Alphabet Inc.
US ˙ NasdaqGS ˙ US02079K3059

SecurityGOOGL / Alphabet Inc.
InstitutionHoyleCohen, LLC
Latest Disclosed Ownership192,455 shares
Latest Disclosed Value $ 35,055,764
HoyleCohen, LLC reports 7.56% decrease in ownership of GOOGL / Alphabet Inc.

On July 19, 2024 - HoyleCohen, LLC filed a 13F-HR form disclosing ownership of 192,455 shares of Alphabet Inc. (US:GOOGL) valued at $35,055,678 USD as of June 30, 2024. The entity filed a previous 13F-HR on May 15, 2024 disclosing 208,187 shares of Alphabet Inc.. This represents a change in shares of -7.56% during the quarter. The current value of the position is $70,925,441 USD.

Institutional Ownership: 13F and NPORT Filings

The Security and Class in the table below are shown exactly as filed by the investor. We do our best to track continuity of investments through acquisitions, and this will be reflected in the table as changes in names. In addition to descriptive data, performance of the investment is shown over time. To calculate quarterly performance, we first calculate cost basis of the shares purchased during the quarter, then use that to calculate gross profit. Quarterly return is Gross Profit / Starting Portfolio value.

Note that cost basis is calculated and stored in thousands, so small quarterly changes in shares frequently result in a cost basis of zero.

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Disclosed Equity Positions (from 13F/NPORT Filings)
File
Date		 Effective
Date		Form Security Class ID Avg Price
Paid (Est)		 Reported
Shares		 ΔShares ΔShares
(%)		 Reported
Value
(x1000)		 ΔValue
(%)		 Alloc
(%)		 ΔAlloc ΔAlloc (%) Cost Basis
(x1000)		 Unrealized
Gain/Loss
(x1000)
2024-07-19 2024-06-30 13F ALPHABET CAP STK CL A 02079K305 192,455 -15,732 -7.56 35,056 11.57 2.6518
2024-05-15 2024-03-31 13F ALPHABET CAP STK CL A 02079K305 208,187 -9,275 -4.27 31,422 3.44 2.3972
2024-02-09 2023-12-31 13F ALPHABET CAP STK CL A 02079K305 217,462 -3,190 -1.45 30,377 5.21 2.4826
2023-11-02 2023-09-30 13F ALPHABET CAP STK CL A 02079K305 220,652 -8,326 -3.64 28,875 5.35 2.6777
2023-08-07 2023-06-30 13F ALPHABET CAP STK CL A 02079K305 228,978 -6,133 -2.61 27,409 12.38 2.4182
2023-05-05 2023-03-31 13F ALPHABET CAP STK CL A 02079K305 235,111 -433 -0.18 24,388 17.35 2.2757
2023-02-14 2022-12-31 13F ALPHABET CAP STK CL A 02079K305 235,544 -26 -0.01 20,782 -7.77 2.0684
2022-11-02 2022-09-30 13F ALPHABET CAP STK CL A 02079K305 235,570 223,800 1,901.44 22,532 -12.16 2.4671
2022-07-27 2022-06-30 13F ALPHABET CAP STK CL A 02079K305 11,770 -112 -0.94 25,650 -22.39 2.6709
2022-05-03 2022-03-31 13F ALPHABET CAP STK CL A 02079K305 11,882 -78 -0.65 33,048 -4.62 2.8299
2022-02-11 2021-12-31 13F ALPHABET CAP STK CL A 02079K305 11,960 320 2.75 34,649 11.34 2.8810
2021-11-10 2021-09-30 13F ALPHABET CAP STK CL A 02079K305 11,640 -143 -1.21 31,120 8.16 2.9543
2021-08-12 2021-06-30 13F ALPHABET CAP STK CL A 02079K305 11,783 -63 -0.53 28,772 17.76 2.2396
2021-05-14 2021-03-31 13F ALPHABET CAP STK CL A 02079K305 11,846 -37 -0.31 24,433 17.31 2.4854
2021-02-12 2020-12-31 13F ALPHABET CAP STK CL A 02079K305 11,883 1,245 11.70 20,827 33.58 2.4030
2020-11-13 2020-09-30 13F ALPHABET CAP STK CL A 02079K305 10,638 -65 -0.61 15,591 2.73 2.2933
2020-07-29 2020-06-30 13F ALPHABET CAP STK CL A 02079K305 10,703 -87 -0.81 15,177 21.06 2.5375
2020-05-08 2020-03-31 13F ALPHABET CAP STK CL A 02079K305 10,790 115 1.08 12,537 -12.32 2.5012
2020-02-10 2019-12-31 13F ALPHABET CAP STK CL A 02079K305 10,675 -172 -1.59 14,298 7.94 2.2721
2019-11-15 2019-09-30 13F ALPHABET CAP STK CL A 02079K305 10,847 7 0.06 13,246 12.85 2.2594
2019-08-09 2019-06-30 13F ALPHABET CAP STK CL A 02079K305 10,840 19 0.18 11,738 -7.83 2.0376
2019-05-13 2019-03-31 13F ALPHABET CAP STK CL A 02079K305 10,821 79 0.74 12,735 13.45 2.2458
2019-02-14 2018-12-31 13F ALPHABET CAP STK CL A 02079K305 10,742 466 4.53 11,225 -9.50 2.2944
2018-11-09 2018-09-30 13F ALPHABET CAP STK CL A 02079K305 10,276 10 0.10 12,404 7.00 2.3398
2018-08-06 2018-06-30 13F ALPHABET CAP STK CL A 02079K305 10,266 68 0.67 11,592 9.60 2.3378
2018-05-15 2018-03-31 13F ALPHABET CAP STK CL A 02079K305 10,198 183 1.83 10,577 0.26 2.1453
2018-02-14 2017-12-31 13F ALPHABET CAP STK CL A 02079K305 10,015 10,015 10,550 2.0844
Legend
Shares
The total number of shares held by the institution at the end of the reporting period (the effective date). This is provided in the filing.
Value
The total value of the shares as of the effective date. This is provided in the filing.
Avg. Share Price
The weighted average share price of the shares held by the institution. We use FIFO accounting to determine this price
Class
This is the security class as indicated by the filer. There are a variety of values for this field. Common values include "EC" = equity common, "EP" - equity preferred
Allocation (%)
The percent of the institution's portfolio that this position represents. This is provided in NPORT filings. For 13F filings, we calculate it.
Change in Allocation
The change in allocation from the prior reporting period. This is calculated as current allocation - prior allocation.
Change in Allocation (%)
The percent change in allocation from the prior reporting period. This is calculated as (current allocation - prior allocation) / prior allocation.
Cost Basis
The total cost of the shares held. This is calculated as reported shares * avg. share price
Unrealized Gain/Loss
This is the market value of the position as of the effective date minus the cost basis.