Apple Inc.
US ˙ NasdaqGS ˙ US0378331005

SecurityAAPL / Apple Inc.
InstitutionSmith, Moore & Co.
Latest Disclosed Ownership142,654 shares
Latest Disclosed Value $ 36,204,212
Smith, Moore & Co. reports 1.61% decrease in ownership of AAPL / Apple Inc.

On May 5, 2026 - Smith, Moore & Co. filed a 13F-HR form disclosing ownership of 142,654 shares of Apple Inc. (US:AAPL) valued at $36,204,159 USD as of March 31, 2026. The entity filed a previous 13F-HR on January 23, 2026 disclosing 144,983 shares of Apple Inc.. This represents a change in shares of -1.61% during the quarter. The current value of the position is $44,259,830 USD.

Institutional Ownership: 13F and NPORT Filings

The Security and Class in the table below are shown exactly as filed by the investor. We do our best to track continuity of investments through acquisitions, and this will be reflected in the table as changes in names. In addition to descriptive data, performance of the investment is shown over time. To calculate quarterly performance, we first calculate cost basis of the shares purchased during the quarter, then use that to calculate gross profit. Quarterly return is Gross Profit / Starting Portfolio value.

Note that cost basis is calculated and stored in thousands, so small quarterly changes in shares frequently result in a cost basis of zero.

