Lamar Advertising Company
US ˙ NasdaqGS ˙ US5128161099

SecurityLAMR / Lamar Advertising Company
InstitutionCreative Planning
Latest Disclosed Ownership27,313 shares
Latest Disclosed Value $ 3,459,538
Creative Planning reports 14.83% increase in ownership of LAMR / Lamar Advertising Company

On May 12, 2026 - Creative Planning filed a 13F-HR form disclosing ownership of 27,313 shares of Lamar Advertising Company (US:LAMR) valued at $3,459,465 USD as of March 31, 2026. The entity filed a previous 13F-HR on February 17, 2026 disclosing 23,785 shares of Lamar Advertising Company. This represents a change in shares of 14.83% during the quarter. The current value of the position is $4,085,752 USD.

Institutional Ownership: 13F and NPORT Filings

The Security and Class in the table below are shown exactly as filed by the investor. We do our best to track continuity of investments through acquisitions, and this will be reflected in the table as changes in names. In addition to descriptive data, performance of the investment is shown over time. To calculate quarterly performance, we first calculate cost basis of the shares purchased during the quarter, then use that to calculate gross profit. Quarterly return is Gross Profit / Starting Portfolio value.

Note that cost basis is calculated and stored in thousands, so small quarterly changes in shares frequently result in a cost basis of zero.

