Apple Inc.
US ˙ NasdaqGS ˙ US0378331005

SecurityAAPL / Apple Inc.
InstitutionAsset Management Group, Inc.
Latest Disclosed Ownership91,941 shares
Latest Disclosed Value $ 23,333,674
Asset Management Group, Inc. reports 3.97% decrease in ownership of AAPL / Apple Inc.

On May 15, 2026 - Asset Management Group, Inc. filed a 13F-HR form disclosing ownership of 91,941 shares of Apple Inc. (US:AAPL) valued at $23,333,706 USD as of March 31, 2026. The entity filed a previous 13F-HR on February 17, 2026 disclosing 95,741 shares of Apple Inc.. This represents a change in shares of -3.97% during the quarter. The current value of the position is $28,525,615 USD.

Institutional Ownership: 13F and NPORT Filings

The Security and Class in the table below are shown exactly as filed by the investor. We do our best to track continuity of investments through acquisitions, and this will be reflected in the table as changes in names. In addition to descriptive data, performance of the investment is shown over time. To calculate quarterly performance, we first calculate cost basis of the shares purchased during the quarter, then use that to calculate gross profit. Quarterly return is Gross Profit / Starting Portfolio value.

Note that cost basis is calculated and stored in thousands, so small quarterly changes in shares frequently result in a cost basis of zero.

