Celsius Holdings, Inc.
US ˙ NasdaqCM ˙ US15118V2079

SecurityCELH / Celsius Holdings, Inc.
InstitutionUBS Group AG
Latest Disclosed Ownership1,408,760 shares
Latest Disclosed Value $ 49,982,805
UBS Group AG ownership in CELH / Celsius Holdings, Inc.

On May 5, 2026 - UBS Group AG filed a 13F-HR form disclosing ownership of 1,408,760 shares of Celsius Holdings, Inc. (US:CELH) valued at $49,982,805 USD as of March 31, 2026. The entity filed a previous 13F-HR on January 29, 2026 disclosing 1,415,899 shares of Celsius Holdings, Inc.. This represents a change in shares of -0.50% during the quarter. The current value of the position is $42,276,888 USD.

UBS Group AG has a history of taking positions in derivatives of the underlying security (CELH) in the form of stock options. The firm currently holds call options representing 72,600 of underlying shares valued at $2,575,848 USD and put options representing 40,000 of underlying shares valued at $1,419,200 USD .

Note: prior versions of this page mistakenly stated that the share values represented the number of options, not the number of underlying shares. For more information on the data backing these reports, please see the SEC document Frequently Asked Questions About Form 13F.

Institutional Ownership: 13F and NPORT Filings

The Security and Class in the table below are shown exactly as filed by the investor. We do our best to track continuity of investments through acquisitions, and this will be reflected in the table as changes in names. In addition to descriptive data, performance of the investment is shown over time. To calculate quarterly performance, we first calculate cost basis of the shares purchased during the quarter, then use that to calculate gross profit. Quarterly return is Gross Profit / Starting Portfolio value.

Note that cost basis is calculated and stored in thousands, so small quarterly changes in shares frequently result in a cost basis of zero.

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Institutional Put/Call Ratios
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In addition to reporting standard equity and debt issues, institutions with more than 100MM assets under management must also disclose their put and call option holdings. Since put options generally indicate negative sentiment, and call options indicate positive sentiment, we can get a sense of the overall institutional sentiment by plotting the ratio of puts to calls. The chart to the right plots the historical put/call ratio for this instrument.

Using Put/Call Ratio as an indicator of investor sentiment overcomes one of the key deficiencies of using total institutional ownership, which is that a significant amount of assets under management are invested passively to track indices. Passively-managed funds do not typically buy options, so the put/call ratio indicator more closely tracks the sentiment of actively-managed funds.

