Harley-Davidson, Inc.
US ˙ NYSE ˙ US4128221086

SecurityHOG / Harley-Davidson, Inc.
InstitutionFmr Llc
Latest Disclosed Ownership7,793,083 shares
Ownership 5.59%
Fmr Llc ownership in HOG / Harley-Davidson, Inc.

2024-02-09 - Fmr Llc has filed an SC 13G form with the Securities and Exchange Commission (SEC) disclosing ownership of 7,793,083 shares of Harley-Davidson, Inc. (US:HOG). This represents 5.595 percent ownership of the company. In their previous filing dated 2015-02-13 , Fmr Llc had reported owning 8,750,546 shares, indicating a decrease of -10.94 percent.

Institutional Ownership: 13D/G Filings

This table shows a history of the 13D/G filings made by the investor and/or investor group. Note that the share values in this table are not directly comparable to any numbers shown in the 13F table (if any).

File
Date		Effective
Date		Form Prev
Shares		 Latest
Shares		 ΔShares
(Percent)		 Ownership
(Percent)		 ΔOwnership
(Percent)
2024-02-09 2024-02-09 13G 8,750,546 7,793,083 -10.94 5.59 37.03
2015-02-13 2015-02-13 13G/A 8,750,546 4.08
2014-02-14 2014-02-14 13G 13,574,230 6.14

Important Note: One of the primary uses of the 13D/G filings is to evaluate the ability of a firm to control a company (ie, the "beneficial ownership"). To that end, firms are required to report not just direct holdings in companies, but indirect holdings that they control. For investment firms, these indirect holdings can include shares in funds they manage, advisory accounts, and in the case of activist campaigns, pledged votes. Therefore, share counts listed in 13D/G filings can differ significantly than share counts listed in 13F filings.

Institutional Ownership: 13F and NPORT Filings

The Security and Class in the table below are shown exactly as filed by the investor. We do our best to track continuity of investments through acquisitions, and this will be reflected in the table as changes in names. In addition to descriptive data, performance of the investment is shown over time. To calculate quarterly performance, we first calculate cost basis of the shares purchased during the quarter, then use that to calculate gross profit. Quarterly return is Gross Profit / Starting Portfolio value.

Note that cost basis is calculated and stored in thousands, so small quarterly changes in shares frequently result in a cost basis of zero.

