384S303 1,538,533 556,809 56.72 614,568 33.02 0.0625
2023-08-14 2023-06-30 13F ULTA BEAUTY COM 90384S303 981,724 -180,977 -15.57 461,995 -27.18 0.0455
2023-05-15 2023-03-31 13F ULTA BEAUTY COM 90384S303 1,162,701 29,533 2.61 634,452 19.36 0.0680
2023-02-14 2022-12-31 13F ULTA BEAUTY COM 90384S303 1,133,168 465,616 69.75 531,535 98.47 0.0604
2022-11-14 2022-09-30 13F ULTA BEAUTY COM 90384S303 667,552 33,849 5.34 267,815 9.64 0.0365
2022-10-27 2022-06-30 13F/A-1 ULTA BEAUTY COM 90384S303 633,703 185,945 41.53 244,278 37.00 0.0317
2022-08-15 2022-06-30 13F ULTA BEAUTY COM 90384S303 633,703 185,945 244,278 0.0064
2022-10-27 2022-03-31 13F/A-1 ULTA BEAUTY COM 90384S303 447,758 -9,344 -2.04 178,307 -5.40 0.0240
2022-05-13 2022-03-31 13F ULTA BEAUTY COM 90384S303 447,758 -9,344 178,307 0.0240
2022-02-14 2021-12-31 13F ULTA BEAUTY COM 90384S303 457,102 31,986 7.52 188,481 22.84 0.0233
2021-11-15 2021-09-30 13F ULTA BEAUTY COM 90384S303 425,116 -18,309 -4.13 153,433 0.07 0.0207
2021-08-23 2021-06-30 13F/A-1 ULTA BEAUTY COM 90384S303 443,425 37,429 9.22 153,323 22.15 0.0202
2021-08-16 2021-06-30 13F ULTA BEAUTY COM 90384S303 443,425 37,429 153,323 0.0042
2021-05-17 2021-03-31 13F ULTA BEAUTY COM 90384S303 405,996 31,057 8.28 125,523 16.58 0.0184
2021-02-16 2020-12-31 13F ULTA BEAUTY COM 90384S303 374,939 11,662 3.21 107,668 32.32 0.0166
2020-11-13 2020-09-30 13F ULTA BEAUTY COM 90384S303 363,277 -342,377 -48.52 81,367 -43.32 0.0157
2020-08-14 2020-06-30 13F ULTA BEAUTY COM 90384S303 705,654 177,519 33.61 143,544 54.69 0.0318
2020-05-26 2020-03-31 13F/A-1 ULTA BEAUTY COM 90384S303 528,135 -285,685 -35.10 92,793 -54.96 0.0252
2020-05-15 2020-03-31 13F ULTA BEAUTY COM 90384S303 528,135 -285,685 92,793 7,128.4368
2020-02-14 2019-12-31 13F ULTA BEAUTY COM 90384S303 813,820 554,490 213.82 206,010 216.93 0.0479
2019-11-14 2019-09-30 13F ULTA BEAUTY COM 90384S303 259,330 -143,396 -35.61 65,001 -53.47 0.0172
2019-08-14 2019-06-30 13F ULTA BEAUTY COM 90384S303 402,726 98,752 32.49 139,701 31.78 0.0372
2019-05-15 2019-03-31 13F ULTA BEAUTY COM 90384S303 303,974 -19,561 -6.05 106,007 33.82 0.0300
2019-02-14 2018-12-31 13F ULTA BEAUTY COM 90384S303 323,535 46,875 16.94 79,215 1.49 0.0237
2019-04-23 2018-09-30 13F/A-2 ULTA BEAUTY COM 90384S303 276,660 -1,752 -0.63 78,052 20.09 0.0195
2018-11-20 2018-09-30 13F/A-1 ULTA BEAUTY COM 90384S303 276,660 0 78,052 0.0195
2018-11-14 2018-09-30 13F ULTA BEAUTY COM 90384S303 276,660 -1,752 78,052
2019-04-23 2018-06-30 13F/A-1 ULTA BEAUTY COM 90384S303 278,412 -65,056 -18.94 64,997 -7.36 0.0176
2018-08-14 2018-06-30 13F ULTA BEAUTY COM 90384S303 278,412 -65,056 64,997
2019-04-23 2018-03-31 13F/A-1 ULTA BEAUTY COM 90384S303 343,468 -1,603,899 -82.36 70,161 -83.89 0.0195
2018-05-14 2018-03-31 13F ULTA BEAUTY COM 90384S303 343,468 -1,603,899 70,161
2019-04-23 2017-12-31 13F/A-1 ULTA BEAUTY COM 90384S303 1,947,367 1,445,006 287.64 435,547 283.53 0.1192
2018-02-14 2017-12-31 13F ULTA BEAUTY COM 90384S303 1,947,367 1,445,006 435,547
2017-11-14 2017-09-30 13F ULTA BEAUTY COM 90384S303 502,361 62,570 14.23 113,564 -10.13 0.0340
2017-08-11 2017-06-30 13F ULTA BEAUTY COM 90384S303 439,791 -43,021 -8.91 126,370 -8.24 0.0382