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Disclosed Equity Positions (from 13F/NPORT Filings)
File
Date		 Effective
Date		Form Security Class ID Avg Price
Paid (Est)		 Reported
Shares		 ΔShares ΔShares
(%)		 Reported
Value
(x1000)		 ΔValue
(%)		 Alloc
(%)		 ΔAlloc ΔAlloc (%) Cost Basis
(x1000)		 Unrealized
Gain/Loss
(x1000)
2026-05-05 2026-03-31 13F APPLE INC COM Stock 037833100 142,654 -2,329 -1.61 36,204 -8.15 2.6333
2026-01-23 2025-12-31 13F APPLE COM 037833100 144,983 -8,009 -5.23 39,415 1.18 2.9797
2025-11-12 2025-09-30 13F APPLE OM 037833100 152,992 479 0.31 38,956 24.50 2.9836
2025-08-13 2025-06-30 13F APPLE COM 037833100 152,513 -1,755 -1.14 31,291 -8.68 2.6262
2025-05-15 2025-03-31 13F APPLE COM 037833100 154,268 -15,611 -9.19 34,267 -19.45 3.1729
2025-02-13 2024-12-31 13F APPLE COM 037833100 169,879 4,824 2.92 42,541 10.62 3.8879
2024-11-12 2024-09-30 13F APPLE COM 037833100 165,055 57 0.03 38,458 10.66 3.6723
2024-08-14 2024-06-30 13F APPLE COM 037833100 164,998 -1,415 -0.85 34,752 21.78 3.5838
2024-05-13 2024-03-31 13F APPLE COM 037833100 166,413 -801 -0.48 28,537 -11.15 3.0407
2024-02-13 2023-12-31 13F APPLE COM 037833100 167,214 2,876 1.75 32,117 14.42 3.7841
2023-11-15 2023-09-30 13F/A-1 APPLE COM 037833100 164,338 6,204 3.92 28,068 -8.26 3.7074
2023-11-14 2023-09-30 13F APPLE COM 037833100 158,134 0 30,596 3.8978
2023-08-11 2023-06-30 13F APPLE COM 037833100 158,134 8,472 5.66 30,596 23.97 3.8978
2023-05-12 2023-03-31 13F APPLE COM 037833100 149,662 396 0.27 24,679 27.25 3.3549
2023-02-13 2022-12-31 13F APPLE COM 037833100 149,266 1,036 0.70 19,394 -5.33 2.6927
2022-11-14 2022-09-30 13F APPLE COM 037833100 148,230 927 0.63 20,485 1.72 3.1089
2022-08-12 2022-06-30 13F APPLE COM 037833100 147,303 -1,264 -0.85 20,139 -22.37 3.1060
2022-05-12 2022-03-31 13F APPLE COM 037833100 148,567 -11,720 -7.31 25,941 -8.86 3.5404
2022-02-08 2021-12-31 13F APPLE COM 037833100 160,287 11,378 7.64 28,462 35.08 3.9531
2021-11-12 2021-09-30 13F APPLE COM 037833100 148,909 -7,791 -4.97 21,071 -2.04 3.2148
2021-08-10 2021-06-30 13F APPLE COM 037833100 156,700 1,095 0.70 21,509 13.16 3.2406
2021-05-14 2021-03-31 13F APPLE COM 037833100 155,605 289 0.19 19,007 -7.54 3.0754
2021-02-16 2020-12-31 13F APPLE COM 037833100 155,316 -763 -0.49 20,556 13.73 3.8360
2020-11-12 2020-09-30 13F APPLE COM 037833100 156,079 116,389 293.25 18,075 25.15 3.7551
2020-08-10 2020-06-30 13F APPLE COM 037833100 39,690 1,619 4.25 14,443 49.19 3.1904
2020-05-15 2020-03-31 13F APPLE COM 037833100 38,071 -1,730 -4.35 9,681 -17.16 2.5528
2020-02-07 2019-12-31 13F APPLE COM 037833100 39,801 -1,812 -4.35 11,687 25.40 2.4264
2019-11-07 2019-09-30 13F APPLE COM 037833100 41,613 541 1.32 9,320 14.65 2.0618
2019-08-15 2019-06-30 13F APPLE COM 037833100 41,072 1,196 3.00 8,129 7.06 1.8280
2019-05-07 2019-03-31 13F APPLE COM 037833100 39,876 3,150 8.58 7,593 31.07 1.8062
2019-02-15 2018-12-31 13F APPLE COM 037833100 36,726 -1,515 -3.96 5,793 -32.90 1.5734
2018-11-15 2018-09-30 13F APPLE COM 037833100 38,241 -628 -1.62 8,633 19.99 1.9687
2018-08-14 2018-06-30 13F APPLE COM 037833100 38,869 3,252 9.13 7,195 20.40 1.8052
2018-05-14 2018-03-31 13F APPLE COM 037833100 35,617 -1,255 -3.40 5,976 -4.23 1.6015
2018-02-09 2017-12-31 13F APPLE COM 037833100 36,872 -1,020 -2.69 6,240 6.85 1.6822
2017-11-02 2017-09-30 13F APPLE COM 037833100 37,892 6,715 21.54 5,840 30.07 1.6610
2017-08-11 2017-06-30 13F APPLE COM 037833100 31,177 308 1.00 4,490 1.24 1.5056
2017-05-08 2017-03-31 13F APPLE COM 037833100 30,869 -95 -0.31 4,435 23.68 1.5913
2017-02-02 2016-12-31 13F APPLE COM 037833100 30,964 -706 -2.23 3,586 0.17 1.3668
2016-11-14 2016-09-30 13F APPLE COM 037833100 31,670 -5,170 -14.03 3,580 1.65 1.4386
2016-08-10 2016-06-30 13F APPLE COM 037833100 36,840 -9,441 -20.40 3,522 -30.17 1.4591
2016-05-12 2016-03-31 13F APPLE COM 037833100 46,281 15,407 49.90 5,044 55.20 2.1789
2016-02-12 2015-12-31 13F APPLE COM 037833100 30,874 21,460 227.96 3,250 213.10 1.6157
2015-10-14 2015-09-30 13F/A-1 APPLE COM 037833100 9,414 743 8.57 1,038 -4.60 0.5758
2015-10-13 2015-09-30 13F APPLE COM 037833100 8,675 1,088
2015-07-31 2015-06-30 13F APPLE COM 037833100 8,671 498 6.09 1,088 6.98 0.5528
2015-05-08 2015-03-31 13F APPLE COM 037833100 8,173 -17 -0.21 1,017 12.50 0.5371
2015-02-10 2014-12-31 13F APPLE COM 037833100 8,190 929 12.79 904 23.50 0.4818
2014-11-07 2014-09-30 13F APPLE COM 037833100 7,261 -85 -1.16 732 7.17 0.4081
2014-07-24 2014-06-30 13F APPLE COM 037833100 7,346 6,309 608.39 683 22.62 0.4141
2014-05-01 2014-03-31 13F APPLE COM 037833100 1,037 130 14.33 557 9.43 0.3337
2014-02-10 2013-12-31 13F APPLE COM 037833100 907 907 509 0.3190
Legend
Shares
The total number of shares held by the institution at the end of the reporting period (the effective date). This is provided in the filing.
Value
The total value of the shares as of the effective date. This is provided in the filing.
Avg. Share Price
The weighted average share price of the shares held by the institution. We use FIFO accounting to determine this price
Class
This is the security class as indicated by the filer. There are a variety of values for this field. Common values include "EC" = equity common, "EP" - equity preferred
Allocation (%)
The percent of the institution's portfolio that this position represents. This is provided in NPORT filings. For 13F filings, we calculate it.
Change in Allocation
The change in allocation from the prior reporting period. This is calculated as current allocation - prior allocation.
Change in Allocation (%)
The percent change in allocation from the prior reporting period. This is calculated as (current allocation - prior allocation) / prior allocation.
Cost Basis
The total cost of the shares held. This is calculated as reported shares * avg. share price
Unrealized Gain/Loss
This is the market value of the position as of the effective date minus the cost basis.