Ulta Beauty, Inc.
MX ˙ BMV ˙ US90384S3031
SecurityMX:ULTA / Ulta Beauty, Inc.
InstitutionUBS Group AG
Latest Disclosed Ownership282,691 shares
Latest Disclosed Value $ 147,765,412
UBS Group AG ownership in ULTA / Ulta Beauty, Inc.

On May 5, 2026 - UBS Group AG filed a 13F-HR form disclosing ownership of 282,691 shares of Ulta Beauty, Inc. (MX:ULTA) valued at $147,765,412 USD as of March 31, 2026. The entity filed a previous 13F-HR on January 29, 2026 disclosing 341,855 shares of Ulta Beauty, Inc.. This represents a change in shares of -17.31% during the quarter.

UBS Group AG has a history of taking positions in derivatives of the underlying security (ULTA) in the form of stock options. The firm currently holds call options representing 92,900 of underlying shares valued at $48,559,759 USD and put options representing 114,600 of underlying shares valued at $59,902,566 USD .

Note: prior versions of this page mistakenly stated that the share values represented the number of options, not the number of underlying shares. For more information on the data backing these reports, please see the SEC document Frequently Asked Questions About Form 13F.

Institutional Ownership: 13F and NPORT Filings

The Security and Class in the table below are shown exactly as filed by the investor. We do our best to track continuity of investments through acquisitions, and this will be reflected in the table as changes in names. In addition to descriptive data, performance of the investment is shown over time. To calculate quarterly performance, we first calculate cost basis of the shares purchased during the quarter, then use that to calculate gross profit. Quarterly return is Gross Profit / Starting Portfolio value.

Note that cost basis is calculated and stored in thousands, so small quarterly changes in shares frequently result in a cost basis of zero.

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Institutional Put/Call Ratios
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In addition to reporting standard equity and debt issues, institutions with more than 100MM assets under management must also disclose their put and call option holdings. Since put options generally indicate negative sentiment, and call options indicate positive sentiment, we can get a sense of the overall institutional sentiment by plotting the ratio of puts to calls. The chart to the right plots the historical put/call ratio for this instrument.

Using Put/Call Ratio as an indicator of investor sentiment overcomes one of the key deficiencies of using total institutional ownership, which is that a significant amount of assets under management are invested passively to track indices. Passively-managed funds do not typically buy options, so the put/call ratio indicator more closely tracks the sentiment of actively-managed funds.

