Alphabet Inc.
US ˙ NasdaqGS ˙ US02079K1079

SecurityGOOG / Alphabet Inc.
InstitutionAssociated Banc-corp
Latest Disclosed Ownership95,707 shares
Latest Disclosed Value $ 27,454,509
Associated Banc-corp reports 3.49% decrease in ownership of GOOG / Alphabet Inc.

On May 1, 2026 - Associated Banc-corp filed a 13F-HR form disclosing ownership of 95,707 shares of Alphabet Inc. (US:GOOG) valued at $27,454,510 USD as of March 31, 2026. The entity filed a previous 13F-HR on February 6, 2026 disclosing 99,165 shares of Alphabet Inc.. This represents a change in shares of -3.49% during the quarter. The current value of the position is $34,041,066 USD.

Institutional Ownership: 13F and NPORT Filings

The Security and Class in the table below are shown exactly as filed by the investor. We do our best to track continuity of investments through acquisitions, and this will be reflected in the table as changes in names. In addition to descriptive data, performance of the investment is shown over time. To calculate quarterly performance, we first calculate cost basis of the shares purchased during the quarter, then use that to calculate gross profit. Quarterly return is Gross Profit / Starting Portfolio value.

Note that cost basis is calculated and stored in thousands, so small quarterly changes in shares frequently result in a cost basis of zero.

