Ulta Beauty, Inc.
MX ˙ BMV ˙ US90384S3031
SecurityMX:ULTA / Ulta Beauty, Inc.
InstitutionProShare Advisors LLC
Latest Disclosed Ownership6,450 shares
Latest Disclosed Value $ 3,371,481
ProShare Advisors LLC reports 21.59% decrease in ownership of ULTA / Ulta Beauty, Inc.

On April 24, 2026 - ProShare Advisors LLC filed a 13F-HR form disclosing ownership of 6,450 shares of Ulta Beauty, Inc. (MX:ULTA) valued at $3,371,481 USD as of March 31, 2026. The entity filed a previous 13F-HR on February 6, 2026 disclosing 8,226 shares of Ulta Beauty, Inc.. This represents a change in shares of -21.59% during the quarter.

Institutional Ownership: 13F and NPORT Filings

The Security and Class in the table below are shown exactly as filed by the investor. We do our best to track continuity of investments through acquisitions, and this will be reflected in the table as changes in names. In addition to descriptive data, performance of the investment is shown over time. To calculate quarterly performance, we first calculate cost basis of the shares purchased during the quarter, then use that to calculate gross profit. Quarterly return is Gross Profit / Starting Portfolio value.

Note that cost basis is calculated and stored in thousands, so small quarterly changes in shares frequently result in a cost basis of zero.