MX:ULTA / Ulta Beauty, Inc. Historical Put/Call Ratio
Disclosed Equity Positions (from 13F/NPORT Filings)
File
Date
Effective
Date
Form Security Class ID Avg Price
Paid (Est)
Reported
Shares
ΔShares ΔShares
(%)
Reported
Value
(x1000)
ΔValue
(%)
Alloc
(%)
ΔAlloc ΔAlloc (%) Cost Basis
(x1000)
Unrealized
Gain/Loss
(x1000)
2026-05-05 2026-03-31 13F ULTA BEAUTY COM 90384S303 282,691 -59,164 -17.31 147,765 -28.56 0.0041
2026-01-29 2025-12-31 13F ULTA BEAUTY COM 90384S303 341,855 2,125 0.63 206,826 11.35 0.0335
2025-11-13 2025-09-30 13F ULTA BEAUTY COM 90384S303 339,730 -132,461 -28.05 185,747 -15.91 0.0291
2025-08-14 2025-06-30 13F ULTA BEAUTY COM 90384S303 472,191 101,698 27.45 220,900 62.67 0.0382
2025-05-13 2025-03-31 13F ULTA BEAUTY COM 90384S303 370,493 -132,634 -26.36 135,801 -37.94 0.0250
2025-02-14 2024-12-31 13F ULTA BEAUTY COM 90384S303 503,127 185,008 58.16 218,825 76.78 0.0404
2024-11-14 2024-09-30 13F ULTA BEAUTY COM 90384S303 318,119 -22,873 -6.71 123,786 -5.92 0.0270
2024-08-14 2024-06-30 13F ULTA BEAUTY COM 90384S303 340,992 110,347 47.84 131,579 9.10 0.0325
2024-05-13 2024-03-31 13F ULTA BEAUTY COM 90384S303 230,645 25,222 12.28 120,600 19.81 0.0300
2024-02-09 2023-12-31 13F ULTA BEAUTY COM 90384S303 205,423 35,222 20.69 100,655 48.05 0.0301
2023-11-09 2023-09-30 13F ULTA BEAUTY COM 90384S303 170,201 -22,170 -11.52 67,987 -24.90 0.0234
2023-08-11 2023-06-30 13F ULTA BEAUTY COM 90384S303 192,371 19,844 11.50 90,529 -3.84 0.0306
2023-05-12 2023-03-31 13F ULTA BEAUTY COM 90384S303 172,527 24,425 16.49 94,143 35.51 0.0344
2023-02-08 2022-12-31 13F ULTA BEAUTY COM 90384S303 148,102 26,975 22.27 69,470 42.96 0.0259
2022-11-10 2022-09-30 13F ULTA BEAUTY COM 90384S303 121,127 -13,430 -9.98 48,595 -6.31 0.0213
2022-08-10 2022-06-30 13F ULTA BEAUTY COM 90384S303 134,557 15,085 12.63 51,868 9.02 0.0213
2022-05-16 2022-03-31 13F ULTA BEAUTY COM 90384S303 119,472 -687 -0.57 47,576 -3.98 0.0159
2022-02-14 2021-12-31 13F ULTA BEAUTY COM 90384S303 120,159 -9,071 -7.02 49,546 6.23 0.0142
2021-11-15 2021-09-30 13F ULTA BEAUTY COM 90384S303 129,230 -2,296 -1.75 46,642 2.56 0.0147
2021-08-13 2021-06-30 13F ULTA BEAUTY COM 90384S303 131,526 16,498 14.34 45,478 27.88 0.0147
2021-05-12 2021-03-31 13F ULTA BEAUTY COM 90384S303 115,028 13,053 12.80 35,564 21.45 0.0118
2021-02-11 2020-12-31 13F ULTA BEAUTY COM 90384S303 101,975 29,730 41.15 29,284 80.97 0.0099
2020-11-12 2020-09-30 13F ULTA BEAUTY COM 90384S303 72,245 -29,020 -28.66 16,182 -21.44 0.0061
2020-07-31 2020-06-30 13F ULTA BEAUTY COM 90384S303 101,265 -26,471 -20.72 20,599 -8.22 0.0087
2020-05-01 2020-03-31 13F ULTA BEAUTY COM 90384S303 127,736 26,287 25.91 22,444 -12.60 0.0106
2020-02-14 2019-12-31 13F ULTA BEAUTY COM 90384S303 101,449 26,202 34.82 25,681 36.16 0.0089
2019-11-14 2019-09-30 13F ULTA BEAUTY COM 90384S303 75,247 -3,649 -4.63 18,861 -31.08 0.0073
2019-08-14 2019-06-30 13F ULTA BEAUTY COM 90384S303 78,896 29,294 59.06 27,367 58.22 0.0105
2019-05-14 2019-03-31 13F ULTA BEAUTY COM 90384S303 49,602 -5,843 -10.54 17,297 27.43 0.0071
2019-02-14 2018-12-31 13F ULTA BEAUTY COM 90384S303 55,445 -9,259 -14.31 13,574 -25.64 0.0062
