Flowers Foods, Inc.
US ˙ NYSE ˙ US3434981011

SecurityFLO / Flowers Foods, Inc.
InstitutionMorgan Stanley
Latest Disclosed Ownership3,815,025 shares
Latest Disclosed Value $ 31,092,472
Morgan Stanley reports 6.62% decrease in ownership of FLO / Flowers Foods, Inc.

On May 15, 2026 - Morgan Stanley filed a 13F-HR form disclosing ownership of 3,815,025 shares of Flowers Foods, Inc. (US:FLO) valued at $31,092,454 USD as of March 31, 2026. The entity filed a previous 13F-HR/A on May 27, 2026 disclosing 4,085,612 shares of Flowers Foods, Inc.. This represents a change in shares of -6.62% during the quarter. The current value of the position is $27,735,232 USD.

Institutional Ownership: 13F and NPORT Filings

The Security and Class in the table below are shown exactly as filed by the investor. We do our best to track continuity of investments through acquisitions, and this will be reflected in the table as changes in names. In addition to descriptive data, performance of the investment is shown over time. To calculate quarterly performance, we first calculate cost basis of the shares purchased during the quarter, then use that to calculate gross profit. Quarterly return is Gross Profit / Starting Portfolio value.

Note that cost basis is calculated and stored in thousands, so small quarterly changes in shares frequently result in a cost basis of zero.

Upgrade to unlock premium data and export to Excel .

