Alaska Air Group, Inc.
US ˙ NYSE ˙ US0116591092

SecurityALK / Alaska Air Group, Inc.
InstitutionPrivate Advisory Group LLC
Latest Disclosed Ownership270,007 shares
Latest Disclosed Value $ 9,930,857
Private Advisory Group LLC reports 19.23% increase in ownership of ALK / Alaska Air Group, Inc.

On May 8, 2026 - Private Advisory Group LLC filed a 13F-HR form disclosing ownership of 270,007 shares of Alaska Air Group, Inc. (US:ALK) valued at $9,930,857 USD as of March 31, 2026. The entity filed a previous 13F-HR on January 15, 2026 disclosing 226,465 shares of Alaska Air Group, Inc.. This represents a change in shares of 19.23% during the quarter. The current value of the position is $11,305,193 USD.

Institutional Ownership: 13F and NPORT Filings

The Security and Class in the table below are shown exactly as filed by the investor. We do our best to track continuity of investments through acquisitions, and this will be reflected in the table as changes in names. In addition to descriptive data, performance of the investment is shown over time. To calculate quarterly performance, we first calculate cost basis of the shares purchased during the quarter, then use that to calculate gross profit. Quarterly return is Gross Profit / Starting Portfolio value.

Note that cost basis is calculated and stored in thousands, so small quarterly changes in shares frequently result in a cost basis of zero.

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Disclosed Equity Positions (from 13F/NPORT Filings)
File
Date
Effective
Date
Form Security Class ID Avg Price
Paid (Est)
Reported
Shares
ΔShares ΔShares
(%)
Reported
Value
(x1000)
ΔValue
(%)
Alloc
(%)
ΔAlloc ΔAlloc (%) Cost Basis
(x1000)
Unrealized
Gain/Loss
(x1000)
2026-05-08 2026-03-31 13F ALASKA AIR GROUP COM 011659109 270,007 43,542 19.23 9,931 -12.83 0.3695
2026-01-15 2025-12-31 13F ALASKA AIR GROUP COM 011659109 226,465 226,465 11,391 0.8926
2020-10-13 2020-09-30 13F ALASKA AIR GROUP COM 011659109 0 -119,360 -100.00 0 -100.00
2020-07-21 2020-06-30 13F ALASKA AIR GROUP COM 011659109 119,360 9,245 8.40 4,328 38.05 1.7718
2020-04-24 2020-03-31 13F ALASKA AIR GROUP COM 011659109 110,115 56,655 105.98 3,135 -13.45 1.5972
2020-01-30 2019-12-31 13F ALASKA AIR GROUP COM 011659109 53,460 800 1.52 3,622 5.97 1.4478
2019-10-23 2019-09-30 13F ALASKA AIR GROUP COM 011659109 52,660 821 1.58 3,418 3.17 1.5012
2019-07-25 2019-06-30 13F ALASKA AIR GROUP COM 011659109 51,839 11,449 28.35 3,313 34.78 1.5197
2019-04-17 2019-03-31 13F ALASKA AIR GROUP COM 011659109 40,390 0 0.00 2,458 0.00 1.3798
2019-02-11 2018-12-31 13F ALASKA AIR GROUP COM 011659109 40,390 1,522 3.92 2,458 -1.95 1.3798
2018-11-07 2018-09-30 13F ALASKA AIR GROUP COM 011659109 38,868 4,998 14.76 2,507 22.59 1.2789
2018-08-06 2018-06-30 13F ALASKA AIR GROUP COM 011659109 33,870 27,338 418.52 2,045 404.94 1.0251
2018-04-30 2018-03-31 13F ALASKA AIR GROUP COM 011659109 6,532 -2,501 -27.69 405 -39.01 0.2497
2018-01-30 2017-12-31 13F ALASKA AIR GROUP COM 011659109 9,033 9,033 664 0.3577
Legend
Shares
The total number of shares held by the institution at the end of the reporting period (the effective date). This is provided in the filing.
Value
The total value of the shares as of the effective date. This is provided in the filing.
Avg. Share Price
The weighted average share price of the shares held by the institution. We use FIFO accounting to determine this price
Class
This is the security class as indicated by the filer. There are a variety of values for this field. Common values include "EC" = equity common, "EP" - equity preferred
Allocation (%)
The percent of the institution's portfolio that this position represents. This is provided in NPORT filings. For 13F filings, we calculate it.
Change in Allocation
The change in allocation from the prior reporting period. This is calculated as current allocation - prior allocation.
Change in Allocation (%)
The percent change in allocation from the prior reporting period. This is calculated as (current allocation - prior allocation) / prior allocation.
Cost Basis
The total cost of the shares held. This is calculated as reported shares * avg. share price
Unrealized Gain/Loss
This is the market value of the position as of the effective date minus the cost basis.