2018-11-14 2018-09-30 13F ULTA BEAUTY COM 90384S303 64,704 -9,559 -12.87 18,255 5.29 0.0072
2018-08-14 2018-06-30 13F ULTA BEAUTY COM 90384S303 74,263 -9,885 -11.75 17,338 0.86 0.0075
2018-05-15 2018-03-31 13F ULTA BEAUTY COM 90384S303 84,148 -57,841 -40.74 17,190 -45.87 0.0074
2018-02-14 2017-12-31 13F ULTA BEAUTY COM 90384S303 141,989 63,719 81.41 31,757 79.48 0.0130
2017-11-14 2017-09-30 13F ULTA BEAUTY COM 90384S303 78,270 13,269 20.41 17,694 -5.27 0.0082
2017-11-14 2017-06-30 13F/A-1 ULTA BEAUTY COM 90384S303 65,001 -14,251 -17.98 18,678 -17.38 0.0097
2017-08-14 2017-06-30 13F ULTA BEAUTY COM 90384S303 65,001 -14,251 18,678
2017-11-14 2017-03-31 13F/A-1 ULTA BEAUTY COM 90384S303 79,252 -7,523 -8.67 22,606 2.18 0.0123
2017-05-12 2017-03-31 13F ULTA BEAUTY COM 90384S303 79,252 -7,523 22,606
2017-02-14 2016-12-31 13F ULTA SALON COSMETCS & FRAG I COM 90384S303 86,775 12,767 17.25 22,123 25.61 0.0122
2016-11-14 2016-09-30 13F ULTA SALON COSMETCS & FRAG I COM 90384S303 74,008 -3,072 -3.99 17,613 -6.21 0.0105
2016-08-12 2016-06-30 13F ULTA SALON COSMETCS & FRAG I COM 90384S303 77,080 -11,266 -12.75 18,780 9.72 0.0118
2016-05-12 2016-03-31 13F ULTA SALON COSMETCS & FRAG I COM 90384S303 88,346 -27,458 -23.71 17,116 -20.10 0.0115
2016-02-16 2015-12-31 13F ULTA SALON COSMETCS & FRAG I COM 90384S303 115,804 36,110 45.31 21,423 64.56 0.0139
2015-11-13 2015-09-30 13F ULTA SALON COSMETCS & FRAG I COM 90384S303 79,694 22,013 38.16 13,018 46.12 0.0092
2015-08-14 2015-06-30 13F ULTA SALON COSMETCS & FRAG I COM 90384S303 57,681 -48,928 -45.89 8,909 -44.60 0.0059
2015-05-14 2015-03-31 13F ULTA SALON COSMETCS & FRAG I COM 90384S303 106,609 65,976 162.37 16,082 209.57 0.0111
2015-02-17 2014-12-31 13F ULTA SALON COSMETCS & FRAG I COM 90384S303 40,633 40,633 5,195 0.0036
Disclosed Call Options
File
Date
Effective
Date
Form Security Class ID Opt Avg Share
Price
Shares ΔShares
(%)
Value
(x1000)
ΔValue
(%)
Prior Allocation
(%)
Allocation
(%)
ΔAllocation
(%)
Cost Basis
(x1000)
Profit
(x1000)
Return
(%)
2026-05-05 2026-03-31 13F ULTA BEAUTY COM Call 92,900 -10.24 48,560 -22.45 n/a n/a n/a
2026-01-29 2025-12-31 13F ULTA BEAUTY COM Call 103,500 4.02 62,619 15.10 n/a n/a n/a
2025-11-13 2025-09-30 13F ULTA BEAUTY COM Call 99,500 32.31 54,402 54.64 n/a n/a n/a
2025-08-14 2025-06-30 13F ULTA BEAUTY COM Call 75,200 19.94 35,180 53.08 n/a n/a n/a
2025-05-13 2025-03-31 13F ULTA BEAUTY COM Call 62,700 -19.62 22,982 -32.25 n/a n/a n/a
2025-02-14 2024-12-31 13F ULTA BEAUTY COM Call 78,000 5.12 33,925 17.50 n/a n/a n/a
2024-11-14 2024-09-30 13F ULTA BEAUTY COM Call 74,200 35.65 28,873 36.79 n/a n/a n/a
2024-08-14 2024-06-30 13F ULTA BEAUTY COM Call 54,700 111.20 21,107 55.86 n/a n/a n/a
2024-05-13 2024-03-31 13F ULTA BEAUTY COM Call 25,900 -31.12 13,543 -26.49 n/a n/a n/a
2024-02-09 2023-12-31 13F ULTA BEAUTY COM Call 37,600 -13.76 18,424 5.78 n/a n/a n/a
2023-11-09 2023-09-30 13F ULTA BEAUTY COM Call 43,600 20.78 17,416 2.52 n/a n/a n/a
2023-08-11 2023-06-30 13F ULTA BEAUTY COM Call 36,100 50.42 16,988 29.72 n/a n/a n/a
