Alphabet Inc.
US ˙ NasdaqGS ˙ US02079K1079

SecurityGOOG / Alphabet Inc.
InstitutionCertified Advisory Corp
Latest Disclosed Ownership15,977 shares
Latest Disclosed Value $ 4,583,038
Certified Advisory Corp reports 1.53% decrease in ownership of GOOG / Alphabet Inc.

On April 17, 2026 - Certified Advisory Corp filed a 13F-HR form disclosing ownership of 15,977 shares of Alphabet Inc. (US:GOOG) valued at $4,583,162 USD as of March 31, 2026. The entity filed a previous 13F-HR on January 12, 2026 disclosing 16,226 shares of Alphabet Inc.. This represents a change in shares of -1.53% during the quarter. The current value of the position is $5,682,699 USD.

Institutional Ownership: 13F and NPORT Filings

The Security and Class in the table below are shown exactly as filed by the investor. We do our best to track continuity of investments through acquisitions, and this will be reflected in the table as changes in names. In addition to descriptive data, performance of the investment is shown over time. To calculate quarterly performance, we first calculate cost basis of the shares purchased during the quarter, then use that to calculate gross profit. Quarterly return is Gross Profit / Starting Portfolio value.

Note that cost basis is calculated and stored in thousands, so small quarterly changes in shares frequently result in a cost basis of zero.

