Harley-Davidson, Inc.
US ˙ NYSE ˙ US4128221086

SecurityHOG / Harley-Davidson, Inc.
InstitutionPrudential Financial Inc
Latest Disclosed Ownership52,903 shares
Latest Disclosed Value $ 1,069,699
Prudential Financial Inc reports 80.08% decrease in ownership of HOG / Harley-Davidson, Inc.

On May 13, 2026 - Prudential Financial Inc filed a 13F-HR form disclosing ownership of 52,903 shares of Harley-Davidson, Inc. (US:HOG) valued at $1,069,699 USD as of March 31, 2026. The entity filed a previous 13F-HR on February 13, 2026 disclosing 265,563 shares of Harley-Davidson, Inc.. This represents a change in shares of -80.08% during the quarter. The current value of the position is $1,282,898 USD.

Institutional Ownership: 13F and NPORT Filings

The Security and Class in the table below are shown exactly as filed by the investor. We do our best to track continuity of investments through acquisitions, and this will be reflected in the table as changes in names. In addition to descriptive data, performance of the investment is shown over time. To calculate quarterly performance, we first calculate cost basis of the shares purchased during the quarter, then use that to calculate gross profit. Quarterly return is Gross Profit / Starting Portfolio value.

Note that cost basis is calculated and stored in thousands, so small quarterly changes in shares frequently result in a cost basis of zero.

Upgrade to unlock premium data and export to Excel .

