Wayfair Inc.
MX ˙ BMV ˙ US94419L1017
SecurityMX:W / Wayfair Inc.
InstitutionAmeriprise Financial Inc
Latest Disclosed Ownership191,192 shares
Latest Disclosed Value $ 14,379,576
Ameriprise Financial Inc ownership in W / Wayfair Inc.

On May 15, 2026 - Ameriprise Financial Inc filed a 13F-HR form disclosing ownership of 191,192 shares of Wayfair Inc. (MX:W) valued at $14,379,576 USD as of March 31, 2026. The entity filed a previous 13F-HR on February 17, 2026 disclosing 594,766 shares of Wayfair Inc.. This represents a change in shares of -67.85% during the quarter.

Ameriprise Financial Inc has a history of taking positions in derivatives of the underlying security (W) in the form of stock options. The firm currently holds call options representing 13,200 of underlying shares valued at $992,772 USD .

Note: prior versions of this page mistakenly stated that the share values represented the number of options, not the number of underlying shares. For more information on the data backing these reports, please see the SEC document Frequently Asked Questions About Form 13F.

Institutional Ownership: 13F and NPORT Filings

The Security and Class in the table below are shown exactly as filed by the investor. We do our best to track continuity of investments through acquisitions, and this will be reflected in the table as changes in names. In addition to descriptive data, performance of the investment is shown over time. To calculate quarterly performance, we first calculate cost basis of the shares purchased during the quarter, then use that to calculate gross profit. Quarterly return is Gross Profit / Starting Portfolio value.

Note that cost basis is calculated and stored in thousands, so small quarterly changes in shares frequently result in a cost basis of zero.

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Institutional Put/Call Ratios
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In addition to reporting standard equity and debt issues, institutions with more than 100MM assets under management must also disclose their put and call option holdings. Since put options generally indicate negative sentiment, and call options indicate positive sentiment, we can get a sense of the overall institutional sentiment by plotting the ratio of puts to calls. The chart to the right plots the historical put/call ratio for this instrument.

Using Put/Call Ratio as an indicator of investor sentiment overcomes one of the key deficiencies of using total institutional ownership, which is that a significant amount of assets under management are invested passively to track indices. Passively-managed funds do not typically buy options, so the put/call ratio indicator more closely tracks the sentiment of actively-managed funds.

