Diageo plc - Depositary Receipt (Common Stock)
US ˙ NYSE ˙ US25243Q2057

SecurityDEO / Diageo plc - Depositary Receipt (Common Stock)
InstitutionUBS Group AG
Latest Disclosed Ownership464,480 shares
Latest Disclosed Value $ 34,580,536
UBS Group AG ownership in DEO / Diageo plc - Depositary Receipt (Common Stock)

On May 5, 2026 - UBS Group AG filed a 13F-HR form disclosing ownership of 464,480 shares of Diageo plc - Depositary Receipt (Common Stock) (US:DEO) valued at $34,580,536 USD as of March 31, 2026. The entity filed a previous 13F-HR on January 29, 2026 disclosing 413,424 shares of Diageo plc - Depositary Receipt (Common Stock). This represents a change in shares of 12.35% during the quarter. The current value of the position is $36,540,642 USD.

UBS Group AG has a history of taking positions in derivatives of the underlying security (DEO) in the form of stock options. The firm currently holds call options representing 3,674 of underlying shares valued at $273,529 USD and put options representing 0 of underlying shares valued at $0 USD .

Note: prior versions of this page mistakenly stated that the share values represented the number of options, not the number of underlying shares. For more information on the data backing these reports, please see the SEC document Frequently Asked Questions About Form 13F.

Institutional Ownership: 13F and NPORT Filings

The Security and Class in the table below are shown exactly as filed by the investor. We do our best to track continuity of investments through acquisitions, and this will be reflected in the table as changes in names. In addition to descriptive data, performance of the investment is shown over time. To calculate quarterly performance, we first calculate cost basis of the shares purchased during the quarter, then use that to calculate gross profit. Quarterly return is Gross Profit / Starting Portfolio value.

Note that cost basis is calculated and stored in thousands, so small quarterly changes in shares frequently result in a cost basis of zero.

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Institutional Put/Call Ratios
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In addition to reporting standard equity and debt issues, institutions with more than 100MM assets under management must also disclose their put and call option holdings. Since put options generally indicate negative sentiment, and call options indicate positive sentiment, we can get a sense of the overall institutional sentiment by plotting the ratio of puts to calls. The chart to the right plots the historical put/call ratio for this instrument.

Using Put/Call Ratio as an indicator of investor sentiment overcomes one of the key deficiencies of using total institutional ownership, which is that a significant amount of assets under management are invested passively to track indices. Passively-managed funds do not typically buy options, so the put/call ratio indicator more closely tracks the sentiment of actively-managed funds.

