Apple Inc.
US ˙ NasdaqGS ˙ US0378331005

SecurityAAPL / Apple Inc.
InstitutionHoyleCohen, LLC
Latest Disclosed Ownership598,443 shares
Latest Disclosed Value $ 126,044,073
HoyleCohen, LLC reports 4.24% decrease in ownership of AAPL / Apple Inc.

On July 19, 2024 - HoyleCohen, LLC filed a 13F-HR form disclosing ownership of 598,443 shares of Apple Inc. (US:AAPL) valued at $126,044,065 USD as of June 30, 2024. The entity filed a previous 13F-HR on May 15, 2024 disclosing 624,926 shares of Apple Inc.. This represents a change in shares of -4.24% during the quarter. The current value of the position is $183,925,472 USD.

Institutional Ownership: 13F and NPORT Filings

The Security and Class in the table below are shown exactly as filed by the investor. We do our best to track continuity of investments through acquisitions, and this will be reflected in the table as changes in names. In addition to descriptive data, performance of the investment is shown over time. To calculate quarterly performance, we first calculate cost basis of the shares purchased during the quarter, then use that to calculate gross profit. Quarterly return is Gross Profit / Starting Portfolio value.

Note that cost basis is calculated and stored in thousands, so small quarterly changes in shares frequently result in a cost basis of zero.

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Disclosed Equity Positions (from 13F/NPORT Filings)
File
Date		 Effective
Date		Form Security Class ID Avg Price
Paid (Est)		 Reported
Shares		 ΔShares ΔShares
(%)		 Reported
Value
(x1000)		 ΔValue
(%)		 Alloc
(%)		 ΔAlloc ΔAlloc (%) Cost Basis
(x1000)		 Unrealized
Gain/Loss
(x1000)
2024-07-19 2024-06-30 13F APPLE COM 037833100 598,443 -26,483 -4.24 126,044 17.62 9.5347
2024-05-15 2024-03-31 13F APPLE COM 037833100 624,926 -31,213 -4.76 107,162 -15.17 8.1756
2024-02-09 2023-12-31 13F APPLE COM 037833100 656,139 -5,477 -0.83 126,326 11.52 10.3239
2023-11-02 2023-09-30 13F APPLE COM 037833100 661,616 -8,533 -1.27 113,275 -12.86 10.5047
2023-08-07 2023-06-30 13F APPLE COM 037833100 670,149 -15,941 -2.32 129,989 14.90 11.4687
2023-05-05 2023-03-31 13F APPLE COM 037833100 686,090 -26,659 -3.74 113,136 22.17 10.5570
2023-02-14 2022-12-31 13F APPLE COM 037833100 712,749 8,681 1.23 92,608 -4.83 9.2169
2022-11-02 2022-09-30 13F APPLE COM 037833100 704,068 -2,127 -0.30 97,302 0.78 10.6538
2022-07-27 2022-06-30 13F APPLE COM 037833100 706,195 4,326 0.62 96,551 -21.22 10.0537
2022-05-03 2022-03-31 13F APPLE COM 037833100 701,869 -11,275 -1.58 122,553 -3.22 10.4941
2022-02-11 2021-12-31 13F APPLE COM 037833100 713,144 -3,992 -0.56 126,633 24.79 10.5294
2021-11-10 2021-09-30 13F APPLE COM 037833100 717,136 -18,909 -2.57 101,475 0.66 9.6334
2021-08-12 2021-06-30 13F APPLE COM 037833100 736,045 -5,663 -0.76 100,809 11.27 7.8470
2021-05-14 2021-03-31 13F APPLE COM 037833100 741,708 -14,795 -1.96 90,600 -9.74 9.2161
2021-02-12 2020-12-31 13F APPLE COM 037833100 756,503 9,595 1.28 100,380 16.05 11.5815
2020-11-13 2020-09-30 13F APPLE COM 037833100 746,908 557,332 293.99 86,499 25.08 12.7234
2020-07-29 2020-06-30 13F APPLE COM 037833100 189,576 -5,340 -2.74 69,157 39.53 11.5624
2020-05-08 2020-03-31 13F APPLE COM 037833100 194,916 -2,591 -1.31 49,565 -14.54 9.8886
2020-02-10 2019-12-31 13F APPLE COM 037833100 197,507 -1,996 -1.00 57,998 29.80 9.2167
2019-11-15 2019-09-30 13F APPLE COM 037833100 199,503 -1,221 -0.61 44,683 12.48 7.6217
2019-08-09 2019-06-30 13F APPLE COM 037833100 200,724 -367 -0.18 39,727 4.01 6.8962
2019-05-13 2019-03-31 13F APPLE COM 037833100 201,091 -1,335 -0.66 38,197 19.62 6.7360
2019-02-14 2018-12-31 13F APPLE COM 037833100 202,426 -2,297 -1.12 31,931 -30.91 6.5266
2018-11-09 2018-09-30 13F APPLE COM 037833100 204,723 -81 -0.04 46,214 21.90 8.7173
2018-08-06 2018-06-30 13F APPLE COM 037833100 204,804 -2,414 -1.16 37,911 9.04 7.6457
2018-05-15 2018-03-31 13F APPLE COM 037833100 207,218 -2,496 -1.19 34,767 -2.04 7.0518
2018-02-14 2017-12-31 13F APPLE COM 037833100 209,714 209,714 35,490 7.0118
Legend
Shares
The total number of shares held by the institution at the end of the reporting period (the effective date). This is provided in the filing.
Value
The total value of the shares as of the effective date. This is provided in the filing.
Avg. Share Price
The weighted average share price of the shares held by the institution. We use FIFO accounting to determine this price
Class
This is the security class as indicated by the filer. There are a variety of values for this field. Common values include "EC" = equity common, "EP" - equity preferred
Allocation (%)
The percent of the institution's portfolio that this position represents. This is provided in NPORT filings. For 13F filings, we calculate it.
Change in Allocation
The change in allocation from the prior reporting period. This is calculated as current allocation - prior allocation.
Change in Allocation (%)
The percent change in allocation from the prior reporting period. This is calculated as (current allocation - prior allocation) / prior allocation.
Cost Basis
The total cost of the shares held. This is calculated as reported shares * avg. share price
Unrealized Gain/Loss
This is the market value of the position as of the effective date minus the cost basis.