CELH / Celsius Holdings, Inc. Historical Put/Call Ratio
Disclosed Equity Positions (from 13F/NPORT Filings)
File
Date
Effective
Date
Form Security Class ID Avg Price
Paid (Est)
Reported
Shares
ΔShares ΔShares
(%)
Reported
Value
(x1000)
ΔValue
(%)
Alloc
(%)
ΔAlloc ΔAlloc (%) Cost Basis
(x1000)
Unrealized
Gain/Loss
(x1000)
2026-05-05 2026-03-31 13F CELSIUS HLDGS COM NEW 15118V207 1,408,760 -7,139 -0.50 49,983 -22.82 0.0014
2026-01-29 2025-12-31 13F CELSIUS HLDGS COM NEW 15118V207 1,415,899 -387,797 -21.50 64,763 -37.54 0.0105
2025-11-13 2025-09-30 13F CELSIUS HLDGS COM NEW 15118V207 1,803,696 -1,086,851 -37.60 103,694 -22.67 0.0162
2025-08-14 2025-06-30 13F CELSIUS HLDGS COM NEW 15118V207 2,890,547 1,293,212 80.96 134,092 135.67 0.0232
2025-05-13 2025-03-31 13F CELSIUS HLDGS COM NEW 15118V207 1,597,335 -279,629 -14.90 56,897 15.09 0.0105
2025-02-14 2024-12-31 13F CELSIUS HLDGS COM NEW 15118V207 1,876,964 1,486,308 380.46 49,439 303.58 0.0091
2024-11-14 2024-09-30 13F CELSIUS HLDGS COM NEW 15118V207 390,656 -113,594 -22.53 12,251 -57.45 0.0027
2024-08-14 2024-06-30 13F CELSIUS HLDGS COM NEW 15118V207 504,250 9,218 1.86 28,788 -29.87 0.0071
2024-05-13 2024-03-31 13F CELSIUS HLDGS COM NEW 15118V207 495,032 213,373 75.76 41,048 167.31 0.0102
2024-02-09 2023-12-31 13F CELSIUS HLDGS COM NEW 15118V207 281,659 150,780 115.21 15,356 -31.62 0.0046
2023-11-09 2023-09-30 13F CELSIUS HLDGS COM NEW 15118V207 130,879 21,486 19.64 22,459 37.61 0.0077
2023-08-11 2023-06-30 13F CELSIUS HLDGS COM NEW 15118V207 109,393 52,265 91.49 16,320 207.40 0.0055
2023-05-12 2023-03-31 13F CELSIUS HLDGS COM NEW 15118V207 57,128 -41,090 -41.84 5,309 -48.04 0.0019
2023-02-08 2022-12-31 13F CELSIUS HLDGS COM NEW 15118V207 98,218 23,258 31.03 10,219 50.33 0.0038
2022-11-10 2022-09-30 13F CELSIUS HLDGS COM NEW 15118V207 74,960 549 0.74 6,797 39.97 0.0030
2022-08-10 2022-06-30 13F CELSIUS HLDGS COM NEW 15118V207 74,411 -180,893 -70.85 4,856 -65.53 0.0020
2022-05-16 2022-03-31 13F CELSIUS HLDGS COM NEW 15118V207 255,304 166,199 186.52 14,088 112.04 0.0047
2022-02-14 2021-12-31 13F CELSIUS HLDGS COM NEW 15118V207 89,105 -33,553 -27.35 6,644 -39.87 0.0019
2021-11-15 2021-09-30 13F CELSIUS HLDGS COM NEW 15118V207 122,658 -15,905 -11.48 11,050 4.81 0.0035
2021-08-13 2021-06-30 13F CELSIUS HLDGS COM NEW 15118V207 138,563 43,298 45.45 10,543 130.35 0.0034
2021-05-12 2021-03-31 13F CELSIUS HLDGS COM NEW 15118V207 95,265 -56,065 -37.05 4,577 -39.88 0.0015
2021-02-11 2020-12-31 13F CELSIUS HLDGS COM NEW 15118V207 151,330 115,752 325.35 7,613 842.20 0.0026
2020-11-12 2020-09-30 13F CELSIUS HLDGS COM NEW 15118V207 35,578 -15,340 -30.13 808 34.67 0.0003
2020-07-31 2020-06-30 13F CELSIUS HLDGS COM NEW 15118V207 50,918 6,168 13.78 600 219.15 0.0003
2020-05-01 2020-03-31 13F CELSIUS HLDGS COM NEW 15118V207 44,750 -17,442 -28.05 188 -37.33 0.0001
2020-02-14 2019-12-31 13F CELSIUS HOLDINGS COM NEW 15118V207 62,192 9,757 18.61 300 64.84 0.0001
2019-11-14 2019-09-30 13F CELSIUS HOLDINGS COM NEW 15118V207 52,435 11,285 27.42 182 -0.55 0.0001
2019-08-14 2019-06-30 13F CELSIUS HOLDINGS COM NEW 15118V207 41,150 825 2.05 183 6.40 0.0001
2019-05-14 2019-03-31 13F CELSIUS HOLDINGS COM NEW 15118V207 40,325 -1,466 -3.51 172 18.62 0.0001
2019-02-14 2018-12-31 13F CELSIUS HOLDINGS COM NEW 15118V207 41,791 15,748 60.47 145 38.10 0.0001
2018-11-14 2018-09-30 13F CELSIUS HOLDINGS COM NEW 15118V207 26,043 4,812 22.66 105 8.25 0.0000
2018-08-14 2018-06-30 13F CELSIUS HOLDINGS COM NEW 15118V207 21,231 2,663 14.34 97 19.75 0.0000
2018-05-15 2018-03-31 13F CELSIUS HOLDINGS COM NEW 15118V207 18,568 14,867 401.70 81 326.32 0.0000
2018-02-14 2017-12-31 13F CELSIUS HOLDINGS COM NEW 15118V207 3,701 3,133 551.58 19 533.33 0.0000
2017-11-14 2017-09-30 13F CELSIUS HOLDINGS COM NEW 15118V207 568 0 0.00 3 50.00 0.0000
2017-11-14 2017-06-30 13F/A-1 CELSIUS HOLDINGS COM NEW 15118V207 568 568 2 0.0000
2017-08-14 2017-06-30 13F CELSIUS HOLDINGS COM NEW 15118V207 568 2 0.0000