Disclosed Equity Positions (from 13F/NPORT Filings)
File
Date		 Effective
Date		Form Security Class ID Avg Price
Paid (Est)		 Reported
Shares		 ΔShares ΔShares
(%)		 Reported
Value
(x1000)		 ΔValue
(%)		 Alloc
(%)		 ΔAlloc ΔAlloc (%) Cost Basis
(x1000)		 Unrealized
Gain/Loss
(x1000)
2026-05-13 2026-03-31 13F HARLEY DAVIDSON COM 412822108 52,903 -212,660 -80.08 1,070 -80.67 0.0007
2026-02-13 2025-12-31 13F HARLEY DAVIDSON COM 412822108 265,563 14,027 5.58 5,529 -21.21 0.0067
2025-11-13 2025-09-30 13F HARLEY DAVIDSON COM 412822108 251,536 108,700 76.10 7,018 108.22 0.0083
2025-08-12 2025-06-30 13F HARLEY DAVIDSON COM 412822108 142,836 -12,535 -8.07 3,371 -14.10 0.0044
2025-05-13 2025-03-31 13F HARLEY DAVIDSON COM 412822108 155,371 -61,277 -28.28 3,923 -46.33 0.0056
2025-02-11 2024-12-31 13F HARLEY DAVIDSON COM 412822108 216,648 -27,130 -11.13 7,310 -22.18 0.0100
2024-11-14 2024-09-30 13F HARLEY DAVIDSON COM 412822108 243,778 -150,110 -38.11 9,393 -28.91 0.0132
2024-08-13 2024-06-30 13F HARLEY DAVIDSON COM 412822108 393,888 129,080 48.74 13,211 14.06 0.0198
2024-05-14 2024-03-31 13F HARLEY DAVIDSON COM 412822108 264,808 47,145 21.66 11,583 44.45 0.0163
2024-02-13 2023-12-31 13F HARLEY DAVIDSON COM 412822108 217,663 -22,173 -9.25 8,019 1.14 0.0121
2023-11-13 2023-09-30 13F HARLEY DAVIDSON COM 412822108 239,836 60,999 34.11 7,929 25.92 0.0124
2023-08-11 2023-06-30 13F HARLEY DAVIDSON COM 412822108 178,837 17,185 10.63 6,297 2.59 0.0092
2023-05-12 2023-03-31 13F HARLEY DAVIDSON COM 412822108 161,652 40,847 33.81 6,138 22.13 0.0096
2023-02-14 2022-12-31 13F HARLEY DAVIDSON COM 412822108 120,805 108,905 915.17 5,025 1,076.81 0.0085
2022-11-04 2022-09-30 13F HARLEY DAVIDSON COM 412822108 11,900 -70,326 -85.53 427 -83.48 0.0007
2022-08-15 2022-06-30 13F HARLEY DAVIDSON COM 412822108 82,226 -444 -0.54 2,585 -20.63 0.0041
2022-05-13 2022-03-31 13F HARLEY DAVIDSON COM 412822108 82,670 65,167 372.32 3,257 392.74 0.0043
2022-02-14 2021-12-31 13F HARLEY DAVIDSON COM 412822108 17,503 -139,849 -88.88 661 -88.90 0.0008
2021-11-15 2021-09-30 13F HARLEY DAVIDSON COM 412822108 157,352 -471,430 -74.98 5,953 -79.34 0.0083
2021-08-16 2021-06-30 13F HARLEY DAVIDSON COM 412822108 628,782 606,276 2,693.84 28,811 3,090.59 0.0396
2021-05-12 2021-03-31 13F HARLEY DAVIDSON COM 412822108 22,506 -86,019 -79.26 903 -77.33 0.0014
2021-08-16 2020-12-31 13F/A-1 HARLEY DAVIDSON COM 0036 412822108 108,525 107,925 17,987.50 3,984 26,460.00 0.0067
2021-02-16 2020-12-31 13F HARLEY DAVIDSON COM 412822108 108,525 107,925 3,983 0.0067
2021-08-05 2020-09-30 13F/A-1 HARLEY DAVIDSON COM 412822108 600 321 115.05 15 114.29 0.0022
2020-11-16 2020-09-30 13F HARLEY DAVIDSON COM 412822108 22,125 21,846 543 0.0010
2021-08-05 2020-06-30 13F/A-1 HARLEY DAVIDSON COM 0023 412822108 279 -145,971 -99.81 7 -99.75 0.0013
2020-08-12 2020-06-30 13F HARLEY DAVIDSON COM 412822108 22,625 -123,625 538 0.0010
2020-05-12 2020-03-31 13F HARLEY DAVIDSON COM 412822108 146,250 -950 -0.65 2,768 -49.43 0.0061
2020-02-11 2019-12-31 13F HARLEY DAVIDSON COM 412822108 147,200 2,800 1.94 5,474 5.39 0.0081
2019-11-13 2019-09-30 13F HARLEY DAVIDSON COM 412822108 144,400 -2,375 -1.62 5,194 -1.24 0.0082
2019-08-08 2019-06-30 13F HARLEY DAVIDSON COM 412822108 146,775 -1,040 -0.70 5,259 -0.23 0.0082
2019-05-15 2019-03-31 13F HARLEY DAVIDSON COM 412822108 147,815 -31,025 -17.35 5,271 -13.62 0.0088
2019-02-07 2018-12-31 13F HARLEY DAVIDSON COM 412822108 178,840 -48,623 -21.38 6,102 -40.78 0.0107
2018-11-07 2018-09-30 13F HARLEY DAVIDSON COM 412822108 227,463 45,353 24.90 10,304 34.46 0.0152
2018-08-13 2018-06-30 13F HARLEY DAVIDSON COM 412822108 182,110 -3,570 -1.92 7,663 -3.76 0.0115
2018-05-04 2018-03-31 13F HARLEY DAVIDSON COM 412822108 185,680 -49,691 -21.11 7,962 -33.52 0.0121
2018-02-13 2017-12-31 13F HARLEY DAVIDSON COM 412822108 235,371 -5,250 -2.18 11,976 3.24 0.0163
2017-11-02 2017-09-30 13F HARLEY DAVIDSON COM 412822108 240,621 -1,450 -0.60 11,600 -11.29 0.0192
2017-08-07 2017-06-30 13F HARLEY DAVIDSON COM 412822108 242,071 -2,340 -0.96 13,077 -11.56 0.0195
2017-05-10 2017-03-31 13F HARLEY DAVIDSON COM 412822108 244,411 -2,900 -1.17 14,787 2.49 0.0231
2017-02-07 2016-12-31 13F HARLEY DAVIDSON COM 412822108 247,311 -5,220 -2.07 14,428 8.64 0.0232
2016-11-04 2016-09-30 13F HARLEY DAVIDSON COM 412822108 252,531 -1,267 -0.50 13,281 15.52 0.0219
2016-08-09 2016-06-30 13F HARLEY DAVIDSON COM 412822108 253,798 21,700 9.35 11,497 -3.50 0.0193
2016-05-09 2016-03-31 13F HARLEY DAVIDSON COM 412822108 232,098 -6,680 -2.80 11,914 9.93 0.0213
2016-02-12 2015-12-31 13F HARLEY DAVIDSON COM 412822108 238,778 -18,000 -7.01 10,838 -23.12 0.0196
2015-11-10 2015-09-30 13F HARLEY DAVIDSON COM 412822108 256,778 -12,500 -4.64 14,097 -7.10 0.0278
2015-08-06 2015-06-30 13F HARLEY DAVIDSON COM 412822108 269,278 -7,500 -2.71 15,174 -9.74 0.0269
2015-05-01 2015-03-31 13F HARLEY DAVIDSON COM 412822108 276,778 -4,260 -1.52 16,812 -9.24 0.0291
2015-02-06 2014-12-31 13F HARLEY DAVIDSON COM 412822108 281,038 -12,900 -4.39 18,523 8.28 0.0336
2014-11-12 2014-09-30 13F HARLEY DAVIDSON COM 412822108 293,938 -24,510 -7.70 17,107 -23.09 0.0322
2014-08-13 2014-06-30 13F HARLEY DAVIDSON COM 412822108 318,448 9,910 3.21 22,244 8.23 0.0392
2014-05-14 2014-03-31 13F HARLEY DAVIDSON COM 412822108 308,538 29,000 10.37 20,552 6.18 0.0383
2014-02-11 2013-12-31 13F HARLEY DAVIDSON COM 412822108 279,538 -18,500 -6.21 19,355 1.09 0.0384
2013-11-07 2013-09-30 13F HARLEY DAVIDSON COM 412822108 298,038 -24,406 -7.57 19,146 8.32 0.0407
2013-08-07 2013-06-30 13F HARLEY DAVIDSON COM 412822108 322,444 322,444 17,676 0.0392
Legend
Shares
The total number of shares held by the institution at the end of the reporting period (the effective date). This is provided in the filing.
Value
The total value of the shares as of the effective date. This is provided in the filing.
Avg. Share Price
The weighted average share price of the shares held by the institution. We use FIFO accounting to determine this price
Class
This is the security class as indicated by the filer. There are a variety of values for this field. Common values include "EC" = equity common, "EP" - equity preferred
Allocation (%)
The percent of the institution's portfolio that this position represents. This is provided in NPORT filings. For 13F filings, we calculate it.
Change in Allocation
The change in allocation from the prior reporting period. This is calculated as current allocation - prior allocation.
Change in Allocation (%)
The percent change in allocation from the prior reporting period. This is calculated as (current allocation - prior allocation) / prior allocation.
Cost Basis
The total cost of the shares held. This is calculated as reported shares * avg. share price
Unrealized Gain/Loss
This is the market value of the position as of the effective date minus the cost basis.