Alphabet Inc.
US ˙ NasdaqGS ˙ US02079K1079

SecurityGOOG / Alphabet Inc.
InstitutionWhitnell & Co.
Latest Disclosed Ownership328 shares
Latest Disclosed Value $ 439,000
Whitnell & Co. ownership in GOOG / Alphabet Inc.

On February 11, 2020 - Whitnell & Co. filed a 13F-HR form disclosing ownership of 328 shares of Alphabet Inc. (US:GOOG) valued at $21,927 USD as of December 31, 2019. The entity filed a previous 13F-HR/A on November 14, 2019 disclosing 328 shares of Alphabet Inc.. This represents a change in shares of 0.00% during the quarter. The current value of the position is $116,663 USD.

Institutional Ownership: 13F and NPORT Filings

The Security and Class in the table below are shown exactly as filed by the investor. We do our best to track continuity of investments through acquisitions, and this will be reflected in the table as changes in names. In addition to descriptive data, performance of the investment is shown over time. To calculate quarterly performance, we first calculate cost basis of the shares purchased during the quarter, then use that to calculate gross profit. Quarterly return is Gross Profit / Starting Portfolio value.

Note that cost basis is calculated and stored in thousands, so small quarterly changes in shares frequently result in a cost basis of zero.

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Disclosed Equity Positions (from 13F/NPORT Filings)
File
Date		 Effective
Date		Form Security Class ID Avg Price
Paid (Est)		 Reported
Shares		 ΔShares ΔShares
(%)		 Reported
Value
(x1000)		 ΔValue
(%)		 Alloc
(%)		 ΔAlloc ΔAlloc (%) Cost Basis
(x1000)		 Unrealized
Gain/Loss
(x1000)
2020-02-11 2019-12-31 13F ALPHABET CAP STK CL C 02079K107 328 0 0.00 439 9.75 0.1348
2019-11-14 2019-09-30 13F/A-1 ALPHABET CAP STK CL C 02079K107 328 194 144.78 400 175.86 0.1337
2019-11-05 2019-09-30 13F ALPHABET CAP STK CL C 02079K107 328 194 400
2019-07-16 2019-06-30 13F ALPHABET CAP STK CL C 02079K107 134 0 0.00 145 -7.64 0.0543
2019-04-24 2019-03-31 13F ALPHABET CAP STK CL C 02079K107 134 0 0.00 157 12.95 0.0604
2019-02-05 2018-12-31 13F ALPHABET CAP STK CL C 02079K107 134 0 0.00 139 -13.12 0.0616
2018-10-23 2018-09-30 13F ALPHABET CAP STK CL C 02079K107 134 0 0.00 160 7.38 0.0631
2018-07-26 2018-06-30 13F ALPHABET CAP STK CL C 02079K107 134 0 0.00 149 7.97 0.0620
2018-05-04 2018-03-31 13F ALPHABET CAP STK CL C 02079K107 134 35 35.35 138 32.69 0.0577
2018-01-26 2017-12-31 13F ALPHABET CAP STK CL C 02079K107 99 0 0.00 104 9.47 0.0436
2017-10-31 2017-09-30 13F ALPHABET CAP STK CL C 02079K107 99 0 0.00 95 5.56 0.0414
2017-07-28 2017-06-30 13F ALPHABET CAP STK CL C 02079K107 99 -70 -41.42 90 -35.71 0.0398
2017-04-19 2017-03-31 13F ALPHABET CAP STK CL C 02079K107 169 -8 -4.52 140 2.19 0.0627
2017-02-02 2016-12-31 13F ALPHABET CAP STK CL C 02079K107 177 0 0.00 137 -0.72 0.0636
2016-10-26 2016-09-30 13F ALPHABET CAP STK CL C 02079K107 177 -10 -5.35 138 6.98 0.0471
2016-08-08 2016-06-30 13F ALPHABET CAP STK CL C 02079K107 187 32 20.65 129 12.17 0.0420
2016-04-28 2016-03-31 13F ALPHABET CAP STK CL C 02079K107 155 0 0.00 115 -2.54 0.0428
2016-02-04 2015-12-31 13F ALPHABET INCCAP STK CL C ADDED 02079K107 155 0 0.00 118 25.53 0.0445
2015-11-10 2015-09-30 13F GOOGLE CL C 38259P706 155 0 0.00 94 16.05 0.0370
2015-08-10 2015-06-30 13F GOOGLE CL C 38259P706 155 65 72.22 81 65.31 0.0294
2015-05-14 2015-03-31 13F GOOGLE CL C 38259P706 90 90 0.00 49 0.0183
2015-01-28 2014-12-31 13F GOOGLE CL C 38259P706 0 -70 -100.00 0 -100.00
2014-11-10 2014-09-30 13F GOOGLE CL C 38259P706 70 0 0.00 40 0.00 0.0160
2014-08-07 2014-06-30 13F GOOGLE INCCL CAD DED 38259P706 70 70 40 0.0183
Legend
Shares
The total number of shares held by the institution at the end of the reporting period (the effective date). This is provided in the filing.
Value
The total value of the shares as of the effective date. This is provided in the filing.
Avg. Share Price
The weighted average share price of the shares held by the institution. We use FIFO accounting to determine this price
Class
This is the security class as indicated by the filer. There are a variety of values for this field. Common values include "EC" = equity common, "EP" - equity preferred
Allocation (%)
The percent of the institution's portfolio that this position represents. This is provided in NPORT filings. For 13F filings, we calculate it.
Change in Allocation
The change in allocation from the prior reporting period. This is calculated as current allocation - prior allocation.
Change in Allocation (%)
The percent change in allocation from the prior reporting period. This is calculated as (current allocation - prior allocation) / prior allocation.
Cost Basis
The total cost of the shares held. This is calculated as reported shares * avg. share price
Unrealized Gain/Loss
This is the market value of the position as of the effective date minus the cost basis.