Williams-Sonoma, Inc.
MX ˙ BMV ˙ US9699041011
SecurityMX:WSM / Williams-Sonoma, Inc.
InstitutionAlps Advisors Inc
Latest Disclosed Ownership2,751 shares
Latest Disclosed Value $ 501,590
Alps Advisors Inc reports 17.51% increase in ownership of WSM / Williams-Sonoma, Inc.

On May 8, 2026 - Alps Advisors Inc filed a 13F-HR form disclosing ownership of 2,751 shares of Williams-Sonoma, Inc. (MX:WSM) valued at $501,590 USD as of March 31, 2026. The entity filed a previous 13F-HR on February 12, 2026 disclosing 2,341 shares of Williams-Sonoma, Inc.. This represents a change in shares of 17.51% during the quarter.

Institutional Ownership: 13F and NPORT Filings

The Security and Class in the table below are shown exactly as filed by the investor. We do our best to track continuity of investments through acquisitions, and this will be reflected in the table as changes in names. In addition to descriptive data, performance of the investment is shown over time. To calculate quarterly performance, we first calculate cost basis of the shares purchased during the quarter, then use that to calculate gross profit. Quarterly return is Gross Profit / Starting Portfolio value.

Note that cost basis is calculated and stored in thousands, so small quarterly changes in shares frequently result in a cost basis of zero.