Disclosed Call Options
File
Date
Effective
Date
Form Security Class ID Opt Avg Share
Price
Shares ΔShares
(%)
Value
(x1000)
ΔValue
(%)
Prior Allocation
(%)
Allocation
(%)
ΔAllocation
(%)
Cost Basis
(x1000)
Profit
(x1000)
Return
(%)
2026-05-05 2026-03-31 13F CELSIUS HLDGS COM NEW Call 72,600 855.26 2,576 642.07 n/a n/a n/a
2026-01-29 2025-12-31 13F CELSIUS HLDGS COM NEW Call 7,600 -54.38 348 -63.74 n/a n/a n/a
2025-11-13 2025-09-30 13F CELSIUS HLDGS COM NEW Call 16,660 -37.72 958 -22.82 n/a n/a n/a
2025-08-14 2025-06-30 13F CELSIUS HLDGS COM NEW Call 26,750 -62.00 1,241 -50.54 n/a n/a n/a
2025-05-13 2025-03-31 13F CELSIUS HLDGS COM NEW Call 70,400 60.00 2,508 116.49 n/a n/a n/a
2025-02-14 2024-12-31 13F CELSIUS HLDGS COM NEW Call 44,000 1,159 n/a n/a n/a
2024-11-14 2024-09-30 13F CELSIUS HLDGS COM NEW Call 0 -100.00 0 -100.00 n/a n/a n/a
2024-08-14 2024-06-30 13F CELSIUS HLDGS COM NEW Call 78,000 -57.38 4,453 -70.65 n/a n/a n/a
2024-05-13 2024-03-31 13F CELSIUS HLDGS COM NEW Call 183,000 19.61 15,174 81.92 n/a n/a n/a
2024-02-09 2023-12-31 13F CELSIUS HLDGS COM NEW Call 153,000 8,342 n/a n/a n/a
2023-11-09 2023-09-30 13F CELSIUS HLDGS COM NEW Call 0 -100.00 0 -100.00 n/a n/a n/a
2023-08-11 2023-06-30 13F CELSIUS HLDGS COM NEW Call 75,000 11,189 n/a n/a n/a
2023-02-08 2022-12-31 13F CELSIUS HLDGS COM NEW Call 0 -100.00 0 -100.00 n/a n/a n/a
2022-11-10 2022-09-30 13F CELSIUS HLDGS COM NEW Call 96,984 3,132.80 8,795 4,387.24 n/a n/a n/a
2022-08-10 2022-06-30 13F CELSIUS HLDGS COM NEW Call 3,000 196 n/a n/a n/a
Disclosed Put Options
File
Date
Effective
Date
Form Security Class ID Opt Avg Share Price Shares ΔShares
(%)
Value
(x1000)
ΔValue
(%)
Prior Allocation
(%)
Allocation
(%)
ΔAllocation
(%)
Cost Basis
(x1000)
Profit
(x1000)
Return
(%)
2026-05-05 2026-03-31 13F CELSIUS HLDGS COM NEW Put 40,000 27.39 1,419 -1.18 n/a n/a n/a
2026-01-29 2025-12-31 13F CELSIUS HLDGS COM NEW Put 31,400 -50.47 1,436 -60.59 n/a n/a n/a
2025-11-13 2025-09-30 13F CELSIUS HLDGS COM NEW Put 63,400 0.00 3,645 23.90 n/a n/a n/a
2025-08-14 2025-06-30 13F CELSIUS HLDGS COM NEW Put 63,400 -4.52 2,941 24.36 n/a n/a n/a
2025-05-13 2025-03-31 13F CELSIUS HLDGS COM NEW Put 66,400 89.71 2,365 156.79 n/a n/a n/a
2025-02-14 2024-12-31 13F CELSIUS HLDGS COM NEW Put 35,000 -62.53 922 -68.56 n/a n/a n/a
2024-11-14 2024-09-30 13F CELSIUS HLDGS COM NEW Put 93,400 -53.30 2,929 -74.35 n/a n/a n/a
2024-08-14 2024-06-30 13F CELSIUS HLDGS COM NEW Put 200,000 0.00 11,418 -31.15 n/a n/a n/a
2024-05-13 2024-03-31 13F CELSIUS HLDGS COM NEW Put 200,000 16,584 n/a n/a n/a
2023-05-12 2023-03-31 13F CELSIUS HLDGS COM NEW Put 0 -100.00 0 -100.00 n/a n/a n/a
2023-02-08 2022-12-31 13F CELSIUS HLDGS COM NEW Put 500 52 n/a n/a n/a
Legend
Shares
The total number of shares held by the institution at the end of the reporting period (the effective date). This is provided in the filing.
Value
The total value of the shares as of the effective date. This is provided in the filing.
Avg. Share Price
The weighted average share price of the shares held by the institution. We use FIFO accounting to determine this price
Class
This is the security class as indicated by the filer. There are a variety of values for this field. Common values include "EC" = equity common, "EP" - equity preferred
Allocation (%)
The percent of the institution's portfolio that this position represents. This is provided in NPORT filings. For 13F filings, we calculate it.
Change in Allocation
The change in allocation from the prior reporting period. This is calculated as current allocation - prior allocation.
Change in Allocation (%)
The percent change in allocation from the prior reporting period. This is calculated as (current allocation - prior allocation) / prior allocation.
Cost Basis
The total cost of the shares held. This is calculated as reported shares * avg. share price
Unrealized Gain/Loss
This is the market value of the position as of the effective date minus the cost basis.