DEO / Diageo plc - Depositary Receipt (Common Stock) Historical Put/Call Ratio
Disclosed Equity Positions (from 13F/NPORT Filings)
File
Date
Effective
Date
Form Security Class ID Avg Price
Paid (Est)
Reported
Shares
ΔShares ΔShares
(%)
Reported
Value
(x1000)
ΔValue
(%)
Alloc
(%)
ΔAlloc ΔAlloc (%) Cost Basis
(x1000)
Unrealized
Gain/Loss
(x1000)
2026-05-05 2026-03-31 13F DIAGEO SPON ADR NEW 25243Q205 464,480 51,056 12.35 34,581 -3.04 0.0010
2026-01-29 2025-12-31 13F DIAGEO SPON ADR NEW 25243Q205 413,424 37,978 10.12 35,666 -0.45 0.0058
2025-11-13 2025-09-30 13F DIAGEO SPON ADR NEW 25243Q205 375,446 6,551 1.78 35,829 -3.69 0.0056
2025-08-14 2025-06-30 13F DIAGEO SPON ADR NEW 25243Q205 368,895 -50,376 -12.02 37,199 -15.33 0.0064
2025-05-13 2025-03-31 13F DIAGEO SPON ADR NEW 25243Q205 419,271 -197,787 -32.05 43,935 -43.99 0.0081
2025-02-14 2024-12-31 13F DIAGEO SPON ADR NEW 25243Q205 617,058 24,524 4.14 78,447 -5.66 0.0145
2024-11-14 2024-09-30 13F DIAGEO SPON ADR NEW 25243Q205 592,534 -123,260 -17.22 83,156 -7.86 0.0181
2024-08-14 2024-06-30 13F DIAGEO SPON ADR NEW 25243Q205 715,794 -193,343 -21.27 90,247 -33.26 0.0223
2024-05-13 2024-03-31 13F DIAGEO SPON ADR NEW 25243Q205 909,137 -787,927 -46.43 135,225 -45.30 0.0337
2024-02-09 2023-12-31 13F DIAGEO SPON ADR NEW 25243Q205 1,697,064 -231,649 -12.01 247,194 -14.09 0.0740
2023-11-09 2023-09-30 13F DIAGEO SPON ADR NEW 25243Q205 1,928,713 -75,880 -3.79 287,725 -17.26 0.0992
2023-08-11 2023-06-30 13F DIAGEO SPON ADR NEW 25243Q205 2,004,593 -62,709 -3.03 347,757 -7.15 0.1174
2023-05-12 2023-03-31 13F DIAGEO SPON ADR NEW 25243Q205 2,067,302 -11,346 -0.55 374,554 1.12 0.1369
2023-02-08 2022-12-31 13F DIAGEO SPON ADR NEW 25243Q205 2,078,648 -24,392 -1.16 370,394 3.72 0.1383
2022-11-10 2022-09-30 13F DIAGEO SPON ADR NEW 25243Q205 2,103,040 32,700 1.58 357,118 -0.93 0.1566
2022-08-10 2022-06-30 13F DIAGEO SPON ADR NEW 25243Q205 2,070,340 -41,062 -1.94 360,488 -15.95 0.1480
2022-05-16 2022-03-31 13F DIAGEO SPON ADR NEW 25243Q205 2,111,402 -85,183 -3.88 428,910 -11.30 0.1430
2022-02-14 2021-12-31 13F DIAGEO SPON ADR NEW 25243Q205 2,196,585 -23,262 -1.05 483,556 12.87 0.1385
2021-11-15 2021-09-30 13F DIAGEO SPON ADR NEW 25243Q205 2,219,847 -97,764 -4.22 428,431 -3.56 0.1349
2021-08-13 2021-06-30 13F DIAGEO SPON ADR NEW 25243Q205 2,317,611 -84,545 -3.52 444,263 12.63 0.1432
2021-05-12 2021-03-31 13F DIAGEO SPON ADR NEW 25243Q205 2,402,156 -167,833 -6.53 394,458 -3.35 0.1309
2021-02-11 2020-12-31 13F DIAGEO SPON ADR NEW 25243Q205 2,569,989 -181,345 -6.59 408,140 7.76 0.1380
2020-11-12 2020-09-30 13F DIAGEO SPON ADR NEW 25243Q205 2,751,334 -323,505 -10.52 378,749 -8.34 0.1428
2020-07-31 2020-06-30 13F DIAGEO P L C SPON ADR NEW 25243Q205 3,074,839 -343,385 -10.05 413,227 -4.90 0.1745
