The Coca-Cola Company
US ˙ NYSE ˙ US1912161007

SecurityKO / The Coca-Cola Company
InstitutionScott & Selber, Inc.
Latest Disclosed Ownership23,852 shares
Latest Disclosed Value $ 1,813,951
Scott & Selber, Inc. reports 0.64% decrease in ownership of KO / The Coca-Cola Company

On April 16, 2026 - Scott & Selber, Inc. filed a 13F-HR form disclosing ownership of 23,852 shares of The Coca-Cola Company (US:KO) valued at $1,813,945 USD as of March 31, 2026. The entity filed a previous 13F-HR on January 9, 2026 disclosing 24,006 shares of The Coca-Cola Company. This represents a change in shares of -0.64% during the quarter. The current value of the position is $1,878,584 USD.

Institutional Ownership: 13F and NPORT Filings

The Security and Class in the table below are shown exactly as filed by the investor. We do our best to track continuity of investments through acquisitions, and this will be reflected in the table as changes in names. In addition to descriptive data, performance of the investment is shown over time. To calculate quarterly performance, we first calculate cost basis of the shares purchased during the quarter, then use that to calculate gross profit. Quarterly return is Gross Profit / Starting Portfolio value.

Note that cost basis is calculated and stored in thousands, so small quarterly changes in shares frequently result in a cost basis of zero.