2017-05-22 2017-03-31 13F/A-1 ULTA BEAUTY COM 90384S303 482,812 79,499 19.71 137,714 33.93 0.0423
2017-05-12 2017-03-31 13F ULTA BEAUTY COM 90384S303 482,812 137,714
2017-02-22 2016-12-31 13F/A-1 ULTA SALON COSMETCS & FRAG I COM 90384S303 403,313 -8,131 -1.98 102,822 5.01 0.0337
2017-02-13 2016-12-31 13F ULTA SALON COSMETCS & FRAG I COM 90384S303 403,313 102,822
2016-11-10 2016-09-30 13F ULTA SALON COSMETCS & FRAG I COM 90384S303 411,444 59,691 16.97 97,917 14.26 0.0334
2016-08-12 2016-06-30 13F ULTA SALON COSMETCS & FRAG I COM 90384S303 351,753 -46,759 -11.73 85,700 11.00 0.0310
2016-05-12 2016-03-31 13F ULTA SALON COSMETCS & FRAG I COM 90384S303 398,512 -1,227,614 -75.49 77,209 -74.33 0.0297
2016-02-09 2015-12-31 13F ULTA SALON COSMETCS & FRAG I COM 90384S303 1,626,126 691,262 73.94 300,833 96.99 0.1089
2016-02-08 2015-09-30 13F/A-1 ULTA SALON COSMETCS & FRAG I COM 90384S303 934,864 683,912 272.53 152,711 294.01 0.0564
2015-11-09 2015-09-30 13F ULTA SALON COSMETCS & FRAG I COM 90384S303 934,864 152,711
2015-08-12 2015-06-30 13F ULTA SALON COSMETCS & FRAG I COM 90384S303 250,952 -34,573 -12.11 38,758 -10.02 0.0134
2015-05-14 2015-03-31 13F ULTA SALON COSMETCS & FRAG I COM 90384S303 285,525 -113,495 -28.44 43,072 -15.56 0.0159
2015-02-13 2014-12-31 13F ULTA SALON COSMETCS & FRAG I COM 90384S303 399,020 95,881 31.63 51,011 42.40 0.0187
2014-12-16 2014-09-30 13F/A-1 ULTA SALON COSMETCS & FRAG I COM 90384S303 303,139 201,112 197.12 35,822 260.31 0.0138
2014-11-14 2014-09-30 13F ULTA SALON COSMETCS & FRAG I COM 90384S303 303,139 35,822
2014-05-13 2014-03-31 13F ULTA SALON COSMETCS & FRAG I COM 90384S303 102,027 -1,285,683 -92.65 9,942 -92.58 0.0042
2014-02-13 2013-12-31 13F ULTA SALON COSMETCS & FRAG I COM 90384S303 1,387,710 -106,269 -7.11 133,941 -24.95 0.0570
2013-11-13 2013-09-30 13F ULTA SALON COSMETICS & FRAG COM 90384S303 1,493,979 744,006 99.20 178,471 137.68 0.0844
2013-08-08 2013-06-30 13F ULTA SALON COSMETICS & FRAG COM 90384S303 749,973 749,973 75,088 0.0379
Legend
Shares
The total number of shares held by the institution at the end of the reporting period (the effective date). This is provided in the filing.
Value
The total value of the shares as of the effective date. This is provided in the filing.
Avg. Share Price
The weighted average share price of the shares held by the institution. We use FIFO accounting to determine this price
Class
This is the security class as indicated by the filer. There are a variety of values for this field. Common values include "EC" = equity common, "EP" - equity preferred
Allocation (%)
The percent of the institution's portfolio that this position represents. This is provided in NPORT filings. For 13F filings, we calculate it.
Change in Allocation
The change in allocation from the prior reporting period. This is calculated as current allocation - prior allocation.
Change in Allocation (%)
The percent change in allocation from the prior reporting period. This is calculated as (current allocation - prior allocation) / prior allocation.
Cost Basis
The total cost of the shares held. This is calculated as reported shares * avg. share price
Unrealized Gain/Loss
This is the market value of the position as of the effective date minus the cost basis.