Grocery Outlet Holding Corp.
US ˙ NasdaqGS ˙ US39874R1014

SecurityGO / Grocery Outlet Holding Corp.
InstitutionMorgan Stanley
Latest Disclosed Ownership1,478,996 shares
Latest Disclosed Value $ 10,426,923
Morgan Stanley reports 33.63% decrease in ownership of GO / Grocery Outlet Holding Corp.

On May 15, 2026 - Morgan Stanley filed a 13F-HR form disclosing ownership of 1,478,996 shares of Grocery Outlet Holding Corp. (US:GO) valued at $10,426,922 USD as of March 31, 2026. The entity filed a previous 13F-HR/A on May 27, 2026 disclosing 2,228,279 shares of Grocery Outlet Holding Corp.. This represents a change in shares of -33.63% during the quarter. The current value of the position is $12,504,911 USD.

Institutional Ownership: 13F and NPORT Filings

The Security and Class in the table below are shown exactly as filed by the investor. We do our best to track continuity of investments through acquisitions, and this will be reflected in the table as changes in names. In addition to descriptive data, performance of the investment is shown over time. To calculate quarterly performance, we first calculate cost basis of the shares purchased during the quarter, then use that to calculate gross profit. Quarterly return is Gross Profit / Starting Portfolio value.

Note that cost basis is calculated and stored in thousands, so small quarterly changes in shares frequently result in a cost basis of zero.

Upgrade to unlock premium data and export to Excel .