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Disclosed Equity Positions (from 13F/NPORT Filings)
File
Date		 Effective
Date		Form Security Class ID Avg Price
Paid (Est)		 Reported
Shares		 ΔShares ΔShares
(%)		 Reported
Value
(x1000)		 ΔValue
(%)		 Alloc
(%)		 ΔAlloc ΔAlloc (%) Cost Basis
(x1000)		 Unrealized
Gain/Loss
(x1000)
2026-05-15 2026-03-31 13F HARLEY DAVIDSON COM 412822108 51,014 -5,807,792 -99.13 1,031 -99.14 0.0000
2026-02-17 2025-12-31 13F HARLEY DAVIDSON COM 412822108 5,858,806 -64,518 -1.09 120,047 -27.36 0.0061
2025-11-13 2025-09-30 13F HARLEY DAVIDSON COM 412822108 5,923,324 -59,498 -0.99 165,261 17.04 0.0086
2025-08-14 2025-06-30 13F HARLEY DAVIDSON COM 412822108 5,982,822 -136,397 -2.23 141,195 -8.62 0.0080
2025-05-12 2025-03-31 13F HARLEY DAVIDSON COM 412822108 6,119,219 -1,565,664 -20.37 154,510 -33.27 0.0099
2025-02-13 2024-12-31 13F HARLEY DAVIDSON COM 412822108 7,684,883 -710,686 -8.47 231,546 -28.42 0.0138
2024-11-13 2024-09-30 13F HARLEY DAVIDSON COM 412822108 8,395,569 -180,893 -2.11 323,481 12.45 0.0197
2024-08-13 2024-06-30 13F HARLEY DAVIDSON COM 412822108 8,576,462 485,601 6.00 287,655 -18.72 0.0184
2024-05-13 2024-03-31 13F HARLEY DAVIDSON COM 412822108 8,090,861 297,776 3.82 353,894 23.27 0.0238
2024-02-13 2023-12-31 13F HARLEY DAVIDSON COM 412822108 7,793,085 1,490,812 23.66 287,097 37.79 0.0221
2023-11-13 2023-09-30 13F HARLEY DAVIDSON COM 412822108 6,302,273 -1,195,911 -15.95 208,353 -21.08 0.0180
2023-08-11 2023-06-30 13F HARLEY DAVIDSON COM 412822108 7,498,184 1,960,805 35.41 264,011 25.57 0.0221
2023-08-11 2023-03-31 13F/A-1 HARLEY DAVIDSON COM 412822108 5,537,379 -694,353 -11.14 210,254 -18.90 0.0192
2023-05-11 2023-03-31 13F HARLEY DAVIDSON COM 412822108 5,537,379 -694,353 210,254 0.0038
2023-02-13 2022-12-31 13F HARLEY DAVIDSON COM 412822108 6,231,732 3,317,810 113.86 259,240 155.06 0.0258
2022-11-10 2022-09-30 13F HARLEY DAVIDSON COM 412822108 2,913,922 1,213,190 71.33 101,637 88.76 0.0106
2022-08-12 2022-06-30 13F HARLEY DAVIDSON COM 412822108 1,700,732 -197,906 -10.42 53,845 -28.02 0.0054
2022-05-13 2022-03-31 13F HARLEY DAVIDSON COM 412822108 1,898,638 1,170,553 160.77 74,806 172.60 0.0060
2022-02-14 2021-12-31 13F HARLEY DAVIDSON COM 412822108 728,085 268,519 58.43 27,442 63.11 0.0020
2022-02-14 2021-09-30 13F/A-1 HARLEY DAVIDSON COM 412822108 459,566 -4,388,215 -90.52 16,824 -92.43 0.0013
2021-11-15 2021-09-30 13F HARLEY DAVIDSON COM 412822108 459,566 -4,388,215 16,824 0.0013
2021-08-13 2021-06-30 13F HARLEY DAVIDSON COM 412822108 4,847,781 852,376 21.33 222,125 38.64 0.0174
2021-05-14 2021-03-31 13F HARLEY DAVIDSON COM 412822108 3,995,405 -3,188,567 -44.38 160,215 -39.23 0.0137
2021-02-08 2020-12-31 13F HARLEY DAVIDSON COM 412822108 7,183,972 3,134,293 77.40 263,652 165.30 0.0235
2020-11-13 2020-09-30 13F HARLEY DAVIDSON COM 412822108 4,049,679 1,934,122 91.42 99,378 97.62 0.0100
2020-08-24 2020-06-30 13F/A-1 HARLEY DAVIDSON COM 412822108 2,115,557 1,892,167 847.02 50,287 1,089.38 0.0055
2020-08-13 2020-06-30 13F HARLEY DAVIDSON COM 412822108 2,115,557 1,892,167 50,287 1,235.4044
2020-05-14 2020-03-31 13F HARLEY DAVIDSON COM 412822108 223,390 216,060 2,947.61 4,228 1,448.72 0.0006
2020-02-07 2019-12-31 13F HARLEY DAVIDSON COM 412822108 7,330 -622 -7.82 273 -4.55 0.0000
2019-11-13 2019-09-30 13F HARLEY DAVIDSON COM 412822108 7,952 -36,408 -82.07 286 -82.00 0.0000
2019-08-13 2019-06-30 13F HARLEY DAVIDSON COM 412822108 44,360 -16,006 -26.51 1,589 -26.16 0.0002
2019-05-13 2019-03-31 13F HARLEY DAVIDSON COM 412822108 60,366 -5,632 -8.53 2,152 -4.44 0.0003
2019-02-13 2018-12-31 13F HARLEY DAVIDSON COM 412822108 65,998 -119,335 -64.39 2,252 -73.18 0.0003