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Disclosed Equity Positions (from 13F/NPORT Filings)
File
Date		 Effective
Date		Form Security Class ID Avg Price
Paid (Est)		 Reported
Shares		 ΔShares ΔShares
(%)		 Reported
Value
(x1000)		 ΔValue
(%)		 Alloc
(%)		 ΔAlloc ΔAlloc (%) Cost Basis
(x1000)		 Unrealized
Gain/Loss
(x1000)
2026-04-17 2026-03-31 13F ALPHABET CAP STK CL C 02079K107 15,977 -249 -1.53 4,583 -9.98 0.4110
2026-01-12 2025-12-31 13F ALPHABET CAP STK CL C 02079K107 16,226 -170 -1.04 5,092 27.50 0.4639
2025-11-13 2025-09-30 13F ALPHABET CAP STK CL C 02079K107 16,396 56 0.34 3,993 37.78 0.3792
2025-08-14 2025-06-30 13F ALPHABET CAP STK CL C 02079K107 16,340 306 1.91 2,899 15.69 0.3013
2025-05-08 2025-03-31 13F ALPHABET CAP STK CL C 02079K107 16,034 -1,202 -6.97 2,505 -23.67 0.2836
2025-01-15 2024-12-31 13F ALPHABET CAP STK CL C 02079K107 17,236 -64 -0.37 3,282 13.49 0.3562
2024-11-12 2024-09-30 13F ALPHABET CAP STK CL C 02079K107 17,300 124 0.72 2,892 -8.19 0.3204
2024-08-13 2024-06-30 13F ALPHABET INC CAP STK CL C Stock 02079K107 17,176 582 3.51 3,150 24.70 0.3952
2024-05-10 2024-03-31 13F ALPHABET INC CAP STK CL C Stock 02079K107 16,594 -558 -3.25 2,527 4.51 0.3525
2024-02-09 2023-12-31 13F ALPHABET INC CAP STK CL C Stock 02079K107 17,152 -48,816 -74.00 2,417 2.16 0.3667
2023-11-13 2023-09-30 13F ALPHABET INC CAP STK CL C Stock 02079K107 65,968 48,392 275.33 2,366 11.29 0.4351
2023-08-14 2023-06-30 13F ALPHABET INC CAP STK CL C Stock 02079K107 17,576 -1,410 -7.43 2,126 7.70 0.3910
2023-05-17 2023-03-31 13F/A-1 ALPHABET INC CAP STK CL C Stock 02079K107 18,986 49 0.26 1,975 17.50 0.3510
2023-05-15 2023-03-31 13F ALPHABET INC CAP STK CL C Stock 02079K107 18,986 49 1,975 0.3509
2023-02-15 2022-12-31 13F ALPHABET INC CAP STK CL C Stock 02079K107 18,937 557 3.03 1,680 -4.92 0.3321
2022-11-14 2022-09-30 13F ALPHABET CAP STK CL C 02079K107 18,380 17,467 1,913.14 1,767 -11.52 0.4032
2022-08-15 2022-06-30 13F ALPHABET INC CAP STK CL C CAP STK CL C 02079K107 913 24 2.70 1,997 -19.57 0.4452
2022-05-13 2022-03-31 13F ALPHABET INC CAP STK CL C Stock 02079K107 889 2 0.23 2,483 -3.27 0.5276
2022-02-14 2021-12-31 13F ALPHABET INC CAP STK CL C Stock 02079K107 887 -3 -0.34 2,567 8.22 0.5662
2021-11-15 2021-09-30 13F ALPHABET INC CAP STK CL C Stock 02079K107 890 -3 -0.34 2,372 5.99 0.5763
2021-08-16 2021-06-30 13F ALPHABET INC CAP STK CL C Stock 02079K107 893 12 1.36 2,238 22.83 0.5626
2021-05-10 2021-03-31 13F ALPHABET INC CAP STK CL C Stock 02079K107 881 -2 -0.23 1,822 45.99 0.4724
2020-07-27 2020-06-30 13F ALPHABET INC CAP STK CL C Stock 02079K107 883 18 2.08 1,248 24.06 0.4128
2020-04-27 2020-03-31 13F ALPHABET INC CAP STK CL C Stock 02079K107 865 -5 -0.57 1,006 -13.50 0.3976
2020-01-29 2019-12-31 13F ALPHABET INC CAP STK CL C Stock 02079K107 870 -9 -1.02 1,163 8.49 0.3717
2019-11-12 2019-09-30 13F ALPHABET INC CAP STK CL C Stock 02079K107 879 -2 -0.23 1,072 12.61 0.3724
2019-08-07 2019-06-30 13F ALPHABET INC CAP STK CL C Stock 02079K107 881 -36 -3.93 952 -11.52 0.3540
2019-05-07 2019-03-31 13F ALPHABET INC CAP STK CL C Stock 02079K107 917 71 8.39 1,076 22.83 0.4520
2019-02-04 2018-12-31 13F ALPHABET INC CAP STK CL C Stock 02079K107 846 -78 -8.44 876 -20.58 0.4545
2018-11-13 2018-09-30 13F ALPHABET INC CAP STK CL C Stock 02079K107 924 -57 -5.81 1,103 0.82 0.5102
2018-08-13 2018-06-30 13F ALPHABET INC CAP STK CL C COM 02079K107 981 0 0.00 1,094 8.10 0.6084
2018-04-30 2018-03-31 13F ALPHABET INC CAP STK CL C CAP STK CL C 02079K107 981 597 155.47 1,012 152.37 0.5999
2018-02-22 2017-12-31 13F ALPHABET INC CAP STK CL C CAP STK CL C 02079K107 384 384 401 0.2882
Legend
Shares
The total number of shares held by the institution at the end of the reporting period (the effective date). This is provided in the filing.
Value
The total value of the shares as of the effective date. This is provided in the filing.
Avg. Share Price
The weighted average share price of the shares held by the institution. We use FIFO accounting to determine this price
Class
This is the security class as indicated by the filer. There are a variety of values for this field. Common values include "EC" = equity common, "EP" - equity preferred
Allocation (%)
The percent of the institution's portfolio that this position represents. This is provided in NPORT filings. For 13F filings, we calculate it.
Change in Allocation
The change in allocation from the prior reporting period. This is calculated as current allocation - prior allocation.
Change in Allocation (%)
The percent change in allocation from the prior reporting period. This is calculated as (current allocation - prior allocation) / prior allocation.
Cost Basis
The total cost of the shares held. This is calculated as reported shares * avg. share price
Unrealized Gain/Loss
This is the market value of the position as of the effective date minus the cost basis.