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Disclosed Equity Positions (from 13F/NPORT Filings)
File
Date		 Effective
Date		Form Security Class ID Avg Price
Paid (Est)		 Reported
Shares		 ΔShares ΔShares
(%)		 Reported
Value
(x1000)		 ΔValue
(%)		 Alloc
(%)		 ΔAlloc ΔAlloc (%) Cost Basis
(x1000)		 Unrealized
Gain/Loss
(x1000)
2026-05-12 2026-03-31 13F LAMAR ADVERTISING CL A 512816109 27,313 3,528 14.83 3,460 14.92 0.0023
2026-02-17 2025-12-31 13F LAMAR ADVERTISING CO CL A 512816109 23,785 822 3.58 3,011 7.08 0.0022
2025-11-14 2025-09-30 13F LAMAR ADVERTISING CO CL A 512816109 22,963 6,876 42.74 2,811 44.01 0.0021
2025-08-08 2025-06-30 13F LAMAR ADVERTISING CO CL A 512816109 16,087 2,905 22.04 1,952 30.22 0.0017
2025-05-15 2025-03-31 13F LAMAR ADVERTISING CO CL A 512816109 13,182 1,183 9.86 1,500 2.67 0.0014
2025-02-14 2024-12-31 13F LAMAR ADVERTISING CO CL A 512816109 11,999 -12 -0.10 1,461 -8.98 0.0014
2024-10-11 2024-09-30 13F LAMAR ADVERTISING CO CL A 512816109 12,011 131 1.10 1,605 12.96 0.0016
2024-08-15 2024-06-30 13F LAMAR ADVERTISING CO CL A 512816109 11,880 1,412 13.49 1,420 13.69 0.0015
2024-05-13 2024-03-31 13F LAMAR ADVERTISING CO CL A 512816109 10,468 2,040 24.21 1,250 39.55 0.0014
2024-02-14 2023-12-31 13F LAMAR ADVERTISING CO CL A 512816109 8,428 249 3.04 896 31.23 0.0017
2023-11-16 2023-09-30 13F LAMAR ADVERTISING CO CL A 512816109 8,179 614 8.12 683 -9.07 0.0009
2023-07-21 2023-06-30 13F LAMAR ADVERTISING CO CL A 512816109 7,565 -330 -4.18 751 -4.82 0.0010
2023-05-15 2023-03-31 13F LAMAR ADVERTISING CO CL A 512816109 7,895 -23 -0.29 789 5.49 0.0011
2023-02-10 2022-12-31 13F LAMAR ADVERTISING CO CL A 512816109 7,918 1,936 32.36 747 51.52 0.0011
2022-11-03 2022-09-30 13F LAMAR ADVERTISING CO CL A 512816109 5,982 846 16.47 493 9.07 0.0009
2022-08-15 2022-06-30 13F LAMAR ADVERTISING CO CL A 512816109 5,136 18 0.35 452 -24.03 0.0007
2022-05-16 2022-03-31 13F LAMAR ADVERTISING CO CL A 512816109 5,118 -2,043 -28.53 595 -31.53 0.0009
2022-02-11 2021-12-31 13F LAMAR ADVERTISING CO CL A 512816109 7,161 1,444 25.26 869 33.90 0.0014
2021-11-10 2021-09-30 13F LAMAR ADVERTISING CO CL A 512816109 5,717 69 1.22 649 10.00 0.0012
2021-08-04 2021-06-30 13F LAMAR ADVERTISING CO CL A 512816109 5,648 449 8.64 590 20.90 0.0010
2021-04-30 2021-03-31 13F CreativePlanning CL A 512816109 5,199 -52 -0.99 488 11.67 0.0010
2021-01-29 2020-12-31 13F LAMAR ADVERTISING CO CL A 512816109 5,251 138 2.70 437 29.29 0.0010
2020-11-05 2020-09-30 13F LAMAR ADVERTISING CO CL A 512816109 5,113 922 22.00 338 20.71 0.0009
2020-07-23 2020-06-30 13F LAMAR ADVERTISING CO CL A 512816109 4,191 -1,113 -20.98 280 2.94 0.0008
2020-05-05 2020-03-31 13F LAMAR ADVERTISING CO CL A 512816109 5,304 -25 -0.47 272 -42.86 0.0010
2020-01-30 2019-12-31 13F LAMAR ADVERTISING CO CL A 512816109 5,329 781 17.17 476 27.61 0.0014
2019-11-01 2019-09-30 13F LAMAR ADVERTISING CO CL A 512816109 4,548 -485 -9.64 373 -8.13 0.0012
2019-07-26 2019-06-30 13F LAMAR ADVERTISING CO CL A 512816109 5,033 845 20.18 406 22.29 0.0014
2019-04-24 2019-03-31 13F LAMAR ADVERTISING CO CL A 512816109 4,188 -1,343 -24.28 332 -13.32 0.0012
2019-02-12 2018-12-31 13F/A-1 LAMAR ADVERTISING CO CL A 512816109 5,531 1,705 44.56 383 28.52 0.0016
2019-02-01 2018-12-31 13F LAMAR ADVERTISING CO CL A 512816109 5,531 1,705 383
2018-10-25 2018-09-30 13F LAMAR ADVERTISING CO CL A 512816109 3,826 -304 -7.36 298 5.67 0.0011
2018-07-20 2018-06-30 13F LAMAR ADVERTISING CO CL A 512816109 4,130 212 5.41 282 13.25 0.0011
2018-04-18 2018-03-31 13F LAMAR ADVERTISING CO CL A 512816109 3,918 71 1.85 249 -12.94 0.0010
2018-01-17 2017-12-31 13F LAMAR ADVERTISING CO CL A 512816109 3,847 -131 -3.29 286 4.76 0.0012
2017-10-17 2017-09-30 13F LAMAR ADVERTISING CO CL A 512816109 3,978 936 30.77 273 21.88 0.0013
2017-07-12 2017-06-30 13F LAMAR ADVERTISING CO CL A 512816109 3,042 136 4.68 224 3.23 0.0011
2017-04-07 2017-03-31 13F LAMAR ADVERTISING CO CL A 512816109 2,906 290 11.09 217 23.30 0.0012
2017-01-09 2016-12-31 13F LAMAR ADVERTISING CO CL A 512816109 2,616 519 24.75 176 28.47 0.0011
2016-10-12 2016-09-30 13F LAMAR ADVERTISING CO CL A 512816109 2,097 20 0.96 137 -0.72 0.0009
2016-07-12 2016-06-30 13F LAMAR ADVERTISING CO CL A 512816109 2,077 -473 -18.55 138 -12.10 0.0010
2016-04-08 2016-03-31 13F LAMAR ADVERTISING CO CL A 512816109 2,550 410 19.16 157 22.66 0.0012
2016-01-11 2015-12-31 13F LAMAR ADVERTISING CO CL A 512816109 2,140 -400 -15.75 128 -3.76 0.0011
2015-10-09 2015-09-30 13F LAMAR ADVERTISING CO CL A 512816109 2,540 2,540 0.00 133 0.0012
2015-07-09 2015-06-30 13F LAMAR ADVERTISING CO CL A 512816109 0 -2,052 -100.00 0 -100.00
2015-04-13 2015-03-31 13F LAMAR ADVERTISING CO CL A 512816109 2,052 2,052 122 0.0011
2015-01-29 2014-12-31 13F LAMAR ADVERTISING CL A 512815101 0 -2,052 -100.00 0 -100.00
2014-10-10 2014-09-30 13F LAMAR ADVERTISING CL A 512815101 2,052 0 0.00 101 -7.34 0.0012
2014-08-20 2014-06-30 13F LAMAR ADVERTISING CL A 512815101 2,052 -28 -1.35 109 2.83 0.0014
2014-04-11 2014-03-31 13F LAMAR ADVERTISING CL A 512815101 2,080 28 1.36 106 -0.93 0.0016
2014-01-06 2013-12-31 13F LAMAR ADVERTISING CL A 512815101 2,052 0 0.00 107 10.31 0.0018
2013-10-10 2013-09-30 13F LAMAR ADVERTISING CL A 512815101 2,052 0 0.00 97 8.99 0.0019
2013-07-09 2013-06-30 13F LAMAR ADVERTISING CL A 512815101 2,052 2,052 89 0.0021
Legend
Shares
The total number of shares held by the institution at the end of the reporting period (the effective date). This is provided in the filing.
Value
The total value of the shares as of the effective date. This is provided in the filing.
Avg. Share Price
The weighted average share price of the shares held by the institution. We use FIFO accounting to determine this price
Class
This is the security class as indicated by the filer. There are a variety of values for this field. Common values include "EC" = equity common, "EP" - equity preferred
Allocation (%)
The percent of the institution's portfolio that this position represents. This is provided in NPORT filings. For 13F filings, we calculate it.
Change in Allocation
The change in allocation from the prior reporting period. This is calculated as current allocation - prior allocation.
Change in Allocation (%)
The percent change in allocation from the prior reporting period. This is calculated as (current allocation - prior allocation) / prior allocation.
Cost Basis
The total cost of the shares held. This is calculated as reported shares * avg. share price
Unrealized Gain/Loss
This is the market value of the position as of the effective date minus the cost basis.