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Disclosed Equity Positions (from 13F/NPORT Filings)
File
Date
Effective
Date
Form Security Class ID Avg Price
Paid (Est)
Reported
Shares
ΔShares ΔShares
(%)
Reported
Value
(x1000)
ΔValue
(%)
Alloc
(%)
ΔAlloc ΔAlloc (%) Cost Basis
(x1000)
Unrealized
Gain/Loss
(x1000)
2026-04-16 2026-03-31 13F COCA COLA COM 191216100 23,852 -154 -0.64 1,814 8.05 0.4683
2026-01-09 2025-12-31 13F COCA COLA COM 191216100 24,006 -689 -2.79 1,678 2.50 0.4209
2025-10-29 2025-09-30 13F/A-1 COCA COLA COM 191216100 24,695 -218 -0.88 1,638 163,600.00 0.4172
2025-10-28 2025-09-30 13F COCA COLA COM 191216100 24,687 -226 1,730 0.4243
2025-07-17 2025-06-30 13F Coca-Cola COMM 191216100 24,913 243 0.99 2 0.00 0.4913
2025-04-24 2025-03-31 13F Coca-Cola COMM 191216100 24,670 1,695 7.38 2 0.00 0.5657
2025-02-06 2024-12-31 13F Coca-Cola COMM 191216100 22,975 -427 -1.82 1 0.00 0.4304
2024-11-01 2024-09-30 13F Coca-Cola COMM 191216100 23,402 -85 -0.36 2 0.00 0.5222
2024-07-29 2024-06-30 13F Coca-Cola COMM 191216100 23,487 338 1.46 1 0.00 0.4768
2024-05-01 2024-03-31 13F Coca-Cola COMM 191216100 23,149 17,855 337.27 1 0.4818
2024-02-01 2023-12-31 13F Coca-Cola COMM 191216100 5,294 1,064 25.15 0 0.1170
2023-10-24 2023-09-30 13F Coca-Cola COMM 191216100 4,230 0 0.00 0 0.0981
2023-07-28 2023-06-30 13F Coca-Cola COMM 191216100 4,230 0 0.00 0 0.0997
2023-04-18 2023-03-31 13F Coca-Cola COMM 191216100 4,230 -25 -0.59 0 0.1115
2023-01-31 2022-12-31 13F/A-1 Coca-Cola COMM 191216100 4,255 10 0.24 0 -100.00 0.1218
2023-01-31 2022-12-31 13F Coca-Cola COMM 191216100 4,255 10 0 0.1218
2022-10-21 2022-09-30 13F Coca-Cola COMM 191216100 4,245 0 0.00 238 -10.86 0.1147
2022-07-28 2022-06-30 13F Coca-Cola COMM 191216100 4,245 4,245 267 0.1217
2022-05-03 2022-03-31 13F Coca-Cola COMM 191216100 0 -8,210 -100.00 0 -100.00
2022-02-04 2021-12-31 13F Coca-Cola COMM 191216100 8,210 4,348 112.58 486 139.41 0.1724
2021-11-05 2021-09-30 13F Coca-Cola COMM 191216100 3,862 0 0.00 203 -2.87 0.0823
2021-08-10 2021-06-30 13F Coca-Cola COMM 191216100 3,862 -360 -8.53 209 -6.28 0.0801
2021-05-04 2021-03-31 13F Coca-Cola COMM 191216100 4,222 370 9.61 223 5.69 0.0912
2021-02-04 2020-12-31 13F Coca-Cola COMM 191216100 3,852 3,852 211 0.0902
2020-08-04 2020-06-30 13F Coca-Cola COMM 191216100 0 -6,882 -100.00 0 -100.00
2020-04-28 2020-03-31 13F Coca-Cola COMM 191216100 6,882 0 0.00 305 -19.95 0.1903
2020-02-07 2019-12-31 13F Coca-Cola COMM 191216100 6,882 2 0.03 381 1.60 0.1804
2019-10-16 2019-09-30 13F Coca-Cola COMM 191216100 6,880 1 0.01 375 7.14 0.1916
2019-08-01 2019-06-30 13F Coca-Cola COMM 191216100 6,879 -499 -6.76 350 1.16 0.1759
2019-05-03 2019-03-31 13F Coca-Cola COMM 191216100 7,378 -1,496 -16.86 346 -17.62 0.1810
2019-02-01 2018-12-31 13F Coca-Cola COMM 191216100 8,874 21 0.24 420 2.69 0.2561
2018-10-29 2018-09-30 13F Coca-Cola COMM 191216100 8,853 12 0.14 409 5.41 0.2012
2018-07-24 2018-06-30 13F Coca-Cola COMM 191216100 8,841 11 0.12 388 1.31 0.2082
2018-05-08 2018-03-31 13F Coca-Cola COMM 191216100 8,830 0 0.00 383 -5.43 0.2156
2018-02-01 2017-12-31 13F Coca-Cola COMM 191216100 8,830 -1,436 -13.99 405 -12.34 0.2166
2017-11-06 2017-09-30 13F Coca-Cola COMM 191216100 10,266 10 0.10 462 0.43 0.2668
2017-08-08 2017-06-30 13F Coca-Cola COMM 191216100 10,256 11 0.11 460 5.75 0.2779
2017-04-26 2017-03-31 13F Coca-Cola COMM 191216100 10,245 0 0.00 435 2.35 0.2653
2017-02-01 2016-12-31 13F Coca-Cola COMM 191216100 10,245 -1,010 -8.97 425 -10.71 0.2734
2016-10-28 2016-09-30 13F Coca-Cola COMM 191216100 11,255 10 0.09 476 -6.67 0.3000
2016-07-29 2016-06-30 13F Coca-Cola COMM 191216100 11,245 9 0.08 510 -2.11 0.3418
2016-05-02 2016-03-31 13F Coca-Cola COMM 191216100 11,236 0 0.00 521 7.87 0.3486
2016-01-26 2015-12-31 13F Coca-Cola COMM 191216100 11,236 978 9.53 483 17.23 0.3137
2015-10-19 2015-09-30 13F Coca-Cola COMM 191216100 10,258 3,050 42.31 412 45.58 0.3048
2015-07-30 2015-06-30 13F Coca-Cola COMM 191216100 7,208 16 0.22 283 -3.08 0.1950
2015-04-27 2015-03-31 13F Coca-Cola COMM 191216100 7,192 7,192 0.00 292 0.1971
2015-01-30 2014-12-31 13F Coca-Cola COMM 191216100 0 -7,866 -100.00 0 -100.00
2014-10-21 2014-09-30 13F Coca-Cola COMM 191216100 7,866 13 0.17 336 0.90 0.2343
2014-07-25 2014-06-30 13F Coca-Cola COMM 191216100 7,853 -217 -2.69 333 6.73 0.2212
2014-04-24 2014-03-31 13F Coca-Cola COMM 191216100 8,070 -2,000 -19.86 312 -25.00 0.2190
2014-02-07 2013-12-31 13F Coca-Cola COMM 191216100 10,070 -190 -1.85 416 6.94 0.3042
2013-10-24 2013-09-30 13F Coca-Cola COMM 191216100 10,260 -40,695 -79.86 389 -80.97 0.3138
2013-08-06 2013-06-30 13F Coca-Cola COMM 191216100 50,955 50,955 2,044 1.7888
Legend
Shares
The total number of shares held by the institution at the end of the reporting period (the effective date). This is provided in the filing.
Value
The total value of the shares as of the effective date. This is provided in the filing.
Avg. Share Price
The weighted average share price of the shares held by the institution. We use FIFO accounting to determine this price
Class
This is the security class as indicated by the filer. There are a variety of values for this field. Common values include "EC" = equity common, "EP" - equity preferred
Allocation (%)
The percent of the institution's portfolio that this position represents. This is provided in NPORT filings. For 13F filings, we calculate it.
Change in Allocation
The change in allocation from the prior reporting period. This is calculated as current allocation - prior allocation.
Change in Allocation (%)
The percent change in allocation from the prior reporting period. This is calculated as (current allocation - prior allocation) / prior allocation.
Cost Basis
The total cost of the shares held. This is calculated as reported shares * avg. share price
Unrealized Gain/Loss
This is the market value of the position as of the effective date minus the cost basis.