JetBlue Airways Corporation
US ˙ NasdaqGS ˙ US4771431016

SecurityJBLU / JetBlue Airways Corporation
InstitutionCreative Planning
Latest Disclosed Ownership385,743 shares
Latest Disclosed Value $ 1,704,986
Creative Planning ownership in JBLU / JetBlue Airways Corporation

On May 12, 2026 - Creative Planning filed a 13F-HR form disclosing ownership of 385,743 shares of JetBlue Airways Corporation (US:JBLU) valued at $1,704,984 USD as of March 31, 2026. The entity filed a previous 13F-HR on February 17, 2026 disclosing 479,416 shares of JetBlue Airways Corporation. This represents a change in shares of -19.54% during the quarter. The current value of the position is $1,839,994 USD.

Creative Planning has a history of taking positions in derivatives of the underlying security (JBLU) in the form of stock options. The firm currently holds call options representing 0 of underlying shares valued at $0 USD and put options representing 0 of underlying shares valued at $0 USD .

Note: prior versions of this page mistakenly stated that the share values represented the number of options, not the number of underlying shares. For more information on the data backing these reports, please see the SEC document Frequently Asked Questions About Form 13F.

Institutional Ownership: 13F and NPORT Filings

The Security and Class in the table below are shown exactly as filed by the investor. We do our best to track continuity of investments through acquisitions, and this will be reflected in the table as changes in names. In addition to descriptive data, performance of the investment is shown over time. To calculate quarterly performance, we first calculate cost basis of the shares purchased during the quarter, then use that to calculate gross profit. Quarterly return is Gross Profit / Starting Portfolio value.

Note that cost basis is calculated and stored in thousands, so small quarterly changes in shares frequently result in a cost basis of zero.

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Institutional Put/Call Ratios
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In addition to reporting standard equity and debt issues, institutions with more than 100MM assets under management must also disclose their put and call option holdings. Since put options generally indicate negative sentiment, and call options indicate positive sentiment, we can get a sense of the overall institutional sentiment by plotting the ratio of puts to calls. The chart to the right plots the historical put/call ratio for this instrument.

Using Put/Call Ratio as an indicator of investor sentiment overcomes one of the key deficiencies of using total institutional ownership, which is that a significant amount of assets under management are invested passively to track indices. Passively-managed funds do not typically buy options, so the put/call ratio indicator more closely tracks the sentiment of actively-managed funds.