2023-05-12 2023-03-31 13F ULTA BEAUTY COM Call 24,000 77.78 13,096 106.82 n/a n/a n/a
2023-02-08 2022-12-31 13F ULTA BEAUTY COM Call 13,500 80.00 6,332 110.44 n/a n/a n/a
2022-11-10 2022-09-30 13F ULTA BEAUTY COM Call 7,500 3,009 n/a n/a n/a
2022-05-16 2022-03-31 13F ULTA BEAUTY COM Call 0 -100.00 0 -100.00 n/a n/a n/a
2022-02-14 2021-12-31 13F ULTA BEAUTY COM Call 4,100 0.00 1,691 14.26 n/a n/a n/a
2021-11-15 2021-09-30 13F ULTA BEAUTY COM Call 4,100 1,480 n/a n/a n/a
2021-05-12 2021-03-31 13F ULTA BEAUTY COM Call 0 -100.00 0 -100.00 n/a n/a n/a
2021-02-11 2020-12-31 13F ULTA BEAUTY COM Call 22,500 -50.33 6,461 -36.32 n/a n/a n/a
2020-11-12 2020-09-30 13F ULTA BEAUTY COM Call 45,300 81.20 10,146 99.49 n/a n/a n/a
2020-07-31 2020-06-30 13F ULTA BEAUTY COM Call 25,000 -56.52 5,086 -49.66 n/a n/a n/a
2020-05-01 2020-03-31 13F ULTA BEAUTY COM Call 57,500 9.52 10,103 -23.98 n/a n/a n/a
2020-02-14 2019-12-31 13F ULTA BEAUTY COM Call 52,500 16.67 13,290 17.83 n/a n/a n/a
2019-11-14 2019-09-30 13F ULTA BEAUTY COM Call 45,000 11,279 n/a n/a n/a
2018-08-14 2018-06-30 13F ULTA BEAUTY COM Call 0 -100.00 0 -100.00 n/a n/a n/a
2018-05-15 2018-03-31 13F ULTA BEAUTY COM Call 35,000 7,149 n/a n/a n/a
2016-08-12 2016-06-30 13F ULTA SALON COSMETCS & FRAG I COM Call 0 -100.00 0 -100.00 n/a n/a n/a
2016-05-12 2016-03-31 13F ULTA SALON COSMETCS & FRAG I COM Call 30,000 29,900.00 5,812 30,489.47 n/a n/a n/a
2016-02-16 2015-12-31 13F ULTA SALON COSMETCS & FRAG I COM Call 100 0.00 19 18.75 n/a n/a n/a
2015-11-13 2015-09-30 13F ULTA SALON COSMETCS & FRAG I COM Call 100 0.00 16 6.67 n/a n/a n/a
2015-08-14 2015-06-30 13F ULTA SALON COSMETCS & FRAG I COM Call 100 -99.91 15 -99.91 n/a n/a n/a
2015-05-14 2015-03-31 13F ULTA SALON COSMETCS & FRAG I COM Call 116,000 28,900.00 17,499 34,211.76 n/a n/a n/a
2015-02-17 2014-12-31 13F ULTA SALON COSMETCS & FRAG I COM Call 400 51 n/a n/a n/a
Disclosed Put Options
File
Date
Effective
Date
Form Security Class ID Opt Avg Share Price Shares ΔShares
(%)
Value
(x1000)
ΔValue
(%)
Prior Allocation
(%)
Allocation
(%)
ΔAllocation
(%)
Cost Basis
(x1000)
Profit
(x1000)
Return
(%)
2026-05-05 2026-03-31 13F ULTA BEAUTY COM Put 114,600 -32.47 59,903 -41.66 n/a n/a n/a
2026-01-29 2025-12-31 13F ULTA BEAUTY COM Put 169,700 19.34 102,670 32.06 n/a n/a n/a
2025-11-13 2025-09-30 13F ULTA BEAUTY COM Put 142,200 10.49 77,748 29.13 n/a n/a n/a
2025-08-14 2025-06-30 13F ULTA BEAUTY COM Put 128,700 6.10 60,208 35.42 n/a n/a n/a
2025-05-13 2025-03-31 13F ULTA BEAUTY COM Put 121,300 -3.27 44,461 -18.48 n/a n/a n/a
2025-02-14 2024-12-31 13F ULTA BEAUTY COM Put 125,400 2.28 54,540 14.33 n/a n/a n/a
2024-11-14 2024-09-30 13F ULTA BEAUTY COM Put 122,600 27.18 47,706 28.25 n/a n/a n/a
2024-08-14 2024-06-30 13F ULTA BEAUTY COM Put 96,400 108.66 37,198 53.98 n/a n/a n/a
2024-05-13 2024-03-31 13F ULTA BEAUTY COM Put 46,200 -10.47 24,157 -4.45 n/a n/a n/a
2024-02-09 2023-12-31 13F ULTA BEAUTY COM Put 51,600 5.09 25,283 28.92 n/a n/a n/a
2023-11-09 2023-09-30 13F ULTA BEAUTY COM Put 49,100 6.51 19,613 -9.60 n/a n/a n/a
2023-08-11 2023-06-30 13F ULTA BEAUTY COM Put 46,100 35.59 21,694 16.94 n/a n/a n/a
