Alphabet Inc.
US ˙ NasdaqGS ˙ US02079K3059

SecurityGOOGL / Alphabet Inc.
InstitutionWhitnell & Co.
Latest Disclosed Ownership2,072 shares
Latest Disclosed Value $ 2,775,000
Whitnell & Co. reports 59.26% increase in ownership of GOOGL / Alphabet Inc.

On February 11, 2020 - Whitnell & Co. filed a 13F-HR form disclosing ownership of 2,072 shares of Alphabet Inc. (US:GOOGL) valued at $138,761 USD as of December 31, 2019. The entity filed a previous 13F-HR/A on November 14, 2019 disclosing 1,301 shares of Alphabet Inc.. This represents a change in shares of 59.26% during the quarter. The current value of the position is $743,827 USD.

Institutional Ownership: 13F and NPORT Filings

The Security and Class in the table below are shown exactly as filed by the investor. We do our best to track continuity of investments through acquisitions, and this will be reflected in the table as changes in names. In addition to descriptive data, performance of the investment is shown over time. To calculate quarterly performance, we first calculate cost basis of the shares purchased during the quarter, then use that to calculate gross profit. Quarterly return is Gross Profit / Starting Portfolio value.

Note that cost basis is calculated and stored in thousands, so small quarterly changes in shares frequently result in a cost basis of zero.

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Disclosed Equity Positions (from 13F/NPORT Filings)
File
Date		 Effective
Date		Form Security Class ID Avg Price
Paid (Est)		 Reported
Shares		 ΔShares ΔShares
(%)		 Reported
Value
(x1000)		 ΔValue
(%)		 Alloc
(%)		 ΔAlloc ΔAlloc (%) Cost Basis
(x1000)		 Unrealized
Gain/Loss
(x1000)
2020-02-11 2019-12-31 13F ALPHABET CAP STK CL A 02079K305 2,072 771 59.26 2,775 74.64 0.8519
2019-11-14 2019-09-30 13F/A-1 ALPHABET CAP STK CL A 02079K305 1,301 386 42.19 1,589 60.34 0.5312
2019-11-05 2019-09-30 13F ALPHABET CAP STK CL A 02079K305 1,301 386 1,589
2019-07-16 2019-06-30 13F ALPHABET CAP STK CL A 02079K305 915 78 9.32 991 0.61 0.3710
2019-04-24 2019-03-31 13F ALPHABET CAP STK CL A 02079K305 837 662 378.29 985 438.25 0.3792
2019-02-05 2018-12-31 13F ALPHABET CAP STK CL A 02079K305 175 20 12.90 183 -2.14 0.0811
2018-10-23 2018-09-30 13F ALPHABET CAP STK CL A 02079K305 155 0 0.00 187 6.86 0.0738
2018-07-26 2018-06-30 13F ALPHABET CAP STK CL A 02079K305 155 0 0.00 175 8.70 0.0729
2018-05-04 2018-03-31 13F ALPHABET CAP STK CL A 02079K305 155 0 0.00 161 -1.23 0.0673
2018-01-26 2017-12-31 13F ALPHABET CAP STK CL A 02079K305 155 0 0.00 163 7.95 0.0683
2017-10-31 2017-09-30 13F ALPHABET CAP STK CL A 02079K305 155 0 0.00 151 4.86 0.0658
2017-07-28 2017-06-30 13F ALPHABET CAP STK CL A 02079K305 155 0 0.00 144 9.92 0.0637
2017-04-19 2017-03-31 13F ALPHABET CAP STK CL A 02079K305 155 0 0.00 131 6.50 0.0587
2017-02-02 2016-12-31 13F ALPHABET CAP STK CL A 02079K305 155 0 0.00 123 -1.60 0.0571
2016-10-26 2016-09-30 13F ALPHABET CAP STK CL A 02079K305 155 0 0.00 125 14.68 0.0427
2016-08-08 2016-06-30 13F ALPHABET CAP STK CL A 02079K305 155 0 0.00 109 -7.63 0.0355
2016-04-28 2016-03-31 13F ALPHABET CAP STK CL A 02079K305 155 0 0.00 118 -2.48 0.0439
2016-02-04 2015-12-31 13F ALPHABET INCCAP STK CL A ADDED 02079K305 155 0 0.00 121 22.22 0.0456
2015-11-10 2015-09-30 13F GOOGLE CL A 38259P508 155 0 0.00 99 17.86 0.0390
2015-08-10 2015-06-30 13F GOOGLE CL A 38259P508 155 65 72.22 84 68.00 0.0304
2015-05-14 2015-03-31 13F GOOGLE CL A 38259P508 90 90 0.00 50 0.0187
2015-01-28 2014-12-31 13F GOOGLE CL A 38259P508 0 -70 -100.00 0 -100.00
2014-11-10 2014-09-30 13F GOOGLE CL A 38259P508 70 0 0.00 41 0.00 0.0164
2014-08-07 2014-06-30 13F GOOGLE CL A 38259P508 70 -121 -63.35 41 -80.75 0.0187
2014-05-05 2014-03-31 13F GOOGLE CL A 38259P508 191 78 69.03 213 67.72 0.0999
2014-02-13 2013-12-31 13F GOOGLE CL A 38259P508 113 -10 -8.13 127 17.59 0.0582
2013-11-12 2013-09-30 13F * GOOGLE CL A 38259P508 123 -26 -17.45 108 -17.56 0.0532
2013-08-14 2013-06-30 13F GOOGLE CL A 38259P508 149 149 131 0.0652
Legend
Shares
The total number of shares held by the institution at the end of the reporting period (the effective date). This is provided in the filing.
Value
The total value of the shares as of the effective date. This is provided in the filing.
Avg. Share Price
The weighted average share price of the shares held by the institution. We use FIFO accounting to determine this price
Class
This is the security class as indicated by the filer. There are a variety of values for this field. Common values include "EC" = equity common, "EP" - equity preferred
Allocation (%)
The percent of the institution's portfolio that this position represents. This is provided in NPORT filings. For 13F filings, we calculate it.
Change in Allocation
The change in allocation from the prior reporting period. This is calculated as current allocation - prior allocation.
Change in Allocation (%)
The percent change in allocation from the prior reporting period. This is calculated as (current allocation - prior allocation) / prior allocation.
Cost Basis
The total cost of the shares held. This is calculated as reported shares * avg. share price
Unrealized Gain/Loss
This is the market value of the position as of the effective date minus the cost basis.