Disclosed Equity Positions (from 13F/NPORT Filings)
File
Date
Effective
Date
Form Security Class ID Avg Price
Paid (Est)
Reported
Shares
ΔShares ΔShares
(%)
Reported
Value
(x1000)
ΔValue
(%)
Alloc
(%)
ΔAlloc ΔAlloc (%) Cost Basis
(x1000)
Unrealized
Gain/Loss
(x1000)
2026-05-15 2026-03-31 13F GROCERY OUTLET HLDG COM 39874R101 1,478,996 -749,283 -33.63 10,427 -53.67 0.0006
2026-05-27 2025-12-31 13F/A-1 GROCERY OUTLET HLDG COM 39874R101 2,228,279 -1,499,989 -40.23 22,506 -62.39 0.0013
2026-02-13 2025-12-31 13F GROCERY OUTLET HLDG COM 39874R101 2,228,279 -1,499,989 22,506 0.0013
2026-05-27 2025-09-30 13F/A-1 GROCERY OUTLET HLDG COM 39874R101 3,728,268 2,416,857 184.29 59,839 267.40 0.0036
2025-11-14 2025-09-30 13F GROCERY OUTLET HLDG COM 39874R101 3,728,268 2,416,857 59,839 0.0036
2025-08-15 2025-06-30 13F GROCERY OUTLET HLDG COM 39874R101 1,311,411 377,209 40.38 16,288 24.71 0.0011
2025-05-15 2025-03-31 13F GROCERY OUTLET HLDG COM 39874R101 934,202 -192,725 -17.10 13,060 -25.76 0.0009
2025-05-15 2024-12-31 13F/A-1 GROCERY OUTLET HLDG COM 39874R101 1,126,927 239,663 27.01 17,591 12.97 0.0012
2025-02-14 2024-12-31 13F GROCERY OUTLET HLDG COM 39874R101 1,126,927 239,663 17,591 0.0012
2025-05-14 2024-09-30 13F/A-2 GROCERY OUTLET HLDG COM 39874R101 887,264 -111,610 -11.17 15,571 -29.53 0.0011
2025-02-14 2024-09-30 13F/A-1 GROCERY OUTLET HLDG COM 39874R101 887,264 -111,610 15,571 0.0011
2024-11-14 2024-09-30 13F GROCERY OUTLET HLDG COM 39874R101 887,264 -111,610 15,571 0.0001
2025-05-14 2024-06-30 13F/A-2 GROCERY OUTLET HLDG COM 39874R101 998,874 503,325 101.57 22,095 54.93 0.0017
2024-10-17 2024-06-30 13F/A-1 GROCERY OUTLET HLDG COM 39874R101 998,874 503,325 22,095 0.0017
2024-08-14 2024-06-30 13F GROCERY OUTLET HLDG COM 39874R101 998,874 503,325 22,095 0.0017
2024-10-17 2024-03-31 13F/A-2 GROCERY OUTLET HLDG COM 39874R101 495,549 150,521 43.63 14,262 53.33 0.0011
2024-08-16 2024-03-31 13F/A-1 GROCERY OUTLET HLDG COM 39874R101 495,549 150,521 14,262 0.0001
2024-05-15 2024-03-31 13F GROCERY OUTLET HLDG COM 39874R101 495,549 150,521 14,262 0.0011
2024-08-16 2023-12-31 13F/A-1 GROCERY OUTLET HLDG COM 39874R101 345,028 -96,608 -21.88 9,302 -27.00 0.0008
2024-02-13 2023-12-31 13F GROCERY OUTLET HLDG COM 39874R101 345,028 -96,608 9,302 0.0008
2023-11-15 2023-09-30 13F GROCERY OUTLET HLDG COM 39874R101 441,636 -486,110 -52.40 12,741 -55.13 0.0013
2023-08-14 2023-06-30 13F GROCERY OUTLET HLDG COM 39874R101 927,746 114,318 14.05 28,398 23.54 0.0028
2023-05-15 2023-03-31 13F GROCERY OUTLET HLDG COM 39874R101 813,428 377,647 86.66 22,987 80.72 0.0025
2023-02-14 2022-12-31 13F GROCERY OUTLET HLDG COM 39874R101 435,781 -235,287 -35.06 12,720 -43.06 0.0014
2022-11-14 2022-09-30 13F GROCERY OUTLET HLDG COM 39874R101 671,068 -75,135 -10.07 22,338 -29.78 0.0030
2022-10-27 2022-06-30 13F/A-1 GROCERY OUTLET HLDG COM 39874R101 746,203 319,489 74.87 31,810 127.41 0.0041
2022-08-15 2022-06-30 13F GROCERY OUTLET HLDG COM 39874R101 746,203 319,489 31,810 0.0008
2022-10-27 2022-03-31 13F/A-1 GROCERY OUTLET HLDG COM 39874R101 426,714 -3,461 -0.80 13,988 14.98 0.0019
2022-05-13 2022-03-31 13F GROCERY OUTLET HLDG COM 39874R101 426,714 -3,461 13,988 0.0019
2022-02-14 2021-12-31 13F GROCERY OUTLET HLDG COM 39874R101 430,175 -142,514 -24.89 12,166 -1.51 0.0015
2021-11-15 2021-09-30 13F GROCERY OUTLET HLDG COM 39874R101 572,689 -213,714 -27.18 12,353 -54.68 0.0017
2021-08-23 2021-06-30 13F/A-1 GROCERY OUTLET HLDG COM 39874R101 786,403 515,159 189.92 27,257 172.41 0.0036
2021-08-16 2021-06-30 13F GROCERY OUTLET HLDG COM 39874R101 786,403 515,159 27,257 0.0007
2021-05-17 2021-03-31 13F GROCERY OUTLET HLDG COM 39874R101 271,244 11,467 4.41 10,006 -1.86 0.0015
2021-02-16 2020-12-31 13F GROCERY OUTLET HLDG COM 39874R101 259,777 54,508 26.55 10,196 26.33 0.0016
2020-11-13 2020-09-30 13F GROCERY OUTLET HLDG COM 39874R101 205,269 -79,049 -27.80 8,071 -30.42 0.0016
2020-08-14 2020-06-30 13F GROCERY OUTLET HLDG COM 39874R101 284,318 161,146 130.83 11,600 174.23 0.0026
2020-05-26 2020-03-31 13F/A-1 GROCERY OUTLET HLDG COM 39874R101 123,172 21,484 21.13 4,230 28.18 0.0011
2020-05-15 2020-03-31 13F GROCERY OUTLET HLDG COM 39874R101 123,172 21,484 4,230 324.9522
2020-02-14 2019-12-31 13F GROCERY OUTLET HLDG COM 39874R101 101,688 -59,793 -37.03 3,300 -41.07 0.0008
2019-11-14 2019-09-30 13F GROCERY OUTLET HLDG COM 39874R101 161,481 106,867 195.68 5,600 211.98 0.0015
2019-08-14 2019-06-30 13F GROCERY OUTLET HLDG COM 39874R101 54,614 54,614 1,795 0.0005
Legend
Shares
The total number of shares held by the institution at the end of the reporting period (the effective date). This is provided in the filing.
Value
The total value of the shares as of the effective date. This is provided in the filing.
Avg. Share Price
The weighted average share price of the shares held by the institution. We use FIFO accounting to determine this price
Class
This is the security class as indicated by the filer. There are a variety of values for this field. Common values include "EC" = equity common, "EP" - equity preferred
Allocation (%)
The percent of the institution's portfolio that this position represents. This is provided in NPORT filings. For 13F filings, we calculate it.
Change in Allocation
The change in allocation from the prior reporting period. This is calculated as current allocation - prior allocation.
Change in Allocation (%)
The percent change in allocation from the prior reporting period. This is calculated as (current allocation - prior allocation) / prior allocation.
Cost Basis
The total cost of the shares held. This is calculated as reported shares * avg. share price
Unrealized Gain/Loss
This is the market value of the position as of the effective date minus the cost basis.