2023-05-12 2023-03-31 13F ULTA BEAUTY COM Put 34,000 -11.92 18,553 2.46 n/a n/a n/a
2023-02-08 2022-12-31 13F ULTA BEAUTY COM Put 38,600 18.40 18,106 38.44 n/a n/a n/a
2022-11-10 2022-09-30 13F ULTA BEAUTY COM Put 32,600 29.88 13,079 35.17 n/a n/a n/a
2022-08-10 2022-06-30 13F ULTA BEAUTY COM Put 25,100 84.56 9,676 78.66 n/a n/a n/a
2022-05-16 2022-03-31 13F ULTA BEAUTY COM Put 13,600 -71.37 5,416 -72.35 n/a n/a n/a
2022-02-14 2021-12-31 13F ULTA BEAUTY COM Put 47,500 97.10 19,586 125.18 n/a n/a n/a
2021-11-15 2021-09-30 13F ULTA BEAUTY COM Put 24,100 20.50 8,698 25.78 n/a n/a n/a
2021-08-13 2021-06-30 13F ULTA BEAUTY COM Put 20,000 0.00 6,915 11.84 n/a n/a n/a
2021-05-12 2021-03-31 13F ULTA BEAUTY COM Put 20,000 0.00 6,183 7.66 n/a n/a n/a
2021-02-11 2020-12-31 13F ULTA BEAUTY COM Put 20,000 -33.99 5,743 -15.38 n/a n/a n/a
2020-11-12 2020-09-30 13F ULTA BEAUTY COM Put 30,300 6,787 n/a n/a n/a
2020-07-31 2020-06-30 13F ULTA BEAUTY COM Put 0 -100.00 0 -100.00 n/a n/a n/a
2020-05-01 2020-03-31 13F ULTA BEAUTY COM Put 16,300 -18.50 2,864 -43.43 n/a n/a n/a
2020-02-14 2019-12-31 13F ULTA BEAUTY COM Put 20,000 5,063 n/a n/a n/a
2019-05-14 2019-03-31 13F ULTA BEAUTY COM Put 0 -100.00 0 -100.00 n/a n/a n/a
2019-02-14 2018-12-31 13F ULTA BEAUTY COM Put 100 24 n/a n/a n/a
2018-08-14 2018-06-30 13F ULTA BEAUTY COM Put 0 -100.00 0 -100.00 n/a n/a n/a
2018-05-15 2018-03-31 13F ULTA BEAUTY COM Put 35,000 -2.78 7,149 -11.21 n/a n/a n/a
2018-02-14 2017-12-31 13F ULTA BEAUTY COM Put 36,000 8,052 n/a n/a n/a
2016-08-12 2016-06-30 13F ULTA SALON COSMETCS & FRAG I COM Put 0 -100.00 0 -100.00 n/a n/a n/a
2016-05-12 2016-03-31 13F ULTA SALON COSMETCS & FRAG I COM Put 25,000 4,844 n/a n/a n/a
2015-05-14 2015-03-31 13F ULTA SALON COSMETCS & FRAG I COM Put 0 -100.00 0 -100.00 n/a n/a n/a
2015-02-17 2014-12-31 13F ULTA SALON COSMETCS & FRAG I COM Put 200 26 n/a n/a n/a
Legend
Shares
The total number of shares held by the institution at the end of the reporting period (the effective date). This is provided in the filing.
Value
The total value of the shares as of the effective date. This is provided in the filing.
Avg. Share Price
The weighted average share price of the shares held by the institution. We use FIFO accounting to determine this price
Class
This is the security class as indicated by the filer. There are a variety of values for this field. Common values include "EC" = equity common, "EP" - equity preferred
Allocation (%)
The percent of the institution's portfolio that this position represents. This is provided in NPORT filings. For 13F filings, we calculate it.
Change in Allocation
The change in allocation from the prior reporting period. This is calculated as current allocation - prior allocation.
Change in Allocation (%)
The percent change in allocation from the prior reporting period. This is calculated as (current allocation - prior allocation) / prior allocation.
Cost Basis
The total cost of the shares held. This is calculated as reported shares * avg. share price
Unrealized Gain/Loss
This is the market value of the position as of the effective date minus the cost basis.