JBLU / JetBlue Airways Corporation Historical Put/Call Ratio
Disclosed Equity Positions (from 13F/NPORT Filings)
File
Date
Effective
Date
Form Security Class ID Avg Price
Paid (Est)
Reported
Shares
ΔShares ΔShares
(%)
Reported
Value
(x1000)
ΔValue
(%)
Alloc
(%)
ΔAlloc ΔAlloc (%) Cost Basis
(x1000)
Unrealized
Gain/Loss
(x1000)
2026-05-12 2026-03-31 13F JETBLUE AIRWAYS COM 477143101 385,743 -93,673 -19.54 1,705 -21.87 0.0011
2026-02-17 2025-12-31 13F JETBLUE AWYS COM 477143101 479,416 141,194 41.75 2,181 31.07 0.0016
2025-11-14 2025-09-30 13F JETBLUE AWYS COM 477143101 338,222 132,995 64.80 1,664 91.71 0.0013
2025-08-08 2025-06-30 13F JETBLUE AWYS COM 477143101 205,227 -34,795 -14.50 868 -24.91 0.0007
2025-05-15 2025-03-31 13F JETBLUE AWYS COM 477143101 240,022 153,716 178.11 1,157 70.50 0.0011
2025-02-14 2024-12-31 13F JETBLUE AWYS COM 477143101 86,306 -9,641 -10.05 678 7.79 0.0007
2024-10-11 2024-09-30 13F JETBLUE AWYS COM 477143101 95,947 11,885 14.14 629 23.09 0.0006
2024-08-15 2024-06-30 13F JETBLUE AWYS COM 477143101 84,062 26,834 46.89 512 20.52 0.0005
2024-05-13 2024-03-31 13F JETBLUE AWYS COM 477143101 57,228 599 1.06 425 35.03 0.0005
2024-02-14 2023-12-31 13F JETBLUE AWYS COM 477143101 56,629 4,960 9.60 314 32.49 0.0006
2023-11-16 2023-09-30 13F JETBLUE AWYS COM 477143101 51,669 25,108 94.53 238 0.85 0.0003
2023-07-21 2023-06-30 13F JETBLUE AWYS COM 477143101 26,561 -4,019 -13.14 235 5.86 0.0003
2023-05-15 2023-03-31 13F JETBLUE AWYS COM 477143101 30,580 7,516 32.59 223 48.99 0.0003
2023-02-10 2022-12-31 13F JETBLUE AWYS COM 477143101 23,064 6,689 40.85 149 36.70 0.0002
2022-11-03 2022-09-30 13F JETBLUE AWYS COM 477143101 16,375 672 4.28 109 -16.79 0.0002
2022-08-15 2022-06-30 13F JETBLUE AWYS COM 477143101 15,703 2,271 16.91 131 -34.83 0.0002
2022-05-16 2022-03-31 13F JETBLUE AWYS COM 477143101 13,432 -98 -0.72 201 4.15 0.0003
2022-02-11 2021-12-31 13F JETBLUE AWYS COM 477143101 13,530 -1,799 -11.74 193 -17.52 0.0003
2021-11-10 2021-09-30 13F JETBLUE AWYS COM 477143101 15,329 -14,957 -49.39 234 -53.94 0.0004
2021-08-04 2021-06-30 13F JETBLUE AWYS COM 477143101 30,286 -18,142 -37.46 508 -48.43 0.0009
2021-04-30 2021-03-31 13F CreativePlanning COM 477143101 48,428 6,006 14.16 985 59.64 0.0020
2021-01-29 2020-12-31 13F JETBLUE AWYS COM 477143101 42,422 -1,435 -3.27 617 24.14 0.0014
2020-11-05 2020-09-30 13F JETBLUE AWYS COM 477143101 43,857 13,215 43.13 497 48.80 0.0013
2020-07-23 2020-06-30 13F JETBLUE AWYS COM 477143101 30,642 -86,827 -73.91 334 -68.22 0.0010
2020-05-05 2020-03-31 13F JETBLUE AWYS COM 477143101 117,469 101,907 654.85 1,051 261.17 0.0037
2020-01-30 2019-12-31 13F JETBLUE AWYS COM 477143101 15,562 -773 -4.73 291 6.20 0.0009
2019-11-01 2019-09-30 13F JETBLUE AWYS COM 477143101 16,335 1,155 7.61 274 -2.49 0.0009
2019-07-26 2019-06-30 13F JETBLUE AWYS COM 477143101 15,180 -1,388 -8.38 281 3.69 0.0009
2019-04-24 2019-03-31 13F JETBLUE AWYS COM 477143101 16,568 -1,354 -7.55 271 -5.90 0.0010
2019-02-12 2018-12-31 13F/A-1 JETBLUE AIRWAYS COM 477143101 17,922 -7,333 -29.04 288 -41.10 0.0012
2019-02-01 2018-12-31 13F JETBLUE AIRWAYS COM 477143101 17,922 -7,333 288
2018-10-25 2018-09-30 13F JETBLUE AIRWAYS COM 477143101 25,255 -151,338 -85.70 489 -85.41 0.0018
2018-07-20 2018-06-30 13F JETBLUE AIRWAYS COM 477143101 176,593 -17,383 -8.96 3,352 -14.97 0.0132
2018-04-18 2018-03-31 13F JETBLUE AIRWAYS COM 477143101 193,976 -33,355 -14.67 3,942 -22.39 0.0160
2018-01-17 2017-12-31 13F JETBLUE AIRWAYS COM 477143101 227,331 -172,739 -43.18 5,079 -31.49 0.0219
2017-10-17 2017-09-30 13F JETBLUE AIRWAYS COM 477143101 400,070 45,640 12.88 7,413 -8.39 0.0344
2017-07-12 2017-06-30 13F JETBLUE AIRWAYS COM 477143101 354,430 -38,598 -9.82 8,092 -0.10 0.0410
2017-04-07 2017-03-31 13F JETBLUE AIRWAYS COM 477143101 393,028 -18,323 -4.45 8,100 -12.17 0.0442
2017-01-09 2016-12-31 13F JETBLUE AIRWAYS COM 477143101 411,351 -168,229 -29.03 9,222 -7.71 0.0562