Disclosed Equity Positions (from 13F/NPORT Filings)
File
Date		 Effective
Date		Form Security Class ID Avg Price
Paid (Est)		 Reported
Shares		 ΔShares ΔShares
(%)		 Reported
Value
(x1000)		 ΔValue
(%)		 Alloc
(%)		 ΔAlloc ΔAlloc (%) Cost Basis
(x1000)		 Unrealized
Gain/Loss
(x1000)
2026-05-15 2026-03-31 13F FLOWERS FOODS COM 343498101 3,815,025 -270,587 -6.62 31,092 -30.05 0.0019
2026-05-27 2025-12-31 13F/A-1 FLOWERS FOODS COM 343498101 4,085,612 1,025,875 33.53 44,451 11.33 0.0027
2026-02-13 2025-12-31 13F FLOWERS FOODS COM 343498101 4,085,612 1,025,875 44,451 0.0027
2026-05-27 2025-09-30 13F/A-1 FLOWERS FOODS COM 343498101 3,059,737 513,626 20.17 39,930 -1.86 0.0024
2025-11-14 2025-09-30 13F FLOWERS FOODS COM 343498101 3,059,737 513,626 39,930 0.0024
2025-08-15 2025-06-30 13F FLOWERS FOODS COM 343498101 2,546,111 539,699 26.90 40,687 6.67 0.0027
2025-05-15 2025-03-31 13F FLOWERS FOODS COM 343498101 2,006,412 -11,096 -0.55 38,142 -8.49 0.0027
2025-05-15 2024-12-31 13F/A-1 FLOWERS FOODS COM 343498101 2,017,508 22,081 1.11 41,682 -9.46 0.0029
2025-02-14 2024-12-31 13F FLOWERS FOODS COM 343498101 2,017,508 22,081 41,682 0.0029
2025-05-14 2024-09-30 13F/A-2 FLOWERS FOODS COM 343498101 1,995,427 103,244 5.46 46,035 9.59 0.0033
2025-02-14 2024-09-30 13F/A-1 FLOWERS FOODS COM 343498101 1,995,427 103,244 46,035 0.0033
2024-11-14 2024-09-30 13F FLOWERS FOODS COM 343498101 1,995,427 103,244 46,035 0.0033
2025-05-14 2024-06-30 13F/A-2 FLOWERS FOODS COM 343498101 1,892,183 -353,368 -15.74 42,006 -21.24 0.0033
2024-10-17 2024-06-30 13F/A-1 FLOWERS FOODS COM 343498101 1,892,183 -353,368 42,006 0.0033
2024-08-14 2024-06-30 13F FLOWERS FOODS COM 343498101 1,892,183 -353,368 42,006 0.0033
2024-10-17 2024-03-31 13F/A-2 FLOWERS FOODS COM 343498101 2,245,551 -677,095 -23.17 53,332 -18.94 0.0043
2024-08-16 2024-03-31 13F/A-1 FLOWERS FOODS COM 343498101 2,245,551 -677,095 53,332 0.0005
2024-05-15 2024-03-31 13F FLOWERS FOODS COM 343498101 2,245,551 -677,095 53,332 0.0043
2024-08-16 2023-12-31 13F/A-1 FLOWERS FOODS COM 343498101 2,922,646 765,395 35.48 65,789 37.50 0.0058
2024-02-13 2023-12-31 13F FLOWERS FOODS COM 343498101 2,922,646 765,395 65,789 0.0058
2023-11-15 2023-09-30 13F FLOWERS FOODS COM 343498101 2,157,251 122,575 6.02 47,848 -5.48 0.0049
2023-08-14 2023-06-30 13F FLOWERS FOODS COM 343498101 2,034,676 -57,809 -2.76 50,623 -11.74 0.0050
2023-05-15 2023-03-31 13F FLOWERS FOODS COM 343498101 2,092,485 -72,955 -3.37 57,355 -7.84 0.0061
2023-02-14 2022-12-31 13F FLOWERS FOODS COM 343498101 2,165,440 988,809 84.04 62,235 114.22 0.0071
2022-11-14 2022-09-30 13F FLOWERS FOODS COM 343498101 1,176,631 -24,719 -2.06 29,051 -8.12 0.0040
2022-10-27 2022-06-30 13F/A-1 FLOWERS FOODS COM 343498101 1,201,350 393,209 48.66 31,619 52.18 0.0041
2022-08-15 2022-06-30 13F FLOWERS FOODS COM 343498101 1,201,350 393,209 31,619 0.0008
2022-10-27 2022-03-31 13F/A-1 FLOWERS FOODS COM 343498101 808,141 303,829 60.25 20,778 49.98 0.0028
2022-05-13 2022-03-31 13F FLOWERS FOODS COM 343498101 808,141 303,829 20,778 0.0028
2022-02-14 2021-12-31 13F FLOWERS FOODS COM 343498101 504,312 -156,493 -23.68 13,854 -11.28 0.0017
2021-11-15 2021-09-30 13F FLOWERS FOODS COM 343498101 660,805 -90,653 -12.06 15,616 -14.13 0.0021
2021-08-23 2021-06-30 13F/A-1 FLOWERS FOODS COM 343498101 751,458 -150,483 -16.68 18,186 -15.28 0.0024
2021-08-16 2021-06-30 13F FLOWERS FOODS COM 343498101 751,458 -150,483 18,186 0.0005
2021-05-17 2021-03-31 13F FLOWERS FOODS COM 343498101 901,941 241,642 36.60 21,467 43.66 0.0032
2021-02-16 2020-12-31 13F FLOWERS FOODS COM 343498101 660,299 189,138 40.14 14,943 30.36 0.0023
2020-11-13 2020-09-30 13F FLOWERS FOODS COM 343498101 471,161 163,154 52.97 11,463 66.47 0.0022
2020-08-14 2020-06-30 13F FLOWERS FOODS COM 343498101 308,007 -187,408 -37.83 6,886 -32.26 0.0015
2020-05-26 2020-03-31 13F/A-1 FLOWERS FOODS COM 343498101 495,415 -324,057 -39.54 10,166 -42.94 0.0028
2020-05-15 2020-03-31 13F FLOWERS FOODS COM 343498101 495,415 -324,057 10,166 780.9607
2020-02-14 2019-12-31 13F FLOWERS FOODS COM 343498101 819,472 14,794 1.84 17,815 -4.28 0.0041
2019-11-14 2019-09-30 13F FLOWERS FOODS COM 343498101 804,678 427,930 113.59 18,612 112.32 0.0049
2019-08-14 2019-06-30 13F FLOWERS FOODS COM 343498101 376,748 141,194 59.94 8,766 74.55 0.0023