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Disclosed Equity Positions (from 13F/NPORT Filings)
File
Date
Effective
Date
Form Security Class ID Avg Price
Paid (Est)
Reported
Shares
ΔShares ΔShares
(%)
Reported
Value
(x1000)
ΔValue
(%)
Alloc
(%)
ΔAlloc ΔAlloc (%) Cost Basis
(x1000)
Unrealized
Gain/Loss
(x1000)
2026-05-08 2026-03-31 13F WILLIAMS SONOMA COM 969904101 2,751 410 17.51 502 19.86 0.0022
2026-02-12 2025-12-31 13F WILLIAMS SONOMA COM 969904101 2,341 26 1.12 418 -7.52 0.0024
2025-11-05 2025-09-30 13F WILLIAMS SONOMA COM 969904101 2,315 190 8.94 452 30.26 0.0025
2025-08-11 2025-06-30 13F WILLIAMS SONOMA COM 969904101 2,125 75 3.66 347 7.10 0.0020
2025-04-30 2025-03-31 13F WILLIAMS SONOMA COM 969904101 2,050 -440 -17.67 324 -29.72 0.0019
2025-02-13 2024-12-31 13F WILLIAMS SONOMA COM 969904101 2,490 0 0.00 461 19.74 0.0029
2024-11-12 2024-09-30 13F WILLIAMS SONOMA COM 969904101 2,490 -37,092 -93.71 386 -96.56 0.0026
2024-08-13 2024-06-30 13F WILLIAMS SONOMA COM 969904101 39,582 -26,776 -40.35 11,177 -46.96 0.0767
2024-05-14 2024-03-31 13F WILLIAMS SONOMA COM 969904101 66,358 9,056 15.80 21,071 82.23 0.1492
2024-02-14 2023-12-31 13F WILLIAMS SONOMA COM 969904101 57,302 7,603 15.30 11,562 49.71 0.0909
2023-11-14 2023-09-30 13F WILLIAMS SONOMA COM 969904101 49,699 47,063 1,785.39 7,723 2,247.42 0.0641
2023-08-14 2023-06-30 13F WILLIAMS SONOMA COM 969904101 2,636 25 0.96 330 3.79 0.0029
2023-05-10 2023-03-31 13F WILLIAMS SONOMA COM 969904101 2,611 417 19.01 318 25.79 0.0028
2023-02-14 2022-12-31 13F WILLIAMS SONOMA COM 969904101 2,194 -12 -0.54 252 -3.08 0.0022
2022-11-14 2022-09-30 13F WILLIAMS SONOMA COM 969904101 2,206 -117 -5.04 260 0.78 0.0025
2022-08-15 2022-06-30 13F/A-1 WILLIAMS SONOMA COM 969904101 2,323 2,323 258 0.0025
2022-08-11 2022-06-30 13F WILLIAMS SONOMA COM 969904101 2,323 2,323 258 0.0025
2022-05-13 2022-03-31 13F WILLIAMS SONOMA COM 969904101 0 -2,079 -100.00 0 -100.00
2022-02-09 2021-12-31 13F WILLIAMS SONOMA COM 969904101 2,079 -2,851 -57.83 352 -59.73 0.0040
2021-11-15 2021-09-30 13F WILLIAMS SONOMA COM 969904101 4,930 -1,042 -17.45 874 -8.29 0.0084
2021-08-11 2021-06-30 13F WILLIAMS SONOMA COM 969904101 5,972 -126 -2.07 953 -12.81 0.0084
2021-05-07 2021-03-31 13F WILLIAMS SONOMA COM 969904101 6,098 -1,249 -17.00 1,093 46.12 0.0107
2021-02-03 2020-12-31 13F WILLIAMS SONOMA COM 969904101 7,347 -655 -8.19 748 3.46 0.0084
2020-11-05 2020-09-30 13F/A-1 WILLIAMS SONOMA COM 969904101 8,002 -6,154 -43.47 723 -37.73 0.0106
2020-11-04 2020-09-30 13F WILLIAMS SONOMA COM 969904101 8,002 -6,154 723 9,266.1112
2020-08-05 2020-06-30 13F WILLIAMS SONOMA COM 969904101 14,156 7,743 120.74 1,161 325.27 0.0156
2020-05-06 2020-03-31 13F WILLIAMS SONOMA COM 969904101 6,413 1,207 23.18 273 -28.53 0.0042
2020-02-07 2019-12-31 13F WILLIAMS SONOMA COM 969904101 5,206 -226 -4.16 382 3.52 0.0030
2019-11-04 2019-09-30 13F WILLIAMS-SONOMA COMMON STOCK 969904101 5,432 5,432 369 0.0029
2018-10-25 2018-09-30 13F Williams-Sonoma COMMON STOCK 969904101 0 -9,565 -100.00 0 -100.00
2018-07-31 2018-06-30 13F/A-1 Williams-Sonoma COMMON STOCK 969904101 9,565 9,565 495 0.0032
2018-07-25 2018-06-30 13F Williams-Sonoma COMMON STOCK 969904101 9,565 9,565 495
2018-05-01 2018-03-31 13F Williams-Sonoma COMMON STOCK 969904101 0 -9,565 -100.00 0 -100.00
2018-02-20 2017-12-31 13F/A-1 Williams-Sonoma COMMON STOCK 969904101 9,565 0 0.00 495 3.77 0.0034
2018-02-05 2017-12-31 13F Williams-Sonoma COMMON STOCK 969904101 9,565 0 495
2017-11-03 2017-09-30 13F Williams-Sonoma COMMON STOCK 969904101 9,565 -511 -5.07 477 -2.45 0.0034
2017-08-03 2017-06-30 13F Williams-Sonoma COMMON STOCK 969904101 10,076 -1,038 -9.34 489 -17.95 0.0034
2017-05-12 2017-03-31 13F Williams-Sonoma COMMON STOCK 969904101 11,114 1,888 20.46 596 33.63 0.0041
2017-01-24 2016-12-31 13F Williams-Sonoma Common Stock 969904101 9,226 845 10.08 446 4.21 0.0033
2016-11-02 2016-09-30 13F Williams-Sonoma Common Stock 969904101 8,381 1,555 22.78 428 20.22 0.0035
2016-07-27 2016-06-30 13F Williams-Sonoma Common Stock 969904101 6,826 -504 -6.88 356 -11.22 0.0032
2016-05-10 2016-03-31 13F Williams-Sonoma Common Stock 969904101 7,330 695 10.47 401 3.35 0.0041
2016-02-05 2015-12-31 13F Williams-Sonoma Common Stock 969904101 6,635 0 0.00 388 -92.34 0.0038
2015-11-13 2015-09-30 13F Williams-Sonoma Common Stock 969904101 6,635 340 5.40 5,066 877.99 0.0053
2015-08-12 2015-06-30 13F WILLIAMS-SONOMA Common Stock 969904101 6,295 98 1.58 518 4.86 0.0044
2015-05-15 2015-03-31 13F WILLIAMS-SONOMA Common Stock 969904101 6,197 -1,462 -19.09 494 -14.83 0.0040
2015-02-13 2014-12-31 13F WILLIAMS-SONOMA Common Stock 969904101 7,659 -1,126 -12.82 580 -0.85 0.0046
2014-12-18 2014-09-30 13F/A-1 WILLIAMS-SONOMA Common Stock 969904101 8,785 -270 -2.98 585 -10.00 0.0045
2014-11-24 2014-09-30 13F WILLIAMS-SONOMA Common Stock 969904101 8,785 585
2014-08-20 2014-06-30 13F/A-1 WILLIAMS-SONOMA Common Stock 969904101 9,055 232 2.63 650 10.54 0.0056
2014-05-15 2014-03-31 13F WILLIAMS-SONOMA Common Stock 969904101 8,823 331 3.90 588 27.00 0.0057
2014-02-11 2013-12-31 13F WILLIAMS-SONOMA Common Stock 969904101 8,492 4,130 94.68 463 88.98 0.0047
2013-11-13 2013-09-30 13F WILLIAMS-SONOMA Common Stock 969904101 4,362 4,362 245 0.0027
Legend
Shares
The total number of shares held by the institution at the end of the reporting period (the effective date). This is provided in the filing.
Value
The total value of the shares as of the effective date. This is provided in the filing.
Avg. Share Price
The weighted average share price of the shares held by the institution. We use FIFO accounting to determine this price
Class
This is the security class as indicated by the filer. There are a variety of values for this field. Common values include "EC" = equity common, "EP" - equity preferred
Allocation (%)
The percent of the institution's portfolio that this position represents. This is provided in NPORT filings. For 13F filings, we calculate it.
Change in Allocation
The change in allocation from the prior reporting period. This is calculated as current allocation - prior allocation.
Change in Allocation (%)
The percent change in allocation from the prior reporting period. This is calculated as (current allocation - prior allocation) / prior allocation.
Cost Basis
The total cost of the shares held. This is calculated as reported shares * avg. share price
Unrealized Gain/Loss
This is the market value of the position as of the effective date minus the cost basis.