2016-10-12 2016-09-30 13F JETBLUE AIRWAYS COM 477143101 579,580 170,809 41.79 9,992 47.61 0.0636
2016-07-12 2016-06-30 13F JETBLUE AIRWAYS COM 477143101 408,771 325,577 391.35 6,769 285.26 0.0490
2016-04-08 2016-03-31 13F JETBLUE AIRWAYS COM 477143101 83,194 -127,473 -60.51 1,757 -63.18 0.0137
2016-01-11 2015-12-31 13F JETBLUE AIRWAYS COM 477143101 210,667 -65,581 -23.74 4,772 -32.97 0.0392
2015-10-09 2015-09-30 13F JETBLUE AIRWAYS COM 477143101 276,248 104,166 60.53 7,119 99.30 0.0629
2015-07-09 2015-06-30 13F JETBLUE AIRWAYS COM 477143101 172,082 95,244 123.95 3,572 141.51 0.0324
2015-04-13 2015-03-31 13F JETBLUE AIRWAYS COM 477143101 76,838 76,838 0.00 1,479 0.0139
2015-01-29 2014-12-31 13F JETBLUE AIRWAYS COM 477143101 0 -217,283 -100.00 0 -100.00
2014-10-10 2014-09-30 13F JETBLUE AIRWAYS COM 477143101 217,283 -812,477 -78.90 2,308 -79.34 0.0268
2014-08-20 2014-06-30 13F JETBLUE AIRWAYS COM 477143101 1,029,760 1,023,635 16,712.41 11,173 20,981.13 0.1449
2014-04-11 2014-03-31 13F JETBLUE AIRWAYS COM 477143101 6,125 -2,300 -27.30 53 -26.39 0.0008
2014-01-06 2013-12-31 13F JETBLUE AIRWAYS COM 477143101 8,425 -1,150 -12.01 72 12.50 0.0012
2013-10-10 2013-09-30 13F JETBLUE AIRWAYS COM 477143101 9,575 5,740 149.67 64 166.67 0.0013
2013-07-09 2013-06-30 13F JETBLUE AIRWAYS COM 477143101 3,835 3,835 24 0.0006
Disclosed Call Options
File
Date
Effective
Date
Form Security Class ID Opt Avg Share
Price
Shares ΔShares
(%)
Value
(x1000)
ΔValue
(%)
Prior Allocation
(%)
Allocation
(%)
ΔAllocation
(%)
Cost Basis
(x1000)
Profit
(x1000)
Return
(%)
2021-08-04 2021-06-30 13F CreativePlanning COM Call 0 -100.00 0 -100.00 n/a n/a n/a
2021-04-30 2021-03-31 13F CreativePlanning COM Call 1,700 0.00 6 100.00 n/a n/a n/a
2021-01-29 2020-12-31 13F JETBLUE AWYS COM Call 1,700 3 n/a n/a n/a
2020-05-05 2020-03-31 13F JETBLUE AWYS COM Call 0 -100.00 0 -100.00 n/a n/a n/a
2020-01-30 2019-12-31 13F JETBLUE AWYS COM Call 2,000 1 n/a n/a n/a
2019-11-01 2019-09-30 13F JETBLUE AWYS COM Call 0 -100.00 0 -100.00 n/a n/a n/a
2019-07-26 2019-06-30 13F JETBLUE AWYS COM Call 300 1 n/a n/a n/a
2016-04-08 2016-03-31 13F JETBLUE AIRWAYS COM Call 0 -100.00 0 n/a n/a n/a
2016-01-11 2015-12-31 13F JETBLUE AIRWAYS COM Call 600 20.00 0 -100.00 n/a n/a n/a
2015-10-09 2015-09-30 13F JETBLUE AIRWAYS COM Call 500 1 n/a n/a n/a
Disclosed Put Options
File
Date
Effective
Date
Form Security Class ID Opt Avg Share Price Shares ΔShares
(%)
Value
(x1000)
ΔValue
(%)
Prior Allocation
(%)
Allocation
(%)
ΔAllocation
(%)
Cost Basis
(x1000)
Profit
(x1000)
Return
(%)
2019-04-24 2019-03-31 13F JETBLUE AIRWAYS COM Put 0 -100.00 0 n/a n/a n/a
2019-02-12 2018-12-31 13F/A JETBLUE AIRWAYS COM Put 500 0 n/a n/a n/a
2019-02-01 2018-12-31 13F JETBLUE AIRWAYS COM Put 500 0 n/a n/a n/a
Legend
Shares
The total number of shares held by the institution at the end of the reporting period (the effective date). This is provided in the filing.
Value
The total value of the shares as of the effective date. This is provided in the filing.
Avg. Share Price
The weighted average share price of the shares held by the institution. We use FIFO accounting to determine this price
Class
This is the security class as indicated by the filer. There are a variety of values for this field. Common values include "EC" = equity common, "EP" - equity preferred
Allocation (%)
The percent of the institution's portfolio that this position represents. This is provided in NPORT filings. For 13F filings, we calculate it.
Change in Allocation
The change in allocation from the prior reporting period. This is calculated as current allocation - prior allocation.
Change in Allocation (%)
The percent change in allocation from the prior reporting period. This is calculated as (current allocation - prior allocation) / prior allocation.
Cost Basis
The total cost of the shares held. This is calculated as reported shares * avg. share price
Unrealized Gain/Loss
This is the market value of the position as of the effective date minus the cost basis.