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Disclosed Equity Positions (from 13F/NPORT Filings)
File
Date		 Effective
Date		Form Security Class ID Avg Price
Paid (Est)		 Reported
Shares		 ΔShares ΔShares
(%)		 Reported
Value
(x1000)		 ΔValue
(%)		 Alloc
(%)		 ΔAlloc ΔAlloc (%) Cost Basis
(x1000)		 Unrealized
Gain/Loss
(x1000)
2026-05-15 2026-03-31 13F APPLE COM 037833100 91,941 -3,800 -3.97 23,334 -10.35 3.7595
2026-02-17 2025-12-31 13F APPLE COM 037833100 95,741 -165 -0.17 26,028 6.58 4.2097
2025-11-14 2025-09-30 13F APPLE COM 037833100 95,906 -64 -0.07 24,420 24.02 3.9949
2025-08-12 2025-06-30 13F APPLE COM 037833100 95,970 -616 -0.64 19,690 -8.22 3.4324
2025-05-14 2025-03-31 13F APPLE COM 037833100 96,586 -2,811 -2.83 21,455 -13.81 3.9646
2025-02-14 2024-12-31 13F APPLE COM 037833100 99,397 -437 -0.44 24,891 7.01 4.4256
2024-11-12 2024-09-30 13F APPLE COM 037833100 99,834 -400 -0.40 23,261 10.18 4.0733
2024-08-13 2024-06-30 13F APPLE COM 037833100 100,234 29 0.03 21,111 22.86 3.9323
2024-05-15 2024-03-31 13F APPLE COM 037833100 100,205 -1,008 -1.00 17,183 -11.82 3.2255
2024-02-14 2023-12-31 13F APPLE COM 037833100 101,213 -35 -0.03 19,486 12.41 3.9045
2023-11-14 2023-09-30 13F APPLE COM 037833100 101,248 -336 -0.33 17,335 -12.03 3.8131
2023-08-14 2023-06-30 13F APPLE COM 037833100 101,584 2 0.00 19,704 17.64 4.1829
2023-05-15 2023-03-31 13F APPLE COM 037833100 101,582 237 0.23 16,751 27.21 3.7353
2023-02-14 2022-12-31 13F APPLE COM 037833100 101,345 -318 -0.31 13,168 -6.28 3.0939
2022-11-14 2022-09-30 13F APPLE COM 037833100 101,663 1,618 1.62 14,050 2.72 3.5091
2022-08-15 2022-06-30 13F APPLE COM 037833100 100,045 -143 -0.14 13,678 -21.81 3.2817
2022-05-16 2022-03-31 13F APPLE COM 037833100 100,188 1,450 1.47 17,494 -0.22 3.6600
2022-02-14 2021-12-31 13F APPLE COM 037833100 98,738 -2,942 -2.89 17,533 21.86 3.4464
2021-11-15 2021-09-30 13F APPLE COM 037833100 101,680 -5,084 -4.76 14,388 -1.60 2.9531
2021-08-16 2021-06-30 13F Apple Computers SK 037833100 106,764 868 0.82 14,622 13.04 3.0244
2021-05-17 2021-03-31 13F Apple Computers SK 037833100 105,896 2,785 2.70 12,935 -5.46 2.8003
2021-02-16 2020-12-31 13F Apple Computers SK 037833100 103,111 3,507 3.52 13,682 18.61 3.3267
2020-11-16 2020-09-30 13F Apple Computers SK 037833100 99,604 74,904 303.26 11,535 28.02 3.3709
2020-08-14 2020-06-30 13F Apple Computers SK 037833100 24,700 34 0.14 9,010 43.65 2.8470
2020-05-15 2020-03-31 13F Apple Computers SK 037833100 24,666 47 0.19 6,272 -13.24 2.3658
2020-02-14 2019-12-31 13F Apple Computers SK 037833100 24,619 43 0.17 7,229 31.34 2.1871
2019-11-14 2019-09-30 13F Apple Computers SK 037833100 24,576 73 0.30 5,504 13.48 1.8872
2019-08-14 2019-06-30 13F Apple Computers SK 037833100 24,503 92 0.38 4,850 4.59 1.7223
2019-05-15 2019-03-31 13F Apple Computers SK 037833100 24,411 81 0.33 4,637 20.82 1.6818
2019-02-14 2018-12-31 13F Apple Computers SK 037833100 24,330 304 1.27 3,838 -29.24 1.5761
2018-11-13 2018-09-30 13F Apple Computers SK 037833100 24,026 63 0.26 5,424 22.27 1.8363
2018-08-14 2018-06-30 13F Apple Computers SK 037833100 23,963 73 0.31 4,436 10.68 1.5490
2018-05-15 2018-03-31 13F Apple Computers SK 037833100 23,890 67 0.28 4,008 -0.60 1.4358
2018-02-14 2017-12-31 13F Apple Computers SK 037833100 23,823 233 0.99 4,032 10.89 1.4522
2017-11-14 2017-09-30 13F Apple Computers SK 037833100 23,590 73 0.31 3,636 7.35 1.3632
2017-08-14 2017-06-30 13F Apple Computers SK 037833100 23,517 104 0.44 3,387 0.71 1.3094
2017-05-15 2017-03-31 13F Apple Computers SK 037833100 23,413 -411 -1.73 3,363 21.89 1.3309
2017-02-14 2016-12-31 13F Apple Computers SK 037833100 23,824 429 1.83 2,759 4.31 1.1327
2016-11-14 2016-09-30 13F Apple Computers SK 037833100 23,395 96 0.41 2,645 18.77 1.0994
2016-08-15 2016-06-30 13F Apple Computers SK 037833100 23,299 115 0.50 2,227 -11.87 0.9659
2016-05-16 2016-03-31 13F Apple Computers SK 037833100 23,184 1,036 4.68 2,527 8.41 1.1206
2016-02-16 2015-12-31 13F Apple Computers SK 037833100 22,148 55 0.25 2,331 -4.35 1.0580
2015-11-16 2015-09-30 13F Apple Computers SK 037833100 22,093 298 1.37 2,437 -10.86 1.1418
2015-08-14 2015-06-30 13F Apple Computers SK 037833100 21,795 267 1.24 2,734 2.05 1.2327
2015-05-15 2015-03-31 13F Apple Computers SK 037833100 21,528 457 2.17 2,679 15.18 1.2423
2015-02-17 2014-12-31 13F Apple Computers SK 037833100 21,071 168 0.80 2,326 10.45 1.1711
2014-11-14 2014-09-30 13F Apple Computers SK 037833100 20,903 72 0.35 2,106 8.78 1.1245
2014-08-14 2014-06-30 13F Apple Computers SK 037833100 20,831 17,982 631.17 1,936 26.62 1.0451
2014-05-15 2014-03-31 13F Apple Computers SK 037833100 2,849 1,612 130.32 1,529 120.32 0.8785
2014-02-14 2013-12-31 13F Apple Computers SK 037833100 1,237 7 0.57 694 18.43 0.4228
2013-11-14 2013-09-30 13F Apple Computers SK 037833100 1,230 208 20.35 586 44.69 0.3816
2013-08-14 2013-06-30 13F Apple Computers SK 037833100 1,022 1,022 405 0.2783
Legend
Shares
The total number of shares held by the institution at the end of the reporting period (the effective date). This is provided in the filing.
Value
The total value of the shares as of the effective date. This is provided in the filing.
Avg. Share Price
The weighted average share price of the shares held by the institution. We use FIFO accounting to determine this price
Class
This is the security class as indicated by the filer. There are a variety of values for this field. Common values include "EC" = equity common, "EP" - equity preferred
Allocation (%)
The percent of the institution's portfolio that this position represents. This is provided in NPORT filings. For 13F filings, we calculate it.
Change in Allocation
The change in allocation from the prior reporting period. This is calculated as current allocation - prior allocation.
Change in Allocation (%)
The percent change in allocation from the prior reporting period. This is calculated as (current allocation - prior allocation) / prior allocation.
Cost Basis
The total cost of the shares held. This is calculated as reported shares * avg. share price
Unrealized Gain/Loss
This is the market value of the position as of the effective date minus the cost basis.