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Disclosed Equity Positions (from 13F/NPORT Filings)
File
Date		 Effective
Date		Form Security Class ID Avg Price
Paid (Est)		 Reported
Shares		 ΔShares ΔShares
(%)		 Reported
Value
(x1000)		 ΔValue
(%)		 Alloc
(%)		 ΔAlloc ΔAlloc (%) Cost Basis
(x1000)		 Unrealized
Gain/Loss
(x1000)
2026-05-01 2026-03-31 13F ALPHABET CAP STK CL C 02079K107 95,707 -3,458 -3.49 27,455 -11.77 0.7269
2026-02-06 2025-12-31 13F ALPHABET CAP STK CL C 02079K107 99,165 -3,159 -3.09 31,118 24.86 0.7966
2025-10-24 2025-09-30 13F ALPHABET CAP STK CL C 02079K107 102,324 -1,056 -1.02 24,921 35.90 0.6559
2025-08-12 2025-06-30 13F ALPHABET CAP STK CL C 02079K107 103,380 -2,258 -2.14 18,339 11.12 0.5198
2025-05-09 2025-03-31 13F ALPHABET CAP STK CL C 02079K107 105,638 -1,795 -1.67 16,504 -19.34 0.5032
2025-02-10 2024-12-31 13F ALPHABET CAP STK CL C 02079K107 107,433 -1,978 -1.81 20,460 11.85 0.6163
2024-11-13 2024-09-30 13F ALPHABET CAP STK CL C 02079K107 109,411 -2,499 -2.23 18,292 -10.88 0.5377
2024-08-01 2024-06-30 13F ALPHABET CAP STK CL C 02079K107 111,910 -417 -0.37 20,527 20.02 0.6384
2024-05-09 2024-03-31 13F ALPHABET CAP STK CL C 02079K107 112,327 -1,433 -1.26 17,103 6.67 0.5421
2024-02-09 2023-12-31 13F ALPHABET CAP STK CL C 02079K107 113,760 191 0.17 16,032 7.07 0.5570
2023-11-09 2023-09-30 13F ALPHABET CAP STK CL C 02079K107 113,569 -1,117 -0.97 14,974 7.94 0.5796
2023-08-07 2023-06-30 13F ALPHABET CAP STK CL C 02079K107 114,686 -804 -0.70 13,874 15.51 0.5243
2023-05-09 2023-03-31 13F ALPHABET CAP STK CL C 02079K107 115,490 -1,598 -1.36 12,011 15.60 0.4825
2023-02-10 2022-12-31 13F ALPHABET CAP STK CL C 02079K107 117,088 -1,368 -1.15 10,389 -8.78 0.4323
2022-11-09 2022-09-30 13F ALPHABET CAP STK CL C 02079K107 118,456 112,298 1,823.61 11,389 -15.46 0.5263
2022-08-10 2022-06-30 13F ALPHABET CAP STK CL C 02079K107 6,158 -28 -0.45 13,471 -22.03 0.5898
2022-05-11 2022-03-31 13F ALPHABET CAP STK CL C 02079K107 6,186 -85 -1.36 17,278 -4.78 0.6654
2022-02-10 2021-12-31 13F ALPHABET CAP STK CL C 02079K107 6,271 -175 -2.71 18,145 5.62 0.6653
2021-11-08 2021-09-30 13F ALPHABET CAP STK CL C 02079K107 6,446 -215 -3.23 17,180 2.91 0.6789
2021-08-11 2021-06-30 13F ALPHABET CAP STK CL C 02079K107 6,661 98 1.49 16,695 118.75 0.6605
2021-05-05 2021-03-31 13F ALPHABET CAP STK CL C 02079K107 6,563 -250 -3.67 7,632 -36.05 0.4745
2021-02-11 2020-12-31 13F ALPHABET CAP STK CL C 02079K107 6,813 -86 -1.25 11,935 17.71 0.4658
2020-11-12 2020-09-30 13F ALPHABET CAP STK CL C 02079K107 6,899 -66 -0.95 10,139 2.98 0.4362
2020-08-14 2020-06-30 13F ALPHABET CAP STK CL C 02079K107 6,965 74 1.07 9,846 22.88 0.4444
2020-05-14 2020-03-31 13F ALPHABET CAP STK CL C 02079K107 6,891 381 5.85 8,013 -7.94 0.4271
2020-02-12 2019-12-31 13F ALPHABET CAP STK CL C 02079K107 6,510 193 3.06 8,704 13.02 0.4336
2019-11-14 2019-09-30 13F ALPHABET CAP STK CL C 02079K107 6,317 132 2.13 7,701 15.18 0.4141
2019-08-06 2019-06-30 13F ALPHABET CAP STK CL C 02079K107 6,185 274 4.64 6,686 -3.59 0.3665
2019-05-07 2019-03-31 13F ALPHABET CAP STK CL C 02079K107 5,911 -95 -1.58 6,935 11.50 0.3997
2019-02-13 2018-12-31 13F ALPHABET CAP STK CL C 02079K107 6,006 -120 -1.96 6,220 -14.92 0.4055
2018-11-07 2018-09-30 13F ALPHABET CAP STK CL C 02079K107 6,126 -147 -2.34 7,311 4.46 0.4056
2018-08-07 2018-06-30 13F ALPHABET CAP STK CL C 02079K107 6,273 -51 -0.81 6,999 7.26 0.4092
2018-05-07 2018-03-31 13F ALPHABET CAP STK CL C 02079K107 6,324 -314 -4.73 6,525 -6.06 0.3711
2018-02-07 2017-12-31 13F ALPHABET CAP STK CL C 02079K107 6,638 -230 -3.35 6,946 5.43 0.3747
2017-11-13 2017-09-30 13F ALPHABET CAP STK CL C 02079K107 6,868 -294 -4.10 6,588 1.21 0.3634
2017-08-10 2017-06-30 13F ALPHABET CAP STK CL C 02079K107 7,162 -10 -0.14 6,509 9.39 0.3692
2017-05-12 2017-03-31 13F ALPHABET CAP STK CL C 02079K107 7,172 -368 -4.88 5,950 2.23 0.3542
2017-02-10 2016-12-31 13F ALPHABET CAP STK CL C 02079K107 7,540 -344 -4.36 5,820 -5.03 0.3633
2016-11-10 2016-09-30 13F ALPHABET CAP STK CL C 02079K107 7,884 -464 -5.56 6,128 6.08 0.3901
2016-08-11 2016-06-30 13F ALPHABET CAP STK CL C 02079K107 8,348 -298 -3.45 5,777 -10.31 0.3710
2016-05-12 2016-03-31 13F ALPHABET CAP STK CL C 02079K107 8,646 -770 -8.18 6,441 -9.87 0.4231
2016-02-12 2015-12-31 13F ALPHABET CAP STK CL C 02079K107 9,416 -513 -5.17 7,146 18.29 0.4716
2015-11-10 2015-09-30 13F GOOGLE CL C 38259P706 9,929 -4,345 -30.44 6,041 -18.69 0.4214
2015-08-11 2015-06-30 13F GOOGLE CL C 38259P706 14,274 -662 -4.43 7,430 -9.22 0.4764
2015-05-12 2015-03-31 13F GOOGLE CL C 38259P706 14,936 193 1.31 8,185 5.46 0.5165
2015-02-12 2014-12-31 13F GOOGLE CL C 38259P706 14,743 -235 -1.57 7,761 -10.25 0.4896
2014-11-05 2014-09-30 13F GOOGLE CL C 38259P706 14,978 -1,254 -7.73 8,647 -7.40 0.5676
2014-08-13 2014-06-30 13F GOOGLE CL C 38259P706 16,232 16,232 9,338 0.6072
Legend
Shares
The total number of shares held by the institution at the end of the reporting period (the effective date). This is provided in the filing.
Value
The total value of the shares as of the effective date. This is provided in the filing.
Avg. Share Price
The weighted average share price of the shares held by the institution. We use FIFO accounting to determine this price
Class
This is the security class as indicated by the filer. There are a variety of values for this field. Common values include "EC" = equity common, "EP" - equity preferred
Allocation (%)
The percent of the institution's portfolio that this position represents. This is provided in NPORT filings. For 13F filings, we calculate it.
Change in Allocation
The change in allocation from the prior reporting period. This is calculated as current allocation - prior allocation.
Change in Allocation (%)
The percent change in allocation from the prior reporting period. This is calculated as (current allocation - prior allocation) / prior allocation.
Cost Basis
The total cost of the shares held. This is calculated as reported shares * avg. share price
Unrealized Gain/Loss
This is the market value of the position as of the effective date minus the cost basis.