2019-05-15 2019-03-31 13F FLOWERS FOODS COM 343498101 235,554 -69,720 -22.84 5,022 -10.94 0.0014
2019-02-14 2018-12-31 13F FLOWERS FOODS COM 343498101 305,274 -1,059,363 -77.63 5,639 -77.86 0.0017
2019-04-23 2018-09-30 13F/A-2 FLOWERS FOODS COM 343498101 1,364,637 850,620 165.48 25,464 137.83 0.0064
2018-11-20 2018-09-30 13F/A-1 FLOWERS FOODS COM 343498101 1,364,637 0 25,464 0.0064
2018-11-14 2018-09-30 13F FLOWERS FOODS COM 343498101 1,364,637 850,620 25,464
2019-04-23 2018-06-30 13F/A-1 FLOWERS FOODS COM 343498101 514,017 -1,180,624 -69.67 10,707 -71.10 0.0029
2018-08-14 2018-06-30 13F FLOWERS FOODS COM 343498101 514,017 -1,180,624 10,707
2019-04-23 2018-03-31 13F/A-1 FLOWERS FOODS COM 343498101 1,694,641 -573,144 -25.27 37,045 -15.41 0.0103
2018-05-14 2018-03-31 13F FLOWERS FOODS COM 343498101 1,694,641 -573,144 37,045
2019-04-23 2017-12-31 13F/A-1 FLOWERS FOODS COM 343498101 2,267,785 1,135,807 100.34 43,792 105.67 0.0120
2018-02-14 2017-12-31 13F FLOWERS FOODS COM 343498101 2,267,785 1,135,807 43,792
2017-11-14 2017-09-30 13F FLOWERS FOODS COM 343498101 1,131,978 16,434 1.47 21,292 10.26 0.0064
2017-08-11 2017-06-30 13F FLOWERS FOODS COM 343498101 1,115,544 17,657 1.61 19,310 -9.39 0.0058
2017-05-22 2017-03-31 13F/A-1 FLOWERS FOODS COM 343498101 1,097,887 -53,178 -4.62 21,310 -7.29 0.0065
2017-05-12 2017-03-31 13F FLOWERS FOODS COM 343498101 1,097,887 21,310
2017-02-22 2016-12-31 13F/A-1 FLOWERS FOODS COM 343498101 1,151,065 526,296 84.24 22,986 143.32 0.0075
2017-02-13 2016-12-31 13F FLOWERS FOODS COM 343498101 1,151,065 22,986
2016-11-10 2016-09-30 13F FLOWERS FOODS COM 343498101 624,769 108,332 20.98 9,447 -2.44 0.0032
2016-08-12 2016-06-30 13F FLOWERS FOODS COM 343498101 516,437 386,742 298.19 9,683 304.47 0.0035
2016-05-12 2016-03-31 13F FLOWERS FOODS COM 343498101 129,695 -178,701 -57.95 2,394 -63.88 0.0009
2016-02-09 2015-12-31 13F FLOWERS FOODS COM 343498101 308,396 -33,997 -9.93 6,627 -21.76 0.0024
2016-02-08 2015-09-30 13F/A-1 FLOWERS FOODS COM 343498101 342,393 80,407 30.69 8,470 52.83 0.0031
2015-11-09 2015-09-30 13F FLOWERS FOODS COM 343498101 342,393 8,470
2015-08-12 2015-06-30 13F FLOWERS FOODS COM 343498101 261,986 -116,784 -30.83 5,542 -35.66 0.0019
2015-05-14 2015-03-31 13F FLOWERS FOODS COM 343498101 378,770 281,226 288.31 8,613 360.34 0.0032
2015-02-13 2014-12-31 13F FLOWERS FOODS COM 343498101 97,544 16,924 20.99 1,871 26.42 0.0007
2014-12-16 2014-09-30 13F/A-1 FLOWERS FOODS COM 343498101 80,620 -191,658 -70.39 1,480 -74.66 0.0006
2014-11-14 2014-09-30 13F FLOWERS FOODS COM 343498101 80,620 1,480
2014-05-13 2014-03-31 13F FLOWERS FOODS COM 343498101 272,278 65,626 31.76 5,840 31.62 0.0024
2014-02-13 2013-12-31 13F FLOWERS FOODS COM 343498101 206,652 -192,066 -48.17 4,437 -48.11 0.0019
2013-11-13 2013-09-30 13F FLOWERS FOODS INC COM ST COM 343498101 398,718 -297,032 -42.69 8,550 -44.27 0.0040
2013-08-08 2013-06-30 13F FLOWERS FOODS INC COM ST COM 343498101 695,750 695,750 15,341 0.0077
Legend
Shares
The total number of shares held by the institution at the end of the reporting period (the effective date). This is provided in the filing.
Value
The total value of the shares as of the effective date. This is provided in the filing.
Avg. Share Price
The weighted average share price of the shares held by the institution. We use FIFO accounting to determine this price
Class
This is the security class as indicated by the filer. There are a variety of values for this field. Common values include "EC" = equity common, "EP" - equity preferred
Allocation (%)
The percent of the institution's portfolio that this position represents. This is provided in NPORT filings. For 13F filings, we calculate it.
Change in Allocation
The change in allocation from the prior reporting period. This is calculated as current allocation - prior allocation.
Change in Allocation (%)
The percent change in allocation from the prior reporting period. This is calculated as (current allocation - prior allocation) / prior allocation.
Cost Basis
The total cost of the shares held. This is calculated as reported shares * avg. share price
Unrealized Gain/Loss
This is the market value of the position as of the effective date minus the cost basis.