2018-11-09 2018-09-30 13F HARLEY DAVIDSON COM 412822108 185,333 -12,730 -6.43 8,396 0.74 0.0009
2018-08-10 2018-06-30 13F HARLEY DAVIDSON COM 412822108 198,063 81,825 70.39 8,334 67.18 0.0010
2018-05-14 2018-03-31 13F HARLEY DAVIDSON COM 412822108 116,238 -145,007 -55.51 4,985 -62.50 0.0006
2018-02-12 2017-12-31 13F HARLEY DAVIDSON COM 412822108 261,245 -17,027 -6.12 13,292 -0.92 0.0016
2017-11-13 2017-09-30 13F HARLEY DAVIDSON COM 412822108 278,272 61,573 28.41 13,415 14.60 0.0016
2017-08-29 2017-06-30 13F/A-1 HARLEY DAVIDSON COM 412822108 216,699 -334,519 -60.69 11,706 -64.90 0.0015
2017-08-11 2017-06-30 13F HARLEY DAVIDSON COM 412822108 216,699 -334,519 11,706
2017-05-11 2017-03-31 13F HARLEY DAVIDSON COM 412822108 551,218 -24,348 -4.23 33,349 -0.68 0.0042
2017-02-10 2016-12-31 13F HARLEY DAVIDSON COM 412822108 575,566 402,811 233.17 33,578 269.60 0.0045
2016-11-14 2016-09-30 13F HARLEY DAVIDSON COM 412822108 172,755 -287,650 -62.48 9,085 -56.44 0.0012
2016-08-11 2016-06-30 13F HARLEY DAVIDSON COM 412822108 460,405 -86,823 -15.87 20,857 -25.75 0.0028
2016-05-16 2016-03-31 13F HARLEY DAVIDSON COM 412822108 547,228 -1,582,672 -74.31 28,089 -70.95 0.0039
2016-02-12 2015-12-31 13F HARLEY DAVIDSON COM 412822108 2,129,900 -1,161,150 -35.28 96,676 -46.49 0.0130
2015-11-10 2015-09-30 13F HARLEY DAVIDSON COM 412822108 3,291,050 -863,419 -20.78 180,679 -22.82 0.0257
2015-08-25 2015-06-30 13F/A-1 HARLEY DAVIDSON COM 412822108 4,154,469 -7,263,208 -63.61 234,104 -66.24 0.0300
2015-08-13 2015-06-30 13F HARLEY DAVIDSON COM 412822108 4,154,469 234,104
2015-05-14 2015-03-31 13F HARLEY DAVIDSON COM 412822108 11,417,677 2,667,130 30.48 693,510 20.24 0.0883
2015-02-17 2014-12-31 13F HARLEY DAVIDSON COM 412822108 8,750,547 -1,251,718 -12.51 576,748 -0.92 0.0750
2014-11-14 2014-09-30 13F HARLEY DAVIDSON COM 412822108 10,002,265 -3,684,855 -26.92 582,131 -39.11 0.0788
2014-08-14 2014-06-30 13F HARLEY DAVIDSON COM 412822108 13,687,120 3,835,945 38.94 956,046 45.70 0.1281
2014-05-15 2014-03-31 13F HARLEY DAVIDSON COM 412822108 9,851,175 -1,556,466 -13.64 656,186 -16.92 0.0911
2014-02-13 2013-12-31 13F HARLEY DAVIDSON COM 412822108 11,407,641 1,789,913 18.61 789,866 27.84 0.1116
2013-11-14 2013-09-30 13F HARLEY DAVIDSON COM 412822108 9,617,728 448,856 4.90 617,843 22.92 0.0947
2013-09-24 2013-06-30 13F/A-1 HARLEY DAVIDSON COM 412822108 9,168,872 9,168,872 502,638 0.0823
2013-08-14 2013-06-30 13F HARLEY DAVIDSON COM 412822108 9,168,872 502,638 0.0823
Legend
Shares
The total number of shares held by the institution at the end of the reporting period (the effective date). This is provided in the filing.
Value
The total value of the shares as of the effective date. This is provided in the filing.
Avg. Share Price
The weighted average share price of the shares held by the institution. We use FIFO accounting to determine this price
Class
This is the security class as indicated by the filer. There are a variety of values for this field. Common values include "EC" = equity common, "EP" - equity preferred
Allocation (%)
The percent of the institution's portfolio that this position represents. This is provided in NPORT filings. For 13F filings, we calculate it.
Change in Allocation
The change in allocation from the prior reporting period. This is calculated as current allocation - prior allocation.
Change in Allocation (%)
The percent change in allocation from the prior reporting period. This is calculated as (current allocation - prior allocation) / prior allocation.
Cost Basis
The total cost of the shares held. This is calculated as reported shares * avg. share price
Unrealized Gain/Loss
This is the market value of the position as of the effective date minus the cost basis.