2020-05-01 2020-03-31 13F DIAGEO P L C SPON ADR NEW 25243Q205 3,418,224 -390,730 -10.26 434,525 -32.26 0.2048
2020-02-14 2019-12-31 13F DIAGEO P L C SPON ADR NEW 25243Q205 3,808,954 263,573 7.43 641,504 10.65 0.2232
2019-11-14 2019-09-30 13F DIAGEO P L C SPON ADR NEW 25243Q205 3,545,381 -393,518 -9.99 579,740 -14.59 0.2232
2019-08-14 2019-06-30 13F DIAGEO P L C SPON ADR NEW 25243Q205 3,938,899 -3,078 -0.08 678,752 5.24 0.2614
2019-05-14 2019-03-31 13F DIAGEO P L C SPON ADR NEW 25243Q205 3,941,977 -58,118 -1.45 644,947 13.70 0.2664
2019-02-14 2018-12-31 13F DIAGEO P L C SPON ADR NEW 25243Q205 4,000,095 18,974 0.48 567,214 0.57 0.2572
2018-11-14 2018-09-30 13F DIAGEO P L C SPON ADR NEW 25243Q205 3,981,121 -15,490 -0.39 564,006 -2.01 0.2235
2018-08-14 2018-06-30 13F DIAGEO P L C SPON ADR NEW 25243Q205 3,996,611 61,052 1.55 575,552 7.99 0.2492
2018-05-15 2018-03-31 13F DIAGEO P L C SPON ADR NEW 25243Q205 3,935,559 81,718 2.12 532,954 -5.30 0.2301
2018-02-14 2017-12-31 13F DIAGEO P L C SPON ADR NEW 25243Q205 3,853,841 72,671 1.92 562,776 12.66 0.2313
2017-11-14 2017-09-30 13F DIAGEO P L C SPON ADR NEW 25243Q205 3,781,170 -199,953 -5.02 499,549 4.71 0.2311
2017-11-14 2017-06-30 13F/A-1 DIAGEO P L C SPON ADR NEW 25243Q205 3,981,123 109,627 2.83 477,058 6.61 0.2469
2017-08-14 2017-06-30 13F DIAGEO P L C SPON ADR NEW 25243Q205 3,979,798 108,843 476,899
2017-11-14 2017-03-31 13F/A-1 DIAGEO P L C SPON ADR NEW 25243Q205 3,871,496 217,601 5.96 447,467 17.82 0.2442
2017-05-12 2017-03-31 13F DIAGEO P L C SPON ADR NEW 25243Q205 3,870,955 217,060 447,405
2017-02-14 2016-12-31 13F DIAGEO P L C SPON ADR NEW 25243Q205 3,653,895 7,171 0.20 379,786 -10.25 0.2097
2016-11-14 2016-09-30 13F DIAGEO P L C SPON ADR NEW 25243Q205 3,646,724 167,025 4.80 423,166 7.73 0.2523
2016-08-12 2016-06-30 13F DIAGEO P L C SPON ADR NEW 25243Q205 3,479,699 415,737 13.57 392,788 18.84 0.2467
2016-05-12 2016-03-31 13F DIAGEO P L C SPON ADR NEW 25243Q205 3,063,962 240,195 8.51 330,510 7.31 0.2213
2016-02-16 2015-12-31 13F DIAGEO P L C SPON ADR NEW 25243Q205 2,823,767 -148,068 -4.98 307,988 -3.85 0.1999
2015-11-13 2015-09-30 13F DIAGEO P L C SPON ADR NEW 25243Q205 2,971,835 -92,626 -3.02 320,334 -9.92 0.2268
2015-08-14 2015-06-30 13F DIAGEO P L C SPON ADR NEW 25243Q205 3,064,461 139,517 4.77 355,600 9.95 0.2363
2015-05-14 2015-03-31 13F DIAGEO P L C SPON ADR NEW 25243Q205 2,924,944 493,672 20.31 323,411 16.59 0.2233
2015-02-17 2014-12-31 13F DIAGEO P L C SPON ADR NEW 25243Q205 2,431,272 2,431,272 277,383 0.1939
Disclosed Call Options
File
Date
Effective
Date
Form Security Class ID Opt Avg Share
Price
Shares ΔShares
(%)
Value
(x1000)
ΔValue
(%)
Prior Allocation
(%)
Allocation
(%)
ΔAllocation
(%)
Cost Basis
(x1000)
Profit
(x1000)
Return
(%)
2026-05-05 2026-03-31 13F DIAGEO SPON ADR NEW Call 3,674 223.99 274 181.44 n/a n/a n/a