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Disclosed Equity Positions (from 13F/NPORT Filings)
File
Date		 Effective
Date		Form Security Class ID Avg Price
Paid (Est)		 Reported
Shares		 ΔShares ΔShares
(%)		 Reported
Value
(x1000)		 ΔValue
(%)		 Alloc
(%)		 ΔAlloc ΔAlloc (%) Cost Basis
(x1000)		 Unrealized
Gain/Loss
(x1000)
2026-04-24 2026-03-31 13F ULTA BEAUTY COM 90384S303 6,450 -1,776 -21.59 3,371 -32.25 0.0050
2026-02-06 2025-12-31 13F ULTA BEAUTY COM 90384S303 8,226 592 7.75 4,977 19.24 0.0088
2025-11-06 2025-09-30 13F ULTA BEAUTY COM 90384S303 7,634 -84 -1.09 4,174 15.60 0.0087
2025-08-07 2025-06-30 13F ULTA BEAUTY COM 90384S303 7,718 707 10.08 3,611 40.52 0.0072
2025-05-08 2025-03-31 13F ULTA BEAUTY COM 90384S303 7,011 173 2.53 2,570 -13.62 0.0058
2025-02-14 2024-12-31 13F ULTA BEAUTY COM 90384S303 6,838 824 13.70 2,974 27.09 0.0068
2024-11-14 2024-09-30 13F ULTA BEAUTY COM 90384S303 6,014 -13,712 -69.51 2,340 -69.26 0.0057
2024-08-13 2024-06-30 13F ULTA BEAUTY COM 90384S303 19,726 13,566 220.23 7,612 136.37 0.0204
2024-05-08 2024-03-31 13F ULTA BEAUTY COM 90384S303 6,160 -249 -3.89 3,221 2.55 0.0086
2024-02-14 2023-12-31 13F ULTA BEAUTY COM 90384S303 6,409 -2,509 -28.13 3,140 -11.85 0.0096
2023-11-13 2023-09-30 13F ULTA BEAUTY COM 90384S303 8,918 -1,216 -12.00 3,562 -25.31 0.0111
2023-08-10 2023-06-30 13F ULTA BEAUTY COM 90384S303 10,134 2,295 29.28 4,769 11.50 0.0138
2023-05-26 2023-03-31 13F/A-1 ULTA BEAUTY COM 90384S303 7,839 1,209 18.24 4,278 37.57 0.0131
2023-05-12 2023-03-31 13F ULTA BEAUTY COM 90384S303 7,839 1,209 4,278 0.0136
2023-02-02 2022-12-31 13F ULTA BEAUTY COM 90384S303 6,630 -79 -1.18 3,110 15.53 0.0109
2022-11-07 2022-09-30 13F ULTA BEAUTY COM 90384S303 6,709 -1,994 -22.91 2,691 -19.77 0.0103
2022-08-01 2022-06-30 13F ULTA BEAUTY COM 90384S303 8,703 -3,283 -27.39 3,354 -29.73 0.0111
2022-05-10 2022-03-31 13F ULTA BEAUTY COM 90384S303 11,986 1,257 11.72 4,773 7.86 0.0103
2022-02-08 2021-12-31 13F ULTA BEAUTY COM 90384S303 10,729 2,549 31.16 4,425 49.90 0.0087
2021-11-12 2021-09-30 13F ULTA BEAUTY COM 90384S303 8,180 453 5.86 2,952 10.48 0.0083
2021-08-13 2021-06-30 13F ULTA BEAUTY COM 90384S303 7,727 437 5.99 2,672 18.54 0.0078
2021-05-14 2021-03-31 13F ULTA BEAUTY COM 90384S303 7,290 356 5.13 2,254 13.21 0.0071
2021-02-09 2020-12-31 13F ULTA BEAUTY COM 90384S303 6,934 -38,525 -84.75 1,991 -80.45 0.0074
2020-11-13 2020-09-30 13F ULTA BEAUTY COM 90384S303 45,459 7,026 18.28 10,182 30.24 0.0471
2020-08-03 2020-06-30 13F ULTA BEAUTY COM 90384S303 38,433 4,168 12.16 7,818 29.87 0.0418
2020-05-15 2020-03-31 13F ULTA BEAUTY COM 90384S303 34,265 -18,850 -35.49 6,020 -55.23 0.0433
2020-02-12 2019-12-31 13F ULTA BEAUTY COM 90384S303 53,115 318 0.60 13,446 1.60 0.0623
2019-11-12 2019-09-30 13F ULTA BEAUTY COM 90384S303 52,797 6,095 13.05 13,234 -18.31 0.0741
2019-08-13 2019-06-30 13F ULTA BEAUTY COM 90384S303 46,702 -4,946 -9.58 16,200 -10.05 0.0969
2019-05-15 2019-03-31 13F ULTA BEAUTY COM 90384S303 51,648 -2,301 -4.27 18,011 36.35 0.1078
2019-02-14 2018-12-31 13F ULTA BEAUTY COM 90384S303 53,949 16,800 45.22 13,209 26.04 0.0925
2018-11-14 2018-09-30 13F ULTA BEAUTY COM 90384S303 37,149 -11,003 -22.85 10,480 -6.78 0.0711
2018-08-13 2018-06-30 13F ULTA BEAUTY COM 90384S303 48,152 -1,759 -3.52 11,242 10.27 0.0753
2018-05-14 2018-03-31 13F ULTA BEAUTY COM 90384S303 49,911 5,684 12.85 10,195 3.06 0.0664
2018-02-14 2017-12-31 13F ULTA BEAUTY COM 90384S303 44,227 9,682 28.03 9,892 26.67 0.0686
2017-11-13 2017-09-30 13F ULTA BEAUTY COM 90384S303 34,545 6,296 22.29 7,809 -3.79 0.0718
2017-08-11 2017-06-30 13F ULTA BEAUTY COM 90384S303 28,249 3,545 14.35 8,117 15.20 0.0809
2017-05-12 2017-03-31 13F/A-2 ULTA BEAUTY COM 90384S303 24,704 -566 -2.24 7,046 9.38 0.0737
2017-05-08 2017-03-31 13F/A-1 ULTA BEAUTY COM 90384S303 24,704 0 7,046 0.0737
2017-04-25 2017-03-31 13F ULTA BEAUTY COM 90384S303 24,704 7,046
2017-02-13 2016-12-31 13F ULTA SALON COSMETCS & FRAG I COM 90384S303 25,270 5,589 28.40 6,442 37.53 0.0713
2016-11-10 2016-09-30 13F ULTA SALON COSMETCS & FRAG I COM 90384S303 19,681 -8,832 -30.98 4,684 -32.58 0.0654
2016-08-12 2016-06-30 13F ULTA SALON COSMETCS & FRAG I COM 90384S303 28,513 9,094 46.83 6,947 84.66 0.0895
2016-05-06 2016-03-31 13F ULTA SALON COSMETCS & FRAG I COM 90384S303 19,419 -2,265 -10.45 3,762 -6.23 0.0518
2016-02-05 2015-12-31 13F ULTA SALON COSMETCS & FRAG I COM 90384S303 21,684 21,684 4,012 0.0486
Legend
Shares
The total number of shares held by the institution at the end of the reporting period (the effective date). This is provided in the filing.
Value
The total value of the shares as of the effective date. This is provided in the filing.
Avg. Share Price
The weighted average share price of the shares held by the institution. We use FIFO accounting to determine this price
Class
This is the security class as indicated by the filer. There are a variety of values for this field. Common values include "EC" = equity common, "EP" - equity preferred
Allocation (%)
The percent of the institution's portfolio that this position represents. This is provided in NPORT filings. For 13F filings, we calculate it.
Change in Allocation
The change in allocation from the prior reporting period. This is calculated as current allocation - prior allocation.
Change in Allocation (%)
The percent change in allocation from the prior reporting period. This is calculated as (current allocation - prior allocation) / prior allocation.
Cost Basis
The total cost of the shares held. This is calculated as reported shares * avg. share price
Unrealized Gain/Loss
This is the market value of the position as of the effective date minus the cost basis.