Alphabet Inc.
US ˙ NasdaqGS ˙ US02079K1079

SecurityGOOG / Alphabet Inc.
InstitutionPrivate Client Services, Llc
Latest Disclosed Ownership12,817 shares
Latest Disclosed Value $ 3,676,719
Private Client Services, Llc reports 9.73% increase in ownership of GOOG / Alphabet Inc.

On April 6, 2026 - Private Client Services, Llc filed a 13F-HR form disclosing ownership of 12,817 shares of Alphabet Inc. (US:GOOG) valued at $3,676,685 USD as of March 31, 2026. The entity filed a previous 13F-HR on January 7, 2026 disclosing 6,245 shares of Alphabet Inc.. This represents a change in shares of 9.73% during the quarter. The current value of the position is $4,558,751 USD.

Institutional Ownership: 13F and NPORT Filings

The Security and Class in the table below are shown exactly as filed by the investor. We do our best to track continuity of investments through acquisitions, and this will be reflected in the table as changes in names. In addition to descriptive data, performance of the investment is shown over time. To calculate quarterly performance, we first calculate cost basis of the shares purchased during the quarter, then use that to calculate gross profit. Quarterly return is Gross Profit / Starting Portfolio value.

Note that cost basis is calculated and stored in thousands, so small quarterly changes in shares frequently result in a cost basis of zero.

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Disclosed Equity Positions (from 13F/NPORT Filings)
File
Date		 Effective
Date		Form Security Class ID Avg Price
Paid (Est)		 Reported
Shares		 ΔShares ΔShares
(%)		 Reported
Value
(x1000)		 ΔValue
(%)		 Alloc
(%)		 ΔAlloc ΔAlloc (%) Cost Basis
(x1000)		 Unrealized
Gain/Loss
(x1000)
2026-04-06 2026-03-31 13F ALPHABET CAP STK CL C 02079K107 12,817 1,136 9.73 3,677 0.30 1.0992
2026-01-07 2025-12-31 13F ALPHABET CAP STK CL C 02079K107 11,681 1,038 9.75 3,666 41.40 1.1456
2025-10-14 2025-09-30 13F ALPHABET CAP STK CL C 02079K107 10,643 380 3.70 2,592 42.42 0.8674
2025-07-01 2025-06-30 13F ALPHABET CAP STK CL C 02079K107 10,263 3,069 42.66 1,820 62.07 0.7091
2025-04-08 2025-03-31 13F ALPHABET CAP STK CL C 02079K107 7,194 -2,905 -28.77 1,124 -41.60 0.5559
2025-01-08 2024-12-31 13F ALPHABET CAP STK CL C 02079K107 10,099 1,337 15.26 1,923 31.35 1.0337
2024-10-03 2024-09-30 13F ALPHABET CAP STK CL C 02079K107 8,762 -5,370 -38.00 1,465 -43.52 0.7878
2024-07-29 2024-06-30 13F ALPHABET CAP STK CL C 02079K107 14,132 243 1.75 2,592 22.61 1.6281
2024-05-10 2024-03-31 13F ALPHABET CAP STK CL C 02079K107 13,889 1,921 16.05 2,115 25.39 1.4205
2024-01-30 2023-12-31 13F ALPHABET CAP STK CL C 02079K107 11,968 11,968 1,687 1.3849
Legend
Shares
The total number of shares held by the institution at the end of the reporting period (the effective date). This is provided in the filing.
Value
The total value of the shares as of the effective date. This is provided in the filing.
Avg. Share Price
The weighted average share price of the shares held by the institution. We use FIFO accounting to determine this price
Class
This is the security class as indicated by the filer. There are a variety of values for this field. Common values include "EC" = equity common, "EP" - equity preferred
Allocation (%)
The percent of the institution's portfolio that this position represents. This is provided in NPORT filings. For 13F filings, we calculate it.
Change in Allocation
The change in allocation from the prior reporting period. This is calculated as current allocation - prior allocation.
Change in Allocation (%)
The percent change in allocation from the prior reporting period. This is calculated as (current allocation - prior allocation) / prior allocation.
Cost Basis
The total cost of the shares held. This is calculated as reported shares * avg. share price
Unrealized Gain/Loss
This is the market value of the position as of the effective date minus the cost basis.