2026-01-29 2025-12-31 13F DIAGEO SPON ADR NEW Call 1,134 0.00 98 -10.19 n/a n/a n/a
2025-11-13 2025-09-30 13F DIAGEO SPON ADR NEW Call 1,134 0.00 108 -5.26 n/a n/a n/a
2025-08-14 2025-06-30 13F DIAGEO SPON ADR NEW Call 1,134 0.00 114 -3.39 n/a n/a n/a
2025-05-13 2025-03-31 13F DIAGEO SPON ADR NEW Call 1,134 119 n/a n/a n/a
2025-02-14 2024-12-31 13F DIAGEO SPON ADR NEW Call 0 -100.00 0 -100.00 n/a n/a n/a
2024-11-14 2024-09-30 13F DIAGEO SPON ADR NEW Call 11,200 0.00 1,572 11.26 n/a n/a n/a
2024-08-14 2024-06-30 13F DIAGEO SPON ADR NEW Call 11,200 1,412 n/a n/a n/a
2017-11-14 2017-06-30 13F/A DIAGEO P L C SPON ADR NEW Call 0 -100.00 0 -100.00 n/a n/a n/a
2017-11-14 2017-03-31 13F/A DIAGEO P L C SPON ADR NEW Call 28,600 -69.89 3,306 -70.01 n/a n/a n/a
2017-05-12 2017-03-31 13F DIAGEO P L C SPON ADR NEW Call 28,600 3,306 n/a n/a n/a
2016-11-14 2016-09-30 13F DIAGEO P L C SPON ADR NEW Call 95,000 232.17 11,024 233.45 n/a n/a n/a
2016-08-12 2016-06-30 13F DIAGEO P L C SPON ADR NEW Call 0 -100.00 0 -100.00 n/a n/a n/a
2016-05-12 2016-03-31 13F DIAGEO P L C SPON ADR NEW Call 800 700.00 86 681.82 n/a n/a n/a
2016-02-16 2015-12-31 13F DIAGEO P L C SPON ADR NEW Call 100 -99.80 11 -99.80 n/a n/a n/a
2015-11-13 2015-09-30 13F DIAGEO P L C SPON ADR NEW Call 50,000 49,900.00 5,390 48,900.00 n/a n/a n/a
2015-08-14 2015-06-30 13F DIAGEO P L C SPON ADR NEW Call 0 -100.00 0 -100.00 n/a n/a n/a
2015-05-14 2015-03-31 13F DIAGEO P L C SPON ADR NEW Call 900 -70.00 99 -71.05 n/a n/a n/a
2015-02-17 2014-12-31 13F DIAGEO P L C SPON ADR NEW Call 3,000 342 n/a n/a n/a
Disclosed Put Options
File
Date
Effective
Date
Form Security Class ID Opt Avg Share Price Shares ΔShares
(%)
Value
(x1000)
ΔValue
(%)
Prior Allocation
(%)
Allocation
(%)
ΔAllocation
(%)
Cost Basis
(x1000)
Profit
(x1000)
Return
(%)
2023-05-12 2023-03-31 13F DIAGEO SPON ADR NEW Put 0 -100.00 0 -100.00 n/a n/a n/a
2023-02-08 2022-12-31 13F DIAGEO SPON ADR NEW Put 100 -50.00 18 -50.00 n/a n/a n/a
2022-11-10 2022-09-30 13F DIAGEO SPON ADR NEW Put 200 0.00 34 -2.86 n/a n/a n/a
2022-08-10 2022-06-30 13F DIAGEO SPON ADR NEW Put 200 100.00 35 75.00 n/a n/a n/a
2022-05-16 2022-03-31 13F DIAGEO SPON ADR NEW Put 100 0.00 20 -9.09 n/a n/a n/a
2022-02-14 2021-12-31 13F DIAGEO SPON ADR NEW Put 100 -50.00 22 -43.59 n/a n/a n/a
2021-11-15 2021-09-30 13F DIAGEO SPON ADR NEW Put 200 100.00 39 105.26 n/a n/a n/a
2021-08-13 2021-06-30 13F DIAGEO SPON ADR NEW Put 100 19 n/a n/a n/a
2021-05-12 2021-03-31 13F DIAGEO SPON ADR NEW Put 0 -100.00 0 -100.00 n/a n/a n/a
2021-02-11 2020-12-31 13F DIAGEO SPON ADR NEW Put 100 -80.00 16 -76.81 n/a n/a n/a
2020-11-12 2020-09-30 13F DIAGEO SPON ADR NEW Put 500 0.00 69 2.99 n/a n/a n/a
2020-07-31 2020-06-30 13F DIAGEO P L C SPON ADR NEW Put 500 0.00 67 4.69 n/a n/a n/a
2020-05-01 2020-03-31 13F DIAGEO P L C SPON ADR NEW Put 500 -37.50 64 -52.59 n/a n/a n/a