MX:W / Wayfair Inc. Historical Put/Call Ratio
Disclosed Equity Positions (from 13F/NPORT Filings)
File
Date
Effective
Date
Form Security Class ID Avg Price
Paid (Est)
Reported
Shares
ΔShares ΔShares
(%)
Reported
Value
(x1000)
ΔValue
(%)
Alloc
(%)
ΔAlloc ΔAlloc (%) Cost Basis
(x1000)
Unrealized
Gain/Loss
(x1000)
2026-05-15 2026-03-31 13F WAYFAIR INC- COM 94419L101 191,192 -403,574 -67.85 14,380 -75.92 0.0006
2026-02-17 2025-12-31 13F WAYFAIR INC- COM 94419L101 594,766 47,001 8.58 59,720 22.05 0.0135
2025-11-14 2025-09-30 13F WAYFAIR INC- COM 94419L101 547,765 413,990 309.47 48,932 615.26 0.0112
2025-08-14 2025-06-30 13F WAYFAIR INC- COM 94419L101 133,775 57,744 75.95 6,841 180.94 0.0017
2025-05-14 2025-03-31 13F WAYFAIR INC- COM 94419L101 76,031 58,143 325.04 2,435 207.45 0.0007
2025-02-14 2024-12-31 13F WAYFAIR INC- COM 94419L101 17,888 3,305 22.66 793 -3.30 0.0002
2024-11-14 2024-09-30 13F WAYFAIR INC- COM 94419L101 14,583 -51,661 -77.99 819 -76.55 0.0002
2024-08-14 2024-06-30 13F WAYFAIR INC- COM 94419L101 66,244 22,176 50.32 3,493 16.78 0.0009
2024-05-15 2024-03-31 13F WAYFAIR INC- COM 94419L101 44,068 26,836 155.73 2,991 181.37 0.0008
2024-02-14 2023-12-31 13F WAYFAIR INC- COM 94419L101 17,232 4,053 30.75 1,063 33.21 0.0003
2023-11-14 2023-09-30 13F WAYFAIR INC- COM 94419L101 13,179 -923 -6.55 798 -12.88 0.0003
2023-08-14 2023-06-30 13F WAYFAIR INC- COM 94419L101 14,102 1,471 11.65 917 111.55 0.0003
2023-05-22 2023-03-31 13F/A-1 WAYFAIR INC- COM 94419L101 12,631 -3,818 -23.21 434 -19.96 0.0001
2023-05-15 2023-03-31 13F WATTS WATER TECHNOLOGIES-A COM 94419L101 12,631 -3,818 434 0.0000
2023-02-14 2022-12-31 13F WAYFAIR INC- COM 94419L101 16,449 -2,886 -14.93 541 -14.26 0.0002
2022-11-14 2022-09-30 13F WAYFAIR INC- COM 94419L101 19,335 7,366 61.54 631 20.88 0.0002
2022-08-15 2022-06-30 13F WAYFAIR INC- COM 94419L101 11,969 -2,623 -17.98 522 -67.35 0.0002
2022-05-16 2022-03-31 13F WAYFAIR INC- COM 94419L101 14,592 -199,733 -93.19 1,599 -96.07 0.0005
2022-02-14 2021-12-31 13F WAYFAIR INC- COM 94419L101 214,325 -289,769 -57.48 40,684 -68.41 0.0113
2021-11-15 2021-09-30 13F WAYFAIR INC- COM 94419L101 504,094 16,967 3.48 128,798 -16.25 0.0411
2021-08-16 2021-06-30 13F WAYFAIR INC- COM 94419L101 487,127 204,790 72.53 153,792 73.06 0.0476
2021-05-17 2021-03-31 13F WAYFAIR INC- COM 94419L101 282,337 -14,518 -4.89 88,867 32.57 0.0295
2021-02-12 2020-12-31 13F WAYFAIR INC- COM 94419L101 296,855 289,384 3,873.43 67,032 2,983.35 0.0238
2020-11-16 2020-09-30 13F WAYFAIR INC- COM 94419L101 7,471 5,627 305.15 2,174 498.90 0.0009
2020-08-14 2020-06-30 13F WAYFAIR INC- COM 94419L101 1,844 -1,396 -43.09 363 26.48 0.0002
2020-05-15 2020-03-31 13F WAYFAIR INC- COM 94419L101 3,240 -332,049 -99.03 287 -99.05 0.0002
2020-02-14 2019-12-31 13F WAYFAIR INC- COM 94419L101 335,289 -20,345 -5.72 30,299 -24.01 0.0126
2019-11-14 2019-09-30 13F WAYFAIR INC- COM 94419L101 355,634 65,135 22.42 39,874 -5.86 0.0179
2019-08-14 2019-06-30 13F WAYFAIR INC- COM 94419L101 290,499 180,438 163.94 42,358 159.26 0.0190
2019-05-15 2019-03-31 13F WAYFAIR INC- COM 94419L101 110,061 -189,804 -63.30 16,338 -39.51 0.0075
2019-02-14 2018-12-31 13F WAYFAIR INC- COM 94419L101 299,865 94,557 46.06 27,011 -10.91 0.0135
2018-11-14 2018-09-30 13F WAYFAIR INC- COM 94419L101 205,308 -109,358 -34.75 30,319 -18.92 0.0106
2018-08-14 2018-06-30 13F WAYFAIR INC- COM 94419L101 314,666 -929 -0.29 37,395 75.46 0.0165
2018-05-14 2018-03-31 13F WAYFAIR INC- COM 94419L101 315,595 315,595 21,312 0.0096
2018-02-12 2017-12-31 13F WAYFAIR INC- COM 94419L101 0 -21,325 -100.00 0 -100.00
2017-11-07 2017-09-30 13F WAYFAIR INC- COM 94419L101 21,325 -24,846 -53.81 1,437 -59.52 0.0007
2017-08-10 2017-06-30 13F WAYFAIR INC- COM 94419L101 46,171 5,409 13.27 3,550 115.15 0.0018
2017-05-05 2017-03-31 13F WAYFAIR INC- COM 94419L101 40,762 40,762 1,650 0.0009
2016-08-08 2016-06-30 13F WAYFAIR INC- COM 94419L101 0 -42,655 -100.00 0 -100.00
2016-05-12 2016-03-31 13F WAYFAIR INC- COM 94419L101 42,655 -2,901 -6.37 1,844 -15.02 0.0011
2016-02-11 2015-12-31 13F WAYFAIR INC- COM 94419L101 45,556 45,556 0.00 2,170 0.0013
2015-11-12 2015-09-30 13F WAYFAIR INC- COM 94419L101 0 -45,507 -100.00 0 -100.00
2015-08-13 2015-06-30 13F WAYFAIR INC- COM 94419L101 45,507 10,867 31.37 1,713 53.91 0.0010
2015-05-14 2015-03-31 13F WAYFAIR INC- COM 94419L101 34,640 -43,797 -55.84 1,113 -28.52 0.0006
2015-02-13 2014-12-31 13F WAYFAIR INC- COM 94419L101 78,437 78,437 1,557 0.0009
Disclosed Call Options
File
Date
Effective
Date
Form Security Class ID Opt Avg Share
Price
Shares ΔShares
(%)
Value
(x1000)
ΔValue
(%)
Prior Allocation
(%)
Allocation
(%)
ΔAllocation
(%)
Cost Basis
(x1000)
Profit
(x1000)
Return
(%)
2026-05-15 2026-03-31 13F WAYFAIR INC- OPT Call 13,200 993 n/a n/a n/a
Legend
Shares
The total number of shares held by the institution at the end of the reporting period (the effective date). This is provided in the filing.
Value
The total value of the shares as of the effective date. This is provided in the filing.
Avg. Share Price
The weighted average share price of the shares held by the institution. We use FIFO accounting to determine this price
Class
This is the security class as indicated by the filer. There are a variety of values for this field. Common values include "EC" = equity common, "EP" - equity preferred
Allocation (%)
The percent of the institution's portfolio that this position represents. This is provided in NPORT filings. For 13F filings, we calculate it.
Change in Allocation
The change in allocation from the prior reporting period. This is calculated as current allocation - prior allocation.
Change in Allocation (%)
The percent change in allocation from the prior reporting period. This is calculated as (current allocation - prior allocation) / prior allocation.
Cost Basis
The total cost of the shares held. This is calculated as reported shares * avg. share price
Unrealized Gain/Loss
This is the market value of the position as of the effective date minus the cost basis.