2020-02-14 2019-12-31 13F DIAGEO P L C SPON ADR NEW Put 800 -27.27 135 -25.00 n/a n/a n/a
2019-11-14 2019-09-30 13F DIAGEO P L C SPON ADR NEW Put 1,100 -21.43 180 -25.31 n/a n/a n/a
2019-08-14 2019-06-30 13F DIAGEO P L C SPON ADR NEW Put 1,400 55.56 241 63.95 n/a n/a n/a
2019-05-14 2019-03-31 13F DIAGEO P L C SPON ADR NEW Put 900 -47.06 147 -39.00 n/a n/a n/a
2019-02-14 2018-12-31 13F DIAGEO P L C SPON ADR NEW Put 1,700 112.50 241 113.27 n/a n/a n/a
2018-11-14 2018-09-30 13F DIAGEO P L C SPON ADR NEW Put 800 14.29 113 11.88 n/a n/a n/a
2018-08-14 2018-06-30 13F DIAGEO P L C SPON ADR NEW Put 700 -22.22 101 -17.21 n/a n/a n/a
2018-05-15 2018-03-31 13F DIAGEO P L C SPON ADR NEW Put 900 -47.06 122 -50.81 n/a n/a n/a
2018-02-14 2017-12-31 13F DIAGEO P L C SPON ADR NEW Put 1,700 21.43 248 34.05 n/a n/a n/a
2017-11-14 2017-09-30 13F DIAGEO P L C SPON ADR NEW Put 1,400 55.56 185 71.30 n/a n/a n/a
2017-11-14 2017-06-30 13F/A DIAGEO P L C SPON ADR NEW Put 900 0.00 108 3.85 n/a n/a n/a
2017-08-14 2017-06-30 13F DIAGEO P L C SPON ADR NEW Put 900 108 n/a n/a n/a
2017-11-14 2017-03-31 13F/A DIAGEO P L C SPON ADR NEW Put 900 0.00 104 -3.70 n/a n/a n/a
2017-05-12 2017-03-31 13F DIAGEO P L C SPON ADR NEW Put 900 104 n/a n/a n/a
2016-08-12 2016-06-30 13F DIAGEO P L C SPON ADR NEW Put 0 -100.00 0 -100.00 n/a n/a n/a
2016-05-12 2016-03-31 13F DIAGEO P L C SPON ADR NEW Put 200 -91.67 22 -91.60 n/a n/a n/a
2016-02-16 2015-12-31 13F DIAGEO P L C SPON ADR NEW Put 2,400 0.00 262 1.16 n/a n/a n/a
2015-11-13 2015-09-30 13F DIAGEO P L C SPON ADR NEW Put 2,400 259 n/a n/a n/a
Legend
Shares
The total number of shares held by the institution at the end of the reporting period (the effective date). This is provided in the filing.
Value
The total value of the shares as of the effective date. This is provided in the filing.
Avg. Share Price
The weighted average share price of the shares held by the institution. We use FIFO accounting to determine this price
Class
This is the security class as indicated by the filer. There are a variety of values for this field. Common values include "EC" = equity common, "EP" - equity preferred
Allocation (%)
The percent of the institution's portfolio that this position represents. This is provided in NPORT filings. For 13F filings, we calculate it.
Change in Allocation
The change in allocation from the prior reporting period. This is calculated as current allocation - prior allocation.
Change in Allocation (%)
The percent change in allocation from the prior reporting period. This is calculated as (current allocation - prior allocation) / prior allocation.
Cost Basis
The total cost of the shares held. This is calculated as reported shares * avg. share price
Unrealized Gain/Loss
This is the market value of the position as of the effective date minus the cost basis.